COLOMBO MUSIC FESTIVAL 2. 14th September 2017

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1 COLOMBO MUSIC FESTIVAL 2 14th September

2 COLOMBO MUSIC FESTIVAL 2 We gave you a taste of a different Sri Lankan music scene in Chapter 1 and kept our promise. We now bring you the next chapter of Colombo music festival. Musical legends Bathiya & Santhush will take the stage backed up by Umaria, Randhir and DJ Naleen. The exclusive venue of the Music Room will come alive on 14 September

3 COLOMBO MUSIC FESTIVAL 2 Colombo Festival hosts Bathiya and Santhush Musical extravaganza in Dubai Colombo Festival proudly presents Sri Lankas mega hip hop music icons Bathiya and Santhush accompanied by the popular stars Umaria and Randhir, on the 14th September 2017 at the Majestic City Hotel Bur Dubai from 8pm onwards. The first Sri Lankan artists to secure a Music Publishing Contract under Universal Music Publishing and sign a recording contract with Sony BMG in 2002, having performed at the opening act of the IIFA Awards 2010 and the theme songs for ICC Cricket T20 World Cup in 2012 and in Commonwealth Heads of Government Meeting (CHOGM) in 2013, BnS also became the only Sri Lankan hip hop duo to feature Indian singers, namely Hariharan (in the song Yaalpanamen) and Asha Bhosle (Dedunna Sedi). They also composed the song Achale sung by Indian Pop Idol Sonu Nigam for the Japanese Anime Movie The Mystical Laws in Bathiyas maternal grandmother Somi Singhika Basnayake was in the college choir and his mother a classically trained pianist and a piano tutor which resulted in Bathiya starting classical piano music from the age of seven and continue to excel in music throughout his school career while Santhush shares his talents with his brother Dushyanth Weeraman who is also a musician of repute. They both met while at the Mary Anne David School of Vocal Music in Colombo Sri Lanka while training under the categories of classical and show tunes. Having successfully hosted Chitral Somapala and Jayasri Twins also featuring Duween (Sikuruliya) on the 4th of May at the same venue Colombo Festival promises yet another show stopping musical experience with BnS to keep the audience entertained with lasting memories. 3

4 COLOMBO DRUMS & DANCE FESTIVAL SHOWCASE SRI LANKAN EASTHETIC FUSION BATHIYA SANTHUSH UMARIA RANDHIR 4

5 DATE: 14 September 2017 (Thursday) Thursday is the start of the weekend in the Gulf and majority of the audience will be able to enjoy the entire night. TARGET AUDIENCE: We intend to draw a trendy crowd of approximately 700 who have been exposed to international music events and will appreciate a Sri Lankan musical event of this caliber. THE MUSIC ROOM MA JESTIC HOTEL BUR DUBAI State of the Art Concert venue in Dubai with amenities such as long bar, In built stage with high visibility, which has been the venue for many international music concerts. Majestic Hotel Bur Dubai being easily accessible from all parts of the Emirate. TICKETS: Priced at AED 150 per person. 5

6 WHO WE ARE This event is backed by key community stakeholders Plus9Four Colombo Festival Ayubowan Laknada Radio Colombo based commercial organisation formed by a group of professionals with proven track record of Marketing, Legal, Hospitality and Travel. Company is focused on connecting businesses to and from Sri Lanka. Dubai based event management outfit, established to organise, facilitate, promote events to promote Sri Lankan Identity. Music, Drums and Dance, Art and Craft, Food and Drinks. The premier Sri Lankan Restaurant in Dubai renowned for its quality offering the reach through online, social and visual connectivity into the target audience. The largest Sri Lankan online radio with the widest listenership. They bring in the technical know-how together with the reach through radio promotions. 6

7 4 WEEK INTENSIVE MARKETING CAMPAIGN Facebook Campaign Facebook marketing campaign using flyers and videos Handbills Event flyer distribution Radio Radio Advertising Campaign Whatsapp Marketing Whatsapp Broadcast Other Events Event hoardings and trailer video Marketing HTML banner and flyer Press Press release and article in Sri Lanka and UAE press 7

8 300,000 Marketing Reach Multi Platform Marketing Campaign with Total Reach over 300,000 50, ,000 5, ,000 Social Media (Geo targeted FB Promo) 8 Facebook Flayers 4 Facebook Videos Partners Music.lk, Ayubowan, Heleya, Jumeirah Api, Laknada Direct Marketing 1000 Flayers 100 Posters 24 Table Tops at Ayubowan Web Banners Zomato, Music.lk Radio Press 100 Radio Spots in Laknada 2 Press Releases PR Agency 5,000 20,000 15, Other Events 8 Events (Hoarding ) Partners Laknada Colombo Music Festival Campaign (Ayubowan customer Base) Whatsapp (Ayubowan customer Base) 10,000 s 5,000 Messages On site Artist announcements Main Digital Screen Photo Stand Live Feed on Facebook 8

9 Partnership Platinum Gold Silver Bronze Event Partner Category Partner Social Media FB Flayer FB Video Trailer Direct Marketing WEB Banners Hand Bill Hoarding Other Events Marketing Whatsapp Radio Press Laknada Sri Lanka UAE Table Top Ayubowan On Event Photo Stand 9

10 Partnership Platinum Gold Silver Bronze Investment 20,000 AED 10,000 AED 5,000 AED 2500 AED Total Reach 300, , ,000 50,000 Payment Before Event 50% 50% 75% 100% After Event 50% 50% 25% Move Fast for Maximum Reach!!! 10

11 Partnership Process Event Partnership Process Proposal Acceptance Campaign Payment Proposal presentation is the main document and on site presentations can be arranged with 2 business day advance notice Acceptance to be communicated by to Events@colombofestival.com, Post Acceptance a partnership agreement will be sent for physical signature. Artwork files for logo and any promotional material should be sent to Events@colombofestival.com all submissions will be included in the campaign schedule of the following week. Each Partnership category has payment plan payments to be By Cheque O/A Plus9four Pvt ltd 11