The Lost Swipe File The Correspondence Course Ads that Helped Martin Conroy Create The Most Successful Sales Letter of All Time
|
|
- Alannah Carter
- 6 years ago
- Views:
Transcription
1 The Lost Swipe File The Correspondence Course Ads that Helped Martin Conroy Create The Most Successful Sales Letter of All Time 2010 Christopher Tomasulo All Rights Reserved
2 INTRODUCTION In 1975 a sales letter began mailing to sell the Wall Street Journal. This letter began: Dear Reader: On a beautiful late spring afternoon, twenty five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both as young college graduates are were filled with ambitious dreams for the future. Recently, these men returned to their college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there. But there was a difference. One of the men was manager of a small department of that company. The other was its president. What Made The Difference Have you ever wondered, as I have, what makes this kind of difference in people s lives? It isn t always a native intelligence or talent or dedication. It isn t that one person wants success and the other doesn t. The difference lies in what each person knows and how he or she makes use of that knowledge. The letter was written by Martin Conroy a freelance copywriter. The letter ran continuously from 1975 to years. Making it, according to direct mail experts like Denny Hatch, the most successful sales letter of all time. It is estimated that it has generated nearly $2 billion in revenue for the Wall Street Journal. In other words it's a great sales letter. Where did Martin Conroy get his inspiration for this letter? Did he come up with the story of the two young men from thin air or did get the idea from previous stories of a similar nature? Martin Conroy died in 2006 so we can't ask him these questions, but I think after you read through this small swipe file that you too will be convinced that several of the ads in this PDF book were the source of the story line used in the most successful ad of all time. The ad that Conroy most definitely saw is the one found on page 5 of this PDF. The ad is a 1919 Civil War ad and it was featured in several editions of Advertising Copy by George Burton Hotchkiss starting in It's certain that Conroy read this book either when he was learning the copy writing trade or later. The ad appears in the book in the section on Story and Dramatic Copy. This ad and the others you find in this PDF were all written for the Alexander Hamilton Institute and they were all written to sell a free
3 book called Forging Ahead In Business which then sold the reader on a business course. The Alexander Hamilton Institute was one of the better correspondence schools of the early 20th century and had some of the best copywriters working for them to create ads. George Hotchkiss knew this and used several Alexander Hamilton Institute ads as examples in the book Advertising Copy. In the Story and Dramatic Copy section he has this to say: Story copy used for a correspondence school course is of an entirely different character. Instead of omitting the conclusion, it stresses the conclusion; it may even begin with it. The man who lacked a good memory or personality or the advantage of a college education is pictured at the pinnacle of his success, and then we are shown how he arrived there. One of the most effective varieties of this kind of story advertisement is that in which two characters appear, one of whom succeeded and the other failed. This supplies us with the element of contrast, and emphasizes the point that the necessary ingredient is the advertised product or service. (Emphasis mine) This seems almost like a personal instruction to Martin Conroy for his Wall Street Journal ad and I'm assuming it was. You'll also find several other ads in this PDF that Martin Conroy could have seen or used to swipe for the Wall Street Journal letter. He may have used bits and pieces from them all. We'll never know for sure. You'll find the two men ads on the following pages: 5, 6, 9, 10 I've also included several other ads used by the Alexander Hamilton Institute. These aren't necessarily ads that were used by Conroy but they are good ads and demonstrate other ways to tell stories to sell. They also demonstrate various ways to overcome objections, use proof and testimonials along with other useful sales techniques. I created this PDF swipe file for myself first so there are some notes below each of the ads. These notes are not meant to be tomes of wisdom and are just notes for my use. I suggest you make your own notes on each ad that interests you. The ads are in date order and the dates and (if available) magazine they were originally found in are listed. If you have any questions, suggestions, additions or just want to say hi feel free to e mail me at docsulo@gmail.com. Now let's get on with the ads...
4 THE ADS The Rotarian Feb 1914 Above ad uses testimonial at the top making it look like part of a letter is pasted at the top of the ad. Ad uses the better to be a success in 30's rather than 60's angle. 1
5 1916 Ad 2
6 The above ad appeared in Popular Science Monthly in September
7 1917 Proof Ad. 4
8 Original "Two Men" Ad on page 3 of Popular Science March
9 June 1919 Two Men ad with an age twist. Both men succeed in this ad story but one succeeds when he is young and the other when he reaches 60. The reason success comes so late for most, says the ad, is knowledge. The reason why success comes so late for most men is that there is so much to learn. Here's a quote from the Conroy Wall Street Journal Letter: Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't. The difference lies in what each person knows and how he or she makes use of that knowledge. 6
10 1919 From an Alumni Magazine. 7
11 Rotarian April Great example of what Dan Kennedy does in getting over the objection My business is different. 8
12 1922 ad Two Young Men in The Atlantic Monthly. Unlike the Civil War ad which uses two men. This ad uses Two Young Men just like the Conroy ad. This ad is interesting because it appeals to a beat the Joneses type of person. In the second column (bottom) we read: It came to him as a shock when his friend was promoted to be assistant general superintendent of the railroad. He was full of congratulations and good wishes, but he could not quite conceal his envy. It seemed a little unfair that good luck should come to one and not to both. Nice appeal to those that are young and want to one up their neighbors. 9
13 The Rotarian Oct 1939 The above is another "Two Men" ad. It starts off "In the Fall of 1949 two business men will be sitting in a mid town restaurant. "I wonder what's going to happen next year," one of them will say. "My business is fine now but the next few years are going to be hard ones, and we may as well face the facts..." 10
Unit 6 Good Choice. What is the most important thing to consider when you buy a product? Rank them 1 4. (1 = most important) Answer the question.
Unit 6 Good Choice In this unit, I will... talk about products and their characteristics. talk about preferences. report commands and questions. write a product review. Answer the question. What is the
More informationDo I need to open a store?
Do you know anyone who doesn't own at least one t-shirt? Almost every person owns at least one t-shirt. Take a look at a street in Spring, Summer or Autumn. How many of these pedestrians wear t-shirts?
More informationInnovative Marketing Ideas That Work
INNOVATIVE MARKETING IDEAS THAT WORK Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility
More informationMost organizations spend
Why Onboarding That New Hire Will Increase Your Bottom Line Most organizations spend tens of thousands of dollars on sourcing and interviewing potential candidates for positions in their companies, only
More informationCASE STUDY. City of Tucson implemented the Spikes Cavell Observatory to deliver improved spend and contract visibility.
CASE STUDY City of Tucson, AZ City of Tucson implemented the Spikes Cavell Observatory to deliver improved spend and contract visibility. We talked to Marcheta Gillespie, Interim Director of Procurement,
More informationUnderstanding Pollution: Visual Pollution Is More than Just a Bad View
Understanding Pollution: Visual Pollution Is More than Just a Bad View Pollution doesn t always have to be about earth shattering issues that will determine the fate of the planet. Sometimes, pollution
More informationANIMAL HUSBANDRY GRADUATES IN INDUSTRY 1
ANIMAL HUSBANDRY GRADUATES IN INDUSTRY 1 HERMAN W. SEINWERTH 2 R. HERRELL DE GRAFF of Cornell University in the September D issue of County Agent made an interesting observation: "The industry-agriculture
More informationI Didn t Know I Needed That!:
I Didn t Know I Needed That!: Finding Features to Satisfy Your Customers by Mike Cohn 10 Comments originally published in Better Software on 2006-02-01 It is essential that the products we develop satisfy
More informationStepping Forward Together: Creating Trust and Commitment in the Workplace
EXCERPTS FROM THE BOOK Stepping Forward Together: Creating Trust and Commitment in the Workplace by Mac McIntire How to Know You ve Made the Right Decision The following is an excerpt from chapter one
More informationBE PART OF OUR WINNING TEAM
BE PART OF OUR WINNING TEAM A CAREER AT COLAS WILL NOT ONLY OPEN DOORS, IT WILL OPEN YOUR MIND Learn how you can make a difference in the future of transport infrastructure through our exciting apprentice
More informationInternship Orientation Guide
Office of Career Services Internship Orientation Guide Cynthia Staples Recruitment Coordinator Office of Career Services A-1120 708.235.3974 cstaples@govst.edu Dear Student, Congratulations on deciding
More informationAVOID THE PITFALLS OF ONLINE MARKETING
What marketing mistakes are you making? Are you overwhelmed, stuck or frustrated with how to grow your online marketing efforts? Sick of seeing slow, plateaued, or declining growth that isn't making the
More informationSelling Portfolio Management A Case Study
The PROJECT PERFECT White Paper Collection Overview Selling Portfolio Management A Case Study Neville Turbit Portfolio Management should be a no brainer to sell to an organisation. Unfortunately it is
More informationWhat is Government? Chapter 3
Chapter 3 What is Government? You must have heard the word 'government' mentioned several times. In this chapter you will learn about what a government is and the important role it plays in our lives.
More informationADVERTISING. Teacher s notes 1 ARTS AND MEDIA
Level: Intermediate (B1) Age: Teenagers Time: This lesson can be divided up in various ways to suit the time you have with your students. Below are two time options that you can choose from depending on
More informationA Strategic Approach To Environmental Branding
A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental
More informationW H A T A D I F F E R E N C E A DAY MAKES
W H A T A D I F F E R E N C E A DAY MAKES Saturday maintenance is an important option for fleet customers who want to limit workweek downtime. Between that and other work that needs to be caught up on,
More informationHow a Revolutionary New Marketing System can Double or Triple Your Real Estate Commissions This Year.
For Real Estate Agents/Brokers only How a Revolutionary New Marketing System can Double or Triple Your Real Estate Commissions This Year. This report will teach you how to build a real estate marketing
More informationCredit? Debit. Also Inside: Holiday Spending Online Scammers WINTER 2014 / 2015
Ne[x]t Magazine is published by Georgia s Own Credit Union for members of i[x] WINTER 2014 / 2015 Debit Credit? or Also Inside: Holiday Spending Online Scammers IN THIS ISSUE WINTER 2014 / 2015 3 4 6 8
More informationMARKREID YOUR TRUSTED REAL ESTATE PROFESSIONAL
MARKREID YOUR TRUSTED REAL ESTATE PROFESSIONAL professional profile & testimonials METRO REALTY LTD LICENSED REAA 2008 To lead by example by displaying the highest level of professionalism, ethical practice
More informationCHARACTERISTICS OF NEW MEDIA
MODULE - 6 Characteristics of 21 CHARACTERISTICS OF NEW MEDIA We live in an age of rapid technological changes. Everyday we are flooded with information from everywhere. The internet makes sure that we
More informationARTS AND MEDIA. Teacher s notes 1 ADVERTISING
Level: Intermediate (B1) Age: Teenagers Time: 30 minutes Advertising; 60 minutes Advertising and Create an advertising campaign Summary: This lesson is divided into two sections: Advertising and Create
More informationShe Ran Like the Wind
UNIT 4 WEEK 2 Read the article She Ran Like the Wind before answering Numbers 1 through 5. She Ran Like the Wind In 1960, a record was broken in Rome, Italy, when Wilma Rudolph became the first American
More informationClick, Clack, Moo. School Show Study Guide from the Artist. Luther Burbank Center for the Arts Wednesday, April 25, 2018
Click, Clack, Moo School Show Study Guide from the Artist Luther Burbank Center for the Arts Wednesday, April 25, 2018 Luther Burbank Center for the Arts Education and Community Engagement 50 Mark West
More informationRick Willson s new book, Parking Management for Smart Growth, is a how-to
PARKING MANAGEMENT Author, professor, and consultant Rick Willson on his new book and future vision for parking. FOR SMART GROWTH Rick Willson s new book, Parking Management for Smart Growth, is a how-to
More informationSuccession Planning Roadmap
Aligning talent development to current and future leadership needs. Succession Planning Roadmap If your CEO has a sudden heart attack, do you know who will take the chief executive's place? What if your
More informationINTERVIEW SERIES GRAEME PLOWMAN WITH INTERVIEWED BY TIM CARROLL. Strategy Domain Group
325 CONSULTING INTERVIEW SERIES WITH GRAEME PLOWMAN Strategy Director @ Domain Group BIOGRAPHY Graeme Plowman is the Strategy Director at Domain Group, a leading real estate media & services business.
More informationTargetbase For more information visit:
ceocfointerviews.com All rights reserved! Issue: July 6, 2015 The Most Powerful Name in Corporate News Platform that Organizes and Interprets Data generated by Consumers across Devices and Engagement Opportunities
More informationPutting non-service employees on the phones
Putting non-service employees on the phones For the article Vista Print puts its employees on the phones to Learn the Customer in the July issue of Customer Service Newsletter (CSN), editor Bill Keenan
More informationCustomer Satisfaction Surveys That Work
Customer Satisfaction Surveys That Work [ FREE WHITE PAPER] About the Author Eric Dosal has experience in just about every area of small business growth and development. A graduate of Babson College in
More informationAngie s List overview
Angie s List overview What is Angie s List? Inspired by the difficulty her co-founder had finding reliable contractors in Columbus, Ohio, Angie Hicks went door-to-door recruiting and collecting reviews
More informationRamiro Lobo and Etaferahu Takele
Seabreeze Organic Farm Farming on the Urban Edge Ramiro Lobo and Etaferahu Takele Seabreeze Organic Farm and its Community Supported Agriculture (CSA) program began 14 years ago as a political and environmental
More informationBusiness Bluffing and Ethics at Work BUS 1040 Term Project By: Kassidy King
King1 Business Bluffing and Ethics at Work BUS 1040 Term Project By: Kassidy King Submitted to M. Lambert 3 Dec. 2012 King2 INTRODUCTION Is business bluffing (lying) ethical? Some would argue that yes,
More informationQUESTIONS AND ANSWERS ETC. * ANNUAL GENERAL MEETING OF SCANIA AB (publ), 5 May 2011
QUESTIONS AND ANSWERS ETC. * ANNUAL GENERAL MEETING OF SCANIA AB (publ), 5 May 2011 Appendix 9 Claes Zettermarck May I ask the Secretary to report whether any written questions have been submitted for
More informationINNOVATION IN THE MARKETPLACE A podcast with Irving Wladawsky-Berger
INNOVATION IN THE MARKETPLACE A podcast with Irving Wladawsky-Berger Interviewer: David Poole Interviewee: Irving Wladawsky-Berger IRVING: My name is Irving Wladawsky-Berger, Vice President of Technical
More informationMembership Recruitment Program
Membership Recruitment Program for SASS Affiliated Clubs America s Leading Organization Dedicated to Cowboy Action ShootingTM 215 Cowboy Way, Edgewood, NM 87015 Ph: 505.843.1320 / Fax: 877.770.8687 Membership
More informationDOUBLE YOUR INSTAGRAM FOLLOWING
What s your business dream? What if you could get in front of over 600 million people, for free, while being creative and developing relationships with them that would make them want to become your customer
More informationVideo Marketing Lessons from CLEAN & CLEAR
Video Marketing Lessons from CLEAN & CLEAR Written by David Mogensen Published March 2015 CLEAN & CLEAR spearheaded a comprehensive video marketing strategy on YouTube, setting the bar for content marketing
More informationAbout Lisa-Marie M I S S I O N
Investment Guide About Lisa-Marie Hi - I'm Lisa-Marie! I'm a wifey, mommy and digital marketing professional who has a passion for creating beautiful visuals. My perfect day includes cuddles with my baby
More informationUFUK BAHAR 1 EPIC FORMULA TOGETTINGPLANNING PERMISSION EXTENSIONS RENOVATIONS CONVERSIONS NEW HOMES INTERIORS
UFUK BAHAR 1 EPIC FORMULA TOGETTINGPLANNING PERMISSION EXTENSIONS RENOVATIONS CONVERSIONS NEW HOMES INTERIORS Epic Formula: How to get Planning Permission I have a confession to make... I have a confession
More informationPromoting an attraction
Promoting an attraction How a range of methods can be used to promote an attraction. Episode 1: How shall we tell people? Twenty years ago, if an organisation wanted to promote itself and attract people
More informationgetting the most out of the middle thought paper
thought paper getting the most out of the middle Why your middle and frontline managers are more important than ever - and how to make sure they succeed 03 introduction 04 what's changed and why 05 a shift
More informationPersuasion: The Art Of Persuasion, Influence, And Power To Get Whatever You Want, Whenever You Want By Zayne Parker
Persuasion: The Art Of Persuasion, Influence, And Power To Get Whatever You Want, Whenever You Want By Zayne Parker If you are searching for a book Persuasion: The Art of Persuasion, Influence, and Power
More informationAgenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015
Agenda Training, Module 6 Creating a Sense of Urgency Dealing with the top objections Don t want to give financials Questions and Answers at the End Training Modules Series Worth Unlimited Dr. Joan Haakonstad
More informationThe Greatest Sales Letters Of All Time
The Greatest Sales Letters Of All Time Understand the rules to writing a great sales letter and you possess the secret to unlimited wealth. Edited By John Jantsch Please distribute this book FREELY! You
More informationVAT THE ULTIMATE GUIDE TO
THE ULTIMATE GUIDE TO VAT Paying VAT is one of the biggest, and most daunting, parts of any small business s journey. Whether you re preparing to register for the first time, or looking for way to make
More informationLetters.org. NEW PARTNER INTRODUCTION LETTER. Included: New partner introduction letter
Letters.org NEW PARTNER INTRODUCTION LETTER Included: Introduction Tips Sample Template 1 Introduction An introduction letter for a new partner is a formal letter written to introduce a new partner in
More informationClaus von Riegen. Innovating at SAP the Delicate Balance between Incremental and Radical Innovation. An interview with
An interview with Claus von Riegen Vice President and Head of Business Model Innovation (BMI) at SAP Innovating at SAP the Delicate Balance between Incremental and Radical Innovation Transform to the power
More informationthesis water pollution statement. thesis pollution pollution statement thesis for
Thesis statement for water pollution. It should show serious academic research and also sound interesting, thesis, water for scholars not pollution for the same statement. Writing statement theses Students
More informationMEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS 6.1 CONFIRM MEETING MEETING PREPARATION 6.3 ATTEND MEETING 6.4 MEETING QUESTIONNAIRE 2-3
MEETINGS (EDUCATION) TITLE SECTION PAGE BOOK MEETINGS CONFIRM MEETING MEETING PREPARATION ATTEND MEETING MEETING QUESTIONNAIRE PRESENTATION FORMAT FREE DEMONSTRATION CLOSE SALE / MEETING OVERCOMING OBJECTIONS
More informationTHE CHAIR PLAY A ONE-ACT PLAY
THE CHAIR PLAY A ONE-ACT PLAY by Alan Haehnel Brooklyn Publishers, LLC Toll-Free 888-473-8521 Fax 319-368-8011 Web www.brookpub.com Copyright 2011 by Alan Haenhal All rights reserved CAUTION: Professionals
More informationEnhanced Employee Health, Well-Being, and Engagement through Dependent Care Supports
Enhanced Employee Health, Well-Being, and Engagement through Dependent Care Supports Webinar Question & Answer Session Transcript June 23, 2010 Dave Lissy, Chief Executive Officer, Bright Horizons Family
More informationMay 1, 2009; 236 pages; ISBN: ; The New Influencers;
Marketing Secrets of a Mail Order Maverick: Stories and Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name and Sell Any Product Or Service, Volume 2; Joseph
More informationAccOuntable. Marketing. Do-able Spin Free Marketing for Accountants & Financial Advisers
AccOuntable Marketing Do-able Spin Free Marketing for Accountants & Financial Advisers WENDY BOLD Accountable Marketing Introduction man is flying in a hot air balloon and realises he s lost. A He reduces
More informationMedia Kit 2015 BRINGS 'BUMPER OPPORTUNITIES! Australia s No.1 magazine FOR YOUNG HORSE LOVERS!
Australia s No.1 magazine FOR YOUNG HORSE LOVERS! Media Kit Because anyone who says, You should never work with kids or animals, simply doesn t know the meaning of FUN! 2015 BRINGS 'BUMPER OPPORTUNITIES!
More information15 Key Recruiting Trends for 2018 and Beyond
15 for 2018 and Beyond Tony Lee Vice President Editorial, SHRM SHRM 2016 The Five Generation Workforce Traditionalist Pre-1946 Baby Boomer 1946-1964 Gen X 1965-1979 Gen Y Millennials 1980-1999 Gen Z 2000-present
More informationThe Lazy Man s Cash Formula
The Lazy Man s Cash Formula Copy Exactly How I Generate $1,927 Per Day Online Almost Effortlessly By Mr. X Now, let s start making some automated revenue as I promised you! Legal Disclaimers All material
More informationFor more information about the selection process and notification deadline, please visit our website:
Dear Cafritz Awards Nominee: Congratulations! Your nomination for the Cafritz Awards is a ringing endorsement of the exceptional work that you do day in and day out. To proceed for further consideration,
More informationNO PISA, PLEASE - TELEVISION AS A COMMUNICATION DEVICE IN CONSERVATION
85 NO PISA, PLEASE - TELEVISION AS A COMMUNICATION DEVICE IN CONSERVATION Glenn A. Kovar u. S. Forest Service Angeles National Forest Pasadena, California About one-third of the way down the Italian coast
More informationJR S GOURMET BURGERS 7 WESTWARD DRIVE MIAMI SPRINGS, FL
EMPLOYMENT PACKAGE & APPLICATION DO NOT FILL OUT APPLICATION NOW Before you fill out the application read everything included in the package. Application must be returned within 5 days. JR S GOURMET BURGERS
More informationDon t Manage, Lead: Become A Top Performing Manager
Think of all the challenges you face on a daily basis: Motivating teams who are harder to mold and direct than those in the past. Introducing new services more swiftly to keep up with competitors. Managing
More informationOfficial Visitor Guide Four Edition Media Kit 2016 /17 OFFICIAL VISITOR GUIDE FOUR EDITION MEDIA KIT 1
Official Visitor Guide Four Edition Media Kit 2016 /17 OFFICIAL VISITOR GUIDE FOUR EDITION MEDIA KIT 1 Overview The one and only official visitor guide to Melbourne. The Official Visitor Guide (OVG) is
More informationUSING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE
USING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE Dear Reader, Thank you for downloading this how-to guide: Using PR Measurement to Beat Your Competitors. I hope you will find it to be a valuable
More informationGood design is more important than ever before. The public is more attuned to the aesthetic world than ever before.
Good design is more important than ever before. The public is more attuned to the aesthetic world than ever before. A New Beginning The Dwell brand reaches across several businesses: an elegant print publication,
More informationMike Brombacher Houston is Home for You and Me
Mike Brombacher Houston is Home for You and Me 0 Welcome When you re selling your home, you want to work with a successful, trustworthy real estate agent one who uses a variety of marketing tools to find
More informationCh. 8 Costs and the Supply of Goods. 1. they purchase productive resources from households and other firms
Ch. 8 Costs and the Supply of Goods Organization of the business firm What do firms do? 1. they purchase productive resources from households and other firms 2. then they transform those resources into
More informationModule 1 Copywriting: An Introduction
Module 1 Copywriting: An Introduction In this module, we ll cover: What copywriters do What art directors/graphic designers do The difference between products & services The different types of copywriting
More informationWINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES
WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES CONTENTS... ABOUT RESULTS THE ARC HOW TO GET IT DONE HAVE US DO IT FOR YOU... CUSTOM CAP PRICING P. 3
More informationWhich careers are expected to have the most job openings in the future, and how will this affect my plans?
Career Outlook 2 CAREERS The BIG Idea Which careers are expected to have the most job openings in the future, and how will this affect my plans? AGENDA Approx. 45 minutes I. Warm Up: What s a Career Outlook?
More informationRESULTS-ONLY WORK ENVRONMENT BRINGS RADICAL SHIFT AND SIGNIFICANT GROWTH TO CHOICE TRANSLATING
RESULTS-ONLY WORK ENVRONMENT BRINGS RADICAL SHIFT AND SIGNIFICANT GROWTH TO CHOICE TRANSLATING Vernon Menard, COO of Choice Translating, describes ROWE as a radical shift that has contributed to significant
More informationA Strategic Approach To Marketing Collateral
A Strategic Approach To Marketing Collateral What s Markeing Without Strategy? TABLE OF CONTENTS Collateral That Makes An Impact Using Marketing Collateral to Drive Revenue Measuring Marketing Collateral
More informationTHE 4 PILLARS OF DONOR RELATIONS
THE 4 PILLARS OF DONOR RELATIONS By Lynne M. Wester Director of Alumni Programs and Engagement University of North Carolina at Charlotte Donor Relations Guru Academic Impressions The 4 Pillars of Donor
More informationWelcome! This is an overview presentation of Kiwanis International s strategic plan. (Introduce yourself and your role with Kiwanis)
Welcome! This is an overview presentation of Kiwanis International s strategic plan. (Introduce yourself and your role with Kiwanis) 1 The planning for today began in January 2012. The Kiwanis International
More informationThe New Graduate Job Search Guide
The New Graduate Job Search Guide Essential tips for landing a job after college 2015 Simply Hired, Inc. Simply Hired is a registered trademark of Simply Hired, Inc. // www.simplyhired.com Table of Contents
More informationKnowing Who Your Friends Are Applying Alumni Behavior to Improve Fundraising Performance. Actionable Insight for Advancement Leaders
Knowing Who Your Friends Are Applying Alumni Behavior to Improve Fundraising Performance Actionable Insight for Advancement Leaders It may not feel like it now, but the past decade has been boom years
More informationHOW TO BECOME A STUDENT SUCCESS STORY
FIND OUT HOW DIGITAL MARKETING INSTITUTE ALUMNI PROGRESS FASTER AND EARN MORE HOW TO BECOME A STUDENT SUCCESS STORY Introduction As digital tools and techniques outshine traditional advertising approaches,
More informationAndy Wright Group Director, The New York Times Job Market
MARKET INTELLIGENCE: Investing in the Future of the Pharmaceutical Industry Dear Colleagues, Our region s pharmaceutical industry has long been recognized as an important engine of the area job market.
More informationAT & T Product Center. RQ4 was the Missing Link. AT&T Product Center at a glance:
For AT&T Product Center, RQ4 was the Missing Link For President Mark Butler and Vice President Tony Saraceni, the process of growing AT&T Product Center in Long Island, N.Y. accelerated four years ago.
More informationGreat expectations: New grads enter the world of work
CINDY KRISCHER GOODMAN JUNE 5, 2016 7:00 PM Great expectations: New grads enter the world of work New college grads nationwide are seeing the hottest job market since 2009 They want and expect a life outside
More informationINTERACTIVE TABLE OF CONTENTS
INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find
More informationBUILDING GOOD WORK RELATIONSHIPS
Making Work Enjoyable and Productive How good are the relationships that you have with your colleagues? According to the Gallup Organization, people who have a best friend at work are seven times more
More informationthe Everett Railroad Company
the Everett Railroad Company Application for Employment We consider applications for all position without regard to race, color, religion, sex, national origin, age, marital or veteran status, the presence
More informationTHE MUTUAL GAINS APPROACH TO NEGOTIATION: A FOUR-STEP PROCESS
THE MUTUAL GAINS APPROACH TO NEGOTIATION: A FOUR-STEP PROCESS Introduction The Mutual Gains Approach to Negotiation is highly valuable in situations where many stakeholders are negotiating a complex set
More informationBusiness Acumen in Supply Management: 5 Areas of Project Leadership
WHITE PAPER Business Acumen in Supply Management: 5 Areas of Project Leadership G. Sean Williams, CPSM The ability to lead complex and large dollar savings and efficiency projects with minimum oversight
More informationThe Power of Digital Printing
September 2002 The Power of Digital Printing Taking the next step to new opportunity and profitability Jim Hamilton Associate Director CAP Ventures, Inc. Page 3 Contents 3 Straight Talk About Digital Print
More informationMEDIA KIT » FOR READERS Arlington Magazine taps into residents desire to learn more about their community and feel more deeply connected to it.
2018 Arlington Magazine explores and celebrates life in Arlington, McLean and Falls Church.» FOR READERS Arlington Magazine taps into residents desire to learn more about their community and feel more
More informationSELL YOUR HOME FASTER Stephy Lim
1 0 T I P S T O H E L P Y O U T O SELL YOUR HOME FASTER Stephy Lim If you ve ever been in a situation where you need to sell a house fast, you know how frustrating it can be. Everyday, you WHAT PROBLEM
More informationFROM MYTHS TO MONEY YOUR JOURNEY TO REVENUE WITH CONTRACT RECRUITING
FROM MYTHS TO MONEY YOUR JOURNEY TO REVENUE WITH CONTRACT RECRUITING TABLE OF CONTENTS Your Journey to Revenue with Contract Recruiting TRENDS & IMPACTS OPPORTUNITIES AHEAD 3 6 TOP 10 REASONS TO PLACE
More informationFOREVER LIVING PRODUCTS
FOREVER LIVING PRODUCTS Welcome you to understand the Worlds Best Business Opportunity of Forever Living Products. A business that will surely change your status & life style. Words of Wisdom Forever Living
More informationPeer Mentoring: Helping Students with the Transition to College
Peer Mentoring: Helping Students with the Transition to College California University of Pennsylvania University-Wide Mentoring Karen Posa, Director Outline Background Information Mission and Goals Staffing
More informationEverything You Need To Know For Mentors
Everything You Need To Know For Mentors Letter of Welcome Dear Mentor, Sept 2016 We would like to welcome you to the Duquesne University Alumni Mentor Program. This initiative was developed to respond
More informationOur company. Rediscover the old: Referral marketing is as old as humanity itself. It is so familiar to us because it is so natural.
Rediscover the old: Referral marketing is as old as humanity itself. It is so familiar to us because it is so natural. Our company Welcome, and congratulations on choosing Life Plus! You are now part of
More informationHelping Your Online Community Succeed
Helping Your Online Community Succeed Introduction Building an online community can help your organization create exceptional relationships with its customers, advocates, and staff. It can also help future-proof
More informationRFID Tag Choice Can Make or Break Your Passive UHF Tracking Project
RFID tag choice is critical to the success of your tracking project. There are many good, solid, money-saving, efficiency-making, data-rich, automagical reasons for using a passive ultra high frequency
More informationHow is a new dairy product designed?
Where do new products come from? Think of all of the innovations that have appeared in your lifetime: mobile phones; biotechnology; email and the internet. All of these were developed because the technology
More informationThe following is a sample lab report. It is in an acceptable format and can be used as a guide for what I am looking for in your lab report.
In the Lab Syllabus, I gave you a lot of details regarding the writing of your lab reports. I know you have probably been overwhelmed with information the first week or so of this course. I will refer
More informationBUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS
BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS Tom @Tortorici Inc.com Q: What turns a website design into an active business website? A: Copy that s optimized to convert. I
More informationB Y D A R R E N M I N G E A R
INTERVIEW PREPARATION B Y D A R R E N M I N G E A R YOUR GOAL Get the job offer! or Get an invitation to a second or final interview or Get a referral to another hiring manager within the company H O W
More informationAnytime Adviser New Car Buying Coach
Anytime Adviser New Car Buying Coach Welcome. This interactive guide offers you strategies for getting the best deal on a new car. Let's begin. Interested in a little guidance to negotiate your best deal
More information(Footage of Mayor Cain at work; Saleets home and neighboring houses; apartment buildings and businesses in Lakewood; Cain at work)
Date: September 28, 2003 Network: CBS Program: 60 Minutes Headline: Eminent domain; government forcing people from their private property to make way for redevelopment ANCHOR: MIKE WALLACE MIKE WALLACE,
More information