2017 Media kit Bicycling in the Netherlands

Transcription

1 2017 Media kit Bicycling in the Netherlands

2 Largest 2017 Editorial bicycling Calendar platform worldwide Bicycling NOW IN THE NETHERLANDS ONLINE WEBSITE, VIDEO & SOCIAL MEDIA MAGAZINE 60,000 COPIES

3 Readers profile THE READER Bicycling aims at the active, confident cyclist with a busy life. The reader is adventurous, likes to take risks, and looks for the most optimal life to live. The Bicycling reader is competitive and ambitious, and strives for a healthy lifestyle, in which he is the trendsetter that is also intersested in other sports and activities.

4 Readers profile F Online PROFILE Unique visitors (per month, US) Male Female Average age Age Age Age Highly educated 1,175,086 71% 29% % 71% 73% 49% Source: 2016 comscore Multi-Platform; 2016 comscore Multi-Platform/GfK MRI Media + Fusion (10-16/S16)

5 2017 Advertising F Online ONLINE ADVERTISING OPTIONS Online adverterising is possible through branded content: video, advertorials, sponsored social media posts and newsletter items. Of course we also offer display advertising possibilities, with in-article videos, skins and various high impact banners in different sizes on the website, in the newsletter and on our social media channels. BRANDED CONTENT EXAMPLES BRANDED CONTENT ARTICLE TAILOR-MADE VIDEO CONTENT

6 2017 Advertising F Online BRANDED CONTENT PARTNERSHIPS AND BRANDED CONTENT With branded content, your brand or product is presented in an informative and valuable way, within editorial text and/or video. In contrast to advertising, this form applies a subtle way of introducing the brand or product. F F F F F F Article on produced by Bicycling editors Longread, if applicable with video Size: max. 300 words If applicable with social media posts and/or newsletter item 12 months live in CMS Search terms provided with hyperlink to advertiser s domain TERMS AND CONDITIONS A branded article is created by the Bicycling editors. The communication target of the article or of the partnership is established in cooperation with the sponsor. The Bicycling editors produce the content based on the briefing. We work with our own images as much as possible. Input for branded content is to be submitted three weeks prior to publication date.

7 2017 Advertising F Online BRANDED CONTENT PACKAGES RATES AND SPECIFICATIONS MEDIUM (1 wk) 3,500 DELUXE (1 wk) 6,000 OPTIONAL price on quotation Article on website Joins in related items Newsletter branded item Article on website Joins in related items Newsletter branded item Banners package Social media package Combination with magazine Sponsoring theme or specific articles Production of unique video- or photomaterial Set up research, which can lead to press release in case of exceptional outcome Giveaway Bloggers event Readers workshop ADVERTORIAL (1 wk) 2,250 Related item with link NEWSLETTER 2,500 Advertisement INTERESTED IN OTHER FORMS OF BRANDED CONTENT? WE WOULD BE HAPPY TO DISCUSS THE POSSIBILITIES!

8 2017 Advertising F Online NEWSLETTER AND SOCIAL MEDIA OPTIONS AND SPECIFICATIONS BICYCLING SOCIAL MEDIA F Facebook, Instagram, Twitter, Strava F Applicable in package with branded content partnership BICYCLING NEWSLETTER F Weekly F Use of Bicyclng images, no video or Flash F Resolution: 100 x 600px, 80kb F Characters: text max. 150 characters, title 40 characters NEWSLETTER

9 2017 Advertising F Online ONLINE ADVERTISING OPTIONS DISPLAY-ADVERTISING LEADERBOARD 728 x 90 mm RECTANGLE 300 x 250 mm SKINS 448 x 900 mm SKINS 448 x 900 mm

10 2017 Advertising F Online BICYCLING.NL RATES AND SPECIFICATIONS UNIT MEASURES EXPANDED SIZE FORMATS RATES CPM LEADERBOARD 728 x x kb.gif,.jpg, third party 20,- MEDIUM RECTANGLE 300 x x kb.gif,.jpg, third party 25,- HALF PAGE 300 x x kb.gif,.jpg, third party 40,- PUSHDOWN 970 x x kb flash or third party 45,- BILLBOARD 970 x kb third party built and served 35,- VIDEO 970 x kb.jpg 60,- MOBILE RATES AND SPECIFICATIONS UNIT FORMAAT EXPANDED SIZE FORMATS TARIEF CPM STATIC BANNER 320 x x kb.gif,.jpg,.png,.html 25,- PULLDOWN/PUSHUP 320 x x kb third party 30,- FILMSTRIP 300 x kb third party 60,- SUBMISSION F Material should be submitted five days prior to publication. F Please add a click tag, if the measuring of clicks is prefered.

11 Readers profile F Print PROFILE Target group (US) Male Female Age Age Age Age Average age Highly educated 71% 29% 59% 20% 44% 24% % Source: Gfk MRI Doublebase 2016

12 2017 Editorial calendar DATES AND EDITORIAL TOPICS EDITION JUNE SEPTEMBER NOVEMBER CLOSING- DATE 12 MAY AUGUST NOVEMBER 2017 PUBLICATION- DATE 1 JUNE AUGUST NOVEMBER 2017 * Editorial topics may change JUNE - AUGUST Impressive The most impressive bicycling trails in the world. From legendary climbs to secret routes. Eric Corton A column by Eric Corton. About cycling, of course. Grouping Well-known and less well-known Dutch about cycling in groups. Happiness cocktail Why cycling makes you happy. Beginners The best advice for beginners. Thijs Zonneveld The choices of the journalist that wrote the notorious book about Thomas Dekker. Which to skip The best new bikes. And our advice on which not to buy. The good stuff Products and things that make you a happy cyclist. The Shed A look in the shed of the real enthusiast. Musthaves Shoes, tyres, helmets, and many more.

13 2017 Advertising F Print RATES AND SPECIFICATIONS MAGAZINE SIZE: type area 200 x 267 mm bleed-off 174 x 241 mm CIRCULATION: 60,000 PAGE BLEED-OFF TYPE AREA RATES /1 page 375 x 241 mm 400 x 267 mm 5,550 1/1 page 174 x 241 mm 200 x 267 mm 2,850 1/2 page (horizontal) 174 x 118 mm 200 x 130 mm 1,825 1/2 page (vertical) 85 x 241 mm 95 x 267 mm 1,825 1/2 page (spread) 375 x 118 mm 400 x 130 mm 3,550 We believe in the power of social media in combination with the magazine. That is why we offer our partners a free social media package when advertising in the magazine. MATERIAL SUBMISSION Material to be digitally provided according to the Certified PDF tijdschriften Nederland ( Extra costs caused by submission of unfinished material will be charged. Media order Jur Anepool jur.anepool@weekbladpers.nl Terms of submission see editorial calendar. Term of cancellation four weeks prior to publication. PARTICULARS Requests for a special position cannot be accepted as order condition. In the case a request can be met, an extra 20% will be charged. Bound reply cards are 52 per thousand copies printed (consultation in advance is necessary, as well as delivery of five test copies). A minimum placement of a full page ad is required for reply cards. Costs for answering cards, supplements and inserts can be supplied on quotation.

14 Contact Please feel free to discuss the possibilities with us! Danny Tjaardstra Account manager Imo Muller Marketing manager Judith Vis Sales manager Arlette Schraa Account manager (events) Rens Muller Editor Allard van Schoneveld Publishing director WPG MEDIA