PARTNERING WITH SOUTH AFRICAN NATIONAL TAXI ASSOCIATION IN BUILDING AWARENESS, REACHING MASS POPULATION AND FUNDING INCREASE DRIVE.

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1 CAUSE MARKETING FUNDRAISERS NPC (PINKDRIVE/MBTM) Rapid Fire Presentation (RF5 2) Track 5 First Presentation of Abstract PARTNERING WITH SOUTH AFRICAN NATIONAL TAXI ASSOCIATION IN BUILDING AWARENESS, REACHING MASS POPULATION AND FUNDING INCREASE DRIVE. Presenter: Mrs Noelene Kotschan CEO of Cause Marketing Fundraisers (Author: Gail Walters)

2 SANTACO and PINKDRIVE/MBTM Background SANTACO was founded after government intensive consultative process with taxi operators countrywide in a move to have an umbrella body governing the industry and act as the principal mouthpiece for taxis. Over a century old. An empowered, organised and unified body regulating and representing a democratic, accountable and professional Taxi Industry that serves all South Africans in an affordable, safe and reliable mode of Public Transport, meeting and setting the standards within the Public Transport Industry. PinkDrive/MBTM founded in 2007 due to the high need of breast education, symptoms of breast cancer and to demystify breast cancer. Organisation also focuses on other Cancers such as Cervical, Prostate and Testicular. Powers South Africa s first Mobile Mammography unit, the only Women s Health Cancer Mammography and Gynaecology Units, 1 Mobile Educational Unit and 5 educational vehicles. SANTACO joined forces with PinkDrive/MBTM to fight the scourge of Cancer, benefit the taxi industry and the communities at large, it was a Healthy Move that started on the 4 February 2016, World Cancer Day. No doubt that for this partnership, working together, we can beat cancer in South Africa by reaching mass population as well as securing operational, financial and social support/aid.

3 Public Private Partnerships - forging Public ROI Financial * Short-term funding streams * Long-term funding streams * Sponsorships * Donations * Fundraising * Corporate Social Investment * Direct Alliance Marketing * Indirect Partnership collaboration Operational * Establishing Medical Centres at all Taxi Ranks in South Africa * Creating programmes with various partners especially National Department of Health, Transport, Social Development and Economic Development. * Partnering with Commercial Partners that bring incremental value * Changing the Industry Social * Community Cancer support groups * Increase Cancer Awareness * Capacity Building Projects around skillsetting, self development training and increasing good health * Relationship and communication building forums * Behaviour changes in the Industry To Build networks in order to formalise new partnerships outside of Healthcare who are financial, operational and social contributors in South Africa. Building on Public, Private Partnerships (PPP) Secure financial, operational and social opportunities To strengthen sector, enterprise and industry expansion/extensions (partnership brands) Partnership brings certainty, improved efficiency, affordability, reducing the risk perception and thus better delivery cost. Strengths the messaging around Gender Cancers and improve on reach and coverage. Leveraging private sector finance/expertise aimed at enhancing service delivery, better systems, infrastructure and more MOBILE UNITS in South Africa and greater MEDICAL CENTRES at Taxi Ranks in South Africa.

4 How does SANTACO leadership endorse PinkDrive/MBTM The Taxi industry has long been championing the cause for a healthy taxi community that include taxi drivers, commuters and owners. PinkDrive/MBTM have our commitment and seriousness to work together to address the Cancer needs within the Taxi Industry. We look forward to introducing these CANCER programmes in the industry as this brings CHANGE that we need to ACTION as a Transport body in South Africa. We serve about 18 million people a day, 843 drivers, 427 operators/drivers and 300 owners only in Gauteng Province, 1 of the 9 Provinces in the country of South Africa. We also serve about 65% of the remaining nation (i.e. 29 million people in the other 8 Provinces of South Africa) a total population of 54 million people living in South Africa. Our partnership is a commitment to our nation and together with PinkDrive/MBTM and many other partners, WE CAN MAKE A DIFFERENCE in South Africa and hope that our neighbouring countries can implement our Health model going forward (2017 onwards) Focusing locally to reach masses and also deliver and activate cancer awareness through the Taxi Industry change. The above statement was mentioned by the President of SANTACO National, Chairperson and Secretary of SANTACO Gauteng.

5 In South Africa, the part played by PinkDrive/MBTM from a national level, through provincial and local, to their role in individual communities is vitally important to the functioning of the overall health system and leading the country especially in the Cancer space. PINKDRIVE/MBTM acts the CANCER change in South Africa for the greater good of the nation. A PPP (Public, Private Partnership) enforcer Thank You! Merci! Dankie! Danke! Gracias! Obrigado! Ngiyabonga! Enkosi! Kea leboha!