OUR AIM IS TO CHAMPION CREATIVITY AND BEST PRACTICE AND TO ACT AS A CONSTRUCTIVE FORUM FOR DEBATE IN THE MIDST OF AN EVER-EVOLVING MEDIA LANDSCAPE

Transcription

1 MEDIA KIT 2018

2 */the code/* OUR AIM IS TO CHAMPION CREATIVITY AND BEST PRACTICE AND TO ACT AS A CONSTRUCTIVE FORUM FOR DEBATE IN THE MIDST OF AN EVER-EVOLVING MEDIA LANDSCAPE

3 Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while focusing on the MENA region. It celebrates all aspects of communications, putting the creative and commercial sides of the marketing communications industry into a wider business and social context.

4 BRAND PLATFORMS Building on a strong legacy, the Campaign brand continues to go from strength to strength. The brand s respected mix of news, views, information and analysis will be complemented in 2018 with an expanded events schedule, a revamped website, podcasts, video and more. These will allow greater reach for the brand s strong editorial voice and its trademark lively mix of comment, views, reviews and insight from industry leaders. Magazine Website Database of Industry Contacts Newsletter Social Media Supplements & Special Reports Videos Conference & Events

5 READERSHIP Campaign is the go-to for the industry at all levels of seniority and experience. Readers work in fields including: ADVERTISING MARKETING MEDIA DESIGN & PRODUCTION PUBLIC RELATIONS DIGITAL

6 UAE BAHRAIN DISTRIBUTION Media planning and buying agencies, creative agencies and top marketers. Plus retail and subscriptions. KSA LEBANON OMAN KUWAIT

7 CIRCULATION Through retail sales, subscriptions and controlled free circulation across the region 14,000 COPIES* FREQUENCY: TWICE A MONTH *PUBLISHER S OWN DATA

8 DIGITAL campaignme.com ONLINE SECTIONS Blogs & Comment Close Up Dubai Lynx Essays Featured News Photo Galleries The Work Video & Audio Marcomms360 OOH Guide Delivering more than 18,400 unique visitors every month * 37,826 * Page Views 113,478 * Estimated Monthly Ad Impressions 3,782 * Estimated Daily Ad Impressions SOCIAL MEDIA 4,300+ Followers 10,700+ Followers *Source: Google Analytics

9 BRAND PLATFORMS MARCOMMS360 Our annual marketing communications event is back in 2018 for its second edition. A fullday conference filled with expert insights, workshops and more. BREAKFAST BRIEFINGS Morning breakfasts with leading panelists, with knowledge sharing and networking. CAMPAIGN INSIGHTS Data, details and everything that you need to know your consumers and the industry better. WORKSHOPS Learn from experts how to build and grow your profile with the skills that can up your game. EVENTS Round table conferences that bring together the best industry leaders to debate and discuss key topics. SOCIAL MEDIA Follow our social media channels as we keep the industry up to date with the latest news from the region. CampaignMiddleEast CampaignME Campaignme Campaign Middle East PODCAST Download and listen to our conversations on a range of topics.

10 EDITORIAL SECTIONS NEWS Breaking regional and local news of the advertising, marketing, PR and media industries. FEATURES In-depth analysis, profiles, debate and investigations. OPINION Guest columnists, readers letters, editor s opinion and regular essays. THE WORK The lowdown on the latest creative campaigns, including peer reviews. FORUMS The industry debates the most current and important hot topics. DATA From viewership and readership audits to trending searches, Campaign catalogues the numbers that shape the industry. THE SPIN A light-hearted look at what happens when the communications profession lets itself down. APPOINTMENTS Movers and shakers within the industry.

11 2018 EDITORIAL CALENDAR 01. JAN JAN 14: The 2018 Predictions Issue JAN 28: Measurement/Media Intelligence Issue 02. FEB February 11: Ad Tech Guide / Digital Agencies Guide / Technology Issue February 25: Women s issue (March 8th is International Women s day) 03. MAR March 11: Pre-Lynx Issue (Distributed at Dubai Lynx) March 25: Post-Lynx Issue (Winners and Event coverage) 04. APR April 8: Faces to Watch-30 under 30 (Creative) April 22: Faces to Watch-30 under 30 (Media) 05. MAY May 6: TV Guide / Ramadan Issue (Ramadan starts on May 15th) May 20: MENA Media Report (Supplement) 06. JUN June 3: Green Issue (World Environment Day is on June 5th 2018) June 17: Radio Guide 07. JUL July 1: Pre-Cannes Lions Issue July 15: Cannes Lions Winners Issue 08. AUG August 12: Youth/Graduate Issue August 26: Loeries Issue 09. SEPT September 9: Production Agencies Guide September 23: The Power Essays (Supplement) 10. OCT October 8: Marcomms360 Issue October 21: OOH Guide (Supplement) 11. NOV November 4: Influencers Issue November 18: The Digital Essays (Supplement) 12. DEC December 2: The Changing Industry Issue December 16: The 2018 Annual Issue

12 REGULAR POSITIONS Double Page Spread $9,500 Full Page Colour $5,000 Half Page $3, PRINT ADVERTISING RATES* PREMIUM POSITIONS Outside Back Cover $11,000 Inside Front Cover $9,000 Inside Back Cover $8,500 Double Page Centre Spread $12,500 Inside Front Cover Spread (2 pages) $18,000 1st Right Hand Side $7,500 Opposite Contents Page/Page 4 $6,500 1st Double Page Spread $15,000 SERIES DISCOUNT 3-5 Insertions 5% 6-10 Insertions 10% Insertions 15% Insertions 20% *All invoice amounts are in US$ and exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges. CREATIVE SOLUTIONS Front Cover Reverse Gatefold 2 pages 18,900 Inside Front Cover Gatefold 3 pages 24,300 False Cover + Inside Front Cover 25,000 Book Mark 15,000 Advertorial Full page 8,500 Advertorial Double page 15,000 Feature Sponsorship Full page 7,500 Belly Band Horizontal 14,250 Bound Insert 15,000 APPOINTMENTS Full Page $4,000 Half Page $3,000

13 2018 DIGITAL ADVERTISING RATES* DISPLAY ADVERTISING Leaderboard MPU Half Page Wallpaper/week Static Button/month MARKETING EDM Newsletter WEBSITE SPONSORSHIP Takeover including logo branding spot and end of the article sponsorship $75/CPM $89/CPM $102/CPM $2,000/week $2,000/month $220/CPM $150/CPM $6,000/month NATIVE ADVERTISING Conception, design & content + guaranteed impressions** from $10,000 sponsored content (supplied by advertiser) from $4,000/week *All invoice amounts are in US$ and exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges. **Subject to editorial approval

14 TECHNICAL REQUIREMENTS PRINT SPECS (h x w) mm SPACE TRIM TYPE BLEED DPS 327 x x x 490 (DPS ads needs to be supplied in 2 separate pages) FULL PAGE 327 x x x 250 HALF PAGE HORIZONTAL 148 x 215 HALF PAGE VERTICAL 298 x 107 All text or logos must be at least 10mm away from the trim on all sides. No image loss in the spine TYPE AREA TRIM AREA BLEED AREA DIGITAL MEDIA FORMATS Artwork must be sent only as press ready PDF file (version 1.3) generated through illustrator/ Quarkxpress or InDesign, saved on maximum resolution (300dpi) in actual size with bleed and crop marks. All Files must be CMYK format and all black text as overprint DEADLINES Booking: 7 days prior to publication date Material: 5 days prior to publication date Cancellation: 10 days prior to publication date

15 FOR ADVERTISING ENQUIRIES Sales JAYA BALAKRISHNAN Publisher NADEEM QURAISHI Senior Sales Manager Editorial AUSTYN ALLISON Editor Marketing ANUSHA AZEES Group Marketing Manager CampaignMiddleEast CampaignME Campaignme Campaign Middle East HEAD OFFICE 34 floor, Media One Tower, PO Box 2331, Dubai, UAE T: F: E: motivate@motivate.ae DUBAI MEDIA CITY Office 508, 5th floor, Building 8, Dubai, UAE T: F: ABU DHABI PO Box 43072, Abu Dhabi, UAE T: F: E: motivate-adh@motivate.ae LONDON, UK Acre House, 11/15 William Road, London NW1 3ER, UK E: motivateuk@motivate.ae