2015 DIGITAL MEDIA KIT. marindigitalmedia.com

Transcription

1 2015 DIGITAL MEDIA KIT marindigitalmedia.com

2 MARIN S DIGITAL SOLUTIONS INCREASED EXPOSURE FOR YOUR BRAND Thousands of visitors each month searching for information, products and services. 75% from Google Search. Digital makes up 41% of Marin s total audience.* EXPAND YOUR MESSAGE WITH OUR RESOURCE DATABASES Brands showcased in context of search Update your info as often as you like. * Total audience calculated by 36,000 print ratebase, 25,000 digital unique visitors = 61,000 total audience (CVC audited). certified verification council, audited 2014 OUR CAPABILITIES DIGITAL EDITION SPONSORSHIP ROTATIONAL ADS RICH MEDIA ADS VIDEO ADS MOBILE ADS WEBPAGE SPONSORSHIPS SPONSORED BLOG POSTS E-NEWSLETTER ADVERTISING SWEEPSTAKES AND CONTESTS AD ENGAGEMENT REPORTING AND SO MUCH MORE! AVERAGE MONTHLY TRAFFIC 950,000 25,000 30, ,000 IMPRESSIONS USERS SESSIONS PAGE VIEWS *combined website and digital editions WEBSITE DEMOGRAPHICS 42% / 58% 35% 35% 36% MALE / FEMALE AGE AGE 50+ HHI OF $100K+ *provided by quantcast

3 DIGITAL EDITION RATES & SPECS *** COVER SPONSORSHIP PREMIER POSITION, ONE PER ISSUE BELLYBAND LOCATION Overlays page(s) of choice* LOCATION Right side following publication cover SIZE Maximum 500w x 175h SIZE Full page built to magazine specs FILE FORMATS JPEG, GIF, Animated GIF FILE FORMATS High Resolution PDF FEATURES Can select page position,* link to URL FEATURES Can link to internal pages, external sites RATE $750 RATE $1,500 VIDEO BLOW-IN FORMAT MPEG (.mpg,.mp4), Windows Media (.wmv), LOCATION Overlays page(s) of choice* Flash Video (.flv,.f4v), QuickTime (.mov), AVI (.avi), SIZE Maximum 500w x 300h YouTube (embed URL) is digital edition only FILE FORMATS JPEG, GIF, Animated GIF SIZE & LENGTH Max. 100MB, 480px wide min. (recommended), FEATURES Can select page positions,* link to URL three minutes max. (unless using third party RATE $500 hosting) LOCATION Embedded within print ad.** TOC SPONSOR RATE $350 LOCATION Leftside, bottom of digital TOC SIZE 180w x 150h FILE FORMATS JPEG, GIF, PDF FEATURES Can link to URL RATE $250 *Editorial pages available (full edit pages only) for Bellyband or Blow-In: TOC, View from Marin, POV, Currents, Go, Journey, Calendar, Dine Out. **Video must be placed within print ad in digital edition. ***Leaderboard on Digital Edition included in Website ROS ad positions. AVERAGE MONTHLY TRAFFIC TO DIGITAL EDITION 59,825 4:42 1, PAGE VIEWS AVG TIME OF VISIT USERS PAGES PER VISIT certified verification council, audited 2014

4 DISPLAY ADVERTISING AD UNITS STATIC ROS UNITS Digital Edition leaderboard unit refreshes every 15 seconds. STATIC MOBILE UNITS RUN OF SITE AD RATES...$15 / CPM Leaderboard Banner STATIC ROS UNITS LEADERBOARD Size: 728w 90h File Type: image / swf / double-click tag Action: click-through to URL ISLAND Size: 300w 250h File Type: image / swf / double-click tag Action: click-through to URL MOBILE LEADERBOARD Size: 320w 50h File Type: image / double-click tag Action: click-through to URL MOBILE BANNER Size: 300w 50h File Type: image / double-click tag Action: click-through to URL FLASH DFP supports ActionScript 3 and Flash 10 or lower (no Flash 11). A maximum of 24 frames per second and 3 loops are supported. Maximum file size is 1MB. BEST PRACTICE For times when the user s browser does not support creative functionality (Flash, HTML5) provide a standard file image. ADDITIONAL NOTES We require seven business days for campaign implementation. Timeframe allows for testing the tags and creative elements, especially when it s a rich media campaign.

5 DISPLAY ADVERTISING AD UNITS Rich Media Ads offer greater visual impact over static banner ads through animation, video and expansion. Marin s Rich Media Ads are built using HTML 5. In addition, Rich Media Ads offer enhanced campaign reporting measuring not only clicks but also ad engagement (mouse-over, open/close). Marin offers services to build Rich Media Ads for the advertiser. RICH MEDIA FIXED UNITS Pencil Pushdown header Pencil Pushdown open Pencil Pushdown open with video Interstitial POSITION.: Home page RATE: $200/week or $720/month RICH MEDIA ROS UNITS Island collapsed Leaderboard collapsed Leaderboard open Island open Island w video RICH MEDIA AD SIZES Pencil Pushdown (including video): (collapsed) / (expanded) Interstitial: w/video: Island: (collapsed) / (expanded) Leaderboard: (collapsed) / (expanded) SPECS All Rich Media Ads accept the following file types and formats: File types: jpg / png / gif / swf (300dpi recommended for Retina Displays) Video (where applicable): mp4 format, 8mb max MATERIAL REQUIREMENTS Company logo (hi-res recommended) Headline Call to action or product slogan Product images: 2 or more (hi-res recommended) Click-through URL Business contact information RATES Creative provided by Marin Magazine...$20 / CPM Creative supplied by Advertiser $15 / CPM

6 DISPLAY ADVERTISING SPONSORSHIPS Resource Guide sponsorship allows your logo to be prominently displayed on every page within a given category and all subsequent search pages within that category. Landing Page sponsorships allow your logo to be prominently displayed on your choice of the Calendar + Events, Travel + Outdoors or Food + Restaurants web pages. RESOURCE GUIDE SPONSORSHIPS Category landing page logo placement and every page within subsequent category searches. Category exclusivity Logo linked to sponsor s website CATEGORIES AVAILABLE Restaurants Private Schools Summer Camps [415] Top Doctors Wedding [415] Spas Home Renovation [415] Yoga RATE $300 per month LANDING PAGE SPONSORSHIPS Logo linked to sponsor s website CATEGORIES AVAILABLE Calendar + Events Food + Restaurants Travel + Outdoors RATE $150 per month SPONSORSHIP QUALIFICATIONS Must be a current advertiser with Marin Magazine. Must purchase sponsorship for a three-month minimum. Categories available are on a first-come, first-served basis. MATERIALS REQUIRED Logos need to be 300w x 250h and submitted as a JPG or GIF file, Must have a URL for link.

7 DIRECT MARKETING E-NEWSLETTER Circulation: 11,000+ opt in subscribers Open rate 25-30% - Industry standard: 15% Click-thru: 10-16% - Industry standard: 10% LEAD BANNER AD (1) Leaderboard with link at top of e-newsletter Size: 600w x 90h Rate $ 600 SKYSCRAPER AD (1) Skyscraper with link in lefthand column of e-newsletter Skyscraper position Size: 160w x 600h Rate $ 475 ISLAND ADS (2) Island with link under Editorial Picks Island position Size: 300w x 250h Rate $ 400 FEATURED EVENT / OPEN HOUSE / RESTAURANT / ETC. (1) Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page, promotion or URL. Image/Logo Size: Rate $ 400 per promotion 180w x 177h, JPG or PNG PROMOTIONS AND DEALS Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: Rate $ 250 per promotion 180w x 177h, JPG or PNG SPECIAL NOTES: No Flash or animation is available on e-newsletters, please send static images only. Provide third party tags in a text file. Marin Magazine reserves the right to edit for style, clarity and consistency. DELIVERED: Every Wednesday DEADLINE: Previous Wednesday

8 DIRECT MARKETING E-NEWSLETTER Circulation: 8,500+ opt in subscribers Open rate 25-30% - Industry standard: 15% Click-thru: 10-16% - Industry standard: 10% LEAD BANNER AD (1) Leaderboard with link at top of e-newsletter Size: 600w x 90h Rate $ 500 SKYSCRAPER AD (1) Skyscraper with link in lefthand column of e-newsletter Skyscraper position Size: 160w x 600h Rate $ 400 ISLAND ADS (2) Island with link under Editorial Picks Island position Size: 300w x 250h Rate $ 350 FEATURED DESTINATION (1) Up to 65 body copy words, up to 15 headline words (two lines) of client-provided copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: Rate $ 350 per promotion/issue 180w x 177h, JPG or PNG PROMOTIONS AND DEALS Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page or promotion. Image/Logo Size: Rate $ 200 per promotion/issue 180w x 177h, JPG or PNG SPECIAL NOTES: No Flash or animation is available on e-newsletters, please send static images only. Provide third party tags in a text file. Marin Magazine reserves the right to edit for style, clarity and consistency. DELIVERED: EVERY 3RD THURSDAY OF THE MONTH DEADLINE: PREVIOUS THURSDAY

9 DIRECT MARKETING DEDICATED E-BLAST Dedicated marketing campaigns are one of the fastest, most effective marketing tools a company can use. They allow your company to send a direct marketing message about your product/facility to your target market. Provide us with content and we ll deliver the blast on your behalf to our opt-in dedicated subscriber base. Dedicated messages put your brand in the spotlight. EXCLUSIVE messaging puts your company front and center CREATE content and craft your message, your way SELL memberships GROW your internal database DRIVE business to your website PROMOTE/SELL package deals BRAND your business to our best customers Our programs are very simple. You design the ad. We deliver and track your campaign, start to finish. E-BLAST DETAILS DELIVERED TO 13,500+ OPT-IN ADDRESSES INCLUDES Delivery of one html campaign Complete campaign statistics and reporting RATE 1x = $1,500 4x = $1,275 per eblast 7x = $1,080 per eblast 12x = $920 per eblast SPECS Submit: JPG 600w X 750h URL link Suggested subject line* *May be edited for clarity and brevity. DELIVERED: Every Tuesday DEADLINE: Previous Tuesday

10 NATIVE ADVERTISING SPONSORED BLOG POST PROMOTE YOUR BRAND THROUGH A CUSTOMIZED BLOG POST. RATE $275 per post SPECS: 300 dpi (one) 300 dpi (one) words copy* Headline* Subhead* URL links (up to three) DETAILS: Two available per month Sponsored for full month, then moved to Archives *May be edited for clarity and brevity at Marin Magazine s discretion. Blog landing page

11 PACKAGED SOLUTIONS BRAND BUILDER Dedicated E-Blast Run-of-Site Display Ads (one week campaign, coincided with the e-newsletter send date) RATE $1,500 The Brand Builder makes digital advertising accessible for advertisers looking for value and effectiveness. LOCAL PROMOTION Sponsored Blog Post Weekend 101 Promotion (two within same month, depending on availability) Run-of-site Display Ad (one month campaign) RATE $1,000 Local Promotion focuses on community outreach for advertisers in order to build brand recognition or promote a product or service. BRAND BUILDER PLUS Dedicated E-Blast Landing Page Sponsorship Static Image Bellyband (single issue) RATE $2,100 The Brand Builder Plus offer premier static ad positioning for better brand building across multiple digital channels. LOCAL PROMOTION PLUS Digital Edition Cover Sponsor (single issue) Dedicated E-Blast E-Newsletter Island Ad (Weekend 101 or Travel 101) Sponsored Blog Post RATE $3,125 The Local Promotion Plus offers premier digital ad placements for brand building and product/service promotion. SWEEPS PACKAGE (MONTHLY) Sweepstakes Giveaway or Contest (includes print component in magazine) Interstitial ad on the home page Run-of-site display ads (campaign runs for duration of sweepstakes) Static image Bellyband Weekly E-newsletter Promotion RATE $8,880 The Sweeps Package is for businesses looking to increase their customer database while building their brand and showcasing a product/service across a multifaceted digital platform.