2018 MEDIA KIT. workingdogmagazine.com

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1 2018 MEDIA KIT workingdogmagazine.com

2 Production Schedule Working Dog Magazine 2018 Advertising Schedule ISSUE AD COPY DUE Issue 6: November/December 2017 October 15th, 2017 Issue 7: January/February 2018 November 15th, 2017 Issue 8: March/April 2018 January 15th, 2018 Issue 9: May/June 2018 March 15th, 2018 Issue 10: July/August 2018 May 15th, 2018 Issue 11: September/October 2018 July 15th, 2018 Issue 12: November/December 2018 September 15th, 2018 Don t abandon one of your best business tools. We can help you create an appropriate, affordable, and effective advertising strategy. Get in touch. executive editor /PUBLISHER Karen McKay media@workingdogmagazine.com workingdogmagazine.com (636) Working Dog Magazine 8407 Drover Lane Saint Louis, MO Thin Line Media, LLC

3 Advertising Rates Working Dog Magazine 2018 Advertising Rates (USD) 4-COLOR AD RATES 1X 3X 6X 2 Page Spread $2,295 $2,275 $2,250 Full Page $1,295 $1,275 $1,250 1/2 Page $795 $775 $750 1/3 Page $495 $475 $450 1/4 Page $395 $375 $350 1/6 Page $295 $275 $250 COVERS (CALL FOR AVAILABILITY) Outside Back $1,695 $1,675 $1,650 Inside Front Left $1,595 $1,575 $1,550 Inside Front Right $1,495 $1,475 $1,450 Inside Back $1,395 $1,375 $1,350 ONLINE (ADVERTISER DIRECTORY) Online Advertisement $1,295 Annually Rotating Top Banner (Print Advertisers Only) $1,295 Annually Issue 4 July/August 2017 $9.95 Creating an Effective K9 Unit Part 2 Anti-Poaching in Africa Establishing Local Canine Units Mechanics of the Bite Sleeve Progressions in Police K9 Training 3 Thin Line Media, LLC

4 Advertising Requirements Advertising Sizes FULL PAGE 1/2H Ad Creation Working Dog Magazine will assist with the design of your ad at a charge of $50 per hour, minimum $50. Most ads take 1-2 hours for completion. All content is the responsibility of the customer at the time of approval. Full Page (No Bleed) 8.25 x Full Page (Bleed) 8.50 x /2V 1/2 Page Horizontal x /2 Page Vertical 1/3 Page Square x x /4 1/4 1/4 1/4 Page x Ad Dimensions 1/3SQ 1/3V 1/3 Page Vertical x /6V 1/6H 1/6 Page Horizontal x /6 Page Vertical x Ad Size Width Height Two Page Spread (Bleed) Full Page (Bleed) Full Page (Non-Bleed) Half Page Horizontal Half Page Vertical One-Third Page Square One-Third Page Vertical One-Fourth Page One-Sixth Page Horizontal One-Sixth Page Vertical Technical Specifications Acceptable File Types: Ads may be submitted as PDF (preferred), AI, EPS, PSD, TIFF, or JPEG files. All Ads Submitted: Must be built to the correct size with crop marks offset by at least.125 inches. Full page ads should contain a.25 inch safety inside of the trim (edge of page). All images and text not intended to bleed should be within the safety. All colors must be CMYK. No spot color, no RGB, and no Pantone colors. Convert all colors to process CMYK. All ads must be to size at no less than 300 dpi resolution to ensure point accuracy. Please be sure all photos placed within ads are high resolution (300+ dpi) as well. Fonts in vector files, such as EPS, must be converted to outlines (preferred) or embedded within the file. Images must also be embedded, not linked. All JPEGs must be at 300 dpi resolution or higher to ensure quality. All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text or other critical vector objects. Artwork Submission Process: Please contact our advertising team for details. Please send ads only after confirmation with an advertising representative. Files may be submitted via FTP, Dropbox, flash drive, or . to: media@workingdogmagazine.com Online Advertising Online advertisement in our weekly e-newsletter and on our website is included in your print advertising package. Tower ads appear in our weekly e-newsletter that reaches 20,000+ K9 professionals. Rotating Top Banner ads (Print Advertisers Only) are located at the top of the Advertiser Directory on the website. Dimensions for Tower ads are 160 x 190 pixels and Rotating Top Banner ads are 822 x 300 pixels. Online ads must be submitted as 72 dpi JPEG files. Contract and Copy Advertiser resumes liability for all ad content. Working Dog Magazine cannot be responsible for any color or position variation if advertiser does not adhere to the above specifications. Ad placement is at the discretion of the publisher. 4 Thin Line Media, LLC

5 2018 MEDIA KIT Advertiser Information Advertiser Name: Contact Name: Issue 1 January/February 2017 $9.95 Muzzle Training for Police Patrol Canines Contact Title: Contact Phone Number: Contact Advertising Information Secret Service Dogs Not on My Watch... or My Dog s Let s Train Introducing Mike Ritland s Team Dog Online Training Health & Wellness for the Thin Blue Line Understanding Macronutrients Ad Size: Ad rate per issue $: January/February 20 March/April 20 May/June 20 July/August 20 September/October 20 November/December 20 Billing Information Payment Method: Credit Card [ Visa MasterCard Discover American Express ] Check/Money Order Name (as it appears on card): Card Number: Expiration Date: CVV: Billing Address: City: State/Province: Zip: Country: Phone: Fax: Approved By (please print): Signature: Date: Note: The forwarding of a signed insertion order or contract by Advertiser or its Agency will be construed as an acceptance of all rates and conditions herein. The Publisher reserves the right to reject any advertising and reserves the right to cancel this contract at any time, for any reason. The Publisher reserves the right to place the word advertisement on advertisements that resemble editorial matter. Any cancellation to the contract by Advertiser or its Agency must be written to Publisher (see Publisher s address below). Full payment will be billed prior to publication. Prime Rate plus two percent (2%) per annum on all invoices not paid within 15 days Drover Lane, Saint Louis, MO Phone: (636) media@workingdogmagazine.com workingdogmagazine.com [Working Dog Magazine is a publication of Thin Line Media, LLC ]