edible 2018 Media Kit #loyaltolocal E A T. D R I N K. R E A D. T H I N K.
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1 edible DC E A T. D R I N K. R E A D. T H I N K Media Kit #loyaltolocal
2 CELEBRATING LOCAL FOOD CULTURE, SEASON BY SEASON At edibledc, we believe that knowing where our food comes from is powerful. With our award-winning content and visually beautiful design, we inspire readers to support and celebrate the growers, producers, advocates, chefs, food and drink artisans, home cooks and others who play a part in our community's robust food system. 75% Women 25% Men between the ages of % college graduates and 81% working professionals They re affluent, with an average median household income of over $100,000 89% would pay more for a product that was locally produced, organic or humanely raised When planning a trip, 76% make a restaurant reservation before a hotel reservation, they seek out culinary experiences They enjoy cooking and entertaining, 25% entertain in their home once a week 30,000 copies printed 5x a year 90,000 impressions an issue 70,000+ highly engaged social media followers 75/25 Women/Men 100,000+ average median household income 15,000+ website monthly visitors
3 EDIBLEDC REACHES 1 MILLION FOODIES ACROSS THE DMV EdibleDC is distributed to grocery stores, public markets, specialty gourmet shops, restaurants, bakeries, coffee shops, bookstores, wine and spirits shops, distilleries and vineyards, boutique hotels and farm markets throughout the DMV. Through business partnerships, we also deliver magazines to the homes of over 5,000 readers who receive to homedelivered organic produce or dairy. We print 30,000 copies 5 times a year in Each copy is shared by about 3-5 people equaling minimum 90,000 impressions per issue. We also share our content on our website and to our over 70K+ social media followers, which brings us an even larger readership.
4 WE'VE GOT OUR FINGER ON THE PULSE OF THE DMV FOOD SYSTEM. Awards We came to publishing prepared to play hard and do our best job covering the local food scene. And we have. We've won awards for feature writing, design and social media against serious competition and we're proud of what we produce. We're also proud of our partnerships with businesses. Whether it is events, advertising, digital promotion--we help you let customers know what you have to offer. We are expert at driving business your way and helping you fully realize your brand.
5 Activate your brand with edibledc Digital We have developed mulitple opportunities to engage with our readers, and we can develop a custom package that will best suit your needs for promotion and brand development. Newly designed website (Stories, recipes, events) 15k+ hits/month Digital issue 30k+hits/issue Newsletter 5k+ growing 60,000+ local social media followers across the DMV 70% female 30% male Majority of our followers are between The rest are and Videos Sponsored content MarCom Award for Best Use of Social Media Average post gets over 12k+ impressoins
6 Activate your brand with edibledc events EDIBLEDC EAT DRINK LOCAL EDIBLEDC AWARDS Our 4th annual Eat Drink Local event takes places each Spring at the gorgeous Long View Gallery in Shaw. 500 foodies gather to sip + taste 35+ of the regions best food and drink purveyors. CUSTOM EVENTS Ask us about planning a custom event for your brand whether you want a small influencer gathering to large scale public event. The 2nd annual Awards celebrate the intersection of our culinary community and sustainability with all original categories. After the success of our first year we are expanding from 15 award categories to 30. Similar in size this event draws 500 of our readers and followers for a night of celebration.
7 2018 JAN/ FEB EdibleDC Wellness Issue MAR/ EdibleDC Spring APR Issue & Distillery Insert MAY EdibleDC 4th Annual Eat/Drink Local Event JUN EdibleDC Summer Issue & Brewery Insert SEP EdibleDC Fall issue & Winery Insert NOV ONGOING EdibleDC 2nd Annual Awards Event NOV EdibleDC Winter/Holiday Issue & Wedding Section We also have ongoing wellness and industry events throughout the year.
8 2018 RATES Advertising Rates Website Ads Size 1 Month Banner (728 x 90 pixels) $350 Rectangle (300 x 200 pixels) $200 Newsletter Sponsor $500 Weekly newsletter goes out to 5,000+ subscribers. Advertorial Blog Post $1,000 Content creative to be supplied by advertiser, reviewed, edited by EdibleDC with feedback. Blog post pushed out on website, newsletter, and across social media. Social Media Post $500 Content creative to be brainstormed and approved by EdibleDC team. Instagram Takeover $1,500 + expenses An EdibleDC instagram takeover of your account includes promotion of the takeover on the EdibleDC account, a full day takeover which includes 2-3 posts on your main feed, as well as 5-10 insta-story posts to be agreed upon in advance. 48,800+ 6, ,000+ Event Sponsorship Prices start at $2,500 - $10,000 please inquire for specific event package details.
9 2018 RATES Advertising Rates Premium Pages Back Cover Size 8.375" x " 1x $5,500 5x $3,500 Inside Front or Back Cover 8.375" x " $5,000 $3,000 Interior Page Ads Full Page 8.375" x " $4,250 $2,850 Half Page 7.5" x 4.75" $2,350 $1,650 Third Page 2.416" x 9.75" $1,950 $1,350 Quater Page 3.625" x 4.75" $1,550 $950 Eight Page 3.625" x 2.25" $875 $575 Special Inserts (same rates as above but ad creative moved to insert) Distillery - Brewery - Winery Issue Wellness Spring Summer Fall Winter/Holiday Artwork Deadline 1/31/2018 3/1/2018 5/1/2018 8/1/ /1/2018 Distribution Feb - April April - May June - August September - November November - January Special Requests: Creative and production services available, including inserts and postcards. Rates available upon request. Ad Specs: Please submit your ad in the following format: 300 dpi, 1 3 MB/highresolution PDF file. CMYK files only. Please make sure your ad is the correct dimensions, and is not RGB. Just call or us prior to the ad deadline and we will be happy to answer any questions you may have. Qualified nonprofits are eligible for a 15% discount off listed rates. Rates effective January 1, 2018.
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