Media Kit

Transcription

1 Media Kit

2 Communicate with over Romanians interested in skiing abroad every year through the leading Romanian ski community website SkiMania * - Laurent Vanat, 2017 April - International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts page 2.

3 SkiMania is an unique brew of its own kind, and even if you might have read this before, we re here to prove it. Being a portal, we bring ski lovers fresh content every single day, starting from advices of where to spend their holidays and why, to videos and news from the winter sports world. We also have a good interaction with people (and counting) on Facebook, as well as a user generated area our forum, where winter sports are widely discussed by our registered members. When seeking for a holiday, not only can SkiMania give the best advice, but also can sell the complete package for a successful vacation from all standpoints. SkiMania is a registered, authorized tour operator offering customized winter holidays to the Romanian public. SkiMania is a content portal - Refreshed everyday with news, articles and videos about winter sports and resorts - Engaging everyday with its fans on Facebook - Bringing winter sports lovers from the whole country under its forum where many disccusions arise SkiMania is an authorized tour operator - Able to market and sell complete customized packages for winter holidays across Europe - Able to provide advice, recommendations and post-sale support to its customers - Offering its customers over resorts across 7 countries, with detailed information about each of them through its portal - Over constantly updated offers

4 Concept The Romanian Ski Portal The leading online winter sport and outdoor resource in Romania SkiMania is designed to be a community driven portal that incorporates both a large appeal towards winter sports outside of Romania, as well as a commercial component that allows people to seek and book holidays in the best ski resorts around Europe. In Romania, skiing is considered to be the second most popular outdoor sport after soccer. Over 1.2 million people* out of the population of 22 million spent at least one week skiing or snowboarding. Due to a lack of high mountains, low annual snowfall and few modern skiing facilities in their country, over 90% of Romanian skiers spend their winter holiday abroad. On account of the extensive range of information related to snow sports, our audience is highly targeted: they are all the Romanian skiers, who look for useful tips and information when planning a ski holiday. If you want to reach the audience of a 1.2 million Romanian skiers* on the web, this is the perfect channel! * - Laurent Vanat, 2017 April - International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts page 4.

5 History and Evolution From 2005 the website was permanently developed for skiers, our main target, whom always find what they are looking for. If you are interested in advertising on the site of winter sport lovers, we can offer you the right solution and a fair price. in numbers: * in use since 2005 (that s over 13 years of experience) * the visitors count is (30 April 2018 data) and there have been over (30 April 2018 data) page views * we have over (30 April 2018 data) registered users * we have (30 April 2018 data) subscribers to our weekly newsletter * over (30 April 2018 data) pages indexed by Google Why advertise on? * your message will reach a targeted group, your goal being this category of users * our price for advertising is below the market charge * for all the companies in this field, like travel agencies, specialized shops, hotels, resorts and others we offer flexible solutions and customized packages * qualified personnel will make sure that your advertising campaign will be successful page 5.

6 Search Engine Visibility SkiMania has a very good search engine visibility and comes up as the one of the first results on many ski-related terms 2nd result 3rd result 2nd result page 6.

7 History and Evolution Here you have the enlarged statistics data from industry standard Google Analytics. Until 30 April 2018, the number of visitors on is , rating over views with over registered users, subscribers for newsletter and over pages indexed by Google. The number of visitors is measured by Google Analytics. SkiMania Traffic Evolution Unique Visitors in August September October November December January February March season season season season season page 7.

8 User / Potential Customer Profile page 8.

9 Facts and data about SkiMania s customers: - The average SkiMania customer spends roughly 141 Euro / week without catering and 315 Euro / week with catering while on their holiday + the usual skipass. - Our customers don t like to spend their holiday alone. In fact, our average booking headcount is 4.8! - 96% of our customers choose a holiday that spans over 7 days. - Most ski addicted travelers in Romania use their car to get to the resort. That s about 87% of the total bookings we get. - 37% of our customers spend their holiday in a 4 star hotel, while 38% prefer a 3 star hotel. Booking by hotel type / place to stay apartment 7% pension/gashof 13% Top destinations Others 4% **** hotel 37% ** hotel 5% Italy 18% *** hotel 38% Austria 78% page 9.

10 Advertising clients Over the years several companies entrusted SkiMania to make their brand more popular and to drive purchasing customers to their websites. Here are a few of them: MEDIA GLOBAL AGENCY page 10.

11 Special promotion packages for 2018 / 2019 Designed for small and medium companies who want to experience the benefits of the exposure on SkiMania includes: Adding company / hotel / resort on SkiMania - Special page. Signaling "Preferred SkiMania Partner" in all the pages in which appears your company offers. Permanent banner 300x250 on one of our destination pages like Austria, Italy, France and others. 50% discount if you purchase an ad insertion in our weekly newsletter. The minimum period for this package is 2 months. Price per month: 200 Euro Special price for 4 months: 600 Euro You save: 200 Euro! The Silver Package page 11.

12 Special promotion packages for 2018 / 2019 A very good exposure for any hotel/tourist resort including: Adding hotel/resort on the special page, SkiMania signaling "Reliable SkiMania Partner". Signaling appears as a badge on every page in which appears offers of the hotel/resort. Permanent Banner 728x90 on one of the pages of the destination (Austria, France, Italy) 50% discount for the banner on the front page. Special offer included in a weekly newsletter. The minimum period for this package is 2 months. Price per month: 400 Euro Special price for at least 4 months: 1000 Euro You save: 600 Euro! The Gold Package page 12.

13 Special promotion packages for 2018 / 2019 Maximum exposure on Romania s leading winter sports portal SkiMania. A special mix for those that want a sustained promotion on SkiMania: A special page of presentation on the portal signaling with 100% SkiMania Partner badge. Displaying badge 100% SkiMania Partner on all pages with hotel/resort offerings. Advertorial on the front page on SkiMania (article) with images. Standing on the front page Banner 728x90 over views Dedicated newsletter sent to our database of users. Advertising on the official SkiMania page on Facebook (over prospects). The minimum period for this package is 2 months. The Platinum Package Price per month: 750 Euro Special price for at least 4 months: 2000 Euro You save: 1000 Euro! All offers are also available as barter contracts. All packages include monthly reports depicting brand page usage (impressions & clicks), as well as banner impressions / clicks. The platinum package also includes newsletter reports. page 13.

14 Forms of advertising and prices for 2018 / 2019 Banners on first page LEADERBOARD 728x90 RECTANGLE 300x250 HALFBOARD 234x60 Our advertising offer is available for the 2018 / 2019 season. We open new possibilities, flexible solutions and head starts packages having the last season prices, but with improved services. LEADERBOARD 728x90 September October November December January February March 10 Euro/CPM 38 Euro/day 225 Euro/week 890 Euro/month 10 Euro/CPM 48 Euro/day 285 Euro/week 1190 Euro/month 10 Euro/CPM 54 Euro/day 320 Euro/week 1290 Euro/month 10 Euro/CPM 48 Euro/day 285 Euro/week 1190 Euro/month 10 Euro/CPM 50 Euro/day 290 Euro/week 1250 Euro/month 10 Euro/CPM 22 Euro/day 130 Euro/week 485 Euro/month 10 Euro/CPM 8 Euro/day 45 Euro/week 195 Euro/month 26 Euro/day 155 Euro/week 625 Euro/month 33 Euro/day 195 Euro/week 825 Euro/month 38 Euro/day 225 Euro/week 910 Euro/month 33 Euro/day 195 Euro/week 825 Euro/month 34 Euro/day 195 Euro/week 850 Euro/month 15 Euro/day 90 Euro/week 330 Euro/month 6 Euro/day 35 Euro/week 150 Euro/month 4 Euro/CPM 15 Euro/day 90 Euro/week 360 Euro/month 4 Euro/CPM 19 Euro/day 110 Euro/week 475 Euro/month 4 Euro/CPM 22 Euro/day 130 Euro/week 525 Euro/month 4 Euro/CPM 19 Euro/day 110 Euro/week 475 Euro/month 4 Euro/CPM 20 Euro/day 120 Euro/week 490 Euro/month 4 Euro/CPM 9 Euro/day 50 Euro/week 195 Euro/month 4 Euro/CPM 4 Euro/day 25 Euro/week 100 Euro/month RECTANGLE 300x250 HALFBOARD 234x60 page 14.

15 Forms of advertising and prices for 2018 / 2019 Banners on Skiresort presentation page FULL BANNER 468x60 RECTANGLE 300x250 HALFBOARD 234x60 September October November December January February March 26 Euro/day 155 Euro/week 620 Euro/month 33 Euro/day 195 Euro/week 825 Euro/month 38 Euro/day 225 Euro/week 890 Euro/month 33 Euro/day 195 Euro/week 825 Euro/month 34 Euro/day 200 Euro/week 850 Euro/month 15 Euro/day 90 Euro/week 330 Euro/month 6 Euro/day 35 Euro/week 150 Euro/month 5 Euro/CPM 19 Euro/day 110 Euro/week 455 Euro/month 5 Euro/CPM 24 Euro/day 140 Euro/week 590 Euro/month 5 Euro/CPM 27 Euro/day 160 Euro/week 645 Euro/month 5 Euro/CPM 24 Euro/day 140 Euro/week 590 Euro/month 5 Euro/CPM 25 Euro/day 150 Euro/week 625 Euro/month 5 Euro/CPM 11 Euro/day 65 Euro/week 240 Euro/month 5 Euro/CPM 4 Euro/day 20 Euro/week 100 Euro/month 3 Euro/CPM 11 Euro/day 65 Euro/week 260 Euro/month 3 Euro/CPM 14 Euro/day 80 Euro/week 350 Euro/month 17 Euro/day 100 Euro/week 400 Euro/month 3 Euro/CPM 14 Euro/day 80 Euro/week 350 Euro/month 3 Euro/CPM 15 Euro/day 90 Euro/week 375 Euro/month 3 Euro/CPM 7 Euro/day 40 Euro/week 150 Euro/month 3 Euro/CPM 3 Euro/day 15 Euro/week 75 Euro/month FULL BANNER 468x60 RECTANGLE 300x250 HALFBOARD 234x60 over unique visitors will see your message page 15.

16 Forms of advertising and prices for 2018 / 2019 Newsletter on DEDICATED ADVERTORIAL BANNER 468x60 September October 840 Euro/news 840 Euro/news 690 Euro/news 690 Euro/news 540 Euro/news 540 Euro/news BANNER 468x60 November 840 Euro/news 690 Euro/news 540 Euro/news December 840 Euro/news 690 Euro/news 540 Euro/news January 840 Euro/news 690 Euro/news 540 Euro/news February 840 Euro/news 690 Euro/news 540 Euro/news March 840 Euro/news 690 Euro/news 540 Euro/news over subscribers receive this newsletter - All users registered after this date will be BONUS USERS from SkiMania, the complete user list will receive the contracted newsletter page 16.

17 Forms of advertising and prices for 2018 / 2019 Other forms of advertising on Frontpage - dinamic banner advertising Our most visibile area is also available for rent. Get maximum visibility and clicks for a fair bargain. Price: 60 euro / day 360 euro / week 1440 euro / month CPM = 15 Euro. Play and Win Promotion (front-page promoted) SkiMania organizes a play and win promotion with the aim of familiarizing users with your hotel / resort which is promoted on the webpage. The promotion is announced via a front-page featured article. Price: 200 euro / week + prize for winner(s). PR Promotion (article on SkiMania) We offer a full featured PR article about your hotel / resort with 2 weeks text highlighting on the main page. Price: 100 Euro / season. Facebook Contest ( fans) Facebook game with 2 post updates (re-announcements per day) Price: 180 Euro / 2 weeks + prize for winner. * - all banner s size are standard IAB International - banner's: 1 available/page - accepted formats:.gif,.jpeg - all banners will be produced by the client * - pages indexed in Google: (on ) - visitors number is (on ) - registered users: (on ) - registered members for newsletter: (on ) All the prices are in Euro, VAT excluded (24%). COMISION for Media Agencies: 10-15% page 17.

18 Flexibility one of SkiMania s greatest strengths. We like to stand by this affirmation by offering our partners possibilities of accessing our services using a barter or services exchange system. We are open to suggestions! Just call us up! page 18.

19 loves OutdoorMania is SkiMania s sister offering fresh and valuable content to its daily visitors as well as custom tailored summer holiday packages that include outdoor sports such as hiking, biking and rafting. The portal includes the description of 181 resorts across 5 countries.

20 Contact SKIMANIA PROJECT: Mrs. Gabriella Vardai office manager Address: Str. Călărașilor, Nr. 21. Oradea, , Romania Tel: Fax: Mobile (Head Office): marketing@skimania.ro (English, Romanian, Hungarian) page 20.

21 Media Kit