Bedazzled by Clarins 3D Colossal Display, the innovative media solution with creativity launched at Hong Kong International Airport Advertising

Transcription

1 PRESS RELEASE Bedazzled by Clarins 3D Colossal Display, the innovative media solution with creativity launched at Hong Kong International Airport Advertising (Hong Kong, 2 July 2015) To inaugurate the launch of a breathtaking innovative 3D Colossal Display in coherence with the airport ambience at Hong Kong International Airport, JCDecaux Transport is honoured to collaborate with Clarins, the top luxury skin care brand in France, to engage passengers interactivity digitally and realistically. Pre-eminently the tallest product display ever-fabricated in the Departures Duty Free Area at full-storey height, the massive structure effectively mesmerizes the passenger-shoppers at the airport s point-of-sales; matching the highlight of Clarins Shaping Facial Lift, the No. 1 Contouring Serum in Asia that has won 45 beauty awards, specially designed for Asian women for a total photogenic face result. JCDecaux Transport has been managing the advertising sales concessions for the Hong Kong International Airport since its opening in 1998, and is dedicated to customizing innovative media solutions. The innovative 3D Colossal Display is a genuine magnification of Clarins Shaping Facial Lift, in every aspect from surface texture to packaging assemblage. Clarins Chief Executive Officer Philip Shearer values greatly the relationship with JCDecaux and affirms the world s No. 1 outdoor advertising company a reliable and trustworthy partner, By doing such a big structure, we hope our leading product in Asia, Shaping Facial Lift, which in itself is something unique and will attract even more customers. We want to be the first to break the norm and try something new at the busiest airport in Asia. Without JCDecaux and without Hong Kong Airport, it wouldn t have been possible. Media Partners International Limited 梅迪派勒廣告有限公司 Page 1 of 6

2 JCDecaux is most delighted to have the opportunity to work with Clarins on this innovative and interesting project. Stephen Wong, CEO of Greater China, considers the location, the format and the quality of the brand together make this display highly attractive and successful, It also blends in very well with the airport environment, working together and with support of the airport authority, we will continue to explore new varieties of advertising at Hong Kong International Airport that further enhance the passenger experience. In this Clarins campaign, passenger engagement is achieved by travellers taking selfie with Shaping Facial Lift 3D Display and posting the photo on social media (Facebook, Instagram or WeChat) #Vselfieready. Gift redemption is available at Clarins counters in Hong Kong International Airport Beauty outlets, turning the departures dwell time into an interactive and fun travelling experience at the airport. Photo Gallery Fig. 1 The tallest structure ever-fabricated in the Departures Duty Free Area at full-storey height, Clarins 3D Colossal Display decorates harmoniously Hong Kong International Airport ambience with a charming allure. Media Partners International Limited 梅迪派勒廣告有限公司 Page 2 of 6

3 Fig. 2 3D Colossal Display and Secondary Icon Lightbox, Departures Duty Free Area, Level 6, Terminal 1, Hong Kong International Airport Fig. 3 Digital Interactive Panel, Departures Duty Free Area, Level 6, Terminal 1, Hong Kong International Airport Media Partners International Limited 梅迪派勒廣告有限公司 Page 3 of 6

4 Fig. 4 Pillar Lightbox, Departures Duty Free Area, Level 6, Terminal 1, Hong Kong International Airport Fig. 5 Clarins Chief Executive Officer Philip Shearer wants to be the first to break the norm at Hong Kong International Airport to promote their leading product in Asia. Media Partners International Limited 梅迪派勒廣告有限公司 Page 4 of 6

5 Fig. 6 The valuable partnership between Clarins and JCDecaux (From left to right) 1. Ms. Christine Chan, Travel Retail Field Manager, HK & Macau, Clarins 2. Ms. Shirley Chan, General Manager, JCDecaux Transport 3. Mr. Philip Shearer, Chief Executive Officer, Clarins Group 4. Ms. Linda Lam, Sales Director, Airport Advertising, JCDecaux Transport 5. Ms. Alison Wong, Assistant Sales Director, Airport Advertising, JCDecaux Transport Video JCDecaux Transport (Hong Kong): Clarins 3D Colossal Display at Hong Kong International Airport Media Partners International Limited 梅迪派勒廣告有限公司 Page 5 of 6

6 Key information about JCDecaux Group 2014 revenues: 2,813M JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index No.1 worldwide in street furniture (491,710 advertising panels) No.1 worldwide in transport advertising with more than 135 airports and more than 279 contracts in metros, buses, trains and tramways (379,060 advertising panels) No.1 in Europe for billboards (180,590 advertising panels) No.1 in outdoor advertising in the Asia-Pacific region (215,350 advertising panels) No.1 in outdoor advertising in Latin America (52,340 advertising panels) No.1 worldwide for self-service bicycle hire 1,078,220 advertising panels in more than 60 countries Present in 3,700 cities with more than 10,000 inhabitants 11,900 employees Key information about JCDecaux in China N 1 outdoor advertising company in China with 210,500 advertising panels in 35 cities (include Hong Kong and Macao) 195,100 transport panels (13 cities) 1,093 employees 6,400 advertising panels in Campus (32 cities) About JCDecaux Pearl & Dean JCDecaux Pearl & Dean Ltd (JCDP&D) is the main subsidiary of the JCDecaux Group in Hong Kong. JCDP&D is the market leader in outdoor advertising sales in Hong Kong, where it has been established since JCDP&D has been managing the advertising sales concessions for the MTR Corporation for over 30 years and the Hong Kong International Airport since its opening in The Company currently also operates the advertising concessions for Macau International Airport, Airport Express, Pacific Place Passages and Ngong Ping 360. Media Enquiries JCDecaux Transport Hong Kong Shirley Chan Wesker Lui General Manager Marketing Manager Tel: (852) Tel: (852) shirley.chan@jcdecaux.com.hk wesker.lui@jcdecaux.com.hk Media Partners International Limited 梅迪派勒廣告有限公司 Page 6 of 6