15-17 JANUARY :00am - 8:30pm

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1 HORECA KUWAIT horeca-kuwait.com JANUARY :00am - 8:30pm Kuwait International Fair - Hall No. 8 KUWAIT MEET KEY PLAYERS AT KUWAIT S LARGEST EVENT FOR THE HOSPITALITY AND FOOD INDUSTRY

2 ORGANIZERS HORECA Kuwait operates under a license granted to Leaders Group for Consulting & Development by Hospitality Services S.A.R.L. Leaders Group is keen to provide excellence by offering its customers individual and innovative consultations, as well as integrated solutions to develop institutional performance. It makes use of the wealth of experience from its specialized and professional team along with their regional & international relations, to organize conventions, conferences and exhibitions with high quality services. EVENT PROFILE HORECA Kuwait is the country s biggest B2B hospitality and foodservice event. As the key meeting place for trade professionals from across the region, HORECA Kuwait has become an essential destination for firms looking to explore fresh markets, pursue new business opportunities and stay one step ahead of the latest innovations and trends. The three-day exhibition is a gathering for owners of the leading hotels, top food and beverage companies, senior management, key decision makers and more than 7,000 trade professionals in Kuwait. HORECA Kuwait not only provides an extravagant entertainment for neutrals, but it also provides an incredible business opportunity. Over the years, companies who have exhibited or sponsored in HORECA have gained massive popularity across the country, which is evident by the constant rise in visitors every year since its inception in Kuwait in WHY TO EXHIBIT? Establish network and business relations with the industry s most important distributors, retailers and foodservice buyers. Showcase your HORECA supplies and services to trade professionals searching for the right solutions for their business. Optimize and enhance your trade contacts. Position your company at the only hospitality exhibition in Kuwait. Expand your clientele and meet potential business partners.

3 EXHIBITORS Hospitality & Foodservice Industries Catering, supermarket, kitchen & laundry equipment Furniture, fixtures & design Tableware, uniforms, linens & guest amenities Packaging technology Consultants, recruiting & franchise Hotels Restaurants & café Cleaning & maintenance Food Industry Delicatessen, cured meat & cold cuts Eggs & dairy products Seafood Dried fruits, fresh fruits & vegetables Fresh meat Fresh poultry Frozen products Grocery products Healthy food & diet products Organic products Preserved & canned foods Ethnic foods Confectionery, biscuits, pastries & chocolate Bakery & pastry products Coffee & tea VISITORS Hotels, resorts, spas & furnished apartments Restaurants, café & health clubs Franchise & management companies Bakery and pastry shops Independent & retail stores Supermarket chains Institutional & independent caterers Hospitals & hospital catering Engineers, architects, interior designers Contractors & consultants Hotel management schools & universities Private & public institutions Equipment suppliers Food & beverage suppliers Financial companies Advertising and marketing companies Key Highlights of HORECA KUWAIT 2017 Total Exhibitors Total Participants Total Visitors Annual Hospitality Market in Kuwait $ 4 Billion

4 SHOW FEATURES HOSPITALITY SALON CULINAIRE Every year, the Hospitality Salon Culinaire gathers an international panel of renowned celebrity chefs from Europe and the Middle East who share their knowledge and expertise with participants. During the three-day event, more than 300 chefs are expected to compete in live cooking competitions and a variety of food displays. The Salon Culinaire has become an annual meeting place for chefs and culinary experts and we would be delighted to have you with us. BARISTA COMPETITION Kuwait Barista Competition is a platform for baristas to enhance their espresso beverage making skills through an exciting and challenging competition. NEW ON THE MARKET Innovations and new ideas introduced throughout 2017 and early 2018 will be displayed and showcased during HORECA show HOSPITALITY FORUM In this forum, Hospitality experts and famous Food Bloggers will be invited to speak on the latest trend in hospitality industry and provide their valuable insights on the same. BED MAKING COMPETITION Housekeepers from different hotels will be required to prepare and decorate bed in the best possible way

5 SPECIAL EVENTS SPONSORSHIP OPPORTUNITIES 15+ Culinary competitions 10+ International chefs and experts Participants Meet. Exchange ideas. Realize mutual benefits and positive contacts HORECA KUWAIT Diamond Sponsor KD 10,000 Gold Sponsor KD 5,000 Silver Sponsor KD 3,000 Hospitality Salon Culinaire Gold Sponsor KD 5,000 Silver Sponsor/Category KD 3,000 Bronze Sponsor KD 1,000 For the 6th edition, visitors will be invited to watch more than 300 chefs competing in more than 15 different competitions. Visitors will discover the region s latest culinary concepts and trends and meet a panel of international judges from Europe and the Middle East. Featuring: Cooking Competitions - Pastry Challenge -Best Sandwich Challenge - Best Burger Challenge - Sushi Competition - Ice Craving Competition - Fruits & Vegetables Carving EXHIBITOR PARTICIPATION RATES Shell Scheme KD 160 / sqm (Equipped with table, 2 chairs and wall panels, signboard, carpet, stands number & lighting) Space Only KD 150 / sqm SPECIAL VISIBILITY SPECIFIC TO EACH EVENT IS AVAILABLE AND WILL BE SENT TO YOU UPON REQUEST.

6 KUWAIT SPONSORSHIP & EFFECTIVE ADVERTISING

7 A Business Platform, a Place for Discovery HORECA Kuwait exhibition has swiftly become one of the largest events for professionals in the hospitality industry in Kuwait. We are confident that HORECA sponsorship opportunities will help you to increase your brand cognizance, in addition to your media exposure. Exploiting your presence at HORECA requires energy, imagination and precision. No matter what your budget is you can always find a way to stand out from the crowd before, during and after the show. Our team of dedicated professionals will analyze your objectives carefully and put together an effective package to help you achieve your goals. For more information, please contact Tel : (+965) / horecakuwait@gmail.com Diamond Sponsor KD 10,000 Media Communication Announcement on social media Logo on newsletters Logo on newspapers ads Logo on press releases 1 free personalized newsletter shot Logo on printed materials Logo on visitor s invitation cards distributed to a list of pre-selected audience Exhibitors/sponsors manual cover Advertisement 2 full page advert inside front cover in official catalogue Logo on official catalogue cover Web visibility Banner on homepage with a direct link to your website On-site visibility 18 sqm equipped stand Logo on banners Banner on entrance Flyers distribution in visitors bags

8 Gold Sponsor KD 5,000 Media Communication Announcement on social media Logo on newsletters Logo on newspapers ads Logo on press releases Logo on printed materials Logo on visitor s invitation cards distributed to a list of pre-selected audience Exhibitors/sponsors manual cover Advertisement 1 full page advert in official catalogue Logo on official catalogue cover Website Logo on homepage with a direct link to your website On-site visibility 12 sqm equipped stand Logo on banners Silver Sponsor KD 3,000 Media Communication Announcement on social media Logo on newsletters Logo on newspapers ads Logo on press releases Logo on printed materials Logo on visitor s invitation cards distributed to a list of pre-selected audience Exhibitors/sponsors manual cover Advertisement 1 full page company profile in official catalogue Logo on official catalogue cover Website Logo on homepage with a direct link to your website On-site visibility 9 sqm equipped stand Logo on banners

9 Hospitality Salon Culinaire For the 6th edition, visitors will be invited to watch more than 300 chefs competing in more than 15 exciting competitions. Visitors will discover the region s latest culinary concepts and trends and will meet a panel of international judges from Europe and the Middle East. Featuring: Cooking Competitions - Pastry Challenge -Best Sandwich Challenge - Best Burger Challenge - Sushi Competition - Ice Craving Competition - Fruits & Vegetables Carving Gold Sponsor KD 5,000 Silver Sponsor/Category KD 3,000 Bronze Sponsor KD 1,000 VISIBILITY Gold Sponsor KD 5,000 Media Communication Announcement on social media Logo on newsletters related to the event Logo on printed materials Invitation cards (20,000) distributed in Kuwait and abroad (in the event section) Printing related to the event (eg: participation letters, certificates, participants manual, etc) Advertisement Full page advert in official catalogue Logo inside the official catalogue (on the event page) Web visibility Banner on website (on the event page) linked to your homepage. On-site visibility Logo on banners related to the event Flyers display in special shelves (if applicable) Logo on Chef s jackets (when applicable) Product display (when applicable)

10 Silver Sponsor KD 3,000 Media Communication Announcement on social media Logo on newsletters related to the event Logo on printed materials Invitation cards (20,000) distributed in Kuwait and abroad (in the event section) Printing related to the event (eg: participation letters, certificates, participants manual, etc) Advertisement Logo inside the official catalogue (on the event page) Web visibility Logo on website (on the event page) linked to your homepage. On-site visibility Logo on banners related to the event Product display (when applicable) Bronze Sponsor KD 1,000 Media Communication Announcement on social media Logo on newsletters related to the event Advertisement Logo inside the official catalogue (on the event page) Web visibility Logo on website (on the event page) linked to your homepage. On-site visibility Logo on banners related to the event Product display (when applicable)

11 EFFECTIVE ADVERTISING Official Show Bags KD 2,000 One side of the bag will be granted to your advertisement. Badge Lanyard (Including Production) KD 2,000 Sponsor advertisement to be displayed on badge lanyards Badge (Excluding Production) KD 1,500 Worn by all attendees, ensure that every one of HORECA s visitors know of your presence at this event with this exclusive opportunity. Flyer Distribution In Visitors Bags KD 500 Up to 4 companies Have your company brochure or handout in each of the official show bags available on site for attendees. This is a great way to make sure your information gets right into the hands of visitors. Rollup At Registration Area KD 500 Grab the attention of attendees while they register and pick up their badges. Increase on site visibility by showcasing your visuals at the main entrance. Banner On Website Homepage KD 450 Your company will be provided a fix advertising area to be placed at our HORECA website for the period of one month.

12 Kuwait International Fair - Hall No. 8 VENUE HORECA Kuwait is to be held at Kuwait International Fairground (KIF), Hall Number 08 from January Established since 1971, KIF is the biggest exhibition organizing platform in the country, which consists of eight huge halls equipped with latest technologies and facilities. KIF has been constantly involved in hosting and conducting eminent events of local regional and international levels. The fairground not only aims towards providing a world-class venue for its exhibitors but also strives towards ensuring that their events and exhibitions are a success and that there is maximum optimization of buyer & seller interaction for further business opportunities. AN EVENT BY Kuwait City, Murqab, Omar Bin Al Khatab St, Shayma a Tower, 6 th Floor P.O. Box : Safat Kuwait, Tel : (+965) / 4 - Fax : (+965) horecakuwait@gmail.com