In-Store Supermarket Advertising Programs. Reaching Your Local Customer ADVERTISING WEB DEVELOPMENT BRANDING MARKETING

Transcription

1 In-Store Supermarket Advertising Programs Reaching Your Local Customer ADVERTISING WEB DEVELOPMENT BRANDING MARKETING

2 who we are Adcorp Media Group is a privately held local media company & full service advertising agency located in Westchester County offering prominent in-store print and digital signage in major supermarkets in the Northeast and California. our mission: Align ourselves with the local business community by offering strategically placed in-store supermarket programs that meet the three rules of effective advertising, engage/readership, repetition, and targeting, which will drive sales, and increase and retain your customer base ADCORP

3 our products Our products are strategically placed in heavily trafficked areas - offering exposure and engagement with your message. PRINT DISPLAY PROGRAMS SHOPPING CART ADVERTISING You Can t Turn the Page! You Can t Change the Channel! WELCOME CENTER ADVERTISING Location, Location, Location! STRATEGIC AD PLACEMENTS MARKET INFORMATION CENTERS 16 square feet of undeniable visibility! BENCH ADVERTISING A 2 x 8 banner - at the entrance, exit or interior vestibule for unparalleled visibility! BROADCAST NETWORK PROGRAMS CHECKOUT TV Bank of screens (anywhere from 8 to 12 screens) placed right at the check out. MARKETVISION High definition screens strategically placed in the deli and perimeter departments. RADIO Radio is an active medium where you can speak to your future customer ADCORP

4 why advertise on the shopping carts CAN T TURN THE PAGE, CAN T CHANGE THE CHANNEL! Ads are located on either the baby seat portion of the cart or the nose of the cart. (location of ad varies per store) Directory side, in most cases, includes, the store aisle directory. Billboard is a full ad display on the opposite side. Provides continuous advertising throughout the duration of the shopper s visit.* Unbeatable exposure to your target audience. *RESEARCH: Average shopping trip is 41 minutes. (2016, Grocery Shopping Statistics - multiple sources) EXPOSURE SHOPPERS DON T HAVE A CHOICE. CART ADVERTISING DOES NOT HAVE TO BE PICKED UP, AND CAN T BE THROWN AWAY. THE AVERAGE SHOPPER VISITS THE MARKET 2-3 TIMES PER WEEK AND WILL SPEND AN AVERAGE OF 41 MINUTES PER VISIT. WHETHER YOU HAVE A DEMOGRAPHIC OR GEOGRAPHIC TARGET CRITERIA FOR POTENTIAL CUSTOMERS, SHOPPING CART ADS CAN T MISS SINCE YOU GET TO PICK THE STORE OR TARGET AREA OF YOUR CHOICE.

5 why advertise on the welcome center,,! Welcome Centers are strategically placed at the entrance or exit of the store. Serves the multi purpose of greeting shoppers as they enter the store, distributing both complimentary cart wipes and the stores weekly sales flyer. Your brand s message can be one of the first things a shopper notices.* Also allows for holders for distribution of your sales materials. *RESEARCH: 50% of all shoppers read printed circulars to find deals (mailing) - 25% used a printed circular in-store (Retail Feedback Group) EXPOSURE YOUR AD IS GUARANTEED TO BE SEEN AS SHOPPERS CAN T GET INTO THE STORE WITHOUT ENGAGING WITH YOUR AD. THE AVERAGE SHOPPER VISITS THE MARKET 2-3 TIMES PER WEEK AND WILL SPEND AN AVERAGE OF 41 MINUTES PER VISIT. WHETHER YOU HAVE A DEMOGRAPHIC OR GEOGRAPHIC TARGET CRITERIA FOR POTENTIAL CUSTOMERS, SHOPPING CART ADS CAN T MISS SINCE YOU GET TO PICK THE STORE OR TARGET AREA OF YOUR CHOICE.

6 why advertise on the market info center 16 SQUARE FEET OF UNDENIABLE VISIBILITY! Strategically placed at the entrance or exit of the supermarket. Allows advertisers to reach every shopper who visits the store with signage up to 16 square feet. Also allows for holders for distribution of materials. EXPOSURE YOUR AD IS GUARANTEED TO BE SEEN AS SHOPPERS CAN T GET INTO THE STORE WITHOUT ENGAGING WITH YOUR AD. THE AVERAGE SHOPPER VISITS THE MARKET 2-3 TIMES PER WEEK AND WILL SPEND AN AVERAGE OF 41 MINUTES PER VISIT. WHETHER YOU HAVE A DEMOGRAPHIC OR GEOGRAPHIC TARGET CRITERIA FOR POTENTIAL CUSTOMERS, SHOPPING CART ADS CAN T MISS SINCE YOU GET TO PICK THE STORE OR TARGET AREA OF YOUR CHOICE.

7 why advertise on the bench displays UNPARALLELED VISIBILITY! Bench advertisements are located at: The entrance outside the market The interior vestibule Across from the checkouts Oversized ad and location offers unparalleled visibility. EXPOSURE BENCHES ARE AT THE ENTRANCE, EXIT, OR INTERIOR VESTIBULE AND OFFER UNPARALLELED VISIBILITY. YOUR AD IS GUARANTEED TO BE SEEN. THE AVERAGE SHOPPER VISITS THE MARKET 2-3 TIMES PER WEEK AND WILL SPEND AN AVERAGE OF 41 MINUTES PER VISIT. WHETHER YOU HAVE A DEMOGRAPHIC OR GEOGRAPHIC TARGET CRITERIA FOR POTENTIAL CUSTOMERS, SHOPPING CART ADS CAN T MISS SINCE YOU GET TO PICK THE STORE OR TARGET AREA OF YOUR CHOICE.

8 why advertise on checkout TV SELL WHERE THEY DWELL... RIGHT AT CHECKOUT! A bank of screens (anywhere from 8 to 12 screens) placed right at checkout to deliver your message to a captive audience.* Screens are placed at the check out where there is dwell time while your shoppers are on line at the register. Your motion graphic ad is placed in a continuous 4:00 minute loop that both engages and entertains shoppers. The continuous loops allows for saturation of your message. *RESEARCH: 59% of consumers take interest in specific time/day/location of OOH ads. (Nielsen) EXPOSURE YOUR AD IS GUARANTEED TO BE SEEN GIVEN THE DWELL TIME AT THE CHECKOUT/REGISTER AREA. THE AVERAGE SHOPPER VISITS THE MARKET 2-3 TIMES PER WEEK AND WILL SPEND AN AVERAGE OF 41 MINUTES PER VISIT. WHETHER YOU HAVE A DEMOGRAPHIC OR GEOGRAPHIC TARGET CRITERIA FOR POTENTIAL CUSTOMERS, SHOPPING CART ADS CAN T MISS SINCE YOU GET TO PICK THE STORE OR TARGET AREA OF YOUR CHOICE.

9 why advertise on marketvision ENGAGING MOTION GRAPHICS Our MarketVision digital displays are strategically placed in the deli and perimeter departments.* Heavily trafficked areas where there is dwell time allows for maximum exposure of your message to your audience. Innovative, state-of-the-art HD display attracts attention through rich, dynamic motion graphics. Your motion graphic ad is placed in a continuous 4:00 minute loop that both engages and entertains shoppers. The continuous loops allows for saturation of your message. *RESEARCH: Retailers have devoted more space to perimeter departments - Produce (51.6%) and Deli (30.2%). (SN, 2016 Fresh Foods Survey). Fresh is a priority for shoppers. (FMI). EXPOSURE YOUR AD IS GUARANTEED TO BE SEEN GIVEN THE DWELL TIME IN MOST DELI AND PRODUCE AREAS. THE AVERAGE SHOPPER VISITS THE MARKET 2-3 TIMES PER WEEK AND WILL SPEND AN AVERAGE OF 41 MINUTES PER VISIT. WHETHER YOU HAVE A DEMOGRAPHIC OR GEOGRAPHIC TARGET CRITERIA FOR POTENTIAL CUSTOMERS, SHOPPING CART ADS CAN T MISS SINCE YOU GET TO PICK THE STORE OR TARGET AREA OF YOUR CHOICE.

10 why advertise on adcorp radio REACHING SHOPPERS EVERYWHERE! Our in-store Adcorp Radio Network reaches: -Every shopper -Everywhere in the store -2 times every hour Deliver your message to a captive audience Buying a specific audience Radio is an active medium where you can speak to your future customer HEARD YOUR RADIO COMMERCIAL IS GUARANTEED TO BE HEARD THROUGHOUT THE STORE FOR THE DURATION OF A SHOPPERS VISIT. YOUR RADIO COMMERCIAL WILL AIR 2 TIMES PER HOUR, THAT S AN AVERAGE OF 224 COMMERCIALS PER WEEK! YOUR RADIO COMMERCIAL WILL BE HEARD BY THE PEOPLE MOST LIKELY TO FREQUENT YOUR BUSINESS... SINCE YOU GET TO PICK THE STORE!

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12 LATINO 50 BUCKHOUT STREET SUITE 200 IRVINGTON-ON-HUDSON NY ADCORP ADCORPMG.COM ADCORPMG