MORE THAN MARKETING. TABLE OF CONTENTS

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2 TABLE OF CONTENTS ADVERTISING & PROMOTIONS enews Advertising... Member Mailing List... Online Business Directory Listings & Ads... Online Coupons... JZTV... Share your Business News... Welcome Baskets... Guide to Visiting and Living in Greater Mankato... MEMBERS EVENTS & PROGRAMS Business After Hours... Business Before Hours... Greater Mankato Young Professionals... Greater Mankato Leadership Institute... Greater Mankato Business Awards & Hall of Fame... Greater Mankato Growth, Inc. Annual Meeting... Greater Mankato on the Green... Business Reception with the Vikings... COMMUNITY EVENTS & PROGRAMS Business Showcase... Songs on the Lawn... Greater Mankato at the Capitol... Public Affairs Forum Series... Mankato Marathon... Rack & Roll... CityArt Walking Sculpture Tour... Alive After 5... Hockey Night MORE THAN MARKETING. Aligning your business with Greater Mankato Growth through our menu of marketing opportunities positions you to reach more than 900 businesses and thousands of people in the Greater Mankato region. Whether an ad in the enewsletter or a top level sponsor - we offer a variety of opportunities to fit all types of businesses. Your investment not only helps to advance your business but also supports our many facets of work, from hosting high profile events to linking businesses with critical resources and information (to name a few). To sign up for the marketing opportunities in this booklet, visit greatermankato.com/2016- marketing-opportunities and complete the online agreements for the opportunity you want. After you have signed up for an opportunity, you will receive an indicating we have received it and letting you know that the opportunity is either confirmed or in queue for a drawing of all eligible signups. If you fail to receive this or have questions after receiving it, please feel free to call us at SIGN UP AT GREATERMANKATO.COM/2016-MARKETING-OPPORTUNITIES

3 SIGN-UP DETAILS & PROCESS Some Marketing Opportunities are limited. To be fair to all members, we utilize the following process: 2016 agreements submitted online through November 1, 2015: Members who sign up by this date have the best chance of getting the 2016 marketing opportunities they want. All online agreements will be collected through midnight November 1, with a drawing held for those marketing opportunities where demand exceeds supply agreements submitted November 2, 2015 and after: All remaining marketing opportunities as of this date will be available on a first come, first served basis. The marketing opportunities site will be updated continuously throughout the year, so you will always know what opportunities may still be available MARKETING OPPORTUNITIES 3

4 ADVERTISING Eligibility: & PROMOTIONS All GMG members are eligible to sign up for the following opportunities unless otherwise noted MARKETING OPPORTUNITIES

5 Member enews Advertising Promote your business and special offers in the Featured Member Content section of GMG enews, ed every Tuesday to 2,500+ business representatives. *Note: Limit of three ads run in a row by the same business. Ads will be rotated and placed in a random order each week to maximize visibility of all advertisers. 35 Word Ad - $55 per week (5 available per week) Logo, 35 words of copy (including the title line) and a link to your webpage or address Member Mailing List Purchase an up-to-date list with mailing addresses of all current member businesses or representatives. Good for one use only. Prior approval of item being mailed is required. List of Primary Contacts - $150 One time use of mailing list in spreadsheet form that includes approximately 860 representatives from GMG member businesses List of all Representatives - $225 One time use of mailing list in spreadsheet form that includes approximately 2,400 representatives from GMG member businesses Online Business Directory Listings & Ads Our Greater Mankato Online Business Directory is featured throughout our. Member Listings w/ Link to Customized Business Page - (included in your membership!) All businesses in the Greater Mankato region are listed in our online business directory. Only GMG member listings are clickable with a link to your customized business page. Your 2015 membership level will determine your type and number of listings. See your membership description for more information Ad on main page - $150 per month, $750 for 6 months, $1,500 for year Banner ad or square ad, each rotating with up to 2 other ads on the main page of directory Ad on category page - $100 per month, $500 for 6 months, $1,000 for year Banner ad or square ad, each rotating with up to 2 other ads on one of the high level category pages of directory Ad on sub-category page - $75 per month, $400 for 6 months, $750 for year Banner ad or square ad, each rotating with up to 2 other ads on one of the sub-category pages of directory ADVERTISING & PROMOTIONS 5

6 Online Coupons Reach the target you want online with electronic coupons and offers (included in your membership!) Ability to add coupons with this easy online coupon generator, with deals featured on the Greater Mankato and Visit Mankato s JZTV JZTV features Jonathan Zierdt, president & CEO of Greater Mankato Growth, Inc., visiting member businesses in the community to help you get to know fellow member businesses better. Beginning in April, JZTV will feature two member businesses on the set of KTV (public access television) that will be aired all month long as well as our, enews and social media, etc. Each show will consist of three five minute segments (15-minute total show) that includes a five-minute news/community update and two five minute spots featuring two different member guests that will air all month long. All Greater Mankato Growth members have the opportunity to sign up to have their business featured on JZTV. The cost will be just $100 per member for the five-minute segment that will be aired several times on KTV. Greater Mankato Welcome Baskets Say Welcome to Greater Mankato to new and prospective employees, visiting dignitaries and company officials or anyone else you want to impress! Welcome Basket With wine and local business products - $40 With water and local business products - $35 Welcome Bag With wine and local business products - $30 With water and local business products - $25 Guide to Visiting and Living in Greater Mankato 45,000 Guides to Visiting and Living in Greater Mankato will be published for 2016 and distributed to Visitors and Relocating residents. GMG members get 10% off advertising in the guide. Please contact Jordan (greer@mankatofreepress.com) at The Free Press to find out more and sign up. Member News The ability to post business news releases and articles featuring your business on greatermankato.com is included in your membership! Visit greatermankato.com/ member-news to learn more MARKETING OPPORTUNITIES

7 Welcome an employee, potential or new, impress a client or use one of our Greater Mankato Welcome Baskets to simply say thank you. TO SIGN UP FOR ALL OPPORTUNITIES IN THIS GUIDE VISIT: greatermankato.com/2016-marketing-opportunities ADVERTISING & PROMOTIONS 7

8 MEMBER EVENTS & PROGRAMS Eligibility: Engaged level and higher GMG members are eligible to sign up for the following opportunities unless otherwise noted MARKETING OPPORTUNITIES

9 Business After Hours Held Monthly Varying Member Businesses This member networking event (held the first Tuesday of every month from 5-7 pm) is a great way to showcase your business to an average of 125 monthly attendees and thousands more through our event promotional efforts. Presenting Sponsorship - $2,500 (1 available per year) - SOLD Logo on annual schedule postcard Logo in MN Valley Business GMG member events schedule for 12 months Logo on online event page with link to your Name in at least one edition of GMG enews Privilege of selecting any month to host a Business After Hours event (see Monthly Host for all included) Monthly Host - $550 (11 available per year) - SOLD Hosting a monthly event (host provides hors d oeuvres and refreshments and tells attendees about business) Name on annual schedule postcard Name in MN Valley Business GMG member events schedule Name on online event page with your logo and info about your business and event Write-up about your event in enews MEMBER EVENTS & PROGRAMS 9

10 Business Before Hours Held Monthly Varying Member Businesses This member networking event (held the third Wednesday of every month from 7:30-9 am) is a great way to showcase your business or organization to an average of 100 monthly attendees and thousands more through our event promotional efforts. Presenting Sponsorship - $1,750 (1 available per year) - SOLD Logo on annual schedule postcard Logo in MN Valley Business GMG member events schedule for 12 months Logo on online event page with link to your Name in at least one edition of GMG enews Privilege of selecting any month of the year to host a Business Before Hours event (see Monthly Host for all included) Monthly Host - $450 (11 available per year) - SOLD Hosting a monthly event (host provides hors d oeuvres and refreshments and tells attendees about business) Name on annual schedule postcard Name in MN Valley Business GMG member events schedule Name on online event page with your logo and info about your business and event Write-up about your event in enews MARKETING OPPORTUNITIES

11 Greater Mankato Young Professionals This professional development program for young professionals age holds at least two events monthly. Sponsorship of the Greater Mankato Young Professionals (YP) program gets your business noticed by the more than 200 individuals in the program, as well as thousands of others interested in developing, retaining and connecting talent in our community. Presenting Sponsorship - $2,000 (1 exclusive available per year or 3 shared at $650 per sponsor) - SOLD Logo on materials promoting the program Logo on all event registration pages on Logo on signage at each YP event Logo in a MN Valley Business feature about the program Logo on online program page with link to your Logo with link to your in every issue of YP enews (12 per year) One feature story in YP enews with link to your (60 words or less) Name in at least 2 editions of GMG enews Live thank you at each YP event Opportunity to speak at and/or host a YP event Thank you at the YP Annual Business Meeting Event Sponsorship - $350 or provide $350 value in food/beverage/space for approximately (20 available per year) Logo on online event registration page with link to your Live thank you at event and opportunity to speak Option to provide promotional offers or items at the event MEMBER EVENTS & PROGRAMS 11

12 Greater Mankato Leadership Institute Reach our area s current and emerging leaders by sponsoring this program that has been providing comprehensive leadership training with a personal, professional and community focus for the past 32 years. This program runs from September - May each year Program Sponsorship - $1,000 (2 available per program year) Logo on materials and signage used in every class Logo in MN Valley Business feature about the program Logo on online program page with link to your Name in at least 2 editions of GMG enews Opportunity to speak at the opening session Invite to graduation event in May, live thank you at event and invitation to speak Opportunity to host a session at your business Event Sponsorship - $350 or provide $350 value in food/beverage/space for 40 (11 available per year) Logo on class materials for the session sponsored Recognition and opportunity to speak at the class session during lunch Option to provide promotional offers or items to the class MARKETING OPPORTUNITIES

13 Greater Mankato Business Awards & Hall of Fame November 15 Verizon Wireless Center Ballroom This is Greater Mankato s premier business awards event. Sponsors support the growth of area businesses and receive exposure to 400+ attendees and thousands more via extensive pre and post event promotion. Presenting Sponsorship - $2,500 (1 available per year) - SOLD Logo with words presented by on all event materials including: Event invitations MN Valley Business feature about the event Online event page with link to your Program, signage and AV presentation at event Name in at least one edition of GMG enews Live thank you at the event 2 tables for 8 near the stage Event Sponsorship - $1,500 (4 available per year) Name on event invitations Name in MN Valley Business feature about the event Logo on online event page with link to your Name on program, signage and AV presentation at event Live thank you at the event 1 table for 8 near the stage Dinner Sponsorship - $1,500 (1 available per year) - SOLD Everything included in event sponsorship, with special identification as the dinner sponsor Video Sponsorship - Production of Video (1 available per year) Logo on video Name on program and AV presentation at event 1 table for 8 Table Sponsorship - $600 (40 available per year) Name on program and AV presentation at event 1 table for 8 MEMBER EVENTS & PROGRAMS 13

14 Greater Mankato Growth, Inc. Annual Meeting March 10 Minnesota State University, Mankato This event is attended by more than 300 leading business representatives and promoted to 900+ GMG member businesses and their employees. The organization takes time to reflect on successes, look forward to the future and celebrate the members and volunteers that help make it all happen. Event Sponsorship - $850 (10 available per year) - SOLD Logo in MN Valley Business feature about the event Logo on online event page with link to your Name on program, signage and AV presentation at event Live thank you at event 1 table for 8 at event near the stage MARKETING OPPORTUNITIES

15 Greater Mankato on the Green July 11 Mankato Golf Club Sponsors of this popular annual event have premium access to more than 200 business representatives at the premier business networking golf tournament in the region. In addition to the benefits outlined in each sponsorship below, ALL Greater Mankato on the Green sponsorships may put promotional items in player gift bags. Presenting Sponsor - $5,000 for 2 years or $4,000 for 1 year (1 available per year) Logo with words presented by as part of event title on all materials including: Event invitations MN Valley Business feature about the event Online event page with link to your All signage on golf course and in clubhouse Name in 2 editions of GMG enews Right to set up promotional activity on putting green One golf foursome Four additional tickets to dinner Flag Sponsorship - $3,000 for 2 years or $2,000 for 1 year - SOLD Logo on flag at each hole Golf Cart Sponsorship - $1,750 (1 available per year) Logo on signage on 75 golf carts used in tournament Option to have your business s vehicle in the golf cart parking area Dinner Sponsorship - $1,500 (1 available per year) - SOLD Logo on signage at dinner Opportunity to address golfers at dinner 1 Tee or Green sponsorship Lunch Sponsorship - $1,250 (1 available per year) - SOLD Logo on signage at lunch Opportunity to welcome golfers at lunch 2 tickets to lunch Beverage Cart Sponsorship - $1,000 (1 available per year) - SOLD Logo on signage on beverage carts Opportunity to provide your own beverage cart 1 ticket to lunch Registration Sponsorship - $1,000 (1 available per year) Logo on signage in registration area Opportunity to hang banner in registration area Opportunity to greet golfers and hand out gift bags 2 tickets to lunch Tee or Green Sponsorship - $375 (36 available per year) - SOLD Logo on signage and opportunity to have an activity at your Tee or Green MEMBER EVENTS & PROGRAMS 15

16 Business Reception with the MN Vikings Late July / early August Blakeslee Field on the campus of Minnesota State University, Mankato The Business Reception welcomes the Minnesota Vikings to Greater Mankato. This is a great opportunity to get your business in front of 250 business leaders while enjoying a fun afternoon at camp. Presenting Sponsorship - $3,000 (1 available per year) Logo on reception electronic invitation Logo in MN Valley Business feature about the event Name in at least one edition of GMG enews Logo on online event page with link to your Opportunity to address member businesses at the event Opportunity to handout promotional items at the the event 25 employee passes On field passes Live thank you at event MARKETING OPPORTUNITIES

17 COMMUNITY EVENTS & PROGRAMS Eligibility: Engaged level and higher GMG members are eligible to sign up for the following opportunities unless otherwise noted. COMMUNITY MEMBER EVENTS & PROGRAMS 17

18 Greater Mankato Business Showcase April 26 Verizon Wireless Center Showcase your business, products or services in front of more than 500 individuals at the popular annual event, the Business Showcase. The event will be open to members of GMG to exhibit with the entire region invited to attend. Event Sponsor - $2,500 (1 available per year) - SOLD Logo on all promotional materials Logo on online event page with link to your Live thank you at the event and opportunity to make brief remarks Complimentary booth at the Business Showcase with premier placement Position on the planning committee Booth - $365 - Basic members, $315 - Engaged or higher members, additional $50 for electricity (100 available) 8 x 10 booth with 8 skirted table and 2 chairs MARKETING OPPORTUNITIES

19 Songs on The Lawn Every Thursday in June, 11 am - 1 pm Intergovernmental Center Grand Lawn Get your business or organization noticed at this family-friendly event featuring area bands and vendors that draws appoximately 700 spectators of all ages. Presenting Sponsorship - $5,000 for 2 years or $3,000 for 1 year Logo with words presented by as part of event title on event materials including: MN Valley Business feature about the event Online event page with link to your Banner in City Center Ads promoting event Name in at least one edition of GMG enews Live thank you and your banner hung at each event Booth at event Event Sponsorship - $1,000 (4 available per year) Logo on all event materials including: MN Valley Business feature about the event Online event page with link to your Banner in City Center Ads promoting event Live thank you and your banner hung at each event Booth at event Food Vendor Booth - $400 (9 available per year) Opportunity to sell food at the event General Booth - $250 (4 available per year) Opportunity to set up a booth promoting your business COMMUNITY EVENTS & PROGRAMS 19

20 Greater Mankato at the Capitol Early 2016 St. Paul, MN Greater Mankato at the Capitol is the largest citizen advocacy event from our region, bringing over 150 business leaders to the State Capitol. Your sponsorship will enable GMG to advance its core public affairs goal of raising awareness of the Greater Mankato region, by keeping attendance affordable for our local business representatives, community leaders, students and residents while also supporting GMG s year round advocacy work that will enhance the future success of Greater Mankato. Capitol Sponsorship - $1,500 (6 available per year) ½ page color ad (approximately 5 x 8 ) in GMGs annual Way to Grow publication distributed at event and throughout 2016 Logo on sponsor thank you page in booklet Designation as a premier sponsor of one of the day s three events (Luncheon with the Governor, Legislative Panel and Greater Mankato Reception) Opportunity to speak and display business/ organization signage at the event you sponsor Three complimentary tickets Logo displayed on event signage Logo on online event page with link to your Logo in a MN Valley Business feature about the event Supporting Sponsorship - $500 (10 available per year) Logo on sponsor thank you page in booklet One complimentary ticket Logo on event signage Logo on online event page with link to your Name in MN Valley Business feature about the event Advocate Sponsorship - $1,000 (10 available per year) ¼ page color ad (approximately 2.5 x 4 ) in GMGs annual Way to Grow publication distributed at event and throughout 2016 Logo on sponsor thank you page in booklet Two complimentary tickets Logo on event signage Logo on online event page with link to your Name in MN Valley Business feature about the event Hometown Sponsorship - $250 (15 available per year) Business name on thank you page in booklet, event signage and event page of with link to your MARKETING OPPORTUNITIES

21 Public Affairs Forum Series 12 events per year Various locations greater mankato F rumseries A monthly forum that brings together compelling speakers and business leaders to discuss timely and relevant political and policy issues over breakfast or lunch. Your sponsorship of this event will get your business seen by area business leaders. Series Sponsorship - $1,000 (2 available per year) Each sponsor will serve for 8-10 total forums One complimentary ticket to each forum Premier placement of logo on promotional materials Logo on online event page with link to your Name in at least 2 editions of GMG enews Live thank you at the event Event Sponsorship - $350 or provide food/ beverage/space for minimum of 40 (10 available per year) One complimentary ticket to the forum you are sponsoring Logo on promotional materials Logo on online event page with link to your Live thank you at the event you host COMMUNITY EVENTS & PROGRAMS 21

22 Mankato Marathon October Mankato, MN The Mankato Marathon brings out 8,000-10,000 people for the weekend event. Each year continues to grow in runners, spectators and excitement. In 2016 the community will celebrate the 7th annual Mankato Marathon. The ranges below represent several a la carte options within each level. Contact Visit Mankato for more information at or visit mankatomarathon.com. Platinum - $6,000 - $10,000 Complimentary booth at Sport & Health Expo Ability to include 1 company item (goodie table) 1 complimentary space at race finish line 15 second commercial included in announcements made throughout the weekend Company logo included in sponsor page/ banner where recognition to sponsors is given including: The Weekend Activities Guide, 1/2 page thank you ad in Mankato Free Press Post Race Edition, banner at expo - start and post-race area 4 Complimentary entries into any Mankato Marathon event Company link on Mankato Marathon Gold - $3,000 - $5,999 Ability to include 1 company item (goodie table) 1 complimentary space at race finish line 15 second commercial included in announcements made throughout the weekend Company logo included in sponsor page/ banner where recognition to sponsors is given including: The Weekend Activities Guide, 1/2 page thank you ad in Mankato Free Press Post Race Edition, banner at expo - start and post-race area 3 Complimentary entries into any Mankato Marathon event Company link on Mankato Marathon Silver - $1,000 - $2, second commercial included in announcements made throughout the weekend Company logo included in sponsor page/ banner where recognition to sponsors is given including: The Weekend Activities Guide, 1/2 page thank you ad in Mankato Free Press Post Race Edition, banner at expo - start and post-race area 2 Complimentary entries into any Mankato Marathon event Company link on Mankato Marathon Bronze - $1,000 and under Company logo included in sponsor page/ banner where recognition to sponsors is given including: The Weekend Activities Guide, 1/2 page thank you ad in Mankato Free Press Post Race Edition, banner at expo - start and post-race area 1 Complimentary entry into any Mankato Marathon event Company link on Mankato Marathon MARKETING OPPORTUNITIES

23 Mankato Marathon Weekend Activities Guide The 2016 Mankato Marathon Weekend Activities Guide is dispersed and visible to over 15,000 runners, fans, expo attendees and community members before and during Mankato Marathon weekend. 6,500 of the Activities Guide will be published at the beginning of October. Please contact Ginny at The Free Press to find out more and sign up. Ad size options include: Inside front cover, Inside back cover, Back cover, Coupon sizes, full page, half page, 1/4 page, 1/8 page, 3/8 page, 3/4 page GMG members get 10% off advertising Other Opportunities Include: Sport & Health Expo Exhibitor and Goodie Table. All businesses are eligible to participate in this opportunity. COMMUNITY EVENTS & PROGRAMS 23

24 Rack & Roll Initiative Year round City Center Mankato & North Mankato This initiative improves bike friendliness at local businesses and throughout the community with the addition of attractive and artistic bike racks. This is a legacy opportunity brought to the community by the Rack & Roll Task Force and hosted by Visit Mankato. For more information call Anna Thill (507) or go to visitgreatermankato.com/visit-mankatopartners. Sponsor - $225 (10% discount reflected off regular price of $250, special pricing is for members of GMG only. Rack can be installed on member s private property or chosen property elsewhere as available and appropriate Once sponsored, the sponsor s plaque remains as long as the rack does Two designs to choose from All businesses are eligible to participate in this opportunity MARKETING OPPORTUNITIES

25 Photo Credit: Gregg Andersen CityArt Walking Sculpture Tour Year round City Center Mankato & North Mankato The CityArt Walking Sculpture Tour, a program of the City Center Partnership, exists to provide a professional, year-round outdoor sculpture program in the City Centers of Mankato and North Mankato that is both high-quality and artist-friendly. We feature a well-balanced exhibit with all styles, types, materials and sizes of sculptures from a broad range of artists local, regional, national and international. The 2016 CityArt Walking Sculpture Tour is planned to include over 30 sculptures in the core blocks of Mankato and along Belgrade Avenue in North Mankato. CityArt obtains sculptures on loan from artists each year, paying them a travel stipend with incentives including prizes for best-in-show and a People s Choice award. The deadline for becoming a CityArt sponsor is December 1, Platinum Level Full Sponsorship ($2,000) Large sponsor name and logo listed on plaque affixed to sculpture base sole site sponsorship Bolded name listing and recognition on brochures (10K+ quantity) Large name and logo listed in full-page Thank You newspaper ad Logo on the CityArt with a link to your Bronze Level Partial Sponsorship ($1,000) Sponsor name and logo listed with a second sponsor name/logo on plaque affixed to sculpture base shared site sponsorship Shared listing and recognition on brochures (10K+ quantity) Name listed in full page Thank You newspaper ad Name listed on the CityArt All businesses are eligible to participate in this opportunity. COMMUNITY EVENTS & PROGRAMS 25

26 Alive After 5 Thursdays in August Jackson Park This late summer free concert series offers outdoor music and food to welcome families, employees and residents into the heart of City Center Mankato. The four night event held on Thursdays in August is an after work family friendly social gathering that attracts 2,000 attendees annually with its bold music selections. This event provides sponsors the opportunity to engage with a diverse cross section of individuals who already frequent the City Center. Contact City Center Partnership with questions at info@citycentermankato.com or Deadline to sign up for Alive After 5 sponsorships is February 1, Headline (title) Sponsor - $5,000 (1 available per year - Preference given to incumbents) Recognition/large logo on all marketing materials Recognition on stage, radio ads, banners and on restaurant table tents Nightly presence/business information at all events Opportunity to have product exclusivity or side activities at event Rockstar (supporting) Sponsor - $1,900 (2 available per year) Recognition on most marketing,, social media, Eblasts and on stage Opportunity for nightly presence at all events Qty $5 Food/Drink vouchers for your employees or clients Lead Vocals (tabling w/tent) Vendor - $550 (1-2 available per year) Nightly presence at all events includes space for a 10x10 tent (if provided)* Lead Guitar (tabling) Vendor - $300 (6 available per year) Nightly presence at all events includes 6 table (no tent allowed)* *(no food/beverage sales, must not conflict with other sponsor exclusivity agreements) All businesses are eligible to participate in this opportunity MARKETING OPPORTUNITIES

27 Hockey Night Early October Intergovernmental Center Grand Lawn The City Center Partnership and MSU Athletics team up to host a pre-game celebration in City Center Mankato to kick off the Maverick hockey season. The event includes live music, mechanical bull rides, a performance by the MSU Cheer Band, fun kids activities, food and drinks. Contact the City Center Partnership with questions at info@citycentermankato.com or The deadline to sign up as a sponsor is August 1, Event Sponsor - $500 (3 available) Logo on Hockey Night eblast Logo on online event page with link to Name in at least one edition of GMG s enews Live Thank You at event All businesses are eligible to participate in this opportunity. COMMUNITY EVENTS & PROGRAMS 27

28 GREATER MANKATO GROWTH 1961 PREMIER DRIVE, SUITE 100 MANKATO, MN greatermankato.com 28 SIGN UP AT GREATERMANKATO.COM/2016-MARKETING=OPPORTUNITIES