SERVING THE COMMUNITY OVER 100 YEARS. The leading source for news and community coverage for Hispanics in the New York Tri-State Area..

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2 SERVING THE COMMUNITY OVER 100 YEARS The leading source for news and community coverage for Hispanics in the New York Tri-State Area..

3 GET READY TO REACH OUR 1.6 MILLION (AND GROWING) MONTHLY AUDIENCE! Source: Scarborough 2015 R1 A18+. ComScore ImpreMedia IMPOWER! New York DMA

4 Daily NY/NJ/CT Reach

5 AUDIENCE PROFILE. PERSONAL DEMOGRAPHICS MEDIAN AGE GENDER MARRIED 57% 43% 43 45% HISPANIC ORIGIN: BORN OUTSIDE OF THE U.S.* AVERAGE YEARS IN THE U.S.* 76% 17 SOUTH AMERICAN MEXICAN DOMINICAN PUERTO RICAN CENTRAL AMERICAN OTHER 19% 18% 16% 13% 11% 23% *Print/Online/weekly readers/visited eldiariony.com past 30 days HOUSEHOLD DEMOGRAPHICS AVERAGE HOUSEHOLD INCOME $45,997 Source: Scarborough 2015 R1; A18+. *Daily Cume/Avg. Weekday Readers Among Hispanics. AVERAGE HOUSEHOLD SIZE 4 LANGUAGE PREFERENCE SPANISH DOMINANT* 86%

6 ENGAGEMENT WITH A 360 APPROACH Customized multiplatform solutions that maximize advertising effectiveness. PRINT Inserts In-paper advertising: Creative ad units Custom Pubs Bodega Drops Wraps DIGITAL Content marketing Multimedia solutions Dynamic videos Rich media Web banner campaigns Social media High impact units EVENTS Women s signature event: Mujeres Destacadas Men s signature event: El Awards Festivals and Parades MOBILE QR codes Banner ads Breakthrough ads

7 CHOOSE FROM HUNDREDS OF OPPORTUNITIES FOR YOUR BRAND! A N LOCAL

8 CONNECT YOUR BRAND ON A PERSONAL LEVEL LIKE NEVER BEFORE! Be a part of the Hispanic life and integrate your brand with events right where Hispanics are. HISTORIC PARADES Puerto Rican Day Parade Hispanic Heritage Dominican Day Parade Mexican Independence SPONSORSHIP CAN INCLUDE: Logo integration on customized float Brand Ambassadors of promo items Distribution Family events Sports events and more...

9 CONNECT WITH OUR ENGAGED ONLINE AUDIENCE eldiariony.com Monthly Uniques 2,570,118 Page Views 7,282,391 Facebook 611,438 Twitter 36,720 IS PART OF IMPOWER! IMPREMEDIA GROUP, A PUBLISHER S NETWORK OF PARTNER SITES WHICH RANKS IN THE TOP 10 IN COMSCORES HISPANIC AD FOCUS CATEGORY FOLLOW US Traffic Stats from Google Analytics (August 2016)

10 FULL PAGE INTERSTITIAL An overlay ad that runs across any area of a website(s). This position serves across the full page covering page content. The ad will appear for 10 seconds before directing the user to the page content. Ad size: 1024x700 (full page interstitial) RM Interstitial 1024x700 full page or 600x600 half page. Can Include Video, Audio (User Initiated), Stop / Play / Pause Buttons. Appears for 10 Seconds. EXPANDABLE AD POSITION An expandable ad position can run across any area of a website(s). The ad will expand upon mouse over and retract when the user scrolls off the ad (or when the user clicks on the close button). Ad sizes can include: 300x250 & 300x100. IMPOWER! RM Expandable 300x250, RM Interstitial, 1024x700 full page or 600x600 half page, Can Include Video, Audio (User Initiated). Stop / Play / Pause Buttons. HALF PAGE INTERSTITIAL An overlay ad that runs across any area of a website(s). This position serves on top of a portion of the page covering page content. The ad will appear for 10 seconds before directing the user to the page content. Ad size: 600x600 (half page interstitial). RM Interstitial 600x600 half page. Can Include Video, Audio (User Initiated). Stop / Play / Pause Buttons. Appears for 10 Seconds. WALLPAPER AD POSITION Wallpaper ad positions running on the left and right sides of the page, capturing 100% Share of Voice (SOV). The Wallpaper position can run on specific website category(ies) including the homepage. There will only be one advertiser seen in these ad positions for a period of time. Ad size: Two positions 160x760 for left and right side. PUSHDOWN POSITION An ad that pushes the page content down / running across any area of a website(s). The ad will automatically open upon page load and retract when the user scrolls off the ad (or when the user clicks on the close button). The ad will auto-expand 2x per user per 24 hours. Ad size: 960x40 expanding to 960x250. IMPOWER! RM Pushdown 960x40 to 960x250. Can Include Video, Audio (User Initiated), Stop / Play / Pause Buttons, auto expanding.

11 STANDARD BANNER POSITION An ad position that runs across IMPOWER! websites. These ads will rotate among other advertisements across all website categories. IMPOWER!, Ad Sizes: 960x40, 728x90, 300x250, 300x100, 300x600. FIXED POSITION An ad position that runs on one area of a website(s), serving at the highest priority capturing 100% Share of Voice (SOV) (can be a homepage or any other category). There will only be one advertiser seen in this position for a period of time. IMPOWER! Dependent upon availability. Ad Sizes: 960x40, 728x90, 300x250, 300x600, RM Expandable 300x250 or 300x100, RM Pushdown 960x40 to 960x250, RM In-Banner Video. ABOVE THE FOLD POSITION One or more ad positions that run above the fold on one area of a website(s), rotating with other advertisements or serving in a fixed position. IMPOWER!, Ad Sizes: 960x40 (impremedia), 728x90, 300x250, 300x100, 300x600, RM Expandable 300x250, RM Pushdown, 960x40 to 960x250, RM In-Banner Video, RM Interstitial: 1024x700 full page or 600x600 half page. ROADBLOCK Two or more ad positions that run on one area of a website(s), serving at the highest priority capturing 100% Share of Voice (SOV) (can run on any category). There will only be one advertiser seen in these ad positions for a period of time. IMPOWER!, Ad Sizes: 960x40, 728x90, 300x250, 300x100, 300x600. HOMEPAGE TAKEOVER Two or more ad units that capture 100% Share of Voice (SOV) on a website homepage. There will only be one advertiser seen in these ad positions for a period of time. IMPOWER!, Ad Sizes: 960x40, 728x90, 300x250, 300x100, 300x600.

12 IN-BANNER VIDEO POSITION A video ad position can run across any area of website(s). This will include seconds of video within a 300x250 ad size. The in-banner video will include user-initiated sound along with stop/pause/ play buttons. IMPOWER!, Ad Sizes: 300x250, RM In-Banner Video. It can Include: Video, Audio (User Initiated), Stop / Play / Pause Buttons. CONTENT TARGETING One or more ad positions content targeted to a specific section or category on any website(s). IMPOWER!, Ad Sizes: 960x40, RM Expandable 300x250 or 300x100, RM Pushdown 960x40 to 960x250, RM Interstitial 1024x700 full page or 600x600 half page. MOBILE PLACEMENTS Mobile Placements can be included on all IMPOWER! Mobile Sites & Responsive Sites (Vista & QuieroMasFutbol), mobile apps. IMPOWER!, Ad Sizes: 320x50 & 300x250, Mobile/Tablet. PRE-ROLL VIDEO ADS Pre-Roll Video ads will appear for around seconds before video content across IMPOWER! Video Players. IMPOWER! BEHAVIORAL TARGETING Behavioral Targeting enables the advertiser to serve relevant ads to a specific segment of online users. IMPOWER!, Ad Sizes: 728x90, 300x250. E-BLASTS E-Blasts can include customized content provided by the advertiser or created by impremedia for an additional cost. E-blasts can be geo-targeted and can include behavioral targeting.

13 A YEAR-ROUND CALENDAR OF EVENTS TO CHOOSE FROM

14 SPECS & DEADLINES File Delivery DISPLAY AD DIMENSIONS Host: ftp.impremedia.com Username: impreads Password: ads2012 or it to our Production Department at: production.eldiariony.com Tabloid Column / Ad Sizes Display 6 columns x 11 height Ad Size... Inches Full page...6 col. (9.81 ) x 11 1/2 page (H)...6 col. (9.81 ) x /2 Page (V)...3 col. (4.81 ) x 11 1/4 page...3 col. (4.81 ) x /8 page...3 col. (4.81 ) x 2.63 Section front strip...6 col. (9.81 ) x 1.18 Strip...6 col. (9.81 ) x 2.63 Double Truck...13 col. (20.25 ) x 11 Double section front Strip x 1.18 Classified 7 columns x 11 height Sizes...Dimensions 1 column wide columns wide columns wide columns wide columns wide columns wide columns wide Full page 9.81 x 11 1/8 page 4.81 x 2.63 Section Front Strip 9.81 x 1.18 Strip 9.81 x 2.63 Deadlines Space Reservation: Minimum 3 days prior to publication Ad Delivery: 2 days prior to publication Camera Ready Ads: 2 days prior to publication 1/2 page (H) 9.81 x /2 page (V) 4.81 x 11 Double Truck x 11 Double Section Front Strip x 1.18 FSI Delivery All Preprints must be shipped directly to our printer at: Stellar Printing c/o El Diario th Street Long Island City, NY (718) Receiving Hours: Monday - Friday 9 a.m. to 4:00 p.m. 1/4 page 4.81 x 5.42 FSI Deadlines Space reservation: 10 days prior to publication Delivery: 7 days prior to publication Please, make sure to include your account executive to . All files, other than PDF s must be packaged and compressed in Stuffit. *All files, other than PDF s must be compressed in Stuffit. Please notify your account executive once your ad has been uploaded on the FTP site or include in delivery . Materials File Formats Accepted: PDF (preferred), eps, psd, or jpeg. Resolution: Submitted files must be no less than 200dpi Fonts: All fonts must be embedded. Only Open type and Postscript fonts will be accepted. NO TRUE TYPE FONTS. Color: All color images must be CMYK and all black copy must be 100% black. Transparencies: Transparencies and other effects used in vector format softwares (Illustrator or InDesign) must be flattened up. Make sure the Preserve Alpha Transparency check box is selected.

15 LOOKING TO REACH HISPANICS? Ask your rep about our customized solutions to connect and engage our audience and content with your brand!