Audience. Profile. March 2018

Transcription

1 Audience Profile March 2018

2 The 702 Listener Much like our talent, the 702 listener is confident, forthright and knowledgeable. Our audience is predominantly black and increasingly younger with a racial mix that is representative of Gauteng's LSM 8+ market. This affluent audience has the highest average house hold income, and rate of employment and self-employment amongst all Gauteng radio stations. They are ambitious, intensely focused, future-driven doers with a high propensity for entrepreneurship - with over two thirds having aspirations to own their own businesses at some point. Source : TGI 2016C

3 This audience is financially astute and on the move. They have the highest incidence of vehicle ownership. They are proactive with their finances and are actively seeking the most profitable way to invest their hard earned money. The 702 listener is well-educated and informed, with the highest incidence of tertiary qualification in the province. Source : TGI 2016C.

4 Being socially conscious, they hold strong opinions about the world around them. Although diverse in their views, they are purposeful in their vision to make a positive contribution to South Africa. They stand out for being remarkably optimistic about the future of this country. 702 is a platform for our listeners to state their case. Our presenters engage with them through insightful conversation and fearless debate. We probe. We analyse. We investigate. We motivate. We activate. We inspire. We challenge our audience to open their minds. Source : TGI 2016C

5 Our stations deliver Purchase Power Highest average household income FM Jacaranda 947 Power Kaya Metro Ukhozi Thobela Lesedi 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Ave. HHI ZAR Source : BRC RAMS, Jul 2017 Dec 2017, GP

6 Our listeners are Educated & Informed 702 delivers the lowest rate of unemployment and the highest propensity to have completed some level of tertiary education FM Power Jacaranda 947 Kaya Metro Thobela Ukhozi Lesedi 0% 10% 20% 30% 40% 50% 60% Source : BRC RAMS, Jul 2017 Dec 2017, GP Tertiary Education

7 Listener % Age Listener % of SEM Index Listener % of LSM Index Audience Reach & Profile Audience Day Cume. Mon-Sun (00:00-24:00) 344,000 7 Day Cume. Mon-Sun (00:00-24:00) 471,000 4 Week Cume. Mon Sun (00:00-24:00) 567,000 Day Cume. Mon Fri (00:00 24:00) 440,000 Day Cume. Saturday (00:00 24:00) 272,000 Day Cume. Sunday (00:00 24:00) 264,000 LSM 35% 30% 25% 20% 15% 10% 5% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 LSM % Index GP Age SEM 30% 25% 20% 15% 10% 5% 0% Index 50% 40% 30% 20% 10% 0% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 Index Age % Index GP Ave. Age 44 SEM % Index GP Source : BRC RAMS, Jul 2017 Dec 2017, GP

8 Audience Reach & Profile Community Size Device Location 4% 95% 1% Metro Urban Rural 85% Radio 28% Mobile phone 70% Vehicle radio Home Vehicle Work Other 88% 74% 21% 4% 0% 20% 40% 60% 80% 100% Ethnicity Gender Parents Purchase Decision 11% 45% 6% 38% African White Indian Coloured 55% ACI (Black) 58% 42% 69% Are parents 95% Mainly or partly responsible for shopping in the household. Source : BRC RAMS, Apr 2017 Sep 2017 TGI SA 2017A GP

9 Audiences in 000 Listening Pattern :00 06:00 11:00 16:00 21: reaches just under 100,000 listeners in the breakfast drive - building listenership from as early as 05:30 and running to 09:00. The late morning show follows and holds audiences over 40,000 up to 10:00, when the audience patterns plateau. Weekdays close with an early evening lift between 15:30-19:15. The Money Show with Bruce Whitfield runs from 18:00-20:00, which also attracts a strong digital and podcast audience. Weekend Breakfast and Solid Gold Saturdays with Kenny Maistry delivers strong audiences from as early as 06:00. Mon-Fri Sat Sun Source : BRC RAMS, Jul 2017 Dec 2017

10 The Numbers Mon Fri Week CUME Daypart Audience 05:00-06:00 90,000 06:00-09:00 301,000 09:00-12:00 194,000 12:00-13:00 100,000 13:00-15:00 135,000 15:00-18:00 201,000 18:00-20:00 167,000 20:00-22:00 118,000 Saturday Day CUME Daypart Audience 05:00-06:00 24,000 06:00-10:00 155,000 10:00-14:00 93,000 14:00-18:00 80,000 18:00-21:00 78,000 21:00-24:00 32,000 00:00-04:00 8,000 04:00-05:00 7,000 Sunday Day CUME Daypart Audience 05:00-06:00 20,000 06:00-10:00 147,000 10:00-14:00 95,000 14:00-18:00 79,000 18:00-21:00 76,000 21:00-24:00 39,000 00:00-04:00 7,000 04:00-05:00 3,000 Website (February 2018) Unique Users 342,945 Page Impressions 1,040,213 Newsletters (February 2018) ,332 Business Wrap 18,153 EWN 114,771 Social Media (February 2018) Twitter Followers 588,037 Facebook Fans 251,723 Streaming (February 2018) Session Starts 748,642 Listener CUME 781,996 Ave. TSL 0:49 Source : BRC RAMS, Jul 2017 Dec 2017 Google Analytics, Triton Digital, Facebook, Twitter

11 Senteck

12 Weekdays 00:00-04:00 Late Night Talk with Aubrey Masango 04:00-06:00 Early Breakfast with Relebogile Mabotja 06:00-09:00 Breakfast with Bongani Bingwa 09:00-12:00 The Eusebius McKaiser Show 12:00-13:00 The Midday Report 13:00-15:00 The Azania Mosaka Show 15:00-18:00 Afternoon Drive With Stephen Grootes 18:00-20:00 The Money Show with Bruce Whitfield 20:00-22:00 Karima Brown Show 22:00-24:00 Night Talk with Gugs 19:00-20:00 FRIDAY: Sports Talk with Marc Lewis Saturdays 06:00-10:00 Weekend Breakfast with Phemelo Motene 10:00-13: Music with Kenny Maistry 13:00-16: Music 16:00-19: Music With Nonn Botha 19:00-21:00 The House Party With Tshego Modisane 21:00-00:00 The Jukebox With Benjy Mudie Sundays 06:00-10:00 Weekend Breakfast with Phemelo Motene 10:00-13:00 Soulful Sundays with Kenny Maistry 13:00-16:00 Soulful Sundays with Paul Mtirara 16:00-19:00 Soulful Sundays with Nonn Botha 19:00-21:00 Sports Talk with Marc Lewis 21:00-00:00 Night Talk with Gushwell Brooks Line Up

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