Real People, Real Results

Transcription

1 Real People, Real Results In-App Interactive Ad Formats are Changing the Mobile Game Mobile Marketing Challenges Addressed Engagement Viewability Ad Fraud Scale Impression Value Meaningful Metrics

2 You know mobile is a must. It s no secret that time spent on mobile is increasing while TV and And it is well known that every demographic is tapping, chatting, Millennials and Tweens, consumers are spending more than 5 hours a 5 Average You know mobile is a must. But how do you ensure your spend is successful, your brand is safely where it should be, and your ad is actually being seen by a person? Mills, to Yelp and Zynga, leading advertisers are meeting these challenges head on and experiencing unprecedented performance upwards of 1-2 minutes of time spent and 3x return on spend with in-app interactive mobile executions known HOURS/DAY Time Spent on Mobile TechCrunch $201 $24 BILLION Estimated 2017 Programmatic In-App Ad Mobile Ad Spend in Spend by 2021 BILLION App Annie emarketer 44% of Americans Year over Year say they can t Increase in App Installs make it a day Kenshoo without their mobile phone 345% 20% Bank of America x Lift in Purchase Intent for Playables TreSensa Average Number Playables of Apps Used Versus Every Month LIFT IN Statista LIFETIME TreSensa VALUE In-App Interactive Ad Formats are Changing the Mobile Game 01

3 MIN/DAY growing) 47(and is spent on in-app video and gaming The future is in-app ads. Advertisers can no longer afford to think of in-app advertising as a one-off campaign; it is viewability continue to degrade desktop, mobile web and video performance (and budgets), in-app ad Not only do highly interactive TreSensa Playables provide a 100% viewable, brand safe and uninterrupted creative canvas, the TreSensa platform enables marketers to programmatically distribute one Playable at scale to thousands of destinations, reaching over 2 billion people on the most popular apps like Facebook, SnapChat and popular news, sports, entertainment and The sheer volume of available consumers, up to 2 minutes of uninterrupted time spent, inherent creative-driven targeting, and the availability of actionable metrics including post engagement tracking and optimization, make TreSensa Mobile Display Ad In-View Rates, by Ad Size US, Q x x x x x90 TOTAL 38.6% 41.2% 44.1% 47.2% 49.1% 59.5% Unlike traditional programmatic, in-app TreSensa Playables succeed with clean data; non-personal data that delivers highly interactive full screen mobile experiences that are 100% viewable. Source: Moat, December 2017 In-App Interactive Ad Formats are Changing the Mobile Game 02

4 Why In-App Interactive TreSensa Playables Work. Unlike banner and video ads, Playables deliver a complete sensory connection. The format s lean-in effect enables the perfect marriage of content and engagement 1 Captivate AD PLAY At a natural break in the app experience, consumer is presented with a full- 2 experience that captivates In-App Interactive Ad Formats are Changing the Mobile Game Educate ADVERTISING BUILD interactivity, short interstitial marketing (images or video) delivers the brand value proposition, building toward a 3 Activate END CARD The activation sequence capitalizes on the focused 1:1 attention the consumer has given with a CTA like a coupon, download, click through, play 03

5 Dynamic Optimization & Distribution: According to emarketer, more than threequarters of mobile display ads were bought ads reached actual people and not pixels In the past 10 years, our industry has downplayed the art of advertising and focused so heavily on science that we ve served Pampers ads next to porn and While calls for transparency have been met mostly with lip service, in the era of Facebook and Cambridge Analytica, Audience Transparency Optimization Access billions of Real-time bidding tech with Platform optimization of The good news, less is more when it comes minimal data capture and consumer optin, TreSensa Playables are achieving real Engage and Activate Your Most Valuable Audiences With seamless in-app distribution to more than 2 billion actual people within the most popular social, entertainment, news and casual gaming apps, TreSensa Playables go where consumers go TreSensa Playables deliver a custom experience that not only drives awareness, but proven recall, measurable With casual gaming app use increasing year over year, the category has become mission-critical. Pepsi, Bud Light, Kraft, Sony and more use TreSensa to access this largely un-tapped and highly receptive audience, expanding their in-app advertising beyond social to reach audiences of all ages, gender, and socio-economic status who play multiple times a day, for an average of 21 minutes. U.S. Time Spent with Mobile Apps, by Activity US, 2017 MINUTES Games Social GROWTH Games Social 4.4% 11.8% 17.4% Source: emarketer, August 2017 In-App Interactive Ad Formats are Changing the Mobile Game 04

6 The Playable Difference is Perfomance. 20% In-Purchase Intent with Playables LIFT Attribution tracking and success measurement is much easier in-app, allowing you to truly reach consumers that buy and measurably Playables are 4x more effective than other formats 95% Avg. Brand Message Recall 20%+ Avg. Lift in Purchase Intent 1-2 Minute Avg. Time Spent 60%+ Lift in Brand Consideration Opt-in Engagement Rates of 20-50% 2-3x Lift In Lifetime Value Vs. Banner / Fuels Incredible Results With creative doing as much of the lifting as targeting, TreSensa Playable mechanics are tailored to a segment s The unique playable design + in-app distribution combination fuels incredible results. Average Engagement Rate 14% 10.6% 4% 27% The future of advertising is interactive; playable ads are highly effective at acquiring Varun Aggarwal Product Manager, Facebook Mobile Mobile Rich Media Sources: emarketer, Statista, TreSensa Native Mobile TreSensa Playable In-App Interactive Ad Formats are Changing the Mobile Game 05

7 Real People, Real Results. While scale and reach are achievable with in-app playables, quality engagement versus quantity of impressions We re so passionate about Playables and how they perform that we believe paying on engagement should be the standard. Brand Safe Transparent Behavioral-Based Design Opted In, Receptive Users Programmatic In-App Distribution Mobile Ads According to US Advertisers, June 2017 % of respondents Helps me reach millennials Direct link w/ customer ready to purchase 19% Provides branding opportunity 17% Improve brand loyalty 9% Provides best use of video creative 6% 23% Best opportunity to implement VR messaging 5% 46% Top Mobile App Publishers Most Exciting App Install Format in % Perceptions Weekly Insights Report as cited in company blog, Aug 23, % 6% 4% 2% 2% 2% Playable Ads Full-Screen Social In-Feed Native Ads Cross Promo Rich Media Social Display Source: Marketing Charts December 2017 In-App Interactive Ad Formats are Changing the Mobile Game 06

8 About TreSensa Now, we are offering a complete playable design, distribution, and data platform directly to brands and agencies. The TreSensa In-App Interactive Ad Platform features: An extensive playable ad creative design and development platform Real time bidding engine with 100% transparent data and robust reporting Seamless in-app distribution that ensures your ads reach people, not pixels The ability to dynamically optimize creative and targeting in real time More meaningful mobile metrics that correlate to real-world outcomes Better. Mobile. Ads. Captivate Educate Activate Design: Engage Distribute: Reach Data: Optimize Learn more about TreSensa Playables at or us at Info@TreSensa.com In-App Interactive Ad Formats are Changing the Mobile Game 07