Asia s Fashion Jewellery & Accessories Fair September Exhibitor Survey Report

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Randolf Phillips
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1 Asia s Fashion Jewellery & Accessories Fair September Exhibitor Survey Report 1

2 Survey Summary Total number of exhibitors 402 Total number of collected onsite survey 291 Onsite survey response rate 72.4% [291/402] Total number of online survey successfully sent out 393 Total number of collected online survey 26 Online survey response rate 6.6% [26/393] Total number of collected survey (onsite + online) 317 Overall response rate 78.9% [317/402] Schedule: The date of online survey started 26 September The date of reminder sent 3 October The date of the closing of the online survey: 10 October The date of survey data input completed 26 October The date of submission of the report 4 November 2

3 Exhibitors in Theme Pavilions or Group Pavilions Number of Respondents: 204 China Pavilion 46.6% Stainless Steel Jewellery Pavilion 18.1% Korea Pavilion 15.2% India Pavilion 13.2% Taiwan Pavilion 3.9% Philippines Pavilion 2.9% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 3

4 Nature of Business(es) Number of Respondents: 312 Number of Respondents: 217 Manufacturer/Supplier 87.5% 84.3% Exporter 39.1% 49.8% Wholesaler Fashion Jewellery / Accessories Designer 16.3% 18.4% 10.3% 12.0% Importer Retailer Buying Agent Department / Chain Store Related Institute / Association Mail Order-House / E-Tailer Publication 3.2% 3.2% 1.6% 3.7% 1.0% 1.4% 0.3% 0.5% 0.3% 0.5% 0.0% 0.9% 0.0% 0.5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 4

5 Q1. Is your company a first-time participant in this exhibition? Number of Respondents: 279 Number of Respondents: % [32] 8.8% [19] Yes No Yes No 88.5% [247] 91.2% [196] Percentage of first-time exhibitors has increased, indicating more new exhibitors. 5

6 Q2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair September? (0 = Extremely dissatisfied, 10 = Extremely satisfied) Number of Respondents: 315 Number of Skipped: 2 20% 18% 16% 14% 12% 13.7% Number of Respondents: 219 Number of Skipped: % 16.2% 18.7% 12.8% 16.9% 15.9% 14.0% Average Rating 5.79 Average Rating % 8% 9.8% 8.2% 11.4% 6% 5.5% 6.3% 4.8% 5.1% 4% 2% 3.5% 2.7% 2.3% 1.9% 3.8% 3.2% 5.0% 0% CSAT has increased compared to last year. Around 60% of exhibitors gave a rating 6 or above. 6

7 Q3. How likely would you be to attend Asia s Fashion Jewellery & Accessories Fair September again in the future? (0 = Not at all likely, 10 = Extremely likely) Number of Respondents: 315 Number of Skipped: 2 25% 20% 15% Number of Respondents: 219 Number of Skipped: % 17.5% 17.5% 16.4% 18.4% 19.6% Average Rating 6.92 Average Rating % 12.1% 13.3% 13.2% 8.9% 5% 0% 7.8% 5.9% 3.2% 5.5% 4.8% 3.7% 3.5% 4.6% 2.2% 1.4% 0.6% 1.3% The Loyalty score has increased in general compared to. 7

8 Q4. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair September to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely) Number of Respondents: 312 Number of Skipped: 5 25% 20% Number of Respondents: 217 Number of Skipped: % 20.3% 18.9% Average rating 6.13 Average rating % 15.2% 11.5% 13.8% 15.7% 10% 9.7% 9.2% 10.1% 9.3% 5% 5.1% 2.9% 4.1% 5.4% 4.5% 4.6% 5.4% 3.7% 3.2% 2.3% 2.6% 0%

9 Q4.1. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair September to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely) Number of Respondents: 312 Number of Skipped: 5 Scale # of respondents Ratings Breakdown % % % % % % % % % % % % Detractors 52.5% Passives 32.7% Promoters 14.7% NPS -38 NPS recorded -38 in and -42 in. More people are likely to recommend 9FJ by WOM. 9

10 Q5a. How did you learn about this exhibition? Number of Respondents: 288 Number of Skipped: 29 Number of Respondents: 199 Number of Skipped: 21 Word of mouth / Referral from industry friend Organiser s 22.1% 34.7% 33.7% 32.3% Advertisement Organiser s website Others 11.1% 11.6% 19.4% 17.6% 14.9% 15.6% Organiser s printed mail 10.4% 13.1% Search engine Social media Other exhibitions 0.0% 0.0% 5.6% 3.5% 3.5% 6.0% 0% 5% 10% 15% 20% 25% 30% 35% 40% The top three channels are Word of mouth/referral from industry friend, Organiser s , and Advertisement. We had sent out more s (fair enews and AsiaFJA enews) prior the Fair therefore there is a drastic increase of Organiser s . Other exhibitions included FAME CEBU, EPCH India, HKTDC, and other UBM jewellery fairs. In Others, respondents specified that they are regular exhibitors and learnt about 9FJ from our agent. Search engine and Social media are new questions in. 10

11 Q5a.1. How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from advertisement] Number of Respondents: 288 Number of Skipped: 29 Number of Respondents: 199 Number of Skipped: 21 Mass media 18.2% 41.5% Trade publications 61.0% 90.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The percentage of mass media has increased because we have placed newspaper advertisement and TV commercial (in MTR stations) alongside with 9JG. 11

12 Q6. My top 3 markets (countries/regions) currently are: Number of Respondents: 286 Number of Skipped: Top 10 of The countries and regions not shown on the above chart are: China, Poland, Mexico, Belgium, Brazil, Dubai, Taiwan, Korea, India, Netherlands, Indonesia, Portugal, Saudi Arabia, Thailand, Turkey, Armenia, Austria, Denmark, Finland, Greece, Saudi Arabia, and Libya. Exhibitors also filled in continents instead of countries, for example, worldwide, North America, South America, South East Asia, and Europe. 12

13 Q7. My target 3 markets (countries/regions) currently are: Number of Respondents: 264 Number of Skipped: 53 Top 10 of USA Australia UK Germany France Japan Spain Italy Russian Federation The countries and regions not shown on the above chart are: Canada, China, Brazil, Switzerland, Korea, Dubai, India, Mexico, Norway, South Africa, Iran, Denmark, Austria, Belgium, Greece, Hong Kong, Indonesia, Israel, New Zealand, Portugal, Sweden Exhibitors also filled in continents instead of countries, for example, worldwide, North America, South America, South East Asia, and Europe. 13

14 Q8. To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all; 5 = Fully achieved) Number of Respondents: 292 Number of Skipped: 25 Consolidate contacts with buyers/ business partners 9.3% 16.0% 34.6% 24.5% 10.5% 5.1% Collect market information 9.9% 18.6% 36.8% 22.3% 5.4% 7.0% Brand-building 10.9% 20.6% 32.8% 16.6% 6.5% 12.6% Launch new products 7.6% 19.2% 36.8% 19.6% 9.2% 7.6% Explore new markets 13.5% 26.2% 35.0% 13.8% 4.6% 6.9% Find franchisers partners / agents 14.7% 16.0% 21.0% 9.7% 2.9% 35.7% Find new buyers 12.0% 25.7% 38.0% 14.8% 6.0% 3.5% 0% 20% 40% 60% 80% 100% N/A The top three objectives for exhibiting in 9FJ are Consolidate contacts (35%), Launch new products (28.8%), and followed by Collect market information (27.7%). 14

15 Q8.1. To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all; 5 = Fully achieved) Number of Respondents: 292 Number of Skipped: 25 Number of Respondents: 215 Number of Skipped: 5 Comparison of combining responses of Rating 4 and Rating 5 Consolidate contacts with buyers/ business partners 23.4% 35.0% Collect market information Brand-building 14.4% 17.2% 23.1% 27.7% Launch new products 18.1% 28.8% Explore new markets 13.5% 18.4% Find franchisers partners / agents 5.6% 12.6% Find new buyers 17.7% 20.8% 0% 5% 10% 15% 20% 25% 30% 35% 40% All objectives are performing better this year. After combing Rating 4 and Rating 5, the top three objectives are Consolidate contacts (35%), Launch new products (28.8%), and Collect market information (27.7%). 15

16 Q9. To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 285 Number of Skipped: 32 Move-in and move-out arrangement 6.3% 12.2% 32.9% 33.3% 12.5% 2.7% Official forwarding agent(s) 4.1% 11.4% 31.8% 28.2% 9.4% 15.1% Official stand contractor(s) 5.4% 14.0% 34.9% 29.8% 10.5% 5.4% Facilities and services of the exhibition centre 7.2% 15.5% 34.3% 30.6% 10.9% 1.5% Onsite service of organiser 5.7% 10.3% 36.6% 29.0% 16.8% 1.5% Pre-show service of organiser 6.8% 14.0% 37.4% 27.5% 12.8% 1.5% Visitor quality 9.0% 18.4% 35.6% 27.3% 8.2% 1.5% Visitor traffic 16.3% 27.4% 35.9% 15.6% 2.6% 2.2% Business opportunities 10.4% 26.9% 39.6% 19.4% 3.0% 0.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A The top three aspects are Onsite service of organiser (45.8%), Move-in and move-out arrangement (45.8%), and Facilities and services of the exhibition centre (41.5%) The exhibitors are satisfied with our service provided in general. 16

17 Q9.1. To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 285 Number of Skipped: 32 Number of Respondents: 219 Number of Skipped: 1 Comparison of combining responses of Rating 4 and Rating 5 Move-in and move-out arrangement 40.5% 45.8% Official forwarding agent(s) Official stand contractor(s) Facilities and services of the exhibition centre 30.2% 37.6% 37.2% 40.3% 41.2% 41.5% Onsite service of organiser Pre-show service of organiser 43.3% 45.8% 43.3% 40.3% Visitor quality 30.3% 35.5% Visitor traffic Business opportunities 20.0% 18.2% 19.1% 22.4% 0% 10% 20% 30% 40% 50% The satisfaction rate has increased in all aspects except for Visitor traffic and pre-show service of organiser. 17

18 Q10. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful) Number of Respondents: 256 Number of Skipped: 61 On-site advertising 9.9% 15.8% 23.3% 17.3% 5.0% 28.7% Run advertisements prior to the exhibition 11.3% 18.2% 22.2% 16.3% 5.4% 26.6% Invite buyers by mail 10.0% 12.8% 27.0% 15.6% 8.5% 26.1% Invite buyers by s 4.6% 16.2% 31.1% 27.4% 16.2% 4.6% Invite buyers with phone calls 9.4% 17.9% 27.4% 14.2% 6.1% 25.0% 0% 20% 40% 60% 80% 100% N/A The top three effective promotional channels are Invitation by s (43.6%), then Invitation by mail (24.1%), and Onsite advertising (22.3%). 18

19 Q10.1. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful) Number of Respondents: 256 Number of Skipped: 61 Number of Respondents: 214 Number of Skipped: 6 Comparison of combining responses of Rating 4 and Rating 5 On-site advertising 10.8% 22.3% Run advertisements prior to the exhibition 14.0% 21.7% Invite buyers by mail 16.9% 24.1% Invite buyers by s 40.7% 43.6% Invite buyers with phone calls 14.2% 20.3% 0% 10% 20% 30% 40% 50% After combining Rate 4 and Rating 5, the top three promotional channels are Invitation by s (43.6%), Invitation by mail (24.1%), and On-site advertising (22.3%). 19

20 Q11. Please select the exhibition(s) that you rate most important for your company. Number of Respondents: 285 Number of Skipped: 32 Number of Respondents: 125 Number of Skipped: 95 9FJ 52.0% 61.1% 3FJ 30.4% 49.5% Indian Handicrafts & Gifts Fair (February) Eclat de Mode/ Bijorhca, France (January) Other exhibitions Homi Milano, Italy (January) (Formerly names as Macef, Italy) Euro Bijoux Collection/ BISUTEX, Spain (September) Manila F.A.M.E, the Philippines (April) 9.5% 6.4% 3.5% 3.2% 3.2% 2.4% 2.5% 3.2% 2.1% 1.6% 1.4% 0.8% 0% 10% 20% 30% 40% 50% 60% 70% 9FJ is the dominant exhibition in the industry. Other exhibitions included TDC fairs, Global Sources, and Magic, Las Vegas. 20

Q12. What are your plans for participating in this exhibition next year?

4% 0% 20% 40% 60% 80% 100% Preferences between booth sizes [Based on exhibitors who will participate the next edition] 1.

More exhibitors said they will participate but at the same time more exhibitors are unsure about next year s plan. 80% 70% 60% 69.4% 66.

21 Q12. What are your plans for participating in this exhibition next year? Number of Respondents: 278 Number of Respondents: 202 Will participate 74.3% 22.8% 3.0% May participate Wll not participate 75.5% 23.4% 0% 20% 40% 60% 80% 100% Preferences between booth sizes [Based on exhibitors who will participate the next edition] 1.1% The exhibitors plan for participating in 9FJ17 are roughly the same as last year. More exhibitors said they will participate but at the same time more exhibitors are unsure about next year s plan. 80% 70% 60% 69.4% 66.2% 50% 40% 30% 20% 25.5% 22.2% For those who planned to exhibit again in 9FJ17, around 25% of them would want a larger booth. Roughly 66% exhibitors want a same-sized both and 7% of exhibitors want a smaller booth. 10% 6.9% 8.3% 0% Larger booth size Same booth size Smaller booth size 21

Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report

Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report 1 Survey Summary Total number of exhibitors 383 Total number of collected onsite survey 254 Overall onsite survey response rate