BIGGER AUDIENCE. 435 Readers BIGGER THAN BIGGER IS BETTER. Are Engaged Consumers

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2 Audience 435 M AGAZINE MAY VOL. 8 N O. 1 0 BIGGER AUDIENCE Than Any Other Kansas City Area Monthly With a combination paid and targeted circulation covering regional lifstyle topics for Kansas City, 435 Magazine is the area s defining authority on fine living. Our awardwinning combination of superb photography and compelling journalism has created the largest and most loyal audience of affluent readers in the area. 5 DREAMY ESCAPES ON MIDWESTERN LAKES ONE MAN'S JOURNEY ON THE APPALACHIAN TRAIL Rye's buttermilk pancakes is served! 24 THINGS TO DO IN KC THIS SUMMER PROM DRESSES FOR ALL A DAY IN THE LIFE OF A KU HOUSE MOTHER THE DOWN-HOME FLAVORS OF RYE BIGGER THAN All Other Local Magazines BIGGER IS BETTER For Your Business - It Saves You Money Consumers have a bond with their favorite magazines. They trust what they see in their pages. This unique connection enhances the reader relationship with advertisers. Total Per-issue Readership CONSIDER THIS: 435 Magazine reaches an audience with an average annual household income of $152, Readers Are Engaged Consumers We deliver verified readers to our advertisers. To prove it, we open our records up to Circulation Verification Council (CVC), one of the most reliable audit services in the United States. CVC conducts audits for 4,900 newspaper and magazine editions nationwide, including large city/regional titles such as St. Louis Magazine, Baltimore, Seattle Met and San Diego Magazines. Gender Age Marital Status Homeowners Many of our readers pay to read the magazine. This means that they have judged worthy of their time and investment. Male Female 34% 66% 10.8% 8.4% 90.4% College and/or post grad degree 76.3% Some college 12.8% (15-24) 29.2% (45-64) 24.9% (25-44) $158,623 Average annual income 39.4% Earn more than $150,000/year Widowed/ Separated/ Divorced Married 69.5% Own a residence $381,797 Average home value 62.5% Homes with 3+ children More than 78% of our readers renew - one of the highest rates in the industry. For more than eight years, the magazine maintained a truly are involved in the livelihood and well being of

3 Content WHY OUR EDITORIAL INTEGRITY IS GOOD Advertisers cannot pay to be featured in 435 Magazine. FOR YOUR BUSINESS Selling editorial space would destroy our legitimacy and integrity. It s because of this credibility that our paid readership (subscription and newsstand sales) continues to grow every year. High Impact Programs with Proven Results EDITORIAL CALENDAR FIRST QUARTER JANUARY FEBRUARY MARCH BEST DOCTORS Fitness Guide 12/1 12/5 CRAFT BEERS Wedding Planning 12/27 1/2 THIRD QUARTER REAL ESTATE Outdoor Living 1/24 1/29 SECOND QUARTER APRIL MAY JUNE KC ROYALS Chic Week 2/28 3/5 Retirement Communities 3/28 4/2 FOURTH QUARTER 101 THINGS TO DO Kids Camps 4/25 5/1 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 87% of annual advertisers renew year after year. CHEAP EATS Top Dentists 6/2 6/5 MOST FABULOUS Private Schools 6/27 7/2 AUTUMN ESCAPES Fall Fashion 8/1 8/5 BEST BARBECUE Shop Kansas City 8/29 9/3 COMFORT FOOD Holiday Gift Guide 9/26 10/1 BEST RESTAURANTS Holiday Gift Guide 2 10/29 11/3

4 Circulation STRATEGIC. PROVEN. VERIFIED. GROWING. study the market strategically and implement effective initiatives that result in an active, affluent readership of consumers. Our newsstand sales has grown 281% over Robust newsstand distribution and sales are key to widespread market like Kansas City. AUDITED DISTRIBUTION 30,000 average monthly copies CIRCULATION BREAKDOWN 24,000+ mailed copies 2,350 event & public place copies.02 Cents Per Reader based upon full page ad at 12 insertion rate 2,200+ newsstand copies 2,150+ in-room hotel (The original 5 zip codes) HOTELS 435 Magazine look at things to do in and around town. 2,150 SUPERMARKETS Price Chopper Sun Fresh Hen House HyVee The Fresh Market Whole Foods Market MASS MERCHANDISERS Target CVS Walgreens Costco KANSAS CITY INTERNATIONAL AIRPORT 435 Magazine is displayed at all three terminals at the Kansas City International Airport (MCI). Visitors to Kansas City are exposed to the magazine at the prime checkout locations. BOOKSTORES Barnes & Noble

5 Advertising Sizes & Rates AD SIZES 1/3 Square Full Page 2/3 Vert. 1/3 Vert. 1/2 Vert. Quarter Page 1/2 Horizontal FULL PAGE BLEED: x TRIM: x LIVE AREA: x PAGE SPREAD BLEED: 17 x TRIM: x LIVE AREA: x /3 VERTICAL 4.75 x /3 VERTICAL 2.25 x /2 VERTICAL 3.5 x QUARTER PAGE 3.5 x /3 SQUARE 4.75 x /2 HORIZONTAL x 4.75 SATISFACTION GUARANTEED We stand behind our products in every way. We want you to have a relationship with 435 Magazine that creates nothing less than 100 percent satisfaction. If at any time you feel we do not meet your marketing and advertising standards, you may cancel your schedule with no short rate fees applied. COMPLIMENTARY CREATIVE SERVICES The 435 Magazine advertising design staff provides professional and creative ad design assitance, layout, more than one hour of work or more than three proofs are subject to a $75 per hour fee in increments of 15 minutes. AD SUBMISSIONS Ads should be submitted in PDF format. should be created with crop marks at a.333 offset. Fonts Ads submitted in the following formats are unacceptable: Microsoft Word, Microsoft Publisher, Microsoft PowerPoint or any word processing program Media Kit 435 Magazine P.O. Box Overland Park, KS mag.com