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1 All trademarks are the property of their respective owners.
2
3 Transform Your Social Media Value
4 Speakers Kathleen Clark Social Media Manager, Shaklee Sommer Poquette Social Media Consultant, Blogger Relations
5 Speakers Miranda Zintgraff Executive Coordinator Jessica Janda Senior Coordinator
6 Social Media Update
7 Social Media Adoption 1B People 3hrs Online daily 35+ Fastest growing 500B Minutes per month 57% Prefer online
8 We Live In a Social Media Era 900M+ 200M+ 130M M+ 10M+
9 More Social Media Numbers 10.4 million Registered users and growing 1 hour 17 minutes spent per day as compared to 36 minutes on Twitter 97% women Grown 145% since 2012 All trademarks are the property of their respective owners. Over 800 million unique users visit YouTube each month Over 3 billion hours of video are watched each month on YouTube 72 hours of video are uploaded to YouTube every minute 70% of YouTube traffic comes from outside the US
10 6 Things You Should Be Doing With Facebook
11 6 Things You Should Be Doing With Facebook 1. Deliver great content often Goal: Spend 17 minutes a day on Facebook Goal: Post at least one new piece of content a day 2. Connect with new people Goal: Make 2-5 new friends a day Add your Facebook URL to your signature and business card Find your downline and upline and friend them Find old friends from high school and college and friend them
12 Note left on distributor s car Relevant news
13 6 Things You Should Be Doing With Facebook 3. Host a Shaklee event Goal: Host a Shaklee event and publish on Facebook Goal: Be a team. Encourage your team members to support you with likes, comments, and reshares. Do the same for them in return 4 Promote your events Goal: Schedule an event on Facebook, invite your friends and fans, and post to your business page Update your Facebook status about the event beforehand to inform and remind!
14 Engage Customers Invite People to Events
15 6 Things You Should Be Doing With Facebook 5. Get people to your party! Goal: Commit to a monthly goal of getting 10 people you know or have met on Facebook to come to a party Engage with them often on Facebook like their updates, post a comment, ask questions about them to learn what they care about 6. Duplicate Your Efforts Goal: Add new friends on Facebook every day; schedule an event; create a Facebook event and invite friends and fans
16 Facebook Find local groups and fan pages related to your Shaklee business Like pages for your personal page and Facebook business page Highlight new liked pages and groups once a week Interact on pages and groups Start with your warm market the people you already know but haven t connected with on Facebook
17 Using Other Social Media Tools
18 Twitter Action Steps Follow new people each day Tweet one original picture, link or quote each day Retweet 2 people each day Tweet 1 self promotional link Use a trending #hashtag each day for 1 tweet Participate in #FF and highlight your new favorite followers Promote your #hashtag challenge
19 Twitter Challenge Take a picture with your smartphone of your favorite thing at conference Upload it to Twitter Add the hashtag #ShakleeConf2012 We re picking random winners!
20 YouTube Action Steps Create a YouTube Channel Create how-to, tips, interviews, reviews or series like a TV channel second videos Have a call to action Have high energy Make eye contact
21 Tip For Using YouTube Quality audio is important Use the YouTube Video and Description add your PWS link Fill in keywords for search engine optimization
22 Getting Started With Pinterest Create Dream Boards related to Interests, hobbies, home life, crafts or home organization Pinterest is visual Shaklee business health, green living, income opportunity, dreams, etc. Step 1: Click on photo, right click and choose change picture Step 2: Use Crop tool Replacing Photos in Template Step 3: Send photo to back on photo to cover gray guideline Photo Dimensions: 6.25 inches tall by 5 inches wide Photo aligned right on screen
23 Pinterest Action Steps Follow 2 new people each day whose boards inspire you Pin 2 new links each day to one of your boards Tweet or Share 1 new pin each day Repin 2 new pins to your boards each day Leave 1 new comment on someone else s pin
24 Pinterest Challenge Create a Why pinboard a link to your pinboard to kclark@shaklee.com and be entered to win!
25 Best Practices Know FTC Guidelines - Be truthful, not misleading Make sure you have evidence to support any claims Refer to product literature, labels, and the company website when looking for product claims
26 Hearsay Social: Social Media Engagement at Shaklee Amy Millard, VP Marketing, Hearsay Social * *All trademarks are the property of their respective owners.
27 Today s Agenda Introduction How Hearsay Social Helps Overview of Hearsay Social Shaklee Distributors Stories Next Steps
28 What is Hearsay Social?
29 What is Hearsay Social? Social Analytics Social Media Content Social Contacts
30 How Hearsay Social Helps Choose, Schedule & Publish from a library of marketing posts Build relationships with your current customers & prospects Measure your engagement & traction to grow your business
31 Getting Started Get started in less than 5 minutes Robust management platform Connect instantly from anywhere Run 100% in the cloud no download required Brand specific content for your networks Generate leads through social media Manage your social presence from one place Detailed data on leads, reach, engagement etc
32 Results
33 How Easy was Hearsay Social? It was great to already have the approved videos ready to go. It s a very simple way to get a message out to LinkedIn, Twitter and Facebook all at once! Shaklee Distributor I have had Facebook, Twitter, and LinkedIn accounts for over a year. Hearsay Social saves a lot of time keeping track of what I ve posted and making my brand more consistent. Shaklee Distributor
34 What customers are saying Use of the tool is very simple, not a lot of training is required. So easy, my 3 year-old could use it. I m a sales guy. Don t complicate things for me. I m all about Hearsay Social now. added peace of mind that we re compliant with regulations Hearsay Social allows me to have a bird s eye view of my social media presence across Facebook, LinkedIn and Twitter that will enable me to grow my business. - Josephine
35 400% Growth in Fans for Shaklee Distributors
36 Double your reach and make more money
37 Let s Get Started! Next Steps: Sign up at conference and get three months free and then pay $9.95/month Learn more at the social media booth in the Expo or log into MyShaklee.com
38 All trademarks are the property of their respective owners.
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