Automated Rules. What is a rule and how does it work?

Transcription

1 Automated Rules At Facebook, we care about delivering real business results. We also want to ensure that your experience with us continues to improve and we know that monitoring hundreds, if not thousands, of ad objects can be overwhelming, as this requires manual work that takes lots of your energy. Available in Ads Manager and Power Editor, Automated Rules makes it easier to stay up to date on campaign performance. It provides you with an easier way to monitor performance of your ads, ad sets and ad campaigns. Once preset rules are triggered, Automated Rules will turn off the underperforming ads, ad sets or ad campaigns that you specified. That way, you can reduce the time spent on monitoring and focus on more impactful work. What is a rule and how does it work? A rule is composed of one or multiple conditions.

2 Once all the specified conditions in a rule are met, the rule will be triggered. You will receive a notification and the specified ads, ad sets or ad campaigns will be turned off. Create your first rule 1. In either Ads Manager or Power Editor, select one or multiple desired ads, ad sets, or ad campaigns and go to the dropdown menu.

3 2. Click Turn Off, then start to set a rule. You can pick any conditions from this list. Conditions available Cost per Result Cost per Add Payment Info (Facebook Pixel) Cost per Click (Link) Cost per App Install Cost per Add to Cart (Facebook Pixel) Cost per Initiate Checkout (Facebook Pixel) Cost per Purchase (Facebook Pixel) Cost per Lead (Facebook Pixel) Cost per Complete Registration (Facebook Pixel) CPM (Cost per 1,000 impressions) Daily Spent Frequency Impressions Lifetime Spent Reach Results 3. Create the rule.

4 Manage your rules You can turn off or turn on your rules by using the rule management system at any time. Tips 1. You can create up to 100 rules per account. 2. Each rule can be applied to up to 20 ads, ad sets, or ad campaigns (on the same level). 3. Rule conditions are calculated based on 24-hour average of each metric used. 4. Start small: become familiar with this tool by testing with the low revenue impact ad objects. Glossary 1. Cost per Add to Cart (Facebook Pixel) The average cost for each add-to-cart action tracked by your Facebook pixel on your website after people clicked or viewed your ad. 2. Cost per Initiate Checkout (Facebook Pixel) The average cost for each checkout action tracked by your Facebook pixel on your website after people viewed or clicked on your ad. 3. Cost per Purchase (Facebook Pixel) The average cost for each purchase tracked by your Facebook pixel on your website after people

5 viewed or clicked on your ad 4. Cost per Lead (Facebook Pixel) The average cost for lead tracked by your Facebook pixel on your website after people viewed or clicked on your ad. 5. Cost per Add Payment Info (Facebook Pixel) The average cost for each payment information tracked by your Facebook pixel on your website after people viewed or clicked on your ad. 6. Cost per Complete Registration (Facebook Pixel) The average cost for each registration tracked by your Facebook pixel on your website after people viewed or clicked on your ad. 7. Cost per Result The average you paid for each action associated with your objective. 8. Cost per Click (Link) The average cost for each link click you ve received from your ad. 9. Cost per App Install The average cost for install of your app as a result of your ad. 10. CPM (Cost per 1,000 impressions) The average cost you ve paid to have 1,000 impressions on your ad. 11. Daily Spent The total amount you ve spent so far today. 12. Frequency The average number of times your ad was served to each person. 13. Impressions The number of times your ad was served. On mobile apps an ad is counted as served the first time it s viewed. On all other Facebook interfaces, an ad is served the first time it s placed in a person s News Feed or each time it s placed in the right column. 14. Lifetime Spent The total amount you ve spent so far. 15. Reach The number of people your ad was served to. This is the same as unique_impressions. 16. Results The number of actions as a result of your ad. The results you see here are based on your objective.