SouthCoast. Media Group

Transcription

1 SouthCoast Media Group Marketing Guide Rates Effective: January 1, 2009

2 Maximize your results with a package buy including The Standard-Times, our local weekly newspapers and SouthCoastTODAY.COM THE THE REHOBOTH DIGHTON LAKEVILLE MIDDLEBORO THE SWANSEA SOMERSET ASSONET FREETOWN ROCHESTER WAREHAM FALL RIVER ACUSHNET MARION and To all non-subscribers. WESTPORT DARTMOUTH NEW BEDFORD FAIRHAVEN MATTAPOISETT THE FALL RIVER SPIRIT We re your one-stop marketing, commercial printing and distribution resource. Spot and full-color process printing on a wide variety of products ranging from brochures, flyers, and posters to direct mail postcards, business forms and stationery. Our services include designing, printing and distributing your flyer in one or more of our newspapers. For more information, call Terry Garcia at tgarcia@s-t.com Everyday Low Prices on POSTCARDS! Full-Process Color on the Front Black & White on the Back 1, , , $130 $185 $230 Full-Process Color on the Front and the Back 1, $150 2, $215 5, $265 Size: 4 x 6 Paper Stock: 14 point, UV gloss coated on one side Additional Charges: 5% MA Sales Tax, graphic design service if artwork is not supplied camera-ready. Other sizes, styles, and quantities available. Please call for a custom quote. 2 The Print Shop That Visits You!

3 DOLLAR VOLUME RATES FREQUENCY RATES NEWSPAPER Complete Coverage (Includes 2nd day repeat discount) 2 days in The Standard-Times (daily or Sunday within 7 days) + Advocate + Chronicle + Fall River Spirit + Middleboro Gazette + Gazette EXTRA + Spectator Power Buys + Middleboro Gazette + Gazette EXTRA + Chronicle + Spectator + Fall River Spirit + Advocate + Chronicle + 1 Weekly 2 Weeklies 3 Weeklies 4 Weeklies 5 Weeklies Select Buys Daily Standard-Times Sunday Standard-Times 1 Weekly Middleboro Gazette + Gazette EXTRA Open Rate $2,500 5,000 7,500 10,000 15,000 25,000 All rates are per column inch 35,000 $ , WEEKLY CONTRACTS Complete Package (Includes 2nd day repeat discount) 2 days in The Standard-Times (daily or Sunday within 7 days) + Advocate + Chronicle + Fall River Spirit + Middleboro Gazette + Gazette EXTRA + Spectator Power Buys + Middleboro Gazette + Gazette EXTRA + Chronicle + Spectator + Fall River Spirit + Advocate + Chronicle + 1 Weekly 2 Weeklies 3 Weeklies 4 Weeklies 5 Weeklies Select Buys Daily Standard-Times Sunday Standard-Times 1 Weekly Middleboro Gazette + Gazette EXTRA 6 out of 8 weeks $ out of 16 weeks out of 52 weeks All rates are per column inch out of 52 weeks Local News Cover 2x5 Full Color 1x...$450 52x...$215 Contract courtesy rate..$325 5 Minute Break Page 2 (6col x 5 ) Black & White 13x... $525 52x... $495 The Standard-Times COLOR 1 Color... $395 2 Colors... $450 Full Process... $550 Hathaway Publishing Live in Color!* NEW! Ads 20 & larger Ads up to 19 Middleboro Gazette Extra Cover (2col x 5 ) Full Color Per Inch Rate... $9.95 Fall River Spirit Cover Strip Ad 6x3 Full Color 1x... $450 13x... $295 Sunday Neighbors Strip Ad Cover (6col x 2.5 ) Full Color 1x...$350 13x...$275 52x...$195 Repeat Discounts Super Saver 2nd Insertion 45% 25% 3rd Insertion & over 50% 35% Refer to Select Buys for Daily /Sunday Rates. PREMIUM POSITIONS Saturday Super Saver $19.75 per inch (Repeat discounts do not apply) TV Times Back Page (5col x 11.5 ) Full Color Open Rate $575 6x & over $350 TV Times Front Cover Strip (5col x 2 ) Full Color Open Rate $350 6x & over $250 Daily Contract 365 Days Exposure! One Inch Daily $16.75 per inch (Repeat discounts do not apply) Dollar Volume Contracts allow the flexibility to combine print and online products and services offered by SouthCoast Media Group under one revenue contract. All products will be applied towards fulfillment of the dollar volume contract level. Participating in dollar volume contracts requires a minimum spending over previous 12 months. 12-month spending that falls short of the contracted volume will be subject to a short-rate tied to earned rates. The Full Course Weekend Entertainment and Dining Package Thursday s COASTIN Friday s LIVING 2 col. x 3 Ad Size: 52 weeks/$9.75 per inch/per day 26 weeks/$11.95 per inch/per day 2 col. x 2 Ad Size: 52 weeks/$10.25 per inch/per day 26 weeks/$14.95 per inch/per day MarketPlace SouthCoast MarketPlace Rates: Repeat per inch rates: 1x -12x... $ x... $8.95 Deadline: 5 p.m. Thursday of previous week 1 Paper Full Process...$135 Spot Color...$85 2 Papers Full Process...$160 Spot Color...$110 3 Papers Full Process...$215 Spot Color...$135 4 Papers Full Process...$265 Spot Color...$160 5 Papers Full Process...$315 Spot Color...$185 The Standard-Times (Mon., Tues., Wed.) Annual Contract Advertisers... Non-Contract Rates... Full Page $1,175 Half Page 825 Hathaway Publishing Full Page Half Page 1 Paper 2 Papers 3 Papers 4 Papers 5 Papers $ ,095 1,175 $ ,950 1,325 *This offer is available to any single local advertiser. First-come, first-served, based on availability.

4 Additional Retail/National Rates Miscellaneous Rates: Cap Rate: (per inch) Sunday $39.60 Daily $36.60 Net rates available to advertisers and distributors placing their dealer listing ads with co-op advertising funds Obituaries: $43.75 pci (4-inch min.) Charity Rates: Sunday Daily Political Rate: Open and Contract Rates Apply Reciprocal Rates: For contract advertisers to include your message in non-traditional newspaper sections. (Excludes help wanted) Open Rate 52 weeks $30.50 $25.35 $27.30 $ weeks $25.90 $ weeks $26.85 $24.50 Classified to ROP Cards of Thanks/In Memoriams use open charity rates. per col. inch $19.00 ROP* to Classified $14.25 *Ads billed in 9-column measure Public Service/World of Wonder Pages: Help local non-profit organizations raise funds for charitable causes every Saturday and sponsor Tuesday s World of Wonder page to support newspapers used in local classrooms. Cost: $23.95 per week. Standby Rates: Enjoy 50% off your regular contract rate. Allow us to run a general ad about your business at random times (up to 4x/month). Legal Notices and Special Notices: The Standard-Times... $4.90 per line Hathaway Publishing/one paper... $23.00 pci Business Builder Rates: Available upon request National Packages: Reach every household in SouthCoast by running your ad in The Standard-Times, five weekly newspapers, SouthCoast MarketPlace, our weekly non-subscriber product. Open Rate/pci 250 per year Open Rate/pci 250 per year Sunday Daily $99.80 $91.45 $66.00 $61.00 National - The Standard-Times only: Sunday Daily $70.25 $57.50 $50.95 $39.00 National - Hathaway Publishing only: All five papers... $68.50 pci National Color Rates: 1 Color (plus black & white rate)... $450 2 Colors (plus black & white rate)... $475 3 Colors (plus black & white rate)... $625 National Preprint Rates available upon request. Hathaway Publishing s Who s Wh in the business world Who s Who advertisers receive a business profile 1-2x during their contract period (Actual rotations based on total number of advertisers) Who s Who Rates: 1 Weekly... 2 Weeklies... 3 Weeklies... 4 Weeklies... 5 Weeklies... The Middleboro Gazette + Gazette EXTRA... (per 2 ad size) 26-weeks $37.90 $58.00 $66.00 $74.00 $80.00 $ weeks $34.40 $52.50 $60.00 $64.00 $74.00 $45.90 Sunday Monday Tuesday Wednesday Thursday Friday Saturday SPORTSMONDAY Classified AUTOTODAY COASTIN Classified Classified (NFL season) Live In Color Classified Classified Special Classified World of Wonder Food Publications Live In Color Live in Color Print Inserts Business Classified Advertising Flyers SouthCoastJobMart Neighbors TV Times Advertising Insert Wraps Neighbors Strip Ad Cover Position: $350 Suburban Editions City Edition Special Publications, Pages and Features Showcase your business with a cover page position Monday-Friday when we feature local news about your town in our suburban and city editions. Modular 10-inch ads: $325* for contract advertisers. As an added bonus: Sign up for 52-weeks and pay only $215 per week. Tri-Town Mattapoisett/ Marion/Rochester Second A Front Page Ad Position Dartmouth/ Westport Wareham The Gateway (Tri-Town) New Bedford Freetown/ Lakeville Acushnet/ Fairhaven HOUSE&HOME Public Service Page Religion SouthCoast MarketPlace 4

5 2 Pages Rates are itemized on a cost-per-thousand basis. FULL RUN QTY./ 31,000 Daily 33,500 Sunday Single Sheets Open 12-25x 26-51x 52-99x 100x (8-1/2 x 11 ) $45.00 $38.00 $36.00 $34.00 $32.00 STD Single Sheets (larger than 8-1/2 x 11 ) + $2 per thousand TAB 4 Pages $ $ Add $2 per thousand for every 2 standard pages over 22. Zoned pre-print rates available upon request. Pallet Specifications: Maximum Height: 5 x 6 ; no more than 2,500 lbs. each. Standard Pallet Size: Name and date of insert Skid number, Quantity of inserts on skid, Total insert quantity Protection: Inserts that slip and slide during shipment (such as Glossy stocks) should be enclosed with stretch wrap. Banding: Local Pre-Print Rates Bundling: $ Pre-Print Specifications Skids should have a minimum of three straps and a protective cardboard or wood top. Insert bundles should be well jogged and in lifts of 8 to 10. $ $ Receiving: Inserts received Monday-Friday, 8 am to 4 pm (special arrangements can be made for night deliveries) Call The Cape Cod Times mailroom at: Deliver Pre-Prints to: The Standard-Times, 40 Communication Way, Hyannis, MA Attention: Kim Cabral Insert Wrap Wrap your advertising message around flyers that readers seek. Insert Wraps are 4-page tabloids printed on a heavier stock. They are wrapped around flyers which are inserted in The Standard-Times. Open Rate 4-Page Wrap... $3,995 One Advertiser Per Page Rate Front or Back... $1,475 Page 2 or Page 3... $1,150 6x Rate $2,950 $2,750 $1,225 $ Times $1,075 $ 890 Print Plus Rates For Printing* and Delivery** Print Plus Rates For Core Market (5,000 Piece Minimum) Open Rate/M 1 Color, 1 Side... $ Colors, 1 Side... $ Color, 2 Sides... $ Colors, 1 Side, 1 Color other Side... $ Colors, 2 Sides... $ Contract Rates/M 6-11x 12+ Times $65.20 $61.35 $75.75 $71.25 $80.00 $75.25 $ $ Zip Codes Open Rate/M 1 Color, 1 Side... $ Colors, 1 Side... $ Color, 2 Sides... $ Colors, 1 Side, 1 Color other Side... $ Colors, 2 Sides... $ Bright Hue Paper... $34.00/M Folding... $9.00/M 70# White Paper... $6.60/M Standard Color Paper... $12.35/M $99.25 $ Print Plus Rates For Out Of Core Market (5,000 Piece Minimum) Contract Rates/M 6-11x 12+ Times $95.70 $90.05 $97.50 $92.05 $99.30 $93.50 $ $ $ $ Zip Codes Print Plus Rates For The Entire Market (Total of 103,245 Pieces) Open Rate/M 1 Color, 1 Side... $ Colors, 1 Side... $ Color, 2 Sides... $ Colors, 1 Side, 1 Color other Side... $ Colors, 2 Sides... $ ALL Zip Codes Finishings Contract Rates/M 6-11x 12+ Times $81.30 $76.50 $83.20 $78.30 $84.95 $79.95 $93.60 $88.10 $ $94.40 *Based on 60# 8-1/2 x 11 single sheets ** Via newspaper and mail to saturate targeted zip codes Includes full-process color on pages 1 and 4. 5

6 SouthCoast Auto For highest performance, take advantage of rate programs aimed at increasing your reach and frequency. SouthCoast AUTOTODAY Pick up your weekend ad for only $9.85 per inch and reach over 100,000 households by advertising in SouthCoastAutoToday, a special mid-week supplement to The Standard-Times, The Middleboro Gazette, and The Spectator. Repeat your weekend ad for only $7.50 per inch in SouthCoast MarketPlace, a product mailed to non-subscribers each week. Hathaway Weekly Newspapers Classified Classified Full-Page Add-on Rates: Half-Page Add-on Rates: (per paper) 1 paper... $450 2 papers... $350 3 papers... $325 (per paper) 1 paper... $250 2 papers... $195 3 papers... $175 Classified Rate/5 papers for less than half-page: $8.50 per inch Retail Add-on Rates Per Inch (per paper) 1 paper: $ papers: $ papers: $ papers: $ papers: $14.50 Color Rates (per paper) 1-color: $80 Full-Process Color: $130 Dollar Volume Contract Rates Full Pages (Cost per page) 1x per/wk 2x per/wk 3x & over per/wk Half Pages (Cost per page) 1x per/wk 2x per/wk 3x & over per/wk $925 $875 $625 $900 $850 $600 $850 $825 $575 $800 $775 $525 OPEN RATE Half Pages 1x $1,000 2x $950 3x Plus $900 Quarter Pages (Cost per page) 1x per/wk 2x per/wk 3x & over per/wk $500 $475 $400 $475 $450 $375 $450 $425 $350 $425 $400 $325 OPEN RATE Quarter Pages 1x $550 2x $525 3x Plus $450 Less than ¼ (Per inch) Daily Sunday $5K - $14,999 $1,650 $1,550 $1,150 $5K - $14,999 $5K - $14,999 $5K - $14,999 $17.35 $18.75 Color Discounts: 1x 2x 3x & over 1 Color $250 $145 $125 3 Colors $390 $235 $195 (Rates based on frequency within one week.) Other Annual Contracts: (per line, per day) 4 lines daily 1, 1x per week $15K - $29,999 $1,475 $1,375 $975 $15K - $29,999 $15K - $29,999 $15K - $29,999 $15.95 $17.25 $30K - $49,999 $1,450 $1,350 $950 OPEN RATE Full Pages 1x $1,800 2x $1,700 3x Plus $1,600 $30K - $49,999 $30K - $49,999 $30K - $49,999 $15.60 $16.50 OPEN RATE Daily $18.50 Sunday $19.75 Dollar Volume contracts over $85K, please inquire. 1x $2.35 2x $1.90 3x $1.70 $3.55 per line/per day Display Ads: compute 10 lines per inch 13-week agreements add 35 per line. Display ads 10 inches or larger: 10% off. Sunday help wanted advertising, add $24.00 per inch to contract rates. (For contract advertisers only.) 30x $1.55 $50K - $84,999 $1,400 $1,325 $925 $50K - $84,999 $50K - $84,999 $50K - $84,999 $14.10 $ On the Internet... It s driven by YOU! Research cars Read reviews View local dealer inventories, new & used Get quotes Shop by price or payment Use loan/lease calculator Special pricing packages available. Contact your Sales Representative for details.

7 Let us create an e-video from your help wanted ad. E-videos are an interactive online commercial featuring audio, video and music which brings your ad to life. $ 150 Good 7 line ad for 3 days in The Standard-Times New Today 3 days online Web Account A Spotlight or Featured Job PLUS 1 insertion each in: The Spectator, The Chronicle, The Middleboro Gazette, The Gazette Extra, and the Fall River Spirit. Must run 3 consecutive days and include a Sunday insertion. Help Wanted Print/Online Packages $ 175 $ 275 $ 325 ADD a 7-day online video at SouthCoastJobMart.com for just $ 150 more... Your video will be posted on SouthCoastJobMart.com for 7-days/24 hours per day! Commissionable: $24 per line for 1st day if it includes Sunday. Additional lines per day are $20.64 per line.if it does not include Sunday, rate is $21.79 per line for each additional day. Where your ad investment works harder for you! Better 7 line ad for 7 days in The Standard-Times New Today 7 days online Web Account Spotlight Featured Job PLUS 1 insertion each in: The Spectator, The Chronicle, The Middleboro Gazette, The Gazette Extra, and the Fall River Spirit. Must run 3 consecutive days and include a Sunday insertion. ADD a 7-day online video at SouthCoastJobMart.com for just $ 150 more... Non-Package Rates: (Minimum 7-lines) Online Enhancements Featured Jobs: $ 35 Job listing appears in a window on SouthCoastTODAY.COM s home page for 7 days, giving you exposure to thousands of hard-to-reach casual jobseekers. Best 7 line ad for 10 days in The Standard-Times New Today 10 days online Web Account A Featured Job Spotlight ad 7 extra days online. PLUS 1 insertion each in: The Spectator, The Chronicle, The Middleboro Gazette, The Gazette Extra, and the Fall River Spirit. Must run 3 consecutive days and include a Sunday insertion. ADD a 7-day online video at SouthCoastJobMart.com for just $ 150 more... PACKAGE TOTAL: $ 325 PACKAGE TOTAL: $ 425 PACKAGE TOTAL: $ 475 Non-Commissionable: $20 per line for 1st day if it includes Sunday. Additional lines per day are $16.97 per line. If it does not include Sunday, rate is $18.12 per line for each additional day. Top Jobs: $ 35 Job listing appears at the top of the search results page when they are listed in a search. This provides better visibility for the employer. Display Package Sunday display help wanted ad in The Standard-Times packaged with: Hathaway Publications our sister group of SouthCoast community weeklies covering the following regions: The Advocate Acushnet/Fairhaven The Chronicle Dartmouth/Westport The Fall River Spirit Fall River The Middleboro Gazette Lakeville/Middleboro The Spectator Dighton, Rehoboth, Somerset & Swansea SOUTHCOASTJOBMART.COM to reach candidates searching on-line. Commissionable Non-Commissionable One day 2 days 3 days $ $ $ $ $ $ Rates are per inch for the total number of days. Additional Days Commissionable: $6.90 per inch/per day Non-Commissionable: $6.00 per inch/per day The Gateway Ad Size ¼ Page ½ Page Full Page Pick-up your help wanted in this weekly product: Rate $50.00 $97.50 $ Dimensions 3.5" x 4.75" 3.5" x 4.75" 7.125" x 9.5" SouthCoast Recruitment Non-Package Line Rates (7 line minimum) Includes New Today, a special feature at the beginning of our Classified section with ads appearing for the first time. Commissionable Daily $21.79 Sunday $24.00 Additional lines per day: $20.64 Rates are per line, per day Non-Commissionable Daily Sunday $18.12 $20.00 Additional lines per day: $16.97 Plan Ahead... Annual Careers Sections/Online Job Fairs January March October 7

8 SouthCoast HOUSE&HOME Real Estate Packages You can rest assured when you use our products to market your real estate listings for sale or rent. Results of independent research* indicate that almost 74 percent of consumers consider The Standard-Times the most useful source of advertising information when they are looking to buy or rent a home. * Source: Belden Associates, Dallas TX, 2004 market study. Dollar Volume Program Move up to dollar volume and enjoy cost-efficient rates. If you re not already a dollar volume advertiser, agree to 7.5 percent additional spending over the previous 12 months and be on your way to stretching your ad budget much further. As an added plus, your advertising message can reach every household in SouthCoast, Massachusetts by adding on SouthCoast MarketPlace our non-subscriber product mailed for Friday/Saturday delivery every week. Dollar Volume Program 4-line daily** (per inch rates) rateholder Daily Sunday Daily Sunday $95,000 75,000 65,000 55,000 40,000 30,000 25,000 20,000 15,000 12,500 7,500 5,000 $ Open Rate... $47.50 per inch $ $ $ SouthCoast MarketPlace Add-On Rates ONLY $7.50 per inch **Line ads run 7 consecutive days, receive daily rates. Dollar Volume rates for $100,000 and over available upon request. Real Estate Repeat Discounts 2nd insertion 3rd insertion 10 inches or larger 45% 50% 4 to 9-3/4 inches 25% 35% Other Contract Rates: Frequency discounts apply to repeat ads within same week. Rates are per line, per day 1x 2x 3x 30x 4 lines daily $2.35 $1.90 $1.70 $1.55 1, 1x per week $3.55 per line/per day Display Ads: compute 10 lines per inch For 13-week agreements add 35 per line. Display ad unit discounts apply to display ads 10 or larger. Contract advertisers: Sunday help wanted advertising, add $24.00 per inch to contract rates. This Weekend s Open Houses In Print - Fridays Saturdays Sundays Contract Rates: Non-Contract Rates: 1 day, $80 1 day, $100 2 days, $85 2 days, $105 3 days, $95 3 days, $110 OPEN HOUSE 10-Pack: 10 ads/1 day $ ads/2 days $ ads/3 days, $750 HOUSE&HOME COLOR 2-4 inches 4¼ - 7¾ inches 8 inches & over Incentives Showcase your listings in color for quick results. A Newspaper Association of America study shows that color increases response 75% more than black & white. 1 Spot Color Full-Color + $25 + $50 + $50 + $100 + $75 + $125 Live in Color!* Bring your photos to life with a full-process color ad on Mondays, Tuesdays and Wednesdays. Annual Contract Advertisers: Non-Contract Rates: Full-Page $1,175 $1,950 *This offer is available to any single local advertiser. First-come, first-served, based on availability. Half-Page $ 825 $1,325 Showcase of Homes Photo Ads Friday: Classified Saturday: HOUSE&HOME Saturday: SouthCoast MarketPlace Online: SouthCoastHouseandHome.com Plus all five Hathaway weekly papers (Ads appear online as Featured Homes on a rotating basis for 7-days. Online only postings available for $25 each) Contract Advertisers: 1st Ad...$95 Additional Ads...$85 (Non-Contract Advertisers) For Sale By Owner... $115 5 Pack... $375 ($75 ea) 10 Pack... $650 ($65 ea) Added Bonus: For only $35, your listing will run for 7-days in Classified. (Same copy as in Showcase ad, up to 10 lines.) Pick-up your Showcase ad into The GATEWAY For just $20 (Contract Advertisers) ($25 For Sale by Owner & Non-Contract Advertisers) Extend your reach with The Gateway SouthCoast Media Group s newest publication inserted every Wednesday in The Standard-Times to home delivery subscribers in Wareham, Marion, Mattapoisett and Rochester. PLUS. The Gateway is available weekly at more than 65 retail locations throughout Wareham and Tri-Town, including Buzzards Bay and Carver. HOUSE&HOME Modular Rates ¼ Page $375 ½ Page $675 Full Page $1250 Repeat your ad on Sunday at 45% OFF Realtors Directory 13x $25.00/wk 26x $22.50/wk 52x $20.00/wk Join the SouthCoast s premier online real estate site and open more doors! 8 For more information alittlefield@s-t.com

9 Classified Open Rates: National/ Commissionable Rates per line, per day per line, per day 1 day $ days $ days & over $ 9.45 All per line rates are based on a 4-line minimum and consecutive days. Display rates: compute 10 lines to an inch. Other Rates Classified Merchandise/Services Rates An everyday marketplace full of activity and results for you is as easy as calling Readership of The Standard-Times Classified is higher than national averages. More than 6-out-of-10 households read our Classifieds in a given week and 75 percent of them read it frequently. Smart retailers augment their display messages in this hub of sales activity. 3 days...$ days...$ days...$ days & over...$2.60 Unit Frequency Rates Premium Positions: Back-Page: $395 (full-process color) Page 2 and Inside Back-Page: $325 (includes full-process color if available) Centerspread: $495 (includes full-process color if available) Add-On Rates: Add on The GATEWAY from any Southcoast Media Group publication: 13x... $6.60 per inch 26x... $6.00 per inch 48x... $5.50 per inch (Without signed contract, OPEN rates apply.) Distribution: Every Wednesday in The Standard-Times to subscribers in Wareham, Marion, Mattapoisett and Rochester Deadline: Thursday at 10AM, 6 days prior to publication date Classified Contract Rates: Frequency discounts apply to repeat ads within same week. per line, per day 4 lines daily 1x $2.35 2x $1.90 3x $ x $1.55 1, 1x per week $3.55 per line/per day Display Ads: compute 10 lines per inch For 13-week agreements add 35 per line. Classified Daily Service Directory (365 day advertising) 4 lines: $1.60 per line 5 lines: $1.35 per line 10 lines: 85 per line Add 35 per line for 13-week commitments. Contract advertisers: Sunday help wanted advertising, add $24.00 per inch to contract rates. Specialty Products Rates are per ad/per week; signed contract required to earn 13, 36 & 48x rates. Ad Size: Dimensions: Open Rate: 13x: 26x: 48x: Minimum Size x 1 $30.00 $20.50 $19.50 $ /8-Page x 2.75 $55.00 $35.95 $33.95 $ /4-Page x 5.5 $95.00 $65.00 $60.00 $ /2-Page (Vert) x 11.5 $ $ $ $ /2-Page (Horiz) 10 x 5.5 $ $ $ $ Full-Page 10 x 11.5 $ $ $ $ Full Pages (Per Page Rate) $ $ $ $ (only 2 col. or 4 col. width ads available) Color: Full-Process Color: $35.00 per ad THE NEW ENGLAND BUSINESS BULLETIN Display Advertising Rates with Frequency Discounts: Size 2 Page Spread Full-Page 3/4-Page 2/3-Page 1/2-Page 1/3-Page 1/4-Page 1/6-Page 1/8-Page 1/10-Page 12x $1, x $1,965 1, $2,070 1, $2,090 1, Special Positions: BACK COVER: Plus 20% of earned rate. Other requested positions: Plus 15% of earned rate as available. Minimum size: 1/4-Page. Full-Page..$260 1/2-Page..$160 Color: Net Cost 1/4-Page...$110 1/6-Page...$80 SPACE & COPY DEADLINE Check with your sales representative or refer to monthly sales collateral Size 2 Page Spread Full-Page 3/4-Page 2/3-Page 1/2-Page (vertical) 1/2-Page (horiz.) Width Depth x2 Business Card Ads 5x $50ea 3x 10x $25ea (2col x 2 ) 1x Open Rate 1/8-Page...$55 1/10-Page...$55 4-Column Tabloid Format Dimensions: 30x $20ea OPTIONAL: Pick-up your ad from The Standard-Times into the retail section of any one Hathaway Publication for $5.75 per inch. Size Width Depth 1/3-Page (vertical) 1/3-Page (horiz.) 1/4-Page (block) 1/6-Page (block) 1/8-Page 1/10-Page (horiz.)

10 The Best Overall Newspaper Website for 2008 Suburban Newspaper Association of America New England Press News Executives Association New England Press Association Better Newspapers Contest BEST SouthCoastToday.com reaches a highly-desirable audience. 65% are homeowners 56% are married 42% are executives or professionals 55% have incomes of $50,000+ per year 60% live in the New Bedford area, 78% live in Massachusetts Average age is 46-years-old* Consumers are increasingly relying on SouthCoastToday.com for the most up-to-date news, sports, weather, and entertainment. Internet advertising is increasing every day and local newspaper websites bring trust, reliability, customer service, and RESULTS! And now, people spend 41% of their media consumption time online. Higher than any other type of media! People who visit newspaper websites are POWER USERS: They are younger, more affluent, better-educated and local Online readers have a greater buying-power, and the frequency of their visits to newspaper websites continues to grow. SouthCoastToday.com has experienced steady year-over-year growth in total monthly page views and average daily unique visitors. Total Monthly Page Views: 5,299,738 (up 51% from 2007) Average Daily Unique Visitors: 18,457 (up 18% from 2007) 5 Star Package Medium Box Ad Campaign. 300 X 250 pixel size. Runs on the SouthCoastToday.com homepage.* Receives 40,000 impressions per month. Bonus: Logo Ad. 160 X 60 pixel size. Runs on the homepage* and throughout SouthCoastToday.com (run of site). Receives 40,000 impressions per month for additional branding. $600 per month Buy Additional Packages for $525 each 3 month minimum commitment required. 4 Star Package Medium Box Ad Campaign. 300 X 250 pixel size. Receives 40,000 impressions per month 20,000 impressions run of site, 20,000 impressions targeted to a section of your choosing* (including Sports, Local News and Town Sites, Opinion, Obituaries, Entertainment, Lifestyle, Special Reports). Directly reach your target audience. Bonus: Logo Ad. 160 X 60 pixel size. Runs with medium box ad. Receives 40,000 impressions per month for additional branding. $450 per month Buy Additional Packages for $375 each 3 month minimum commitment required. SouthCoastToday.com offers a wide variety of new media advertising, including: Online banner ads and rich media Job listings and online employment packages sponsorships Real estate advertising Local search sponsorships Online videos Google AdWords search engine marketing Targeted website advertising And more! Medium Box Ad Campaign. 300 X 250 pixel size. Receives 30,000 impressions per month running throughout SouthCoastToday.com (run of site). $300 per month Buy Additional Packages for $225 each No minimum commitment required. *Limited availability. Homepage and targeted sections are sold on a first-come, first-served basis and first right of refusal. Please ask your sales representative for availability. 3 Star Package Interactive Plus Campaign Online Floating Billboard on SouthCoastToday.com Homepage Exclusive ad spot only 1 advertiser per day. 600 X 300 pixel size. Pops over the SouthCoastToday.com homepage, 1 time per day per user, for 10 seconds. Bonus: Logo Ad. 160 X 60 pixel size on SouthCoastToday.com homepage accompanying the floating ad. $350 per day Buy Additional Days for $200 each Only 6 days available per month Already buying an online display package? Receive 25% off all interactive ads that you run. 10 For more information, please visit: or alittlefield@s-t.com

11 Width 1 Col. 2 Col. 3 Col. 4 Col. 5 Col. 6 Col Measurements Retail Inches 1-13/16 3-3/4 5-3/4 7-5/8 9-5/8 11-5/8 Width 1 Col. 2 Col. 3 Col. 4 Col. 5 Col. 6 Col. 7 Col. 8 Col. 9 Col. Classified Inches 1-3/16 2-1/2 3-3/4 5-1/16 6-3/16 7-5/ /4 11-5/8 Publication Monday Tuesday SouthCoast MarketPlace Wednesday Thursday/ COASTIN Friday Saturday Sunday Living & Neighbors Sunday AutoToday Deadlines Deadline Thursday Friday Friday Friday Monday Tuesday Wednesday Wednesday Wednesday Wednesday Time 2:00pm 9:00am 11:00am 2:00pm 2:00pm 2:00pm 9:00am 9:00am 5:00pm 5:00pm Color Deadline is 24 hours prior to the above. A fee will be applied for any ads cancelled after deadline. Ads measuring more than 19-1/2 deep will be charged for full column. Submit Your Ad Electronically: In-Column Classified Ads: Closing time for in-column Classified ads is 4:30pm the day before publication, except: Saturday: Friday 3:00pm Sunday/Monday: Friday 4:30pm People to Call: Send files to The Standard-Times Electronically: to: prepress@s-t.com (must be a PDF file with fonts embedded) On disk: (must be a PC-based PDF file with fonts embedded) Artwork, logos, etc.: Please use.tif.eps.jpg These file extensions are compatible with our system. Publisher Advertising Director Advertising Operations Manager Classified Sales Manager Market Development Manager Mary W. Harrington Sheila McGlinchey Theresa Garcia Denise Tudino Leslie Poulin Advertising Fax Numbers: The Standard-Times Classified Advertising Retail Advertising Legals & National Advertising The Spectator The Chronicle The Middleboro Gazette & Gazette EXTRA The Advocate The Fall River Spirit The right is reserved by SouthCoast Media Group to edit, reject, or cancel any copy or artwork at any time. The publisher reserves the right to adjust advertising rates on 30 days written notice to contract advertisers. Contract payment terms must be approved by SouthCoast Media Group Credit Department. Should SouthCoast Media Group place an advertiser s account into a collection status, advertiser hereby agrees to pay all assessed collection fees in addition to any past due amounts collected. The extension of credit will be considered after a newspaper credit application is completed and signed. Advertising contracts must be signed by the advertiser directly and not the advertising agency of record. Advertising insertion orders containing sequential liability clauses will not be accepted. Publisher is not bound by any terms or conditions, printed or otherwise, appearing on order blanks, advertiser s forms or copy instructions when in conflict with the newspaper s terms and conditions. Errors: Review your ad the first day and let us know if there is an error. If we are at fault, we will adjust your charges based on the value of the space occupied by the incorrect copy for the first insertion only. Third party print and on-line product advertising is not accepted. The advertiser agrees to assume sole responsibility for statements contained in their advertisements and indemnifies SouthCoast Media Group, its officers, agents, and employees and contractors against any and all liability including Advertising Guidelines text, representations and illustrations of advertisements printed, loss or expense arising at or claims for libel, unfair trade practice, unfair competition, infringements of trademarks, names or patents, copyrights and proprietary rights and all violations of the right of privacy resulting from the publication of the advertiser s copy. SouthCoast Media Group shall not be liable nor have financial responsibility for errors or omissions in, or failure to insert, any advertisement, beyond the cost of actual space occupied by item in which error or omission or failure to insert occurred. Claims must be made no later than the day following day of insertion. SouthCoast Media Group shall not be liable for failure to print, publish or circulate all or any part of an issue in which an advertisement accepted by the publisher is contained, if the failure is due to acts of God or government, strikes, accidents, lack of newsprint or other circumstances beyond the control of SouthCoast Media Group. Assignment for value received, advertiser hereby assigns to SouthCoast Media Group, all rights, title and interest to all layouts of advertisements placed with SouthCoast Media Group which represents the creative effort of the newspaper and/or utilization of its own illustrations, labor, composition or material. Advertiser understands that because of said assignment, advertiser cannot authorize photographic or other reproduction to any other publication without the expressed consent of SouthCoast Media Group. Advertising rates may include on-line combination presence. 11

12 SouthCoastTODAY.COM The Standard-Times The best-read newspaper in its primary market. And, according to a 2005 study by Scarborough Research, a prominent newspaper industry research firm, the New Bedford/Providence region was named the number two newspaper market in the nation based on the fact that seven-out-of-ten adults read both the daily and Sunday newspaper. Product Profiles Hathaway Publishing publishes five (four paid and one free) weekly newspapers in communities across SouthCoast. These hometown, broadsheet-format newspapers provide readers with local news, sports and recreation information. The papers include: The Spectator: Publishes Wednesdays Ad Deadline: Prior Friday at noon Communities: Somerset & Swansea Circulation: 4,880 Founded in 1932 SouthCoastTODAY.COM Named one of the two Best Local Community Websites (Class A) in the 2007 Suburban Newspapers of America Contest, it s no surprise that SouthCoastTODAY.COM is the area s busiest website. It s fast and easy-to-use with all of the day s most important news (including breaking news and noon updates), sports, weather and entertainment, all just a click away. With a variety of advertising options to fit every budget, be sure to include your marketing message on SouthCoastTODAY.COM. New England Business Bulletin Mailed each month to more than 65,000 business decisionmakers throughout Southeastern MA and RI. Bulk deliveries are also made to businesses throughout the marketplace. SouthCoast MarketPlace Our non-subscriber product, mailed for Friday/Saturday delivery every week. Extend your marketing message to more households when you combine your ad from The Standard-Times and SouthCoast MarketPlace. The GATEWAY The perfect advertising vehicle for small business owners in the greater Canal region. We ve combined affordable advertising rates with a weekly (Wednesday) distribution to home delivery subscribers of The Standard-Times in Wareham, Marion, Mattapoisett and Rochester, so you can cost-effectively target your marketing message to local residents. The Chronicle: Publishes Wednesdays Ad Deadline: Prior Friday, noon Communities: Dartmouth & Westport Circulation: 3,780 Founded in 1965 The Middleboro Gazette EXTRA! Publishes Fridays Ad Deadline: 5:00 p.m. Monday Communities: Middleboro & Lakeville Circulation: 10,000 Founded in 2006 The Fall River Spirit: Publishes Thursdays Ad Deadline: Prior Friday at noon Community: Fall River Circulation: 10,000 -Founded in 2003 The Middleboro Gazette: Publishes Thursdays Ad Deadline: 5:00 p.m. Monday Communities: Middleboro & Lakeville Circulation: 4,940 Founded in 1852 The Advocate: Publishes Thursdays Ad Deadline: Noon on Friday Communities: Fairhaven & Acushnet Circulation: 1,530 Founded in 1979 Photos. The Standard-Times 25 Elm St., New Bedford, MA ~ ~ Classified: The Spectator 780 County St., Somerset, MA ~ The Chronicle 25 Elm St., New Bedford, MA ~ The Middleboro Gazette 1498 West Grove St., Middleboro, MA ~ The Advocate 25 Elm St., New Bedford, MA ~ The Fall River Spirit P.O. Box 2530, Fall River, MA ~