Mollie Spilman, Chief Revenue Officer. Investor Day, September APAC Growth

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1 Mollie Spilman, Chief Revenue Officer Investor Day, September 2016 APAC Growth

2 Safe Harbor Statement This presentation contains forward-looking statements that are based on our management s beliefs and assumptions and on information currently available to management. Forward-looking statements include information concerning our possible or assumed future results of operations, business strategies, financing plans, projections, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as anticipates, believes, could, seeks, estimates, intends, may, plans, potential, predicts, projects, should, will, would or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management s beliefs and assumptions only as of the date of this presentation. You should read the Company s most recent Annual Report as filed on Form 10-K, on February 29, 2016, including the Risk Factors set forth therein and the exhibits thereto, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forwardlooking statements, even if new information becomes available in the future. This presentation includes certain non-gaap financial measures as defined by SEC rules. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix slides to today s Financial Update presentation. In addition, certain financial information contained herein with respect to years ended prior to December 31, 2013 has been derived from our audited consolidated financial statements that were prepared in accordance with IFRS and presented in Euros. Financial information contained herein with respect to quarterly periods has been derived from our unaudited condensed consolidated financial statements. 2 Copyright 2016 Criteo

3 Asia is the world s largest ecommerce region Retail ecommerce Sales >60% of Global Ecommerce by 2018 ~50% Smartphone User Penetration by China* Japan Rest of APAC* RoW 3 Copyright 2016 Criteo Source: emarketer, *excludes HongKong

4 We have a strong position in Asia-Pacific 24% of Global Revenue ex-tac* New Delhi 2016 Singapore 2013 Beijing 2013 Shanghai 2016 Seoul 2010 Tokyo 2011 Osaka 2014 Sydney Copyright 2016 Criteo * In Q2 2016

5 Japan: Our Bread and Butter Business 66% of APAC business Clear leader in remarketing Mature yet strong growing market Exclusive partnership with Yahoo! Japan No significant competitor Strong team in place Offices in Tokyo and Osaka Strong midmarket opportunity 5 Copyright 2016 Criteo

6 We have a proven blueprint to open new markets Activate RTB networks Upsell large clients into new geographies Sign local clients Sign local premium publishers 6 Copyright 2016 Criteo

7 Our priorities for Tier 1 in Asia-Pacific for 2016/17 Mobile First Markets Southeast Asia India China 7 Copyright 2016 Criteo

8 Mobile is the growth driver in APAC 3 out of 5 top 25 markets ranked by smartphone users are in APAC CAGR China 8% 2 India 21% 3 USA 6% 4 Indonesia 14% 5 Brazil 14% 7 Japan 6% 16 Philippines 11% 17 Vietnam 15% 18 Thailand 10% 22 Taiwan 4% Worldwide 11% Smartphone users (M) China India USA Indonesia Brazil Japan Philippines Vietnam Thailand Taiwan Faster CAGR than worldwide growth of smartphone users 8 Copyright 2016 Criteo Source: emarketer, April 2016, individuals who own at least one smartphone and use it at least once per month.

9 Our priorities for Tier 1 in Asia-Pacific for 2016/17 Mobile First Markets Southeast Asia India China 9 Copyright 2016 Criteo

10 Southeast Asia: Why we are bullish about growth opportunities Population: ~600M GDP in $/Capita 2015 Below 30: ~45% Internet Users: ~45% Indonesia Philippines Vietnam Smartphone Users: ~160M Thailand Malaysia Smartphone Users: ~230M Singapore Taiwan ecommerce: only 1-2% of total retail 10 Copyright 2016 Criteo Source: Euromonitor, BofA Merril Lynch's ecommerce Report as of May 2015 and SingPost Report as of Jan 2015

11 Customer Success Story Criteo s +160% +160% in month on month sales in month on month sales 10x 10x in advertising ROI in advertising ROI performance marketing solution drives actual, measurable results, which we appreciate the most. Criteo is a key component in our overall marketing approach. 11 Copyright 2016 Criteo Timothy Martin Head of Online Marketing

12 We plan to accelerate Tier-1 growth in Southeast Asia Continue to launch more app advertising campaigns for existing and new clients Continue to grow our key markets (Indonesia, Taiwan, Vietnam) Build in-app inventory and expand relationships with local publishers and platforms 12 Copyright 2016 Criteo

13 Our priorities for Tier 1 in Asia-Pacific for 2016/17 Mobile First Markets Southeast Asia India China 13 Copyright 2016 Criteo

14 India: an exciting market World s 2nd largest Internet population (28% penetration) Amazon investments: $2bn in 2014, $3bn in 2016* Ecommerce >$100bn before 2020 Strong local brands (e.g. Flipkart, Myntra, Snapdeal, Makemytrip) Strong presence of Google and Facebook: consumer reach Open to foreign companies 14 Copyright 2016 Criteo * The Wall Street Journal

15 Our game plan for India: Continue on our proven blueprint in 2016/17 Activated large RTB networks Started to upsell large clients into India from Singapore Started building a strong team Opened a subsidiary in Gurgaon/ New Delhi Accelerate signing of local clients Aggressively launch app campaigns Sign local premium publishers incl. in-app 15 Copyright 2016 Criteo

16 Our priorities for Tier 1 in Asia-Pacific for 2016/17 Mobile First Markets Southeast Asia India China 16 Copyright 2016 Criteo

17 China is a specific market Opportunities 机会 Challenges 挑战 Huge domestic market Established ecommerce 25,000 midmarket advertisers Appetite for performance Local competition less tech oriented Mobile/app-first market Limited access to local inventory Hosting infrastructure needs to be in Mainland China No Western tech/ecommerce players Market new to remarketing/longer sales cycles 17 Copyright 2016 Criteo

18 We already established a solid foundation in China Opened offices (Beijing, Shanghai) and strengthened the team with new MD Activated 10 largest RTB platforms China Export Business Revenue ex-tac +343% yoy Launched sizeable export business leveraging our global reach Started domestic campaigns Opened data center in mainland China Q Q Q Q Q Q Copyright 2016 Criteo

19 We have a clear set of priorities for China for 2016/17 Export Business Apps Local Tier-1 business Midmarket 19 Copyright 2016 Criteo

20 Conclusion Midterm, Asia Pacific continues to be our largest growth opportunity 20 Copyright 2016 Criteo

21 The World s Performance Marketing Platform

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