- Empowering Real-Time Marketing -

Transcription

1 - Empowering Real-Time Marketing -

2 About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict competitive behavior in order to bid optimally and achieve their KPIs. The perfect balance between automated cutting edge technology and a custom approach, smart.bid is a unique platform specifically designed to empower advertising teams. Deliver hyper targeted ads across any device through highly impactful and dynamic creatives, powered by sophisticated user profiling and targeting tactics, real time analytics and optimized smart bidding management.

3 Empowering Real Time Marketing Programmatic Creative Automatically adjust every creative to your target audience Empower Control and manage every variable, at every level of your campaign, in real time Unique Ad formats Custom Display, Video and Dynamic Native ad units that improves user engagement and CTR Programmatic Video A full spectrum of video advertising solutions to captivate audiences Global Inventory Access an extensive list of premium inventory worldwide Real time Analysis Real-time performance insights & deep-dive reporting with a combination of over 70 parameters Bid Optimization Predict the value of every bid, better and faster Full transparency Exposure to every element of your campaign, from the page your ad appears on to viewability rate, impression lengths, actual cost and commission Viewability Verify and control the number of ads impressoins actually being viewed Multiple algorithms Multiple methodologies to establish the best solution for every optimization problem

4 Optimal Algorithms is powered by multiple algorithms each specifically built to solve a different optimization problem and operate together in perfect synergy. COMPETITIVE PREDICTION ALGORITHM FACTORING ALGORITHM DIMENSION DIVISION OPTIMIZATION RULES This powerful performance metric predicts your competitors bidding, allowing you to optimize in real time so you never over pay for your traffic. Smart.bid will adjust your bid according to the value of each targeting variation and KPI, to ensure you bid optimally. Reach conclusions faster by grouping targeting variations with similar behaviors into subtargets and adjust bidding accordingly. Control the priority and weight of each site, app or placement so budget goes to the most optimal target

5 Data Management Platform Create optimal target audiences based on superior data quality. Enhance Behavioral Audience segmentation Deliver customized ads to your audience across multiple devices. Reach your audience through any exchange, source or location with a personalized message. Time-to-convert prediction Re-targeting Understand the impact of every impression with our attribution and customer journey reports. Smart.bid s user profiling and behavioral algorithms work with 3 rd party user data to enhance metadata for online impressions, based on focused conversion predictions per target audience. Audience profiling Behavioral targeting according to users intentions and actions Audience segmentation Machine learning based similarity analysis

6 Dynamic Retargeting Re-engage with your audience via customized ads Dynamic creative with last seen products Customized messaging per segmentation, platform, location and more Cross device retargeting Behavioral retargeting based on user intent -20% % 5

7 Programmatic Video Smart.bid s full spectrum of video advertising solutions delivers a highly immersive and engaging viewer experience In-stream, banner and native inventory with full transparency of all video metrics UNIQUE VIDEO AD FORMATS: Custom Native Video Custom In-Banner Video Custom Dynamic Video Smart TV STANDARD FORMATS: Pre-roll Native App Store Video Native Content Video

8 Ad Units Deliver a powerful programmatic creative across highly flexible and customized ad units Display Banners Native Content Interstitial banners Play Native Mobile App Store Mobile Banners Playable Ads

9 Extensive Reporting Advanced reporting that allows you to incorporate real time analytics Centralized view with over 70 performance parameters and economic metrics Accurately measure your reach, impact and frequency in a transparent and effective way Deliver real time unique insights into your campaigns with full visibility of discrepancies and traffic anomalies Smart data segmentation with the ability to transition swiftly from insight to action

10 Anti Fraud The RTB environment is littered with fraud. Smart.bid employs advanced behavioral algorithms to analyze user, app and location behavior, allowing clients to block suspected traffic pre-bid or collect alerts for further analysis. With our in-house anomaly detection & factoring, eliminate fraud and poor quality traffic/publishers/sites in addition to 3 rd party solutions. Bot detection & fraudulent proxies App / Site impersonation Device & location verification Eliminate poor quality traffic, publishers and sites Fraudulent user behavior

11 Targeting Options Demographic Audience Device Specific Behavioral Targeting Location Carrier Application/Sites Wi-Fi Video User Categories Day Time/Week Day Ad Slot Device ID Tracking Pixels Frequency

12 Inventory Across an extensive list of verticals Dating Education Entertainment Finance Shopping Coupons Telecom Sport Weather Business Travel Parenting Science Technology Youth & Kids 60 Billion Daily impressions 24/7 monitoring Our main partners

13 Empower your marketing Alon Towers - Igal Alon 94 Tel Aviv, Israel