Sun Sentinel Media Group Media Solutions

Transcription

1 Sun Sentinel Media Group Media Solutions Content Focused. Device Agnostic. Results Driven Sun Sentinel Media Group 1

2 WHO WE ARE Local team who knows your business and your customer WE ARE... The number one local news source in South Florida. Committed to giving back to our community. Omni-channel marketers with local and national reach Content and data driven. Headquartered in Deerfield Beach, FL. We know your customer, and most of us are your customer. Our team of media marketing experts and creative content creators are here to advocate for your brand with a holistic, multi-channel approach. Creative connoisseurs Transparent with real time reporting and technology 2

3 WE ARE THE BEST OF SOUTH FLORIDA 1 Our core market: Broward-Palm Beach million population million households 5 $91.9 billion Spending dollars (EBI) 3 $55,900 median HHI 6 26% Hispanics from diverse origins Source Claritas 2017; American Community Survey

4 MAKE YOUR MESSAGE GO FURTHER Print and Digital Replica & Non-Replica 180,220 Sunday 129,096 97, ,649 Daily 96,331 72,322 Sun Sentinel Miami Herald Palm Beach Post Source AAM Audit June 2017 Daily Average = Mo Sat. Does not include Affiliate Publications 4

5 REACH THE RIGHT AUDIENCE Young, affluent and educated: 59% between 18 and 54 years old 61% college educated Average HHI: $78,600 & 23% with Income over $100,000 16% more likely to own their home than the average market adult enticing SunSentinel.com SouthFlorida.com Sun Sentinel Monthly average: UV = 5.8 million PV = 20.4 million Monthly average: UV = 310,000 PV = 1.5 million Readership 651,900 Sundays 362,000 Daily 887,000 weekly Source Adobe Analytics Mar/17 Feb/18 monthly average; Scarborough Research 2017, R1 5

6 CONNECT WITH NICHE AUDIENCES 2.4 million Targeted Page Views per month El Sentinel ElSentinel.com # 1 weekly Spanish-language publication in Broward and Palm Beach counties. 160,000 copies distributed every Thursday. City & Shore Magazine City&Shore.com Upscale, lifestyle Magazine 46,000 copies monthly. Explore Florida & the Caribbean Upscale, travel Magazine -150,000 copies - June/August. C&S Prime Magazine Upscale, Senior Citizens published twice a year. South Florida Parenting SouthFloridaParenting.com A parents and family favorite monthly magazine that offers the most complete and in-depth coverage of local issues, resources and activities for families. 90,000 copies distributed to 2,400 family oriented locations monthly South Florida Community News SFLCommunityNews.com 11 hyper local community publications 300,000+ copies distributed weekly. Jewish Journal - FloridaJewishJournal.com Largest Jewish publication in Florida, five zones with 120,020 copies distributed weekly. 6

7 YOUR MESSAGE DELIVERED TO THEIR DOORSTEP INSERTS, PREPRINTS AND FLYERS Print and Deliver: Pre-prints, inserts, and flyers inserted into the newspaper. Available in a variety of newspaper products and distribution days. Deals Delivered: Unduplicated, opted-in distribution of preprints, inserts and flyers. Targets non-subscriber households, Delivered every Saturday. 92,500 copies distributed weekly. Special Delivery: Select market coverage vehicle delivered to an average of 700,000 households. Targets Sun Sentinel subscribers and non-subscribers. Delivered every Wednesday/Thursday. 7

8 SUNSENTINEL.COM 20 M PAGE VIEWS & 5.8 M UNIQUES MONTHLY 8

9 NICHE WEBSITES SOUTHFLORIDA.COM From South Beach to City Place, South Florida s entertainment destination has everything on tap to plan your weekend. ELSENTINEL.COM The channel connects with South Florida's online Hispanic community, delivering news, video, photo galleries, entertainment, and immigration information. SOUTHFLORIDA PARENTING.COM The channel features parenting, education and health stories, advice columns, family events, contests and more. 9

10 SUNSENTINEL.COM HIGH IMPACT AD UNITS LIGHTHOUSE TAKE OVER 10

11 SUN SENTINEL VIDEO PRE ROLL Your video spot appears before our video content. Available on all channels on SunSentinel.com. Creative Accepted: :15 and :30 IN UNIT VIDEO AD Video available within the ad unit space or as an expandable ad unit. User-initiated video and audio Recommended 300 x 250, 300 x 600 Creative Accepted: :15 and :30 IN ARTICLE VIDEO AD This desktop and mobile unit is a video push-down within the content of an article. Launches only when video is more than 50% in view. User-initiated audio Creative Accepted: :15 and :30 11

12 DIGITAL VIDEO ONLINE EXCHANGE Your spot appears before video content across the web. Geo and Audience Target Creative Accepted: :15 and :30 CONNECTED TV Connected TV is video served before premium content through apps. Geo and Audience Target Creative Accepted: :15 and :30 YOUTUBE TRUEVIEW Serve YouTube viewers a :15 or :30 second pre-roll ad. Pay per view. Geo and Audience Target Creative Accepted: :15 and :30 12

13 MARKETING Marketing is a powerful way to stay connected with your most loyal and engaged customers. Target by geography, demographics, behavior and profession. Track and optimize results. Create greater engagement retargeting off opens and clicks. 13

14 ONLINE EXCHANGE RUN OF NETWORK Maximizes reach by targeting a broader audience of users across a wide variety of content allowing optimization to target the message to the best performing sites. NATIVE Creates a more organic experience for your advertising messages. Appear as part of recommendation widgets, and content modules relevant to your audience. PREMIUM NEWS Reaches an audience across 1,400 high- quality local newspaper, broadcast magazine and radio sites. 14

15 SOCIAL MEDIA SOCIAL ADVERTISING SOCIAL MEDIA MANAGEMENT NATIVE SOCIAL Grow your likes, generate leads, drive off line action targeted to your ideal consumer. Let us manage your day-to-day creation and publishing of posts video, images, links on selected social platforms. We create a branded content article about your product or services and feature it on SunSentinel.com. Your branded content article is shared on our Facebook feed. 15

16 WEBSITE SERVICES WEB DEVELOPMENT No matter what your company size, Sun Sentinel Media Group can design a content-rich, responsive website to meet your unique business goals. LANDING PAGE Landing pages are the heart and soul of lead generation efforts. We can help you build a results-driven page to help fuel conversions. CONTENT We design content strategies to meet your specific business goals, engaging a mix of traditional, destination, social and mobile audiences. 16

17 DIRECT MAIL Full service, strategic direct marketing, targeted solutions. We offer unmatched data and analytics capabilities that allow you to connect your prospects to the right demographic, geographic, and psychographic criteria. We use data to find actionable insights that drive conversions Sophisticated data analytics Multichannel strategic thinking Tactical expertise in traditional marketing and digital channels Data drives strategy Strategy drives tactics Tactics drive results Data Analysis Recommendations KPI & Performance Goal Creation Customer Modeling Look-alike Modeling Online Attribution Offline Attribution Analytics & Data Systems Integration Data Visualization On-Demand Results Dashboards Data-Driven Actionable Insights Weekly Summary Reporting Business Intelligence Reporting Brand Voice Market Positioning Customer Persona Development Consulting & Advisory Services Custom Messaging Architectures Database Marketing Strategies Multichannel Marketing Strategies Conversion Rate Optimization Lead Generation Program Development Marketing Automation Management Marketing Technology Platform Integration Landing Pages Microsites Content Creation Native Advertising Programmatic Performance & Paid Social Search Engine Marketing (SEM) Search Engine Optimization (SEO) Marketing Direct Mail Print Media DRTV Radio Outdoor Online Video Pre-Roll 17

18 Medial Solutions/Events SPOTLIGHT YOUR BUSINESS SUN SENTINEL EVENTS Reach a targeted/captive audience Enhance your community relations Increase brand awareness Generate leads and new contacts Flexible packaging and unique activations Extended presence beyond the event 18

19 THANK YOU! For additional information please contact: Jim Miller Director of Local & Digital Advertising (954)