OCTOBOARD INTRO. Put your metrics around these practical questions and make sense out of your Google Ads Analytics!

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2 OCTOBOARD INTRO Your journey to Google AdWords success doesn t stop once you master the art of creating a compelling Google ad. The real journey starts with Data and ends with Insights. You need loads and loads of data to be able to spot trends and get to insights on Google Advertising and see what works precisely for you. Put your metrics around these practical questions and make sense out of your Google Ads Analytics!

3 QUESTION 1 Can I track my Google Ads Performance in real time? IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK indicate whether your Google Ads reach your desired outcomes. Tip: Keep monitoring your ROI, and make sure your Revenue exceeds your costs. IMPRESSIONS & CLICKS - Ad IMpressions, Clicks and Clicks-through-rate (CTR) over time COST OVERVIEW - Ad cost, Cost per Click (CPC), Cost per Transaction over time RETURN ON INVESTMENT- AdWords Return on Investment (ROI) tracked over time ROI = REVENUE PER CLICK (RPC) - COST PER CLICK (CPC)

4 QUESTION 2 How many people see my Google ads and how frequently? Use REACH to evaluate and fine-tune definitions of your Ad campaigns. It could be useful to correlate REACH and IMPRESSIONS with user actions. If your REACH grows but the amount of user actions declines, it can indicate poor targeting or low content relevance. IMPRESSIONS - AdWords Impressions over time CLICKS- AdWords clicks over time CLICK-THROUGH RATE - Ration of Ad Clicks relative to Impressions CTR = TOTAL AD CLICKS / IMPRESSIONS

5 QUESTION 3 How much am I paying for Google Ads? Is it worth it? Understanding if you are getting return on your Facebook Ad investment is crucial. Correlate your COST PER CLICK with dollar value of one Ad Click. Ad CLick dollar value can be calculated from CONVERSION RATE (a Google Analytics metric) and Revenue that comes from conversions. COST - AdWords cost over time COST PER MILLE - Cost per 1000 Impressions over time (CPM) CPM = AD COST / (TOTAL AD IMPRESSIONS/1000) COST PER TRANSACTION - Cost per Facebook Action tracked over time (CPA) CPA = AD COST / NUMBER OF TRANSACTIONS

6 QUESTION 4 Am I getting return on my Google AdWords investment? This is the most important question for you to answer. Get smarter with your Paid Advertising efforts by evaluating cost efficiency of your campaigns. COST PER CLICK (CPC) - Price you pay per each Click in your PPC (pay-per-click) campaign CPC = ADWORDS SPEND / AD CLICKS REVENUE PER CLICK (RPC) - Amount of revenue you receive with each click RPC = TOTAL TRANSACTION REVENUE / TOTAL CLICKS

7 QUESTION 5 Can I benchmark my Ad Performance? Rank your Campaigns and Ad Groups by comparing real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or cost goes up, you should look at fine-tuning your underperforming campaign and individual ads. AD CAMPAIGN PERFORMANCE - Your top campaigns in the last period ranked by clicks AD GROUP PERFORMANCE - Your top ad groups in the last period ranked by clicks

8 OCTOBOARD CONCLUSION Start from these simple questions first. Ask them daily (or any time with octoboard.com). Once you get comfortable, you can always ask for more and get more value from your data. Remember, this is your data. Get smarter now by using data you already own. These selected metrics have been prepared for you by OCTOBOARD. Go ahead, it will take seconds to set up. It is FREE.

9 OCTOBOARD Set up OCTOBOARD for FREE and have access to all the Google AdWords metrics you need in real-time! Your Business Performance Dashboard is only a click away. OCTOBOARD.COM