CAPITAL METRO TRANSIT ADVERTISING 2013 RATES AND INFORMATION. Get your message out on the street.

Transcription

1 CAPITAL METRO TRANSIT ADVERTISING 2013 RATES AND INFORMATION Get your message out on the street. 2

2 PART MOVING BILLBOARD, PART CONVERSATION PIECE, FULL BUS WRAPS CONVEY YOUR ADVERTISING MESSAGE ON A GRAND SCALE. GET ON THE BUS AND GET NOTICED! About Capital Metro Capital Metro s bus service includes nearly 400 buses on more than 80 routes to 2,700 bus stops that transport approximately 110,000 passengers daily. Capital Metro s fundamental bus service includes multiple-stop and express service that radiates from neighborhoods into downtown, multiple-stop service that feeds into neighborhoods, major transfer and park and ride centers, and cross-town routes. These services, combined with van and carpool coordination, paratransit services for riders with disabilities and other services, are the framework for a transit system that helps keep central Texas moving forward. America's No. 1 "boom town" July 2011 Austin is No. 1 among Best Cities for Job Growth New Geography, May 2011 Austin is among the "Best Places to Live" U.S. News & World Report, June 2009 Number one in 10 Best Cities for the Next Decade Kiplinger s Personal Finance, July 2010 Austin ranks 7th on America's Smartest Cities list The Daily Beast, October 2010 Austin: attracting advertisers attention Austin is a metropolitan area of 1.7 million people that thrives on a balance of technology, business services, education, and government. With its highly trained workforce, well-recognized quality of life, moderate cost environment, and its vast experience in manufacturing and research and development, Austin offers business of all kinds extraordinary opportunity for productivity, cost savings and profitability. DEMOGRAPHIC INFORMATION Austin MSA total 1,412,271 White 1,209,983 (85.7%) Hispanic 405,256 (28.7%) African-American 112,237 (7.9%) Asian 59,350 (4.2%) 2+ races 19,565 (1.4%) American Indian 9,602 (0.7%) Hawaiian 1,534 (0.1%) Source: U.S. Bureau of the Census, 2010 Fast growing, largely because of its draw as a destination for migrating talent, Austin metro experienced a 37.3 percent increase in population over the past decade. The median age of the Austin metro is five years younger than the national median (32.6 years vs years). Nearly half the metro s population, 43 percent, is in the working years between 18 and 44. CAPITAL METRO TRANSIT ADVERTISING 2

3 TAIL LIGHT UPPER BACK Ad size: 50 x 22 Ad size: 72 x 30 INCOMPARABLE IMPACT Showing Units Space Rate Installation 1 $ $14, $28,160 $28 each $57,200 Showing Units Space rate Installation 1 $385 $38 each Upper Back ads consist of 100% perforated window film AD SIZES & RATES SUPER TAIL Showing Units Space rate Installation 1 $580 $58 each SPACE RATES are monthly. FULL BACK Ad size: 84 x 31 Showing Units Space rate Installation 1 $825 $345 each? Ad size: 100 x 82 3 CAPITAL METRO TRANSIT ADVERTISING INSTALLATION FEE is a one-time fee billed at the time of installation. Discounts apply to recognized advertising agencies and all contracts lasting three months or longer. The minimum contract term is one month. We offer competitive rates to small businesses.

4 Showing Units Space Rate Installation Fee 1 $ $14, $28,160 $30 each $42, $57,200 KING KONG Bus size Units Space Rate Installation Fee 40' 1 $1,078 $662 Showing Units Space Rate Installation Fee 1 $ $16, $35,260 $38 each $48, $65,120 40' 1 $745 $318 35' 1 $690 $290 KONG KING 35' 1 $1,001 $605 QUEEN Ad size: 96" x 30" Ad size: 144" x 30" CAPITAL METRO TRANSIT ADVERTISING 4

5 HALF SIDE 40' 1 $985 $318 35' 1 $910 $288 FULL SIDE 40' 1 $2,200 $865 35' 1 $2,090 $720 40' 1 $3,850 $2,158 35' 1 $3,630 $2,015 YOUR ADVERTISING DOLLARS DIRECTLY SUPPORT CAPITAL METRO S FULL WRAP MISSION TO PROVIDE EFFECTIVE & EFFICIENT TRANSPORTATION SERVICES TO OUR COMMUNITY. interior signs Ad Size 28 x11 Space Rate $30 Installation Fee $5.00 CAPITAL METRO TRANSIT ADVERTISING 5

6 REACH & FREQUENCY DATA NUMBER OF MONTHS > UNIT (BUS) Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 98.0% 25 SHOWING (49 BUSES) Average Frequency 1.1x 1.2x 1.3x 7.4X 13.9X 20.3X 13.9X 26.8X 39.8X Gross Rating Points ,302 1,953 1,302 2,603 3,905 Number Reached (000) Total Impressions ,168 12,336 18,505 12,336 24,673 37,009 Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 93.9% Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8% 50 SHOWING (98 BUSES) Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8% Source: Daniel Mallet and Associates, 2008 PRODUCTION INFORMATION Production for all advertisements is the responsibility of the advertiser. All advertising creative is subject to Capital Metro approval prior to production and may be declined if considered to be objectionable. Capital Metro will be happy to supply a list of approved production vendors who are familiar with our printing specifications. SHIPPING ADDRESS Capital Metro c/o Receiving 2910 E. 5TH ST. AUSTIN, TX Allow at least one week from delivery of materials to completion of installation. Full wraps and large orders may require extra lead time. Exterior advertising and full wraps Flexible, removable, self-adhesive vinyl. The use of 3M vinyl is required to reduce risk of paint damage. Any other brand must be pre-approved. 3M MATERIAL REQUIREMENTS APPLICATION 1 (for shorter-term advertising) 3M Controltac Plus IJ3552C or RG3552C Changeable Graphic Film 3M Scotchcal Luster Overlaminate 8519 APPLICATION 2 (for longer-term advertising) 3M Controltac Plus IJ180C-10 or RG180C-10 Graphic Film 3M Scotchcal Luster Overlaminate 8519 APPLICATION 3 (perforated window film for window applications) 3M Scotchcal IJ8171 or RG8171 Perforated Window Film 3M Scotchcal 8914 Overlaminate APPLICATION 4 (for reflective ads limited to Queen, King, and Tail sizes) 3M Scotchlite IJ5100R Intermediate Reflective Graphic Film 3M Scotchlite Luster Overlaminate 8519 Interior signs Any of the following production methods are acceptable:.030 mm Styrene Polykote or equivalent NOTE: Allow.75" at the top and bottom to be covered by sign holders. Do not place text or logos in these areas. Finished height must be exactly 11". ALL ADVERTISING BILLED BY CAPITAL METRO. TERMS & CONDITIONS APPLY. FOR MORE INFORMATION Kevin Perkins Account Sales Executive Transit Advertising Department 2910 East Fifth Street, Austin, TX cell fax kevin.perkins@capmetro.org CAPMETRO.ORG CAPITAL METRO TRANSIT ADVERTISING 6