Commercial Sponsorship Opportunities

Transcription

1 Commercial Sponsorship Opportunities at Peterson Air Force Base 21st Force Support Squadron Opportunities Help be the power behind our force AFSPC Best in Marketing

2 Welcome! Peterson Air Force Base is home to the 21st Space Wing, the Air Force organization responsible for global ground warning radar and space control observation. The men and women of the 21st Space Wing, Team 21, work throughout Colorado Springs in what is known as the Peterson Complex- Peterson Air Force Base and Cheyenne Mountain Air Force Station-as well as 26 additional locations in 6 countries around the globe. Team 21 is also the host unit of the Peterson Complex for five major military headquarters-north American Aerospace Defense Command, U.S. Northern Command, Air Force Space Command, Army Space and Missile Defense Command, the Air Force Reserve 302nd Airlift Wing and more than 45 additional mission partners from other commands. Peterson AFB experiences a constant influx of newly assigned personnel who are looking for a home, vehicle, restaurants, and entertainment value. Our sponsors and advertisers find our military market brand-loyal and current with industry trends. The Peterson AFB consumer is in the upper economic range, highly educated, and family-centered; one in five of our base population is an officer. In support of the Air Force mission and to show our gratitude, Peterson AFB offers a range of family programs, community events, and discount services. We invite you to participate in our Morale, Welfare and Recreation (MWR) programs as a Commercial Sponsor, Donor, or Advertiser. We can customize a package that makes sense for your objectives. Contact Peterson AFB Commercial Sponsorship & Advertising for more information: PH: (719) FSS.CommSponsor.ex@peterson.af.mil Twitter: PeteRecreation * GolfDineBowl Meet us on Facebook! Cover photo & flag photos page two & three by Taylor Ramerth SnoFest photos by Herb Wetzel Photography 2 Commercial Sponsorship (719)

3 Who We Are 2010 AFSPC Best in Marketing The 21st Force Support Squadron (21FSS) at Peterson Air Force Base contributes to the Air Force mission through programs that enhance the quality of life for service members and their families and supports overall military readiness. Our squadron oversees the programs, activities, and community events at these facilities. Aero Club Airman & Family Readiness Aquatics Center Aragon Dining Facility Arts & Crafts Auto Hobby Center Bowling Center Child Development Centers Education Center Family Child Care Fitness & Sports Center Information, Tickets & Travel Library Outdoor Recreation & Adventure Pikes Peak Lodge Silver Spruce Golf Course The Club / Stripes Pub R.P. Lee Youth Center Total authorized users of 21st Force Support Squadron Facilities: 73, AFSPC Best in Marketing 3

4 2010 AFSPC Best in Marketing Who You REACH The Peterson Military Complex offers the ideal market to promote your products and services. Our events and facilities are frequented by a cross-section of consumers spanning the military installations in the Colorado Springs metro area. The Peterson population offers your business a unique and quality audience. The Peterson consumer is in the upper economic bracket, highly educated, and family-centered. One in five potential consumers is an officer. The Peterson consumer is brand-loyal. Our military community and their families have an economic impact of over $1.2 billion dollars. Total authorized users of 21st Force Support Squadron Facilities: 73,150 Peterson Military Complex DEMOGRAPHICS 45,000 RETIREES 7,600 CIVILIAN EMPLOYEES 13,300 FAMILY MEMBERS 7,250 MILITARY 4 Commercial Sponsorship (719)

5 ADVERTISING What s in it FOR YOU? What makes us different? EVERY SPONSOR GETS THE PLATINUM TREATMENT AT PETERSON AIR FORCE BASE. IT S ABOUT YOU. We don t believe in the cookie-cutter approach. Tell us what you need, we ll develop the best plan to meet your objectives and your budget. PUBLICITY. Our reach to the Peterson Community, inside and outside the gate, is over the top. We use a wide variety of mixed media to disseminate information about our events and programs. ANNUAL SPONSORSHIP. Build momentum for your brand with multipleevent exposure. Discounts and additional benefits available. Ά LA CARTE. Select specific events, tailored to your unique audience. Help be the power behind our force. YOUR SUPPORT OPTIONS * DIRECT FINANCIAL SPONSOR BENEFITS Pre-event publicity: GOOD STUFF magazine (print & electronic format), News (subscribers only), 21fss.com, the Calendar of Events, What s Hot Now highlights, Twitter.com/PeteRecreation & Facebook event updates. Base-wide promotion: blasts, rotating ads on facility monitors, flyers, posters, Leadership briefings. On-site recognition banners in high-traffic areas (day of the event). Table/booth space for giveaways, handouts, prize drawings, product demos, sampling, displays. Display of sponsor-provided vehicles (where appropriate). Involvement in awards and prize presentations. Public address acknowledgements during event. * IN-KIND PRODUCTS: food & beverages, including healthy snacks; prizes, sponsor premium giveaways, gift baskets, medals/trophies. SERVICES: photography, entertainment, transportation, health & beauty makeovers, transportation and/or equipment, demonstrations, guest appearances.

6 You Could BE HERE! 6 No federal endorsement of sponsors or advertisers intended. Commercial Sponsorship (719)

7 Events Calendar JANUARY SnoFest FEBRUARY Super Bowl Party Homebrew Fest APRIL Celebrity Guest Chef Dinner Series Easter Eggstravaganza / Splash for Eggs Golf BBQ/ Concert: Welcome to the Neighborhood MAY Armed Forces Community Run America s Kids Run JUNE Youth Summer Bowling League Team Pete Sports & Field Day Children s Summer Reading Program JULY Family Festival & Concert Children s Summer Reading Program AUGUST Dog Days of Summer Events SEPTEMBER Worldwide Day of Play (Nickelodeon National Campaign) OCTOBER Halloween FrightFest Events NOVEMBER Spotlight on Film WineFest Breakfast with Santa Holiday Tree Family Outing DECEMBER Holiday Tree Family Outing Santa s Luau SILVER SPRUCE GOLF SERIES April 10 September 11 ADDITIONAL SPONSOR OPPORTUNITIES Peterson Running Club Biggest Loser Program Youth Bowling Leagues Bowling Birthday Parties Youth Sports Programs 7

8 ADVERTISING Print Attention Colorado Springs Businesses! Rates & Requirements GOOD STUFF bi-monthly magazine Submission Requirements: HIGH QUALITY PDF IS PREFERRED. PDF files must contain only 4-color process images (CMYK). All images provided for ads should be final, color corrected, hi-resolution (300 dpi) CMYK files. Hi-Res images should not be scaled more than 115% to maintain image quality. All ads submitted should be suitable to print as is. 21st FSS Marketing can not be responsible for any errors in content or PDF files prepared incorrectly. All advertising is conditional upon content and available space. Ads are positioned in the layout at publisher s discretion. files to: 21fss.marketing@ peterson.af.mil Mail to: 21FSS Marketing 125 E. Stewart Avenue, STE 404 Peterson AFB, CO AFSPC Best in Marketing Commercial Advertising with Peterson AFB permits your business to reach the entire base populace of our military community plus thousands of retirees and their families, National Guard, and other military agencies in the Colorado Springs area. The GOOD STUFF magazine is a bi-monthly 21st Force Support Squadron publication used by new and existing personnel at Peterson AFB. Approximately 9,000 printed copies are distributed among FSS facilities, high traffic areas, and over 650 base housing units. Online viewing of our programs, events and promotions included in the GOOD STUFF is also available 24/7 at With a total focus on enjoyment and leisure time, placing your company name in our product is a strategic move. For more information on how to advertise in 21FSS publications, contact us: (719) or 21FSS.CommSponsor.ex@peterson.af.mil FULL PAGE: W: 7.88 H: $1000 Ad Dimensions 1/4 PAGE: W: 3.8 H: 5.12 $300 HALF PAGE: W: 7.88 H: 5.12 $600 1/8 PAGE: W: 1.75 H: 5.12 $250 SMALL: W: 2.5 H: 2.5 $200 Advertising rates are established for camera-ready/full color/ 300 dpi artwork. PeteSki - seasonal brochure Submission Requirements: The same submission requirements for GOOD STUFF apply to brochures. PETESKI Front Range Guide to Winter Adventure Programs at Peterson Air Force Base 2009 LeMay Award Winner FULL PANEL: W: 3 H: 8 HALF PANEL: W: 3 H: BUILDING 675 Winter-Spring Hours of Operation November 1, April 30, 2011 Mondays, Tuesdays, Thursdays, Fridays 10 a.m.-7 p.m. Wednesdays, Saturdays, Sundays 9 a.m.-2 p.m. Closed federal holidays, SnoFest, December 8, 2010 & March 2, Reservations: (719) More information: (719) WEBSITE and then click Outdoor Recreation peterson.outdoor.rec@peterson.af.mil Meet us on FACEBOOK. The link is on TWITTER Commercial Sponsorship (719)

9 ADVERTISING Web Our customers are well-educated and brand loyal. Our advertising program offers your company the distinct advantage of marketing directly to military and civilian personnel and their families who live on or near Peterson AFB. All paid advertising must be accompanied with No federal endorsement of advertiser intended disclaimer. Your business benefits from: Increased recognition Competitive advantage Website advertising via electronic format of our publications & social media Trackability - know who is clicking on your ad Customized content pages Targeted messages

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12 2010 AFSPC Best in Marketing Help be the power behind our force.