media kit 2007 LuxéMont is a community of websites that is singularly focused on the wealthy consumer s wants, needs, opinions and expectations.

Transcription

1 media kit 2007 LuxéMont is a community of websites that is singularly focused on the wealthy consumer s wants, needs, opinions and expectations. At Luxemont, we have one thing on our mind - everything luxury. Simply put, LuxéMont is a stunning online guide guaranteed to tempt your passion for premium pleasures.

2 Branding Kick back every morning with a cup o Joe and a dose of DailyLuxe. Here, you ll find the most up-to-the-minute local and world news, video news clips, modern fashion trends, entertainment and pop culture lifestyle, the latest movie reviews and music videos, and of course, our updated Luxury Top Ten List. DailyLuxe gets you informed, out the door, and on the road in style. JustLuxe is your personal stock house for in-depth luxury editorial, news, and features that are packaged to compliment the luxury lifestyle. PLUS exceptional classified listings point you toward the best in luxury resorts, private jet service, fashion, autos, jewelry, watercraft, leisure products and home décor. Our readership asked for this Luxe directory, and we ve delivered! LuxeVegas provides visitors a look into the best-of-the-best of Las Vegas. For several years our family of travel and membership companies has satisfied the unique travel needs. The Club deliverers unparalleled access to luxury, excitement and the most unique travel experiences Vegas has to offer!

3 Our Audience LuxéMont visitors are among the most sought after consumer demographics: established and affluent professionals smartly acquiring quality products and services, and who are actively engaged in trading-up middle-brand, squish durable goods for high-end luxury items and services. AGE SEX % % % % MALE 50% FEMALE 50% % HOUSEHOLD INCOME HOME OWNERSHIP EDUCATION/OCCUPATION $100K - $150K 25% One Home 82% College Grad 56% $150 - $250K 18% Two or More 27% Post Grad 23% Over $250K 12% Managerial/Professional 79% Trading up,maintaining values. A Community Like-minded When visiting one of our LuxéMont brands, our visitors are given many choices that draw them naturally and fluidly to the other LuxéMont web properties and our strategic partners. That is why our internal metrics show a remarkable click-thru rating between and among our other web properties and online offerings.

4 PURCHASING TRENDS ANNUAL SPENDING RESULTS Online purchases 60% Fine Jewelry & Watches (over $2,500) 27% Plans to purchase a luxury automobile 35% Home Furnishings (over $2,500) 20% Women s Apparel & Accessories (over $1,000) 30% Plans to fly on business travel 70% Personal Electronics (over $1,000) 27% Plans to fly on pleasure travel 92% Men s Apparel (over $1,000) 25% Always sensitive to the needs of our community of visitors, LuxéMont grew organically to match the ever-changing needs/desires of our clientele, and to track their upward income trends. ONLINE SURVEY RESULTS Average number of overnight hotel stays Entertains family or friends (days per month) I like to stay at luxury accommodations when I travel. I don t mind paying more for high quality

5 The Luxury Consumer Who are they? Why do we focus on them? -The top 10% wealthiest U.S. Households based on Net Worth -11 million households who can choose to live a 360-degree luxury lifestyle -Own 70% of all the wealth in the U.S. -Earn 45% of the aggregate annual income in the U.S. -For most luxury goods and services firms, these are the 20% or less of the clients who deliver 80% of the profits Sources: (Federal Reserve Bank) JustLuxé offers its advertisers access to this highly desirable demographic with affordable advertising that gets results! Diversify your advertising budget with cost-effective advertising models -Opt In newsletters dropped 2 times per month to 250,000 subscribers. -Leader Board, and all IAB creatives with competitive CPMs. -Rich Media. -Featured Articles. -Monthly Flat Rate bundled advertising packages... JustLuxe is used daily by an affluent captive audience with discretionary income that is truly a target for your exceptional offerings. Our popular and highly visited luxury online magazine blends unique luxury articles and product features from around the world.

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