INHABITAT MEDIA KIT 2014

Transcription

1 INHABITAT MEDIA KIT 2014

2 INHABITAT INSPIRES, INFORMS, AND BRIGHTENS MY DAYS WITH RAYS OF HOPE. IT IS A CONSTANT REMINDER OF HUMAN INGENUITY. I LOVE YOU INHABITAT! - JAMI JOELLE

3 I HAVE BEEN READING INHABITAT SINCE 2007 AND IT HAS INSPIRED ME TO BE A BETTER PERSON AND A BETTER DESIGNER. THANK YOU SO MUCH FOR ALL YOU DO! - SUSAN

4 WE ARE PART OF INTERNET BRANDS OWNER AND OPERATOR OF 300+ LEADING SITES WITHIN KEY VERTICALS ON THE INTERNET AUTOMOTIVE CARSDIRECT.COM AUTOS.COM & 130+ WEBSITES CAREERS MODELMAYHEM.COM CLASSADRIVERS.COM & 20+ WEBSITES HEALTH EHEALTHFORUM.COM HEALTHBOARDS.COM & 40+ WEBSITES HOME & GARDEN DOITYOURSELF.COM INHABAT.COM & 20+ WEBSITES MONEY FINWEB.COM MORTGAGE101.COM & 10+ WEBSITES PARENTING JUSTMOMMIES.COM INHABITOTS.COM & 20+ WEBSITES SHOPPING FINDGIFT.COM BARGAINIST.COM & 10+ WEBSITES TRAVEL & LEISURE WIKITRAVEL.ORG VACATIONHOMES.COM & 20+ WEBSITES WOMEN WEDDINGBEE.COM CRAFTSTER.ORG & 20+ WEBSITES

5 INTERNET BRANDS MONTHLY STATS WE BRING THE AUDIENCE TO YOU MM+ 127 MM+ WEBSITES OWNED & OPEARTED IN-HOUSE EDITORIAL WRITERS IB TOTAL PAGE VIEWS* IB TOTAL UNIQUE VISITORS* TOP 2 3 BILLION+ 375 MM+ 25 MM+ COMSCORE HOME CATEGORY IB TOTAL MONTHLY IMPRESSIONS COMSCORE PAGE VIEWS COMSCORE UNIQUE VISITORS * GOOGLE ANALYTICS MARCH 2013

6 INTERNET BRANDS KEEPS GROWING COMPANY HISTORY 127MM+ UNIQUE VISITORS* 58MM UNIQUE VISITORS MM UNIQUE VISITORS MM UNIQUE VISITORS MM UNIQUE VISITORS FOUNDED: CARSDIRECT.COM CHANGED NAME: INTERNET BRANDS IPO NASDAQ : INET ACQUIRED BY HELLMAN & FRIEDMAN CONTINUED GROWTH * GOOGLE ANALYTICS MARCH 2013

7 ABOUT INHABITAT A WEBLOG DEVOTED TO THE FUTURE OF DESIGN, TECHNOLOGY INNOVATION, ARCHITECTURE IN A SUSTAINABLE WAY JILL FEHRENBACHER FOUNDER OF INHABITAT JILL IS THE FOUNDER OF INHABITAT, AS WELL AS A LEED-AP GREEN DESIGNER AND GREEN DESIGN CONSULTANT BASED IN NEW YORK CITY. SHE CREATED INHABITAT IN 2005.

8 TOPICS WE COVER INHABITAT SHOWCASE EMERGING WORK FROM THE CUTTING-EDGE OF THE GLOBAL DESIGN COMMUNITY ARCHITECTURE INNOVATION PREFAB HOUSING SUSTAINABLE GREEN PRODUCTS GREEN HOME INNOVATION EMERGING CLEAN TECHNOLOGY ORGANIC TEXTILE & FASHION AND ANY IDEAS TO CHANGE THE WORLD!

9 INHABITAT AT A GLANCE TRAFFIC & REACH THE WEB S LEADING GREEN DESIGN SITE BRINGS YOU THE AUDIENCE 2.3MILLION MONTHLY UNIQUE VISITORS 469,000+ FACEBOOK LIKES 162,000+ NEWSLETTER SUBSCRIBERS 22MILLION MONTHLY PAGEVIEWS 102,000+ TWITTER FOLLOWERS 364,400+ WEBSITE SUBSCRIBERS SOURCE: GOOGLE ANALYTICS DEC 2013

10 INHABITAT & WRITERS PRESENTED IN A WEBLOG FORMAT A SAVVY TEAM OF 50+ DESIGNERS & DESIGN JOURNALISTS INHABITAT DELIVERS 20+ ARTICLES DAILY INHABITAT HAS BEEN FEATURED IN:

11 AUDIENCE - DEMOGRAPHICS OVERVIEW AGE 80% AGED BETWEEN % 35% 22% HHI 20% 38% 31% AVERAGE INCOME $89,885/YEAR $25-59K $60-99K $100K+ GENDER 60% 40% SOURCE: COMSCORE OCT 2013

12 AUDIENCE - PSYCHOGRAPHICS EDUCATED, INFLUENCERS, CREATIVE CLASS 48% IDENTIFY THEMSELVES AS DESIGNERS 215 COMP. INDEX HYBRID VEHICHLES OWNED $10,000 INTERNET SHOPPERS 922 COMP. INDEX TOTAL INTERNET PURCHASE in 6mos INTERNATIONAL TRAVELERS 2072 COMP. INDEX 20+ INTERNATIONAL TRAVEL (FOR PERSONAL) IN LAST 3 YRS. 68% SAY INHABITAT INFLUCNECES THEIR PURCHASING DECISIONS 456 COMP. INDEX MANAGEMENT POSITIONS (VP, MANAGER, DIRECTOR, AND ETC) 334K+ TOTAL MONTHLY HOURS SPENT ON INHABITAT

13 COMPETITION INHABITAT IS A LEADER AMONGST GREEN SITES

14 COMPETITION INHABITAT IS MOST LINKED-TO DESIGN WEBSITE A VALUED SOURCE FOR DESIGN 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - SOURCE: ALEXA

15 WHAT S AHEAD EDITORIAL CALENDAR NEW YEARS HEALTH & WELLNESS AUTOMOTIVE NEW YEARS HEALTH & WELLNESS AUTOMOTIVE VACATIONS, TRAVEL, INTERIOR DESIGN MILAN DESIGN WEEK, EARTH DAY, SPRING NY DESIGN WEEK, SPRING CLEANING & CRAFTS LA DESIGN WEEK, HOME TOURS, SUMMER DIY SUMMER HOME IMPROVEMENT, OUTDOOR ACTIVITIES BACK TO SCHOOL NEW YORK FASHION WEEK, FALL FASHION FALL HOME IMPROVEMENT, HALLOWEEN CONTEST THANKSGIVING RECIPES, HOLIDAY GIFT GUIDE HOLIDAY GIFT GUIDE, HOLIDAY CRAFTS, NEW YEARS

16 INHABITAT FAMILY OF WEBSITES

17 INHABITAT.COM

18 INHABITOTS MODERN GREEN DESIGN FOR KIDS

19 ECOUTERRE SUSTAINABLE FASHION DESIGN

20 ADVERTISING ON INHABITAT

21 SELECT ADVERTISERS OUR HAPPY CLIENTS

22 BANNER ADVERTISING OPTIONS OVERVIEW STANDARD IAB UNITS AND MORE BANNER 728X90 LEADERBOARD 728X90 SPONSORED POSTS & FEATURED STORY MED REC 300X250 SKYSCRAPER 160X600 BANNER 300X250 BUTTON 300X100 SPONSORED POSTS SPONSORED VIDEO ADVANCED TARGETING OPTIONS - PROFILE DATA - BOARDS CONTENT - BLOG CONTENT - GALLERY TAGS - GEO-TARGETING - ZONE - BEHAVIORAL

23 INTERSTITIALS MAKE YOUR AD THE FIRST THING THEY SEE

24 INTERACTIVE BANNER AD UNITS PUSHDOWN & VIDEO INTEGRATION EXPANDABLE

25 MORE ADVERTISING OPTIONS INTERNET BRANDS OFFERS A WIDE VARIETY OF PRODUCTS THAT CAN BE CUSTOMIZED AND TAILORED SPONSORED EDITORIAL AUDIENCE TARGETING CATFISH SITE-SKINS GEO-TARGETING SPONSORED VIDEO POLLS DEDICATED SCAVENGER HUNT ROAD BLOCKS SOCIAL MEDIA CAMPAGINS RICH MEDIA NEWSLETTER SECTION TAKEOVERS OVERLAY PRODUCT GIVEAWAY HOME MAKEOVERS & HOW-TOS MOBILE BRAND STUDIES BEHAVIORAL INTERSTITIALS IN-HOUSE CREATIVE IAB RISING STAR UNITS DESIGN CENTER SPONSORED VIDEO

26 CUSTOM EDITORIAL SPONSORSHIP EVERGREEN CONTENT YOU CAN USE FOREVER IDEATED & PRODUCED BY THE INHABITAT EDITORIAL TEAM IN COLLABORATION WITH CLIENT WE CAN ALSO ACCEPT CLIENT / AGENCY PRODUCED CONTENT

27 CUSTOM VIDEO SPONSORSHIP EVERGREEN CONTENT YOU CAN USE FOREVER IDEATED & PRODUCED BY THE INHABITAT EDITORIAL TEAM IN COLLABORATION WITH CLIENT WE ALSO ACCEPT CLIENT / AGENCY PRODUCED CONTENT HIGH ENGAGEMENT & TRAFFIC

28 DESIGN COMPETITION SPONSORSHIP IDEAL FOR TARGETING PROFESSIONALS, & INFLUENCERS CLICK HERE TO SEE IT LIVE EXTREMELY HIGH ENGAGEMENT, BRAND LIFT & AWARENESS WITH TARGET AUDIENCE COMPETITIONS GET MILLIONS OF PAGEVIEWS, THOUSANDS OF VOTES & SOCIAL MEDIA ENGAGEMENT INHABITAT HANDLES DESIGN, ADMINISTRATION AND PRODUCTION OF CUSTOM WEBSITE PHILIPS BRIGHT IDEAS LIGHTING DESIGN COMPETITION (SHOWN LEFT) RECEIVED 744,718 PAGEVIEWS OVER 8 WEEKS AND WAS WRITTEN UP 82 TIMES BY OTHER EXTERNAL PRESS

29 HOME MAKEOVER CONTESTS IDEAL FOR ENGAGING CONSUMERS AROUND SPECIFIC HOME BRANDS & PRODUCTS GREAT FOR LEAD GENERATION & BRANDING WHEN CONTEST IS OVER, INHABITAT PRODUCES PHOTOGRAPHY, BEFORE & AFTER ARTICLE INHABITAT HANDLES DESIGN, ADMINISTRATION AND PRODUCTION OF CONTESTS CONTESTS GET THOUSANDS OF ENTRIES THIS CONTEST RECEIVED OVER 100,000 ENTRIES

30 PRODUCT GIVEAWAY SPONSORSHIP GREAT FOR LAUNCHING NEW PRODUCTS EDITORIAL WRITE-UP REGISTRATION PAGE EDITORIAL WRITE-UP WILL BE POSTED ON INHABITAT.COM S HOME PAGE, LINKING TO REGISTRATION SECTION THAT WE CREATE AND MANAGE FOR YOU EXTREMELY HIGH ENGAGEMENT, BRAND LIFT & AWARENESS WITH CONSUMERS CONSUMER LEADS CAN BE CAPTURED FOR FURTHER MARKETING GREAT FOR LEAD GENERATION & RAISING AWARENESS OF A NEW PRODUCT

31 CHANNEL SPONSORSHIP SPONSOR AN ENTIRE CHANNEL, MILLIONS OF IMPRESSIONS, PAGEVIEWS, CUSTOM EDITORIAL CONTENT & BRANDING

32 EVENT SPONSORSHIPS & HOSTING SPONSOR AN EVENT FOR DEEP, IN-PERSON ENGAGEMENT WITH YOUR TARGET AUDIENCE. INHABITAT HANDLES EVENT ORGANIZATION, HOSTING, PRODUCTION AND PROMOTION

33 GIFT GUIDE GREAT FOR TARGETING AROUND HOLIDAY SEASONS GREEN GIFT GUIDE

34 NEWSLETTER SPONSORSHIP BANNER PLACEMENT 162,000+ SUBSCRIBERS EDITORIAL OPEN RATES AS HIGH AS 49% CLICK RATES AS HIGH AS 19% CLIENT IMAGE

35 WANT SOMETHING MORE CUSTOMIZED? NO PROBLEM! CREATIVE TEAM ON-SITE TECH TEAM EVERYTHING CAN BE TAILORED TO YOU ONE VENDOR 200+ EDITORIAL WRITERS ACCOUNT MANGERS

36 ONLY POSSIBLE WITH INTERNET BRANDS INTERNET BRANDS SMALL NICHE PUBLISHERS LARGE BRANDED PUBLISHERS NETWORKS, EXCHANGES & REP FIRMS ENGAGED & TARGETED AUDIENCES 300+ NICHE WEBSITES? X SCALE 125M UNIQUES/MONTH X CUSTOM CAMPAIGNS FULL CREATIVE, EDITORIAL AND IN-HOUSE TECH? X VALUE FULL RANGE OF PRICING + FULL OPTIMIZATION SUPPORT X SAFE & TRANSPARENT ENVIRONMENT WE OWN AND OPERATE ALL OUR PROPERTIES X EXPERIENCE DEEP CROSS-VERTICAL ADVERTISER EXPERIENCE X

37 CONTACT INFORMATION ANY QUESTIONS? OR CLICK HERE TO CONTACT US CORPORATE HEADQUARTERS INTERNET BRANDS, INC. 909 NORTH SEPULVEDA BLVD., #11. EL SEGUNDO, CA