2016 MEDIA KIT. In a class of its own and unlike any other publication on the web today THE LIFESTYLE MAGAZINE FOR DOG OWNERS

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1 THE LIFESTYLE MAGAZINE FOR DOG OWNERS 2016 MEDIA KIT In a class of its own and unlike any other publication on the web today w w w. U n l e a s h M a g a z i n e. c o m

2 The urban lifestyle doesn t stand still. It s all about moving forward. About Over the past decade, urban culture has rapidly ascended from the hard bricks of America s inner cities to the bustling board rooms of Wall Street. With their forward-thinking ideals, unwavering creativity and technological booms, today s modern, upbeat generation has infiltrated mainstream America s taste in music, fashion, film, communications and technology. Unleash brings those same trendsetting and unflinching energies of popular culture to the ever-changing and expanding pet industry. Because pets are a part of the families and total lifestyles of people from all walks of life, Unleash will soon be just as much a part of this vibrant generation as well. Within our pages, we entertain readers with profiles on celebrity dog owners and their canine counterparts. We enlighten with tips on upcoming fashion trends, health-related news and current events. We commit to offering advice on training and innovations in pet products. At Unleash, we believe you shouldn t be held back. We want to make sure you get the best magazine no matter your age, profession, schedule, or background. With that idea driving us through publication, Unleash is designed to reach everyone in a wide variety of places. Whether you are looking for a great feature story on prissy Pomeranian clothing, the newest developments in pet care products or simply want to know if there s a hot event coming to your city, we distribute where you need us most. "UnleashMagazine.com is not only entertaining, but also an informative resource." UnleashMagazine.com Media Kit Page 2

3 56.7 million U.S. households owns a dog. demographics Facts and Figures And many of those pet owners are the trendsetters of their communities. They know upcoming styles well in advance before the mainstream populace. Urban dog owners range in age from and have a median income of $70,000. They re young enough to enjoy those romps in the park but old enough to be able to treat themselves and their pets to a great life. The commitment to our dogs is universal and is shared among thousands of countries worldwide. Unleash caters to both the modern, en vogue crowd as well as the inner city dog buff better than any other magazine currently online or on the newsstands. We do that by staying on top of the markets and speaking directly to those who define style. From college students to professionals, those enthusiasts who concurrently set the trends include a wide variety of people from all walks of life. Audience female/male: 64% 36% age: 24-45: (60%) attended college: 63.8% children: 30.6% income: $60,000+ Site Metrics average monthly uniques: 13,000+ monthly page views: 90,000+ average session: 4.4 minutes average pages viewed: 3.27 " I enjoy the rich photos and exclusive video interviews on UnleashMagazine.com." UnleashMagazine.com Media Kit Page 3

4 The pet product industry tapped $57 billion last year advertise Why Advertise With Unleash? Online sales accounted for $3.7 billion of the U.S. pet care total in 2014, approximately 6 percent of the total, and an increase of 76 percent since 2010 according to Forrester Research. The increase in online sales has been noted by Andrew Bucher, co-founder and chief veterinary officer at MedicAnimal, who makes the point that not only are retailers and brands profiting, but pets and their owners are benefiting as well with better access to products that improve pet health. In the past five years, pet owners have become far more informed and savvy in the content they consume and the products they purchase online for their much-loved, four-legged furry friends, Bucher said. Add this to the convenience and price transparency of e-commerce and you end up with our pets benefiting greatly in terms of increased longevity and quality of life. Online advertising is on the rise Internet advertising revenues in the United States totaled $14.3 billion in the second quarter of 2015, an increase of 8.5% from the 2015 first-quarter total of $13.2 billion and an increase of 22.5% from the 2014 second-quarter total of $11.7 billion. Year-to-date revenues through June 2015 totaled $27.5 billion, up 19.0% from the $23.1 billion reported in Advertisers are more committed than ever to connect with audiences on digital screens. Content is key to winning consumer attention on mobile, in digital video, on desktop, and more throughout the day." Randall Rothenberg, President and CEO, IAB "I like UnleashMagazine.com because of its modern, contemporary appeal. UnleashMagazine.com Media Kit Page 4

5 Cost effective advertising for businesses layout & pricing Online Banner Ads Ad pricing is calculated by per ad unit. *An impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor or displayed once on a web page. Type Cost Full Banner (468 x 60) $34.99 /3000 Top Leaderboard (728 x 90) $39.99 /3000 Custom Banner (300 x 236) $29.99 /3000 Vertical Banner (200x 275) $19.99 /3000 Square Button (125 x 125) $14.99 /3000 Button Ad (120 x 60) $9.99 /5000 Bottom Full Banner (468x60) $19.99 /5000 Bottom Leaderboard (728 x 90) $24.99 /5000 *For monthly rates or static ads, call Unleash Magazine at: Advertise With Unleash There's no contest. Unleash Magazine is the place to advertise online. Since 2008, UnleashMagazine has been covering news and events on the world of dogs and their owners. We provide in-depth coverage and cutting edge stories that dig deep into the flesh of our readers for accurate and exciting reporting. Make sure your advertising dollar is spent wisely and effectively. Unleash Magazine give you a virtually untapped market of readers. Unleash Magazine is offering businesses an affordable opportunity to advertise on our website. The Unleash Magazine webmaster can help you generate a functioning banner campaign that reaches our readers with tasteful impact. Contact Unleash Magazine to learn more about our new, exciting, easy and affordable online advertising opportunities. UnleashMagazine.com Media Kit Page 5

6 Your dog goes where you go, shouldn t Unleash? contact Editor in Chief Avery Thrasher Phone: avery@unleashmagazine.com Advertisement Opportunities Phone: sales@unleashmagazine.com If you have any questions or concerns, please send us an to info@unleashmagazine.com Visit us on the web at: "Advertising on Unleash has proven to be a sound investment! UnleashMagazine.com Media Kit Page 6