TBEX NORTH AMERICA 2017 SPONSORSHIP PROSPECTUS. Where the TRAVEL INDUSTRY & TRAVEL BLOGGERS Connect MAY 4-6, 2017 HUNTSVILLE, ALABAMA

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1 TBEX NORTH AMERICA 2017 SPONSORSHIP PROSPECTUS Where the TRAVEL INDUSTRY & TRAVEL BLOGGERS Connect MAY 4-6, 2017 HUNTSVILLE, ALABAMA

2 TBEX North America attracts 800+ delegates from up to 40 countries across the globe and is simply the best opportunity for DMO s, travel brands, PR firms and their clients to engage with the most influential travel bloggers and leading digital content creators. ENGAGE THE INFLUENCERS BUILD DEFINITIVE BRAND AWARENESS Develop new business relationships with hundreds of on-line influencers. Tell your Brand or Destination story through blogs, photos, video, and social media. IMMEDIATE ROI Create organic content marketing opportunities. Solidify your brand through personal on-site interactive experiences. MASSIVE SOCIAL REACH Recruit top level bloggers to create content for your brand. Reach targeted demographics for your inbound marketing plan. 2

3 JOIN OUR COMMUNITY GET RESULTS By meeting face-to-face with hundreds of bloggers, content creators, and social media marketing experts you ll see immediate results and long-term benefits as these influencers deliver your message to millions of consumers - the targeted end-users that you want to reach. NEW & EMERGING MARKETS Jumpstart your company s social media strategy in a new or emerging market. Just beginning to recognize this powerful marketing tactic? TBEX can assist in raising your brand profile immediately. EDUCATION We provide world class education to the travel industry featuring thought leaders and new media pioneers in sessions covering CONTENT, COMMUNITY, COMMERCE, and TBEX BUSINESS. COST EFFICIENT Whether you are a start-up, regional DMO or global brand, our team can assist you in creating a custom sponsorship that meets your goals and delivers ROI, while minding your budget. 3

4 Jaume Marin, Costa Brava Board of Tourism Host of TBEX 2015, Europe TBEX is the world s main meeting point for travel bloggers, writers and new media content creators, for Costa Brava! As host and sponsor the event has been a huge opportunity, incomparable to any other allowing us to meet travel bloggers from all around the world that specialize in all subjects The money we spent for TBEX was by far the best marketing dollars we have spent so far! It went far beyond our expectations! George Kourelis Sales & Marketing Manager Visit Meteora Jess Skelton Manager, Social Media & Content Tripit from Concur Caroline Bean, Director of Social Media, Philadelphia Tourism When it comes to learning about building new relationships nothing compares to the face-to-face interaction with travel influencers and bloggers at TBEX. TBEX is an invaluable conference for the TripIt team. From building relationships with bloggers and travel media professionals, to educating the who s who of the travel world about the benefits of TripIt, we always leave TBEX feeling that we ve learned so much from the attendees and have also been able to give back to this community that we re so passionate about. We always love coming to TBEX and can t wait until next year. 4

5 COUNTRIES REPRESENTED BY TBEX ATTENDEES OUR GOAL? To mobilize and assist bloggers with promoting, monetizing and improving their work and influence, while helping PR and Industry professionals target the right content creators to benefit their brands and destinations. Argentina Australia Austria Belgium Belize Bulgaria Brazil Canada Cambodia Chile China Croatia Cyprus Czech Republic Denmark England Egypt France Germany Greece Hungary India Indonesia Ireland Israel Italy Japan Jordan Luxembourg Malaysia Mexico Montenegro Morocco Netherlands New Zealand Norway Panama Philippines Poland Portugal Korea Romania Russia Slovakia South Africa Spain Sweden Switzerland Taiwan Thailand Turkey UK United States Vietnam 5

6 ATTENDEE PROFILE & STATISTICS Purpose of Blog or Site 6

7 ATTENDEE DEMOGRAPHICS 7

8 CURRENT & PREVIOUS SPONSORS Destination Management Organizations (DMO), Travel Brands, Hoteliers, Tour Operators, Public Relations and Marketing Agencies, Traditional Media Editors and Publishers around the world support TBEX events. Here is a sampling of our loyal sponsors: 8

9 HOST DESTINATION SPONSORS MAY 4-6, HUNTSVILLE, ALABAMA VON BRAUN CENTER 700 Monroe Street Huntsville, Alabama Voice: Fax:

10 SPONSORSHIP OVERVIEW 10

11 GLOBAL SPONSORSHIP $100,000 USD (Annual-3 Events) Benefits Include: Logo placement on the TBEX website, on-site thank you signage and enewsletter Company bio and link back on TBEX event page Three (3) Sponsored Features sent to our list via enewsletter Recognized at keynote Table in the Sponsor Showcase Inclusion in Speed Networking sessions between industry and bloggers Dedicated page on TBEXcon.com Track sponsor and opportunity to introduce sessions One (1) Guest blog post per month Twelve (12) Industry Professional passes Recognized in a joint pre-show press release Ten (10) social media mentions Hashtag placement/promotion on event signage Option to host an official party* Option to include an item in attendee gift bags (qty. 700) Option to hold an official giveaway or contest* 11

12 TBEX attendees are prolific content creators with massive online reach. Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. The last TBEX event tracked conservatively, more than 27,000 online posts including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including Spain, Taiwan, Thailand, UK, USA and more. OVER 200 MILLION IMPRESSIONS WERE MADE! DIAMOND SPONSORSHIP $75,000 USD (Annual-3 Events) $25,000 USD (Per Event) Benefits Include: Logo placement on the TBEX website, on-site thank you signage, and enewsletter Company bio and link back on TBEX event page Table in the Sponsor Showcase Inclusion in Speed Networking session between industry and bloggers Gift/Offer distributed to attendees on seats at keynote Six (6) Industry Professional passes Three (3) Guest blog posts Two (2) Sponsored Features sent to our list via enewsletter Recognized from keynote Hashtag placement/promotion on event signage Six (6) social media mentions Option to hold an official giveaway contest* Option to host an onsite reception* Option to include an item in attendee gift bags (qty. 700) * Sponsor is responsible for all cost associated with optional events CONTACT PATTI HOSKING VP of Business Development patti@nmxevents.com T: x

13 88% say blogs influence final travel choice. Travel Content Usage Survey Gary Bembridge Benefits Include: PLATINUM SPONSORSHIP $12,500 USD ONLY 15 available Logo placement on the TBEX website, on-site thank you signage, and enewsletter Company bio and link back on TBEX event page Table in the Sponsor Showcase Two (2) Guest blog posts One (1) Sponsored Features sent to our list via enewsletter Inclusion in Speed Networking sessions between industry and bloggers Four (4) Industry Professional passes Four (4) social media mentions Recognized from keynote Option to hold an onsite reception* Opportunity to introduce conference sessions Option to offer attendees a side activity featured in the official schedule and materials* Option to hold an official giveaway contest Option to include an item in attendee gift bags (qty. 700) * Sponsor is responsible for all cost associated with optional events CONTACT PATTI HOSKING VP of Business Development patti@nmxevents.com T: x

14 66% of consumers who visit blogs say that their purchasing decisions are made based on mentions or promotions within the blog s content. *Burst Media Survey. GOLD SPONSORSHIP $7,500 USD Logo placement on the TBEX website and on-site thank you signage Company bio and link back on TBEX event page Sponsor table in the Sponsor Showcase Inclusion in Speed Networking sessions between industry and bloggers. Three (3) Industry Professional passes Two (2) social media mentions Option to hold an official giveaway contest Option to include an item in attendee gift bags (qty. 700) Option to offer attendees a tour or activity featured in the official schedule & materials* SILVER SPONSORSHIP $3,500 USD Logo placement on the TBEX website and on-site thank you signage Company bio and link back on TBEX event page Table in the Sponsor Showcase Inclusion in Speed Networking sessions between industry and bloggers Two (2) Industry Professional attendee registrations * Sponsor is responsible for all cost associated with optional events 14

15 WHY DO BUSINESSES PARTICIPATE IN SPEED NETWORKING? For Sponsors, PR & Industry: This is a one-stop opportunity to quickly locate Content Creators who have interests aligned with what you have to offer, and to meet those Content Creators who can help tell your story to the very people you are trying to reach. FIRST DAY ONLY* $1,500 USD SPEED NETWORKING Speed Networking table for your company (1 day - 2 hours) Access to appointment setting software Table top ID signage Company logo, description and URL link displayed on tbexcon.com One (1) Industry Professional registration pass * Designed for destinations with a population under 100K people DAY ONE & DAY TWO $2,500 USD Speed Networking table for your company (both days - 2 hours per day) Access to appointment setting software Table top ID signage Company logo, description and URL link displayed on tbexcon.com One (1) Industry Professional registration pass * To activate a second seat, a second Industry Professional pass must be purchased. CONTACT PATTI HOSKING VP of Business Development patti@nmxevents.com T: x

16 DEVELOPING RELATIONSHIPS WITH THE INFLUENCERS TBEX is simply the best opportunity for your company to get in front of travel and lifestyle bloggers. Benefits include: BRANDED OPPORTUNITIES Logo placement on the TBEX website and on-site thank you signage Company bio and link back on TBEX event page Activity featured in the official schedule* Sponsor table in the Sponsor Showcase One (1) Guest blog post Inclusion in Speed Networking sessions between industry and bloggers Two (2) Industry Professional passes Two (2) social media mentions Option to include an item in attendee gift bags (qty. 700) LUNCH SPONSORSHIP LOUNGE SPONSORSHIP TRACK SPONSORSHIP WORKSHOP SPONSORSHIP COFFEE BREAK TBEX T-SHIRT BADGE LANYARD ATTENDEE GIFT BAG INSERT $ 30,000 USD $ 25,000 USD $ 15,000 USD $ 5,000 USD $ 5,000 USD $ 2,500 USD + shirt $ 2,500 USD + lanyard $ 2,500 USD + gift CONTACT PATTI HOSKING VP of Business Development patti@nmxevents.com T: x 1001 *Sponsor is responsible for all cost associated with optional events 16

17 UPCOMING EVENTS TBEX ASIA PACIFIC MANILA, PHILIPPINES OCTOBER 13-16, 2016 TBEX INTERNATIONAL JERUSALEM, ISRAEL MARCH 20-22,