Sponsorship and exhibition brochure

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1 Sponsorship and exhibition brochure Annual Bar and Young Bar Conference 2016 Saturday 15 October 2016 Westminster Park Plaza, London

2 Contents The General Council of the Bar Introduction and attendance Key benefits of being a sponsor Event application information Sponsorship opportunities 7-13 Additional sponsorship packages Exhibition and insert opportunities

The General Council of the Bar The Bar Council promotes the Bar s high quality specialist advocacy and advisory services, and strives to provide all the resources the Bar needs in order to grow and

3 The General Council of the Bar The Bar Council promotes the Bar s high quality specialist advocacy and advisory services, and strives to provide all the resources the Bar needs in order to grow and develop as a profession, to manage the challenges in the legal sector and to be ready for the future. The Bar Council represents the Bar community and promotes its role at the heart of the justice system in England and Wales. Our range of services, member benefits, online advice and practical guidance for all types of barristers provides support to the profession. Within the Representation and Services function, it is also our role to provide support to the Bar via our partnering with commercial organisations to offer tailored products and services that benefit both the individual and the business or chambers. Global business opportunities Engaging a forward thinking profession 3

4 Introduction The 31st Annual Bar Conference represents a rewarding chance to network with the largest gathering of all who are involved with the Bar. For the second year, the Annual Bar Conference is being run together with the Annual Young Bar Conference, providing a unique opportunity to target this key market of young barristers as they are starting their career at the Bar. The Young Bar Conference, an established conference in its own right, attracts more than 200 barristers under 10 years call, as well as pupils and students from across England and Wales. Building relationships and brand recognition with this high calibre and motivated audience, comprising of tomorrow s senior members of the profession and the judiciary will deliver return on investment now and for many years to come. Network Learn Share ideas The 2016 Annual Bar Conference is the cornerstone event for all who are involved with the Bar, ensuring that there are excellent networking opportunities to enhance your company profile and strengthen relationships. The Annual Bar Conference allows your company to showcase your products and services to existing or new clients, expanding your leads for potential new business by targeting a high profile audience. The 2016 Annual Bar Conference is offering a wide range of sponsorship and exhibition options, tailored to suit your specific requirements and budget. Extensive pre-conference publicity will ensure your message will reach over 20,000 professionals, and with over 700 delegates attending in person, the conference provides the best platform in the in the Bar s calendar. Align your brand with one of the legal sector s most highly respected organisations, and influence the audience that matters to your company. We hope that you can join us in making this year the most successful to date. Attendance This event provides sponsors and exhibitors with access to the largest audience from the Bar Community who are looking to explore and understand the latest developments in products and services available to them. Bringing both conferences together for the second time means that this year will see higher delegate numbers with a greater distribution across all years of Call. 27% Increase in delegate attendance in 2015 The Conferences aren t just for barristers or QC s but also clerks, practice managers, judges, students, solicitors and anyone involved in the administration of justice or delivery of legal services. 4

5 Key benefits of being a sponsor The Bar Council proudly promotes the interests of all in the Bar community and provides a wide range of services to all members of the Bar. This conference is the key opportunity for these services to be showcased to all those involved with the Bar and offers maximum exposure. As well as the networking platform the conference provides to all organisations present on the day, there are also many other marketing benefits available during the lead up and on the day itself. Whether you are an established organisation in the legal market wanting to maintain your market share or if this is a sector your organisation would like to penetrate, different promotional opportunities and packages are available to suit your needs. Depending on the package your organisation would like, you could take advantage of the following promotional tools: Counsel Magazine The only magazine to reach every barrister in England and Wales. Platinum and Gold sponsors will feature in our advertisements in Counsel Magazine which are distributed to over 15,000 members. Direct mailings With our detailed and highly accurate database of members and Chambers, sponsors are featured in the conference promotions with links to your website. W ebsite Your organisation will benefit from space on the Bar conference s website with links directing traffic to your website of choice. The microsite will include a tab specifically for sponsors. E vents In the build up to the conference we will be promoting at regular events, including literature and messages about the conference. Promotion of your brand will dependant on your chosen package. Social media coverage The conference will be promoted via one of our most successful channels, Twitter, reaching an audience of over 30,000 users. Also linking to the conference app for further publicity. Specialist Bar Associations Benefit from our access to specialist groups through our relationships with a variety of the largest Specialist Bar Associations and Circuits throughout the country. 5

6 Event app This year the Annual Bar and Young Bar Conference will maximise its interaction with delegates through an event app for mobile devices. The app will effectively reach every delegate, speaker and exhibitor attending. Through this unique opportunity your presence will be advertised on a much wider scale. The app will provide opportunity through push notifications to provide greater publicity or guide delegates to your stand to increase networking potential. Social media will be integrated with the use of our Twitter (reaching out to over 30,000K), Linkedln and Instagram accounts. Delivering both brand awareness and increased exposure, the app will provide an interactive floor plan, ensuring delegates are aware of your location. The interactive floor plan will have links directing traffic through to your website of choice. Additionally, delegates will be allowed to leave a message or arrange a meeting. Key benefits of the app Optimised marketing Interactive pages Push notifications Opening splash screen Increased exposure Direct click through links to your website Interactive floor plans Revolving single advertisement Improved customer experience Pop-up pages Social media integration Receive instant messages Brand awareness 6

7 Publicity Logo on front page of app and all publicity materials 3 push notifications on the app Logo on front cover of final programme, and (175 word, company message, logo and contact details) Further publicity Logo on conference website Recognition on all e-flyers for the conference Acknowledgement from the Chair Facts about Equality Logo on delegate bags Logo on conference badges or lanyards Recognition in all press releases circulated in connection with the conference Welcome letters inserted into delegate bags, and VIP seating at conference opening. Platinum 25,000 Logo featured on sponsorship recognition board Logo on all signage within the venue Logo on graphics loop in main auditorium, and Logo on stage set in main plenary room. 1 free promotional item inserted into delegate bags Complimentary exhibition stand in exhibition area 5 Complimentary conference registrations, and 3 Complimentary exhibitor passes. 7

8 Publicity Logo on front page of app 2 push notifications on the app, and Descriptive Equality text in final programme. (150 word, company message, logo and contact details) Further publicity Logo on conference website Recognition on all e-flyers for the conference, and Logo featured prominently in the app. Gold 9,000 Logo featured on sponsorship recognition board Logo on graphics loop in main auditorium, and Logo on stage set in main plenary room. 1 free promotional item inserted into delegate bags Complimentary exhibition stand in exhibition area 4 complimentary conference registrations, and 2 complimentary exhibitor passes. 8

9 Publicity 1 push notification on the app, and (125 word, company message, logo and contact details) Further publicity Logo on conference website, and Logo featured prominently in the app. Silver 6,000 Logo featured on sponsorship recognition board, and Logo on graphics loop in main auditorium. 1 free promotional item inserted into delegate bags Complimentary exhibition stand in exhibition area 3 complimentary conference registrations, and 2 complimentary exhibitor passes. 9

10 Publicity, and (100 word, company message, logo and contact details) Further publicity Logo on conference website Bronze 4,000 Logo featured on sponsorship recognition board, and Logo on graphics loop in main auditorium. 1 free promotional item inserted into delegate bags 50% off exhibition stand in exhibition area 2 complimentary conference registrations, and 1 complimentary exhibitor passes. 10

11 Business lounge and conference drinks reception 8,500 Publicity Equality and 1 push notification on the app, and (75 word, company message, logo and contact details) Diversity Training Further Publicity The session aims to raise diversity Logo on conference website, Included on rolling pages within the app, and Screen saver or homepage of choice on business lounge screens. Logo Equality featured on sponsorship recognition and board Diversity Logo on graphics loop in main auditorium Banners in the drink reception area, and Branding featured on plasma screens in drinks reception. E X C L U S I V E 12m x 2m Exhibitor stand The Bar Council Integrity. Excellence. Justice. Raise awareness Increase visibility 1 free promotional item inserted into delegate bags Complimentary exhibition stand at the entrance 3 Complimentary conference registrations, and 2 Complimentary exhibitor passes. 11

12 Bags Publicity Logo on conference website Logo on delegate bags, and (50 word, company message, logo and contact details) Logo featured on sponsorship recognition board, and Logo on graphics loop in main auditorium. Equality 25% off exhibition stand in exhibition area 2 complimentary exhibitor passes, and 1 complimentary conference registrations. 2, Lanyards Publicity Logo on conference website Logo on conference lanyards, and (50 word, company message, logo and contact details) Logo featured on sponsorship recognition board, and Logo on graphics loop in main auditorium. 20% off exhibition stand in exhibition area 2 complimentary exhibitor passes, and 50% off 1 conference registration. 2,000

13 Badges Equality Publicity Logo on conference website Logo on conference badges, and (50 word, company message, logo and contact details) Logo featured on sponsorship recognition board, and Logo on graphics loop in main auditorium. 20% off exhibition stand in exhibition area 2 complimentary exhibitor passes, and 50% off 1 conference registration. 2,000 Brand recognition Marketed to around 24,000 individuals, domestically and internationally 13

14 Seating area sponsor Publicity Wall space for branding in networking area Logo on conference website, and (50 word, company message, logo and contact details) Logo featured on sponsorship recognition board Logo on graphics loop in main auditorium Equality 25% off exhibition stand in exhibition area 2 complimentary exhibitor passes, and 1 complimentary conference registrations. 2,500 The seating area will be constructed in the centre of the main exhibition and refreshment room. This area will be panelled to provide maximum wall space for branding, in conjunction with table top posters allowing space for displaying key messages and contact details. 14 Water sponsor Publicity Branding on all water bottles Logo on conference website, and (50 word, company message, logo and contact details) Logo featured on sponsorship recognition board Logo on graphics loop in main auditorium Equality 35% off exhibition stand in exhibition area 2 complimentary exhibitor passes, and 1 complimentary conference registrations. 3,500 Bottles of water are distributed in every session throughout the event. This opportunity will allow one sponsor to brand the water bottles with their logo, key company message and contact details which provides a key opportunity for brand awareness using a tool that will reach all delegates.

15 Delgate pad and pen sponsor Publicity Branding on pad and pens used by delegates (to be provided by sponsor) Logo on conference website, and (50 word, company message, logo and contact details) Logo featured on sponsorship recognition board, and Logo on graphics loop in main auditorium. Equality 1,500 15% off exhibition stand in exhibition area 2 complimentary exhibitor passes, and 50% off complimentary conference registrations. Delegate bags will be provided to each attendee at registration and pre-packed with your branded pads and pens for delegates to use throughout the day. The sponsor will be required to provide 800 branded pads and pens. Comercially rewarding Network with the largest gathering of all those involved with the Bar and legal community 15

16 Exhibition opportunities The exhibition allows organisations to have direct contact with delegates, in order to promote their brand and the services or products they provide. With all catering being served in the exhibition room, it provides maximum exposure to all delegates throughout the day. Insert opportunities The Bar Council will be handing out delegate bags at registration to each attendee and is providing the opportunity to all organisations to insert information into these delegate bags. An insert can act as a more financially viable method to disseminate information for those who are unable to purchase a stand. What s included? Two exhibitor passes Reserved exhibition space Constructed shell scheme with named header board The Bar Council Integrity. Excellence. Justice. 6m x 2m 3,000 3m x 2m 2,000 What s included? 400 for insertion of 1 item 700 copies to be provided *Please note: maximun size for insert is 8 double pages, no more than A4 in size. The Bar Council Integrity. Excellence. Justice. Unrivalled opportunity 600 delegates from the legal community and 200 from the Young Bar under 10 years Call 16

17 For further information, please contact: Kush Kanjia Training and Events Manager The Bar Council High Holborn London WC1V 7HZ T: +44 (0) E: The Bar Council Integrity. Excellence. Justice. 17

Annual Bar Conference 2014: Celebrating Excellence

SPONSORSHIP AND EXHIBITION BROCHURE Annual Bar Conference 2014: Celebrating Excellence Saturday 8 November 2014 Westminster Park Plaza, London The Bar Council Integrity. Excellence. Justice. CONTENTS Page