The PRSA 2018 Corporate Communications Conference Offers Sponsors:

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2 About the PRSA Corporate Communications Section Over the past decade, the field of corporate communications has changed dramatically. PRSA s Corporate Communications Section helps practitioners develop and hone skills directly relevant to and valuable in corporate environments while providing opportunities for professional network growth via in-person and virtual networking. Educational programs are presented by many of today s leading authorities in corporate communications. As PRSA s largest Professional Interest Section, the Corporate Communications Section touts a membership composed of those working within corporate settings of all sizes as well as agencybased practitioners who provide counsel to corporate clients. About the PRSA 2018 Corporate Communications Strategic Collaboration Conference Presented by the PRSA Corporate Communications Section, the conference will bring together corporate communications professionals to address a myriad of topics affecting the profession today. From the proliferation of social media and the heightened role of data, to new practices in integrated communications and storytelling, the Corporate Communications Conference will offer attendees valuable opportunities to learn from leading experts who understand the challenges of the corporate communicator and are eager to share best practices. Conference attendees will gain new understanding, ideas and skills for planning and executing strategic communications that are critical to success in corporate environments, while participating in lively networking sessions. The PRSA 2018 Corporate Communications Conference Offers Sponsors: Access to a Dynamic Conference Throughout the year, the Corporate Communications Section offers nearly 1,200 members opportunities for education and discussion of the best practices and latest issues facing corporate communicators. The PRSA 2018 Corporate Communications Conference traditionally attracts 120 communicators who seek dynamic networking opportunities and professional development sessions on topics impacting corporate communications. Contact with Senior-Level Communicators Conference attendees primarily represent corporations. Seventy-five percent of all attendees are mid- to senior-level public relations professionals who work for or participate in the corporate communications sector. These leaders have influence over their specific company and brand, and possess extensive media, consumer and stakeholder contacts. Represented leadership serve as counselors to CEOs and executives in corporations and agencies. Attendees represent all industry sectors including technology, energy, health care, industry, higher education, finance, food and beverage, agriculture, insurance, transportation and tourism. Recent attendees include Google, Focus Brands, 3M, Cigna, Conagra Brands, Cisco, Allstate, Deloitte, Mitsubishi, Apco, Marriott International, Quicken Loans, Rolls Royce, State Farm Insurance, Coca-Cola Company, Verizon, Yale University and Vail Resorts. Insight into professional challenges and objectives: Sponsors are encouraged to attend conference sessions to find out firsthand what target customers want. Ninety percent of conference attendees are present at general session presentations, with speakers and panels that highlight corporate communications issues of interest to the industry. A full day of programming is offered where corporate communications PR pros can share best practices and strategies. The conference presents extensive networking opportunities to enhance a professional s business contacts.

3 Insight Into the Challenges and Objectives of Senior Leadership Sponsors are encouraged to attend conference sessions to find out firsthand what their target customers want. Past speakers include Sheri Salata, former executive producer of The Oprah Winfrey Show, co-president of OWN and founder of STORY, a media and branding company; Jeff Flaherty, global communications + public affairs, Marriott International; Jon Harris, senior vice ppresident and chief communications officer, Conagra Brands; Mike Cummins, vice president, communications, Conagra Brands; Rob Biesenbach, author, trainer, consultant and coach, Rob Biesenbach, LLC; Gary McCormick, APR, Fellow PRSA, director, marketing and public relations, corporate communications, Scripps Networks Interactive; Sadhana Pasricha, CEO/founder, Social Capital Consultants, LLC; Chad Mitchell, senior director, digital communication, Walmart; Scot Klososky, founder, Future Point of View; Melissa Agnes, president and co-founder, Agnes +Day Inc.; Sharon Oddy, associate director, corporate communications, Verizon; Adam Singer, analytics, Google; Paul Roetzer, founder and CEO, PR 20/20; Joseph Strupek, assistant vice president, public affairs, State Farm Insurance; John A. Quelch, Charles Edward Wilson professor, business administration, Harvard Business School; and Kate Guess, APR, director, communication, Vermeer Corporation. Industry leaders facilitate breakout sessions and networking roundtables. All workshops, seminars and panels are targeted to professional best practices in a challenging economy, maximize media relations, and apply social media strategy and crisis communications to events that affect corporate communications. The Opportunity to Promote Sponsor Offerings Sponsorship acknowledgement is shared with our engaged corporate communications community. Members of the Corporate Communications Section rely on a variety of vendors to share enhanced best practices. Seventy-six percent of attendees are responsible for tapping public relations or communications-related services. Attendees are interested in vendor value offerings such as event planning, media tracking tools and services, media and publications production, press release newswire services, broadcast services (VNRs, ANRs, SMT), photography services, webcasting services, technology, consulting services, agency services, survey/primary research, media/executive training and video services. PRSA spotlights our sponsors corporate identity, products and/or services to conference constituents. Sponsorship Contacts John Kesaris Manager Corporate Development and Industry Partnerships, PRSA john.kesaris@prsa.org (212) Don Bill Senior Manager of Special Events, PRSA don.bill@prsa.org (212)

4 Profile of Sponsorship Offerings Premier Sponsor (One available) $12,000 Verbal acknowledgment of sponsorship, and the opportunity to welcome attendees from the podium and introduce a keynote speaker (with five minutes of time to speak). Four complimentary attendees/guest registrations. The opportunity to write and produce a thought piece for the quarterly newsletter distributed to the 1,200 members of the Corporate Communications Section and 600 prospects. One-time access to the conference list in Excel format. One-time exclusive outreach to the attendees either prior to or post the event. Gold Sponsor (Two available) $10,000 Sole sponsorship for one of the following events: introduction of the opening general keynote session or the second-day breakfast keynote general session or second-day keynote luncheon Verbal acknowledgment of sponsorship from the podium and introduce a general keynote session. Three complimentary registrations. The opportunity to write and produce a thought piece for the quarterly newsletter distributed to the 1,200 members of the Corporate Communications Section and 600 prospects. One-time access to the conference list in Excel format. Silver Sponsor (Four available) $7,500 Sole sponsorship for one of four breakout sessions during the conference Verbal acknowledgment of sponsorship and the opportunity to introduce a breakout session speaker.

5 Profile of Sponsorship Offerings Hospitality Hero (One available) $5,000 Sponsor of the networking coffee break The opportunity to showcase brand product placement (featured catering break products). Reception Event Sponsor (One available) $5,000 Sponsorship for the opening reception Verbal acknowledgment of sponsorship from the podium and the opportunity to say a few words to those in attendance. Opportunity to showcase brand product placement at reception. Exhibiting Sponsor $3,000 One complimentary registration. Friend Sponsor $1000