2016 MEDIA KIT solarbuildermag.com ,020 Total Audience Reach

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1 TM 75,020 Total Audience Reach PRINT: 10,000 Circulation WEBSITE: 4,000+ Users/Month 10,000+ Pageviews/Month WEBINARS: 392 Average Registrants 181 Average Attendees ENEWSLETTER: 7,169 Opt-in Subscribers TWITTER: 8,086+ Followers Reach solar installers/ contractors, developers, engineers, utilities/owners and manufacturers/suppliers who are designing and building residential, commercial and utility-scale solar PV projects MEDIA KIT

2 PRINT AUDIENCE MISSION: Solar Builder engages solar installers, contractors and developers with cutting-edge editorial content through an array of multimedia channels. Solar Builder is the only source in the solar industry focusing exclusively on the construction of solar PV projects for the contractor looking for an edge. We give solar industry professionals the tips and the tools they need to make informed purchasing and project decisions. Solar Builder offers an engaged audience of professionals who are designing and building solar PV projects across North America. Solar Builder s print, website and weekly e-newsletters all feature content that influences the buying decisions of purchasers in the solar market. OUR CIRCULATION: MARKETS SERVED: Residential...72% Industrial/Commercial...68% Utility...24% Increased Reach in now over 10,000 total circulation ENGAGED AUDIENCE 85% Discussed articles 54% Visited an advertisers website BY JOB FUNCTION: CONTRACTOR/INSTALLER DEVELOPER/ARCHITECT/ENGINEER, CONSULTANT 8% 11% 6% 3% 52% 69% Discussed articles with others MANUFACTURER/SUPPLIER, EQUIP. WHOLESALER/DISTRIBUTOR 20% 72% Pass their copy of Solar Builder on to one or more OTHER 89% Spend more than 30 minutes with each issue of Solar Builder PUBLIC/PRIVATE UTILITY, GOVERNMENT EDUCATION/TRAINING BUYING POWER Define Your Level of Purchasing Authority: Purchase products/services...58% Recommend products/services for purchase...49% Specify products/services for purchase...46% Authorize the purchase of products/services...44% Purchasing Intentions (from Reader Survey). Inverters...58% PV Modules...58% Mounting/Racking...49% Tracking solutions...17% 2

3 CALENDAR ISSUE TOPICS BONUS DISTRIBUTION NEW: DIGITAL SPECIAL JANUARY/ Inverters e-news extra FEBRUARY Mails: January 8, 2016 Insertion: December 4, 2015 Materials: December 10, 2015 MARCH/APRIL Mails: March 4, 2016 Insertion: February 5, 2016 Materials: February 10, 2016 Mounting department: Commercial rooftop BOS department: Combiner Boxes Features: Inverters, heating/cooling, insurance, jobsite equipment Mounting department: Single-axis tracking systems BOS: Inverters Features: PV cells/modules, Batteries/energy storage, Financing MiaGreen Expo & Conference -The Green Convention of the Americas Feb. 9-11, 2016, Miami, Florida Solar Power PV Conference & Expo, Feb , 2016, Boston, MA Energy storage e-news extra MAY/JUNE Mails: May 6, 2016 Insertion: April 5, 2016 Materials: April 11, 2016 BOS: Batteries/energy storage MOUNTING SOLUTIONS GUIDE 100% dedicated to residential, commercial and utility-scale solutions Intersolar NA July 12-14, 2016, San Francisco Solar Power International September 12-15, 2016, Las Vegas, NV, Mounting e-news extra JULY/AUGUST Mails: July 1, 2016 Insertion: June 6, 2016 Materials: June 10, 2016 Mounting: Cast-in place BOS: Cables/wiring Features: Solar Power International Showcase, Trackers, Software Intersolar NA July 12-14, 2016, San Francisco Solar Power International September 12-15, 2016, Las Vegas, NV, Energy Storage e-news extra SEPTEMBER/ OCTOBER Mails: September 2, 2016 Insertion: August 5, 2016 Materials: August 10, 2016 Mounting: Utility-scale racking BOS: Power Optimizers Features: Microinverters and Optimizers, Training education, Residential installations Solar Power International September 12-15, 2016, Las Vegas, NV, Inverter e-news extra NOVEMBER/ DECEMBER Mails: November 4, 2016 Insertion: October 5, 2016 Materials: October 10, 2016 Mounting: Residential BOS: Motors Features: Project of the Year Awards, Modules, Grid management, Financing Mounting e-news extra Project of the Year Award Nominations To nominate a project (construction complete date between Sept. 1, 2015 and Aug. 31, 2016) visit the online submission form at by Sept. 4, % of Solar Builder subscribers say technical articles are influential in helping evaluate a product or service. Contact Chris Crowell at ccrowell@benjaminmedia.com to talk about editorial submissions. 3

4 WEBSITE SOLARBUILDERMAG.COM BRANDED BACKGROUND SKINS Appears on the left and right side of the website page. LARGE LEADERBOARD 970 X 90 LEADERBOARD 728 X 90 EXPANDABLE LEADERBOARD 728x90/expands to 960x150 Ad expands down when cursor hovers over banner. HOMEPAGE SPOTLIGHT 728 X 90 Appears mid/center of a page. 4,000+ Average monthly unique browsers 10,000+ Average monthly page impressions PUSHDOWN LARGE LEADERBOARD 970 X 90/expands to 970 X 260 Ad expands down when clicked. EXPANDABLE 300 X 250/expands to 600 X 500 (max) Ad expands to the left when cursor hovers over banner. STANDARD 300 X 250 SKYSCRAPER 300 X 600 WELCOME 600 X 400 (Banner appears when page opens) DIGITAL SPECS All dimensions shown below are in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertiser s using a third party service are responsible for tracking their own banner ad clicks. 300x250, 728x90, 300x600, 970x90 Static Banners Size may not exceed 35k (300x600 can be 45k) jpg, gif and png files are excepted - 3x max rotation of gifs (SWF files will not be accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags For 728x90 and 960x90 ads a 300x100 banner is also requested for mobile devises ONLINE RATES 970x90, 300x250, 728x90 Expandable Banners Google DFP, 3rd party ad servers and javascript files are only accepted (SWF files will not be accepted) Video streaming is permitted 300x100 banner is also requested for mobile devises Background Skins Please supply left and right side artwork in jpg format Please note, background skins are not guaranteed to show on mobile devices and tablets Welcome Banner (600x400) Size may not exceed 45k jpg, gif and png files are excepted - 3x max rotation of gifs (SWF files are not accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags See pg. 11 4

5 ENEWSLETTER SOLAR BUILDER 7,169 Opt-in Subscribers E-NEWSLETTER Distributed weekly every Tuesday Banner ad size 522 pixels wide x 72 pixels high (72 dpi) Acceptable file formats are jpg and gif Maximum file size is 25k Provide URL address for link Your Banner Ad Here Max looping 3x for flash and gif files Advertorial 25 words and image/logo Include URL link E-NEWSLETTER RATES $1,250 net/month 5

6 ALSO INSIDE: BRECKSVILLE RD, BRECKSVILLE, OH ELECTRONIC SERVICE REQUESTED Brecksville rd, Brecksville, oh electronic service requested MEET THE SOLAR BUILDER TEAM Rob Krzys Publisher Rob has a marketing degree from Baldwin Wallace College. He focuses on developing quality products to meet the needs of customers in the dynamic B2B media market. Pulling off the HDD Rodeo in 2002 is his most memorable industry moment and something that everyone still talks about. Rob always puts family first and coaches his children s soccer and softball games, and he tries to find time to golf on his own. Chris Crowell Managing Editor Chris Crowell has been an editor/ blogger/writer for more than 11 years, including more than seven years in business-to-business publishing. Before taking the reins at Solar Builder, Chris worked as an editor in fields such as hotel management, title insurance and the automotive aftermarket. He earned his master s degree in journalism from Kent State University. When away from his editorial duties, he s probably having a craft beer and watching a Cleveland sports team lose. SOLARBUILDERMAG.COM JANUARY/FEBRUARY 2015 SOLARBUILDERMAG.COM JANUARY/FEBRUARY 2014 SMART INVERTERS l Lomeboy [ HOMEBOY PROVIDES SOLAR TRAINING FOR AT-RISK APPLICANTS ALSO INSIDE: NEW BELGIUM BREWING STRENGTHEN YOUR SUPPLY CHAIN 2014 NEC REQUIREMENTS EXPLAINED SOLARBUILDERMAG.COM SEPTEMBER/OCTOBER SUN NUMBER PROGRAM SCORES ROOFTOP SOLAR POTENTIAL 85 BIG BOX STORES SPI SHOWCASE PLUS CHOOSING A DISTRIBUTOR SMALLER COMBINER BOXES SMART GRID TRAINING SOLARBUILDERMAG.COM MARCH/APRIL 2013 SIMPLIFYING THE INSTALLATION PROCESS AC MODULES COMBINE POWERFUL INVERTER TECHNOLOGY WITH BRAND-NAME PANELS INTO ONE PACKAGE mounting May/june 2014 guide 2014 PARTNERING WITH BRECKSVILLE RD, BRECKSVILLE, OH ELECTRONIC SERVICE REQUESTED TOOL-LESS RACKING NATIONAL SOLAR PERMITTING DATABASE FEED-IN-TARIFFS Plus: The best apps ToP installation videos showcase! frameless modules roofing TiPs 7-Page ProducT SALES Todd Miller Regional Sales Representative Todd has been at BMI for two years. He went to Kent State University where he earned a degree in advertising. Outside of work, Todd enjoys golfing, traveling and being a fan at his son s and daughter s multiple sporting events. Hannah Schiffman Regional Sales Representative Hannah joined Benjamin Media in She got her start in newspapers before jumping to B2B media in Her most recent specialty was digital advertising, but she has print experience as a managing editor, too. Hannah has a degree in English from the University of Toledo. In her spare time, she likes to work on her golf game with her husband, or tool around town in one of her family s 100-plus-year-old cars. 6

7 SPECS SOLAR BUILDER MATERIALS Ads are produced using computer-to-plate technology. DIGITAL FILES File Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. *Additional Ad Charges There is a minimum additional charge for the following: Ad Creation/Modification... $75/hour INSERTS Please call for pricing. SPECIAL POSITIONS Guaranteed only with a 10% extra charge added to space rate. SHORT RATES Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based. AGENCY COMMISSIONS 15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts. SHIPPING INSTRUCTIONS Please send all advertising materials to: Benjamin Media, Inc. Attn: Advertising Brecksville Rd. Ph: Fax: AD SIZES Full Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm). Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm). Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm). BLEED SPECS Single Page: 8 1/4" x 11 1/8" (210 mm x 282 mm). Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm). Allow minimum 1/4" (6 mm) in from trim edge for live matter. NON-PAYMENT In the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable. PLEASE SUBMIT LARGE ELECTRONIC FILES VIA OUR FILE SHARING SERVICE AT Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Island 1/2 Page Horizontal 1/3 Page Vertical 8 1/4" x 11 1/8" 210 mm x 282 mm 4 1/2" x 9-3/4" 114 mm x 247 mm 3 3/8" x 9 3/4" 86 mm x 247 mm 4 1/2" x 7 1/2" 114 mm x 191 mm 7 x 4 7/8" 178 mm x 124 mm 2 3/16 x 9 3/4" 56 mm x 247 mm 1/3 Page Square 1/4 Page Square 1/4 Page Horizontal 1/6 Page Vertical 1/6 Page Horizontal 4 1/2" x 4 7/8" 114 mm x 124 mm 3 3/8" x 4 7/8" 86 mm x 124 mm 7" x 2 3/8" 178 mm x 60 mm 2 3/16" x 4 7/8" 56 mm x 124 mm 4 5/8" x 2 3/16" 117 mm x 56 mm DISCLAIMER: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication s standards. Publisher cannot guarantee bonus distribution. 7

8 LEAD GENERATION SOLAR BUILDER 75% of Solar Builder subscribers find webinars influential in helping evaluate a product or service! WEBINAR Give your presentation to multiple prospects, all over the world, without ever leaving your office! You deliver a well-crafted presentation via our webinar platform and we do all the rest, including marketing, pre- and post- event logistics and audience registration. 392 Average Registrants 181 Average Attendees CONTACT: Brittany Maurer, Conference Sales Representative bmaurer@benjaminmedia.com Ph: WHAT YOU PROVIDE Company logo, presentation description and image Up to 5 custom pre-event survey questions for the registration form Final PPT presentation 2 days prior to live event WHAT WE PROVIDE One ½ page 4-color ad in Solar Builder promoting webinar session. Two dedicated blasts promoting webinar session to Solar Builder subscribers. 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). Following the event, sponsor will be provided with a final report including: List of all registrants (including all contact information)* A list of all questions asked during event Answers to custom pre-event survey and any polls given during the event Webinar recording on for one year RATE $4,000 Net * Due to the Canadian Anti-Spam Legislation, we are unable to provide addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers. WHITE PAPERS Let Solar Builder market your white paper and capture leads. How does it work? Step 1: You provide the white paper Step 2: We create a landing page and form readers must fill out to request a copy Step 3: A dedicated blast is sent to select Solar Builder subscribers promoting white paper and linking to landing page. Step 4: Interested readers automatically receive white paper once request form is submitted. Step 5: Leads from the request form are sent directly to you in real-time to be followed up by your sales staff. White papers and request form stay active on for one year. RATE: $2,950 Net INCLUDES: 5,000 select s from Solar Builder subscriber list (minimum) For each additional 1,000 s selected, add $475 net. 8

9 EXPANDED MARKETING OPPORTUNITIES BRAND AWARENESS STUDY - INDIVIDUAL Gain insight into the opinions and perceptions of your brand and how it measures up in the solar marketplace. Solar Builder works with a third party research firm, Readex Research, to survey the market on behalf of a single brand and ask: Have you heard of brand X? Have you used brand X? Do you prefer brand X? Custom questions can be added, including open-ended questions (i.e. which of the following brands have you heard of? do you use? do you prefer?) Deliverables: At the conclusion of the study, Solar Builder will provide you with an electronic file (PDF format) of the results. Rate: $6,500 Net MAXIMUM EXPOSURE Differentiate your ad and stand out from the rest with some of these high exposure advertising options. Belly Band: Using a belly band to advertise your product or service is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement. Ride Along Outsert: Let the power of Solar Builder s brand carry the load for your next direct mailing. You get an effective mode of delivery, plus the subscriber will open the polybag to get to the magazine, increasing probability of exposure. Post-It Notes: Using Post-It Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action. Sticker: If you re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine. Poster: Advertise with a poster and show-off your products in a BIG way. Rate: Call your advertising representative for pricing. 9

10 EVENTS BENJAMIN MEDIA INC. SPONSORSHIP AND EXHIBIT OPPORTUNITIES AVAILABLE. For more information, contact Brittany Maurer at or MICROTUNNELING SHORT COURSE Feb. 9-11, 2016 NEW LOCATION Boulder, Colorado HORIZONTAL DIRECTIONAL DRILLING ACADEMY Feb , 2016 Tempe, AZ NASTT S 2016 NO-DIG SHOW March 20-24, 2016 Dallas, TX TRENCHLESS TECHNOLOGY ROAD SHOW May 17-19, 2016 Niagara Falls, Ontario, Canada GROUND IMPROVEMENT IN UNDERGROUND CONSTRUCTION & MINING May 23-25, 2016 NEW LOCATION Boulder, Colorado PIPELINE LEADERSHIP CONFERENCE Date and location TBD BREAKTHROUGHS IN TUNNELING September NEW LOCATION Boulder, Colorado WATER FINANCE CONFERENCE Date and location TBD WATER ASSET MANAGEMENT CONFERENCE Date TBD Virginia Tech University, Arlington, VA BENJAMINMEDIA.COM/EDUCATION-CONFERENCES 10

11 RATES SOLAR BUILDER PRINT FOUR-COLOR RATES (GROSS) 1X 3X 6X Full Page $2,640 $2,375 $2,135 1/2 Page Island $2,280 $2,050 $1,860 1/2 Page Standard $2,040 $1,870 $1,680 1/3 Page $1,440 $1,320 $1,195 1/4 Page $1,284 $1,170 $1,065 Business Card (NET RATES) n/a $330 $300 COVER RATES (GROSS) (RATES INCLUDE FOUR-COLOR) 1X 3X 6X 2nd Cover (Inside Front) $2,900 $2,610 $2,350 3rd Cover (Inside Back) $2,770 $2,500 $2,245 4th Cover (Back Cover) $3,035 $2,730 $2,460 DIGITAL WEBSITE CPM RATE (NET) Standard Banner (300x250) $40 Skyscraper Banner (300x600) $70 Leaderboard Banner (728x90) $75 Expandable Leaderboard Banner (728x90 expands) $80 Large Leaderboard Banner (970x90) $85 Pushdown Large Leaderboard (970x90 expands) $95 Homepage Spotlight Banner (728x90) $6,500 Annual Branded Background Skin $10,000 Annual Expandable Banner (300x250 expands) $60 Welcome Banner (600x400) $199 TWITTER Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval. Rate $300 net per tweet E-NEWSLETTER Rate $1,250 net per month APP MOBILE APP (NET RATES SHOWN) PRINT ADVERTISERS: 10% of your print ad rate Solar Builder will run your ad straight from the print issue APP-ONLY ADVERTISERS: Rates for companies not advertising in the print edition Full page $375 1/2 page $285 All ads include one hyperlink. Production charge for additional interactive elements is $75/hour. 11