MEDIA INFORMATION. Fax +49/7243/

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1 MEDIA INFORMATION 2018 Fax +49/7243/

2 Publisher information In brief Aquaristik is the attractive magazine with practical relevance for all aquarium enthusiasts. The magazine offers well-researched articles that are reliable yet easy to understand on all topics concerning efficient aquarium-keeping. The range of subjects encompasses the care and breeding of ornamental fish species, the science and technology of aquarium-keeping, as well as travel reports and shopping hints. This is where the recognised authors of the world of aquarists regularly publish articles. The magazine puts great emphasis on lavish illustration. Graphic and informative at the same time, it is targeted at beginner and professional aquarium enthusiasts alike. Membership VDZ, SZV Editorial team Michael J. Schönefeld, Phillip Gardemin Advertising Thomas Heinen, Kathi Rumi, Patricia Bader Volume Volume 26, 2018 Frequency of publication 6 x (see enclosed schedule) Publishing house Dähne Verlag GmbH Postal address P.O. Box , Ettlingen, Germany Delivery address Am Erlengraben 8, Ettlingen, Germany Telephone +49 (0) / Fax +49 (0) / Internet Subscription rates Annual subscription all countries 40. incl. p + p Terms of payment Net payment due within 20 days of date of invoice Terms + Conditions Accounts (D) Deutsche Bank; Kaiserstr. 90 D Karlsruhe, Nr (BLZ ) BIC: DEUTDESM660 IBAN: DE (A) Raiffeisenverband Salzburg Nr (BLZ 35000) BIC: RVSAAT2S IBAN: AT (CH) Coop Bank Basel Nr Clear. Nr. 8440, PC-Kto BIC: COOPCHBB IBAN: CH BIC: COOPCHBB IBAN: CH Media Information Editorial content Readers Analysis 2016 = 6 issues Total size 495 pp = % Editorial 440 pp = 89.0 % Advertising 55 pp = 11.0 % of which Bound-in inserts 0 units = 0.0 % } of Loose inserts 1 units = 1.8 % advertising Analysis of 2016 editorial component Total 440 pp = % News/new fish types Fishs Plants Invertebrates Technic Travel reports New products Dates Riddle Others 53 pp = 12.0 % 133 pp = 30.2 % 33 pp = 7.5 % 18 pp = 4.1 % 80 pp = 18.1 % 57 pp = 13.0 % 8 pp = 1.7 % 2 pp = 0.5 % 8 pp = 1.8 % 49 pp = 11.1 % Readers Approx readers per issue (Calculation based on readers analysis and estimated circulation per issue)

3 Advertising rates No. 25 Rates effective from 1 October 2017 Format 220 mm width, 297 mm depth Type area 189 mm width, 250 mm depth Columns 4 columns, 43 mm wide in the advertising section 3 columns, 59 mm wide in the editorial section Printing and binding processes Offset printing and adhesive binding Copy Copy up to 70 lines per cm/300 dpi. However, please pay careful attention to the technical instructions. Frequency of publication 6 x Publication dates Refer to schedule Advertising deadlines Refer to schedule Advertisement formats and rates Format Number of columns Width x Depth in mm Basic price black/white 4 colours 1/1 page 4 columns 187 x /3 page 2,6 columns 120 x 250 vertical /2 page 4 columns 189 x 122 horizontal 2 columns 92 x 250 vertical* /3 page 4 columns 189 x 80 horizontal 1,3 columns 59 x 250 vertical** /4 page 4 columns 189 x 58 horizontal 2 columns 92 x 122 vertical columns 43 x 250 back cover 4 columns 189 x inside front 4 columns 190 x cover inside back cover 4 columns 191 x Rate per single-column millimetre: 1.70 * Position only on content page or in combination with another advertisement. ** Position only on editorial page. No product prices to be included in advertisements Surcharges and other prices Surcharges per standard colour (Euro scale)/special colour (basic 4c) 1/1 page /4 page /3 page /8 page /2 page /16 page /3 page 320. HKS, pantone and metallic colour extra surcharge 610. Special formats/positions 2/1 page on request Front cover flap see extra information Guaranteed positions 200. Print over gutter margin 90. Bleed additional 3 mm 10 % of basic rates Small advertisements Format columns mm b/w 4 colours 1/8 Seite 4-columns 189 x 26 vertical columns 92 x 58 horizontal 1-column 43 x 122 1/16 2-columns 92 x 26 vertical column 43 x 58 horizontal Logo promotion in news Logo 4 colours/costs 6 issues 270. Company portrait (PR advertisement) 1/1 page 4 colours Further information on request PR Box Presentation of new products width 300 letters text (incl. blanks), maximum 40 letters headline (incl. blanks), 1 product picture Discounts Frequency rates Volume rates Valid for one year from 3 x 3 % 2 pages 5 % publication date of first 4 x 5 % 4 pages 10 % insertion 8 x 10 % 8 pages 15 % Bound inserts 2-sided 4-sided 6-sided 8-sided Loose inserts Maximum size 215 x 292 mm Up to 25 g Up to 50 g Adhesive postcard Delivery address for inserts Kraft Premium GmbH Betr.: aquaristik No. Industriestraße Ettlingen (Oberweier), Germany 225. A sample copy must be supplied in advance to Dähne Verlag GmbH, Advertising dept, P.O. Box , Ettlingen, Germany

4 Media-Informationen Time schedule and editorial calender Ausgabe 1 Schedule Publication date Advertising deadline Copy deadline Keynote topics Fairs Heimtiermesse, Hanover, 2-4 February 2 Publication date Advertising deadline Copy deadline Aqua-Fisch, Friedrichshafen, 9-11 March Interkoi & Aquaristik, Kalkar, April 3 Publication date Advertising deadline Copy deadline Publication date Advertising deadline Copy deadline Publication date Advertising deadline Copy deadline Aqua Expo Days, Dortmund, October Aquaristikreich, Nurnberg, October Tier + Freizeit, Ulm, October 6 Publication date Advertising deadline Copy deadline Animal, Stuttgart, November Fisch & Reptil, Sindelfingen, November Tierisch gut, Karlsruhe, November Publication date Advertising deadline Copy deadline Heimtiermesse, Hanover, Feb. 2019

5 Advertising in book titles Secure your share of success! Dähne Verlag s range of books is growing all the time. Our titles covering popular practical topics are best-sellers. Take this opportunity to advertise in our book titles. Here we offer you a low-cost advertising opportunity in a very attractive medium with a lasting effect and an effect specific to your target audience. We offer classic advertisements and exclusive and attractive sponsoring packages. Ask us about our upcoming book projects. Sample for a company logo on the cover, part of the exclusive sponsoring package. Plus 100 Seiten 8. Auflage Technik & Praxis The advertisements will be placed at the end of the book.

Product showcase We present your product in an attractive manner on special pages under a certain heading such as Gift ideas or Small aquariums, for example.

Product showcase PR advertisement Version standard incl. 40 letters headline, 280 letters text, photo, web address and manufacturer s address Version XL incl.

You can find out our currently scheduled product showcase topics by e-mail to: All prices exclusive of VAT.

6 Product showcase We present your product in an attractive manner on special pages under a certain heading such as Gift ideas or Small aquariums, for example. Here we show our readers stylish and practical products for their hobby. We ll present you in the right light with a photo, text and manufacturer s address. Product showcase PR advertisement Version standard incl. 40 letters headline, 280 letters text, photo, web address and manufacturer s address Version XL incl. 40 letters headline, 560 letters text, photo, web address and manufacturer s address You can find out our currently scheduled product showcase topics by to: All prices exclusive of VAT. Media Information Procedures and specifications for the supply of advertising material All data must be supplied as print quality PDF/X-1a, PDF/X-3 or PDF/X-4. Please also ensure that all colours are created as CMYK or desired special colours; all directly processable images and graphics are encapsulated; all type fonts used are encapsulated; images are stored exclusively in bitmap, grey-scale or CMYK mode with profi le ISOcoated v2 for sheed offset (maximum application of colours: 300 %). By no means may indexed colours, RGB or other modes or profi les be used. Image format either JPG, TIFF or EPS. you provide a reliable colour printout of the data, since we have no other way of checking the accuracy of the proof. We can not guarantee correct reproduction unless we receive your colour printout before the copy closing date. This is particularly important for colour reproduction. Data transfer by Such fi les should not exceed 20 MB in size. copy@daehne.com Please utilise the following procedure for naming your file Abbreviation* of publication title + issue number + name of advertiser e.g.: diy9-10miller.pdf *Abbreviations: diy = diy Fachmagazin; DIN = DIY International; HF = Holzforum; pet = pet Fachmagazin; PWW = PET worldwide; AQ = Aquaristik; Car = Caridina; GT = Garten & Teich; Nin = Nippers Data by data carrier Use can be made of any current data carrier. You ll find information on add sizes and technical specifications for loose inserts, bound inserts, tip-on cards and product samples on the internet at Big size data files Use the service for data fi les with more than 20 MB. The service is free of charge.

Your Dähne advertising team Managing director Marc

de Advertising manager Thomas Heinen t.heinen@daehne.

Fachmagazin, PET worldwide, petonline.de, petworldwide.

de Phone +49/7243/575-104 Advertising sales

administration Manuel Weber m.weber@daehne.

administration Gabriele Santai g.santai@daehne.

Wittich Phone +49/54 07/81 63 22 Fax +49/54 07/89 83

com France Martine Kilias Phone +49/541/1 50 51 97 Fax

com Italy Gloria Oddone Phone +49/541/6 00 52 08 Fax

7 Your Dähne advertising team Managing director Marc Dähne Advertising manager Thomas Heinen Advertising sales diy Fachmagazin, DIY International, Holzforum, diyonline.de, diyinternational.com, holzforum-online.de, André Petras Phone: +49/7243/ Advertising sales pet Fachmagazin, PET worldwide, petonline.de, petworldwide.net Patricia Bader Phone +49/7243/ Advertising sales Aquaristik, Caridina, Garten & Teich Kathi Rumi Phone: +49/63 57/ Advertising administration Manuel Weber The advertising agent for your country: Advertising administration Gabriele Santai Phone +49/7243/ Benelux/Scandinavia Lothar Wittich Phone +49/54 07/ Fax +49/54 07/ France Martine Kilias Phone +49/541/ Fax +49/541/ Italy Gloria Oddone Phone +49/541/ Fax +49/541/ USA/Canada/UK/Ireland Marie-Ann Vonstein Phone +49/2381/ Fax +49/2381/ Taiwan Joy Wang Infotrade Media Co., Ltd. No. 508, Sec. 3, Wen Hsin Rd., Situn Dist. Taichung 40753, Taiwan Phone +886/4/ #206 Fax +886/4/

MEDIA INFORMATION. Fax +49/7243/

MEDIA INFORMATION. Fax +49/7243/ MEDIA INFORMATION 2018 Fax +49/7243/575-100 www.daehne.com/media-info www.daehne.de/aquaristik Publisher information In brief caridina is the first magazine for aquarists to specialise in invertebrate