DISCOVER OUR NEW MEMBERSHIP PROGRAM!

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1 DISCOVER OUR NEW PROGRAM! There s never been a better time to be in the tourism industry. Halifax sees 5.3 million overnight stays each year. 1 in 27 people in Halifax is a visitor! We re passionate about helping visitors get the information they need and connecting them to you and your business. We want to partner with you! That s why we ve revamped our membership program so that it is: Simple Packed with benefits Affordable It s easier than ever to become a Discover Halifax member. We look forward to working with you! HALIFAX ANNUAL TOURISM AT A GLANCE 2017 was the fifth consecutive year of growth. The industry is up 22% since million overnight stays means an extra 5.3 million breakfast, lunch and dinners each year. 15,000 overnight visitors per day. ABOUT Discover Halifax is a not-for-profit organization that exists to promote Halifax and attract visitors. Working with our members to promote Halifax is imperative to our success. VISION Globally recognized as Canada s Favourite City. MISSION Maximize regional wealth and economic growth through the promotion of Halifax as the preferred destination.

2 SEE HOW PARTNERING WITH DISCOVER HALIFAX CAN BENEFIT YOU! STAY CONNECTED AND INFORMED Stay up to speed on industry trends and what's happening in Halifax while making local connections. New monthly e-newsletter Member-only Facebook page Partner resource centre Master calendar of events and conferences Messaging toolkit Photo and video gallery Research and tourism stats 3-month convention list no contacts Regular networking events REACH HIGHLY QUALIFIED VISITORS Our collection of visitor solutions reach millions of engaged visitors each year! Discover Halifax will provide access to these visitors through visibility in the following channels, many free via your membership! New website Visibility on public wi-fi page Hotel visitor channel Large social media audience New self-serve kiosks (2018) Halifax Highlights Official Visitor Guide Improved delegate Show Your Badge Program New advertising opportunities UNDERSTAND YOUR ROI Access your personalized up-todate ROI report whenever you like, coming in We want you to feel good about your spend, so we make it easy for you to understand your ROI. Sales leads Referrals Website traffic (2018) Website reach (2018) WE LOOK FORWARD TO TALKING WITH YOU SOON! Contact our Membership Recruitment Manager at (902) or visit

3 WI-FI LOCATIONS AND DISCOVERHALIFAXNS.COM A GREAT PLACE TO LIVE DISCOVERHALIFAXNS.COM 1 Discover Halifax REACH HIGHLY QUALIFIED VISITORS Our collection of visitor solutions reaches millions of visitors each year. Our audiences are highly engaged and qualified. You will access these visitors through visibility in the following channels, many of which are free as a member. Website and Wi-Fi 1.5 Million Annual Visits Social Media 150,000+ Followers Fastest Growing in Canada Visitor Channel 1.2 Million Visitors Show Your Badge Reach thousands of delegates VISITOR GUIDE HALIFAX HIGHLIGHTS OFFICIAL THE MUST SEES IN HALIFAX PERFECT GUIDE FOR YOUR FIRST TRIP TO HALIFAX MAPS WITH FREE PUBLIC WASHROOMS 2018 DISCOVER HALIFAX S REGIONS. URBAN NIGHTLIFE TO SERENE BEACHES. HALIFAX HIGHLIGHTS OFFICIAL VISITOR GUIDE ALL OF HALIFAX S MUST-SEES PERFECT GUIDE FOR YOUR FIRST TRIP MAP WITH FREE WI-FI LOCATIONS AND PUBLIC WASHROOMS FIND OUT THE MOST INSTAGRAMMABLE PLACES IN HALIFAX! 2018 DISCOVER HALIFAX S REGIONS. URBAN NIGHTLIFE TO SERENE BEACHES. HALIFAX VISITOR GUIDE 2018 FIND OUT THE MOST INSTAGRAMMABLE PLACES IN HALIFAX! HALIFAX ALSO Visitor Guide 2019 Highlights Edition 100,000 print distribution/30,000 digital downloads Self-Serve Kiosks (Coming late 2018) LOOKING TO BOOST YOUR VISIBILITY FURTHER? Now you can by investing in our NEW advertising bundles tailored to your needs! Let us help you achieve your business goals and reach the lucrative visitor market.

4 BENEFITS Discover Halifax provides a simple and cost-effective way to reach visitors. The higher membership tiers offer the best value for money PLUS you ll be reaching more visitors! SILVER GOLD PLATINUM 1. Stay Connected & Informed (Member Newsletter, Facebook page, Events Calendar, Research, Networking Events, Photo Gallery, 3-Month Convention List and more) 2. Reach Highly Qualified Visitors NEW Website (Desktop + Mobile) Ability to Load Deals and Events Business Type/Member Area Multiple Areas Public Wi-Fi Kiosks Show Your Badge Program Visitor Channel* Visitor Guide 2018 Highlights! Promotion via our social properties Offer Listing Listing One custom social media post each year Access to high-value Advertising Bundles! Includes one Advertising Bundle of your choice* 3. Access Member ROI Reports Access your report whenever you like and understand how your membership with us is benefitting you. Member Cost $99 $249 $499 Note: All partners have the ability to vote and sit on the board. (1/business) If a business has multiple products, it's one partnership tier/product to get the benefits. *Hotel Visitor Channel (VSE) is not available to accommodations. Advertising must be leisure visitor centric. M&C-only business can only purchase a silver partnership and is not eligible for the Show your Badge program. *Subject to availability. Can be substituted with a $350 credit for any À La Carte advertising. WE LOOK FORWARD TO TALKING WITH YOU SOON! Contact our Membership Recruitment Manager at (902) or visit

5 AND SAVE Pick the bundle that s right for your business. No matter your objective, we have a bundle that will work for you. Platinum Members receive one FREE bundle as part of their program. All members have access to purchase these bundles. CATEGORY ACCOMMODATIONS EVENT BOOSTER AWARENESS BOOSTER For Businesses looking for increased exposure For Accommodations For businesses looking to promote an event For businesses looking for a bit more exposure Duration 1 Month 1 Month 1 Month 1 Month Website Wi-Fi Kiosk Feature Listing in your category area Big Box Ad rotated on site Feature Listing Accommodation in the Where to Stay area Big Box rotated on site Feature Slider in the Where to Stay area Header Slider in Events area Feature Slider in Things to Do area Visitor Channel Social Media 1 month Banner Zone Not Available 1 month Banner Zone 1 month Banner Zone 1 customized post 1 customized post 1 customized post 1 customized post Category Options Attractions Eat & Drink Shopping Tours Golf Nightlife Outdoor Spas Theatre Accommodations Events All businesses Member Cost $500 $500 $500 $500 Note: Creative must be leisure visitor centric. Discover Halifax can create advertising (excl. video) FREE of charge if needed. Subject to availability. Some restrictions apply.