SPONSORSHIP & EXHIBITOR PROPOSAL Shop, sip, savor, and be pampered.

Size: px
Start display at page:

Download "SPONSORSHIP & EXHIBITOR PROPOSAL Shop, sip, savor, and be pampered."

Transcription

1 20 15 SPONSORSHIP & EXHIBITOR PROPOSAL Shop, sip, savor, and be pampered.

2 Presented by: Marketing by: TM Saturday, June 6th, 2015 Time: 6:00pm to 12:00am Venue: SONESTA MAHO BEACH RESORT & CASINO SINT MAARTEN For more information: Dutch SXM: French SXM: USA: To Register Online:

3 Exhibitors Participation A total of 40 exhibitors took part in the event. Commercial Activity Successful platform for exhibitors and sponsors, who were able to introduce their brand, products and new merchandise to over 500 women. Survey Results Exhibitors Responses: Great event, We will definitely be here next year Recommend to friends and Colleagues: Had a great outcome this year - but you definitely need to have food next year! SXM Girls Night Out 2 nd Annual Event Look Book Consumer Participation Over 500 consumers attended the event. The number of SWAG BAGS distributed and tickets sold determined this. The ladies were allowed one Swag Bag, which were filled with different free samples supplied by the sponsors (i,e Neutrogena, Tequila Rose, Winair and many more). This made it accessible for exhibitors to hand out their information (i.e product as well as promotional materials).

4 Executive Summary INTRODUCTION SXM s Girls Night Out is an unprecedented event in this region solely focused on women. It is a fun-filled six-hour shopping event where women will relax and unwind over complimentary cocktails, massages and mini-makeovers while hunting for bargains as local businesses showcase their latest products. It is the ideal fun night out with your girlfriends. What woman would not enjoy a fun night out with her BFFs bargain shopping, discovering new products and trends and being pampered all while sipping delicious cocktails? The Rise of the Sheconomy Women today are a rising economic powerhouse. This is significant information for companies positioning products and services to a female audience. According to recent research conducted, women have been identified as the Third Billion, meaning that internationally women are the next emerging economy, the Sheconomy. As a result of women s growing economic power in developing countries, like St. Martin/St. Maarten and the rest of the Caribbean, women are the decision makers in over 51.3% of their nation s private wealth. Companies are taking notice!!! If you are not tapping into the Sheconomy, you are losing money!!!

5 Event Objectives & Goals To connect businesses that cater to women. To promote and create additional avenues for sales for local businesses that cater to women. To create a bi-annual revenue/membership producing event for local businesses and organizations that women enjoy. To create a bi-annual event for women where they relax, unwind, shop, network, and get pampered. To create a membership opportunity that will generate ongoing revenue through ongoing promotional opportunities. To keep local businesses in touch with this influential target market. To have a minimum of 750 attendees (including our invited guests who will attend free of charge). To have a minimum of 40 exhibitors. To provide customers with a positive brand experience. Target audience Babyboomers ( ) Gen X ers ( ) Gen Y ers ( ) Women interested in a night out with friends discovering new trends, unique designers, sipping on cocktails, getting pampered and receiving goodies. SXM s Girls Night Out is the greatest onestop-shopping and networking event of its kind in SXM

6 Who Exhibits at SXM s Girls Night Out Accessories (Shoes, Bags, Belts etc) Adult Toys & Novelties Artisan Jewelry Beauty Salons Coaching & Motivation Cosmetics Dentistry/Cosmetic Dentistry Fashion & Apparel Fashion Jewelry Female Entertainment Fine Jewelry Fitness & Recreation Hair Care Health & Wellness Home Décor Plastic Surgery Skin Care Spas & Massage Therapists Weight Loss Women s Health Women-targeted Business Opportunities Women Focused Organizations

7 Top Reasons to Exhibit & Sponsor Our Show Increase Your Sales and Expand Your Customer Base. Women make more than 80% of all consumer-purchasing decisions. The Caribbean region spends millions a year on women related products. Reaching women in a media-changing world is more challenging than ever! Women are becoming a more influential target market category than a decade ago. Sponsor an event that promotes Shopping for a Good Cause. Reasonable sponsorship pricing makes our event affordable and a win-win situation for all! This is the ideal opportunity for local business to showcase their latest products and services targeted to women. We bring clients right to you!!!! We give you an audience to preview your latest collections. Promote your business and reach out to new customers at SXM s Girls Night Out. Women are clearly the decision makers, whether they are doing the spending themselves or directing a family member or spouse into purchasing a product or service. SXM s Girls Night Out is all about she-centric products and services. We reach the consumer who enjoys pampering themselves and spending money on enriching their lives. Women are interested in trying new brands and look for that newest and greatest product gracing the market today. SXM s Girls Night Out brings your target market right to you! There has been a significant shift on how companies market their products to women. Women are multi-faceted and instead of waiting for them to come to you, more than ever it is time for you to go to them! Our event brings quality women consumers face-to-face with you. Reach hundreds of women in six hours! Look at the big picture when sponsoring our event. Our event creates opportunity not only to get business on the days of the show, but even after SXM s Girls Night Out is over. You will reach single women, married women, moms, working professionals, gen Xers, gen Yers, babyboomers, women from more than 100 ethnic groups represented in SXM at our show. Women respond to our event and take notice of the companies that reach out to them. Sponsoring SXM s Girls Night Out is the perfect way to get your company noticed by these influential women. This event also creates a forum for organizations that wish to create awareness and increase membership for women related issues. Proceeds from SXM s Girls Night Out will be donated to two worthy organizations, one protecting women and children from domestic violence; another feeding women and children through a food bank. You won t find a more profitable way to promote your business and reach out to new customers than our event! We offer reasonable sponsorship fees, so you can affordably capture the attention of your direct customer. We give you the opportunity to promote your business for a fraction o f the costs of print advertising. It s time you join SXM s Girls Night Out.

8 Participation Categories Exhibitor Tabletop $250 Includes: 4 ft skirted table and 1 chair Listing with product/service description in the SXM GNO LITTLE REDBOOK EVENT GUIDE Listing and linking in the exhibitor section of website 1 exhibitor badge 1 SXM GNO Admission ticket for vendor staff or VIP customer If your table requires electricity, a fee of $35 will be added to the cost of the booth Exhibitor Booth $400 Includes: 8 ft x 10 ft booth space with an 8 skirted table and two chairs Listing with product/service description in the SXM GNO LITTLE REDBOOK EVENT GUIDE Listing and linking in the exhibitor section of website 2 exhibitor badges 2 SXM GNO Admission tickets for vendor staff or VIP customers If your booth requires electricity a fee, of $35 will be added to the cost of the booth Sponsorship: Being a SXM GNO s sponsor is a powerful way to promote your business or service. Several advertising opportunities available to maximize your business or organization s exposure. Silent Auction Donation: We offer businesses another opportunity to be part of SXM s Girls Night Out by showing their Corporate responsibility. Having goals and a vision for your company that go beyond products and profits definitely provides a warmer image of your business that consumers will be more eager to engage with. Proceeds from the silent auction go towards women s causes.

9 EXCLUSIVE Sponsorship UNIQUE OPPORTUNITY FOR ONE SPONSOR Presenting Sponsor Presenting Sponsorship $15, 000 Benefits There will be only one Presenting Sponsor for the event. The Presenting Sponsor s name and/or logo will be set apart, enlarged or distinguished from the names and/or logos of the other sponsors and will be labeled in every mention of the event. All event publications, banners, marketing material, player t-shirts, etc. will list the Presenting Sponsor as: «SXM Girls Night Out Presented by Sponsor Name.» Presenting Sponsors name and logo will appear on banners strategically placed for maximum exposure. The Presenting Sponsor will be given priority to choose a complimentary 8 feet by 10 feet Exhibition Booth. Complimentary double page advertisement in SXM GNO LITTLE REDBOOK EVENT GUIDE 25 SXM GNO Admission tickets for vendor staff or VIP customers Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE Recognition on signage at SXM s Girls Night Out Event Listing and linking on SXM GNO Website as a Presenting Level Sponsor Free insertion of promotional item/offer/sample in Swag bag Exclusive SXM GNO Swag Bag co-branded with your logo

10 Sponsorship Opportunities PLATINUM SPONSORSHIP LEVEL $5,000 GOLD SPONSORSHIP LEVEL $2,500 SILVER SPONSORSHIP LEVEL $1,500 BRONZE SPONSORSHIP LEVEL $500 Complimentary 8 feet by 10 feet Exhibition Booth Complimentary full page advertisement in SXM GNO LITTLE REDBOOK EVENT GUIDE 10 SXM GNO Admission tickets for vendor staff or VIP customers Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE Recognition on signage at SXM s Girls Night Out Event Listing and linking on SXM GNO Website as a Platinum Level Sponsor Sponsor Logo in Event Ads in media and promotions Free insertion of promotional item/ offer/sample in Swag bag Exclusive SXM GNO Toiletry/ Amenity bag co-branded with your logo Complimentary 8 feet by 10 feet Exhibition Booth Complimentary half page advertisement in SXM GNO LITTLE REDBOOK EVENT GUIDE 5 SXM GNO Admission tickets for vendor staff or VIP customers Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE Recognition on signage at SXM s Girls Night Out Event Listing and linking on SXM GNO Website as a Gold Level Sponsor Sponsor Logo in Event Ads in media and promotions Free insertion of promotional item/offer/sample in Swag bag Exclusive SXM GNO Cosmetic Bag co-branded with your logo Complimentary Exhibition Table Complimentary quarter page advertisement in SXM GNO LITTLE REDBOOK EVENT GUIDE 3 SXM GNO Admission tickets for vendor staff or VIP customers Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE Recognition on signage at SXM s Girls Night Out Event Sponsor Logo in Event Ads in media and Expo promotions Listing and linking on SXM GNO Website as a Silver Level Sponsor Free insertion of promotional item/offer/sample in Swag bag Complimentary Exhibition Table 2 SXM GNO Admission tickets for vendor staff or VIP customers Sponsorship recognition and complimentary listing in SXM GNO LITTLE REDBOOK EVENT GUIDE Recognition on signage at SXM s Girls Night Out Event Listing and linking on SXM GNO Website as a Bronze Level Sponsor Sponsor Logo in Event Ads in media and Expo promotions Free insertion of promotional item/offer/sample in Swag bag NUMBER OF SPONSORS 2 NUMBER OF SPONSORS 5 NUMBER OF SPONSORS 10 NUMBER OF SPONSORS 15

11 SXM Girls Night Out 2015 Your Phenomenal You Sexiest Red Heel Contest SXMGNO Shoe Show Fashion Show Mini Hair Expo Various Workshop Be beautiful Inside and out Workshop Makeup Beat Tips & Class Exhibitor Awards Red Shoe Award Saturday, June 6th, 2015 Time: 6:00pm to 12:00am Venue: SONESTA MAHO BEACH RESORT & CASINO SINT MAARTEN For more information: Dutch SXM: French SXM: USA: To Register Online: