POST SHOW REPORT 2017

Transcription

1 POST SHOW REPORT 2017 REPORT TTF 2017

2 EXHIBITORS 2,850 from 40 countries 79% 21% Italian TOTAL No. OF EXHIBITORS international 10% increase in terms of internationality TOP 10 COUNTRIES (IN TERMS OF PRESENCE) Spain Netherlands France Germany China Greece Austria Croatia Slovenia Korea TUTTOSWEET TUTTOGROCERY TUTTODRINK TUTTOMEAT TUTTODAIRY TOP 5 SECTORS TUTTOGROCERY TUTTOSWEET TUTTODRINK TUTTOMEAT TUTTODAIRY

3 VISITORS 80,146 from 141 countries 77% 23% TOTAL No. OF VISITORS Italian international TOP 10 COUNTRIES (IN TERMS OF PRESENCE) Spain France Germany China United States Netherlands United Kingdom Switzerland Canada Belgium MAIN SECTORS OF INTEREST TUTTOPASTA TUTTOMEAT TUTTOBAKERY TUTTODAIRY TUTTODRINK

4 VISITORS SATISFACTION INDEX IN TUTTOFOOD EXHIBITION 82.6% POSITIVE 15.3% NEUTRAL 2.1% NEGATIVE ITALY FOREIGN POSITIVE NEUTRAL NEGATIVE 81.9% 16% 2.1% 87.9% POSITIVE 9.8% NEUTRAL 2.3% NEGATIVE DATA DETECTED BY GRS

5 BUYERS MAIN ACTIVITIES 13% Large scale retail 69% import/distribution 4% E-commerce % Specialty store 9% Food service 3,150 hosted buyers MOST POPULAR PRODUCT CATEGORIES TUTTODRINK TUTTOGROCERY TUTTODAIRY TUTTOSWEET TUTTOMEAT

6 BUYERS QUAL SATISFACTION È IL SUO GRADO INDEX DI SODDISFAZIONE IN TUTTOFOOD EXHIBITION COMPLESSIVA RELATIVA ALLA PARTECIPAZIONE A TUTTOFOOD? 93.1% POSITIVE 6.0% NEUTRAL 0.9% NEGATIVE ITALY FOREIGN POSITIVE NEUTRAL NEGATIVE 85.8% 7.1% 7.1% 93.6% POSITIVE 5.9% NEUTRAL 0.5% NEGATIVE DATA DETECTED BY GRS

7 BUYERS 9,288 BUSINESS MEETINGS TESTIMONIALS TUTTOFOOD is a complete fair offering a huge variety of contacts, starting from smes up to big players, collecting all the best of food & beverage in one place. Very positive experience. Davide Sica, Perù Everything was perfect. I was seeking for new suppliers for our business and had several meetings that we are developing right now for our market. I would rather be happy to participate on future events. Europa Importadora, Brazil I found the show well organized and liked the new app. I also found new lines and placed orders. Borrelli Foods, Canada We found innovation and good products to import Inversiones Nova Spirit S.A, Costa Rica TUTTOFOOD is an important event in allowing us to bring the best of Italy to the US. The show is well organized and efficient. We look forward to 2019 for another successful fair. Atalanta Corporation, United States

8 SPECIAL AREAS Over 500 events among workshops, conferences, and cooking shows in the 4 Academies positioned in the halls. The 2017 edition has also seen the presence of RETAIL PLAZA, an area dedicated to Italian and international retailers. Seminars, workshops, and indepth sessions with opening round table in which the large scale retailers took the centre stage. LOGHI

9 STORE TOUR - FACTORY VISITS TUTTOFOOD organised a few days dedicated to buyers and international companies, who visited supermarkets, hypermarkets, gourmet shops, and flagship stores representing the Italian market. An educational experience to better understand the distribution channel, competition, and product positioning. TUTTOFOOD completed its informative offer organising visits to the plants of Italy s major companies. The event alternated moments of business to learning experiences, in which participants could observe the production process, ask technical questions and test products.

10 INSTITUTIONAL PRESENCE OFFICIAL DELEGATIONS, EMBASSIES AND CONSULAR OFFICES COMING FROM: 55 countries WHO ATTENDED THE INAUGURATION: MAURIZIO MARTINA, Minister of Agriculture Food and Forestry Policies ROBERTO MARONI, President of Regione Lombardia GIUSEPPE SALA, Mayor of Milan RAFFAELE CATTANEO, President of Regione Lombardia Council SPECIAL GUEST OF SEEDS&CHIPS: BARACK OBAMA

11 PRESS, SOCIAL NETWORKS, AND WEBSITE PRESS 2,902 accredited journalists 4,201 articles published on the press, TV, radio, and the Internet 360 advertisements planned on online and offline newspapers. SOCIAL MEDIA 4,830 1,996 23,249 4,162 20,642 PUBLISHED CONTENTS TOTAL AUDIENCE SOCIAL MEDIA: 100, WEBSITE TOTAL AUDIENCE REACHED ON THE WEB BY TUTTOFOOD: 164,765,916 OVER 180,000 VISITS DURING THE EVENT

12 CONTACTS REPORT TTF 2017 Fiera Milano S.p.A. - S.S. del Sempione, Rho Milan Italy