OUTLOOK THE MEDIA KIT. Sept Dec

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1 THE J E W I S H OUTLOOK MEDIA KIT Sept Dec 2013 The Jewish Outlook is the only Jewish newspaper in Austin, Texas, one of the fastest-growing Jewish communities in the country. Our readers are informed consumers who value quality products and services. The newspaper is distributed to an affluent, well-educated community. Published monthly by the Jewish Federation of Greater Austin, it reaches 7,500 households and businesses in Austin and Central Texas. Nearly 5,000 are home-delivered by Austin American-Statesman carriers and the rest are placed on free news racks in strategic locations throughout Austin. The Jewish Outlook provides local, national and international news of interest to the Austin Jewish Community. The online edition features local community news and a Jewish Telegraphic Agency ticker with breaking global news. The e-edition allows readers to flip through the pages of the newspaper on an interactive PDF, which includes all stories, photos and ads. In the past several years, the Jewish community has nearly doubled in size and our publication has also substantially increased in size due to advertisers recognizing its value. Diane Dusek Advertising Account Executive Published by o m f jewishoutlookads@gmail.com Jewish Community Association of Austin 7300 Hart Lane Austin, TX

2 RETAIL RATES Number of Issues 1x 2-4x 5-7x 8-11x 12x plus Full-page $739 $702 $665 $628 $591 $553 $525 $498 $470 $442 $488 $463 $439 $415 $390 $382 $363 $344 $325 $305 $255 $242 $229 $217 $204 $193 $183 $174 $164 $154 $128 $121 $115 $109 $102 $98 $93 $88 $83 $78 Business card $66 $63 $59 $56 $53 RETAIL AD SIZES full page 3 column 3 column 3 column 1 column ADDITIONAL AD OPPORTUNITIES COLOR COSTS 1x run (non contract) $72 full; $40/spot 1-11x run (contract) $62 full; $30/spot 12x run (contract) $56 full; $25/spot FULL PAGE 10" wide x 10.5" tall 3/4 PAGE 4-column 10" wide x 7.8" tall umn 7.375" wide x 10.5" tall 2/3 PAGE 4-column 10" wide x 6.925" tall 1/2 PAGE 4-column 10" wide x 5.175" tall umn wide x tall umn 4.875" wide x 10.5" tall 1/3 PAGE 4-column 10" wide x 3.425" tall umn 4.875" wide x 6.925" tall 1/4 PAGE 4-column 10" wide x 2.55" tall umn wide x tall umn 4.875" wide x 5.175" tall 1-column 2.375" wide x 10.5" tall 1/6 PAGE 4-column 10" wide x 1.675" tall umn 4.875" wide x 3.425" tall 1/8 PAGE 4-column 10" wide x 1.175" tall umn 4.875" wide x 2.55" tall BUSINESS CARD 3.25" wide x 1.75" tall TOP CALENDAR PAGE 4.625" wide x 1.75" tall, $84/ad * BOTTOM CALENDAR PAGE 10" wide x 1.675" tall, $186/ad * CROSSWORD PUZZLE AD 4.625" wide x 2.125" tall, $94/$151 ** MAZEL TOV! PAGE 1/3: 10 wide x tall, $287 1/4: 10 wide x 2.55 tall, $238 1/6: 10 wide x tall, $186 * Annual Contract only, includes color ** Annual Contract only, $94 per ad black/white, $151 per ad full color FULL-COLOR HOLIDAY GREETINGS ADS Size Non-Contract Contract $330 $250 $225 $185 $170 $130 $115 $90 $90 $70 1/16 page $50 $40

3 AD DESIGN CHARGES Business Cards $45 1/8 and $50 $55 $60 1/2 Page $75,, and full-page ads will be quoted per job based on the complexity of the ad ADDITIONAL INFORMATION Advertiser may elect to choose more than one size for a given number of months at the discounted rate. Non-profit organizations receive a 25% discount off the one-time insertion rate. Cost for inserts (based on 7,500) is $300 for insertion only. We can also print your insert. (Consult with advertising account executive.) These prices are subject to change. DEADLINES Space reservations for ad placement must be made directly with the advertising account executive by the 15th of the month preceding publication. If the 15th should fall on the weekend, reservations are required the Friday before. All ad PDFs are due by the 18th of each month preceding publication. SPECIAL SUPPLEMENT CALENDAR OCTOBER 2012 Election Guide AD SPACE: 9/14/12 AD DUE: 9/18/12 NOVEMBER 2012 Snout by Snoutwest AD SPACE: 10/1/12 AD DUE: 10/8/12 NOVEMBER 2012 Business & Professional Women Advertorial with photo; $235; Full page $460 (Add $25 for non-contract; Color additional) PROFILE SPACE: 10/1/12 PROFILE DUE: 10/8/12 NOVEMBER & DECEMBER 2012 Chanukah Shopping Guide See rates below AD SPACE: 10/15/12; 11/15/12 AD DUE: 10/18/12; 11/18/12 DECEMBER 2012 Simcha Austin Guide ; see rates on opposite side AD SPACE: 10/10/12 AD DUE: 10/17/12 JANUARY 2013 Health/Fitness EDITORIAL & AD SPACE: 12/3/12 EDITORIAL & AD DUE: 12/10/12 FEBRUARY 2013 Senior Living AD SPACE: 1/7/13 AD DUE: 1/14/13 MARCH 2013 Summer Camp EDITORIAL & AD SPACE: 2/4/13 EDITORIAL & AD DUE: 2/11/13 APRIL 2013 Home (realty/improvement) EDITORIAL & AD SPACE: 3/4/13 EDITORIAL & AD DUE: 3/11/13 JUNE 2013 Dining & Entertainment EDITORIAL & AD SPACE: 5/3/13 EDITORIAL & AD DUE: 5/10/13 JULY 2013 Senior Living EDITORIAL & AD SPACE: 6/3/13 EDITORIAL & AD DUE: 6/10/13 AUGUST 2013 Back-to-School AD SPACE: 7/5/13 AD DUE: 7/12/13 SEPTEMBER 2013 Shalom Austin Guide See rates on opposite side AD SPACE: 7/12/13 AD DUE: 7/16/13 OCTOBER 2013 Election Guide AD SPACE: 9/3/13 AD DUE: 9/10/13 NOVEMBER 2013 Snout by Snoutwest AD SPACE: 10/1/13 AD DUE: 10/8/13 NOVEMBER 2013 Business & Professional Women Advertorial with photo; $235; Full page $460 (Add $25 for non-contract; Color additional) PROFILE SPACE: 10/1/13 PROFILE DUE: 10/8/13 NOVEMBER & DECEMBER 2013 Chanukah Shopping Guide See rates below AD SPACE: 10/15/13 AD DUE: 10/18/13 DECEMBER 2013 Simcha Austin Guide ; see rates on opposite side AD SPACE: 10/10/13 AD DUE: 10/17/13 Cost based on rate sheet and frequency. * WORD COUNT FOR FREE EDITORIAL full page: words : words : words : words : words : words : words : words NOTE: The lower end of the range represents using more/larger photos. The higher end of the range represents using fewer/smaller/no photos. RETAIL AD RATES APPLY UNLESS OTHERWISE NOTED FULL COLOR HOLIDAY AD SPECS VALENTINE S DAY MOTHER S DAY CHANUKAH SHOPPING GUIDE Full page, 4-column, umn, 4-column, umn, 4-column, umn, 4-column Contract Rate: full pg $604; 2/3 pg $416; 1/2 pg $336; 1/3 pg $240; 1/6 pg $146 Non-contract Rate: full pg $752; 2/3 pg $513; 1/2 pg $413; 1/3 pg $292; 1/6 pg $171 AUGUST: BACK TO SCHOOL TUTOR-PAGE ADS, umn, 4-column, umn, 4-column, umn, 4-column Retail Rates Apply

4 SHALOM AUSTIN + SIMCHA AUSTIN RATES SHALOM AUSTIN A glossy magazine (8.5 x 11 ), this annual publication is a comprehensive guide to the local Jewish community. Copies are distributed not only through insertion in The Jewish Outlook in September but also will be available from the Jewish Community Association of Austin and other local Jewish organizations during the year. The magazine is also posted online all year. Current residents, as well as newcomers and those considering a move to the area, will find complete information about the Jewish community, making this guide an indispensable resource throughout the year. Along with your paid advertisement, at no additional cost you will be included the e-edition, allowing readers to easily flip through all pages of this supplement online on an interactive PDF which will remain available in the archives long after publication. ING LIV TO JEWISH THE GUIDE L TEXAS IN CENTRA /5772 PUBLISHED 2013 AD SPACE RESERVATIONS DUE: 7/12/13 H OUTLOOK BY THE JEWIS H OF THE JEWIS AUSTIN A SERVICE OF GREATER FEDERATION ADS DUE: 7/16/13 SIMCHA SIMCHA AUSTIN Simcha Austin: A Guide to Jewish Life Cycle Celebrations is a glossy magazine (8 1/2 x 11 ) supplement to the December edition, spotlighting simchas (festive occasions) occurring in the next secular calendar year among Jewish families in Austin. Highlights of the keepsake publication may include: Bar and Bat Mitzvahs being called to the Torah, along with color photos, parents names, school, congregation, Torah portion and mitzvah project description; useful information, including tips and stories about helping prepare for a successful celebration, gift ideas, and trends; and other editorial features. Along with your paid advertisement, at no additional cost you will be included in an index of advertiser listings, advertorial content and the e-edition, allowing readers to easily flip through all pages of this supplement online on an interactive PDF which will remain available in the archives long after publication AD SPACE RESERVATIONS DUE: 10/10/12 ADS DUE: 10/17/ AD SPACE RESERVATIONS DUE: 10/10/13 ADS DUE: 10/17/13 Ad Sizes Full-page Business Card Non-Contract Rate $1,339 $1,004 $887 $696 $467 $357 $238 A Guide to Jewish Published by The Jewish Outlook A Service of the Contract Rate $1,205 $903 $798 $626 $420 $321 $214 $184 $126 $165 $113 For full-color ads, please add $100 Special Ad Positions (includes color) Non-Contract Rates Back cover (full page) $1,706 Inside front cover/inside back cover (full page) $1,654 Contract Rates $1,535 $1,488 Page 3 (full page) Page 5, 7 and 9 (full page) $1,601 $1,549 $1,441 $1,394 Index/Listings page: 2/3, umn ad with bleed Index/Contents page: 1/3, 1 column ad with bleed $1,102 $677 $992 $609 A Life Cycle Jewish Federat S celebrau tions TIN ion of Greater Austin in Central Texas 2012/

5 SHALOM AUSTIN + SIMCHA AUSTIN AD SIZES full page full page with bleed (live area x ) 1-col with bleed 1-col 1.5-col 1.5-col 1.5-col FULL PAGE 7.875" wide x " tall w/ bleed 8.5 wide x 11" tall + 1/4" bleed on all sides) 3/4 PAGE umn 7.875" wide x 7.75" tall 2/3 PAGE umn 7.875" wide x 6.875" tall umn 5.25" wide x " tall umn w/ bleed 5.5" wide x 11" tall + 1/4" bleed on all sides 1/2 PAGE umn 7.875" wide x 5.125" tall umn 5.25" wide x 7.75" tall 1 1/umn 3.875" wide x " tall 1/3 PAGE umn 7.875" wide x 3.375" tall umn 5.25" wide x 5.125" tall 1-column 2.5" wide x " tall 1-column w/ bleed " wide x 11" tall + 1/4" bleed on all sides 1/4 PAGE umn 7.875" wide x 2.5" tall umn 5.25" wide x 3.875" tall 1 1/umn 3.875" wide x 5.125" tall 1/6 PAGE umn 7.875" wide x 1.625" tall umn 5.25" wide x 2.5" tall 1/8 PAGE umn 7.875" wide x 1.25" tall umn 5.25" wide x 1.875" tall 1 1/umn 3.875" wide x 2.5" tall BUSINESS CARD 3.75" wide x 2" tall INFORMATION AND GUIDELINES FOR SHALOM AUSTIN AND SIMCHA AUSTIN MAGAZINE 1. Nonprofit rates are 25% off of non-contract rates. Nonprofit rates do not apply for special ad positions. 2. PDF required 300 dpi. 3. No margins or crop marks. 4. Embed all fonts. 5. No white space around the border. 6. Color ads must be CMYK. 7. All ads must have borders except for full page bleed ads.

6 ADVERTISING GUIDELINES All ads must meet the exact size requirements on the rate sheet. Borders around all ads are required. Do not include margins, crop marks or registration marks. Turn off color management. An ad should be submitted by as a PDF (at 200 dpi, with all fonts embedded). Shalom Austin Guide and Simcha Austin Guide should be 300 dpi. All color ads and artwork in those ads must be submitted as CMYK (not RGB). All black-and-white ads must be submitted as grayscale. Black-and-white and color photos must be at 200 dpi. All ads and insertions are subject to publisher approval. PDF REQUIREMENTS DPI BLACK AND WHITE IMAGES Set for 200 dpi All graphics and photos must be grayscale. Although they may appear to be grayscale, some graphics digitally are RGB or CMYK and must be converted to grayscale. Please check the graphic in Photoshop to ensure that it is, in fact, grayscale. DPI COLOR IMAGES 1. Tabloid publication set for 200 dpi; Shalom Austin and Simcha Austin magazines set for 300 dpi. 2. All color graphics must be CMYK (and C+M+Y+K values cannot exceed 240). Do not use RGB. 3. All black type needs to be created as black type. Do not use CMYK to make black type. Rich black should be C=60, M=50, Y=50, K= Do not use color type under 10 points. DOT GAIN Our printer s press has a 30 percent dot gain. DISTILLER SETTINGS FOR SUBMITTING PDFS TO THE JEWISH OUTLOOK UNDER GENERAL Compatibility: Acrobat 4 (PDF 1.3) Options to check: Optimize for fast web view Create tagged PDF Export Layers: Visible & Printable Layers UNDER COMPRESSION Color and Grayscale Images (set for each) Check Bicubic Downsampling Set for range of 200 to 300 dpi (for tabloid newspaper) (For Shalom Austin glossy magazine, set for range of 400 to 600 dpi.) Compression: Automatic Quality: Medium Monochrome Images Check Bicubic Downsampling Set for range of 900 to 1350 dpi (For Shalom Austin glossy magazine, set for range of dpi.) Check compression; set for CCITT Group 4 DO check compress text and line art and crop image data to frame only UNDER MARKS AND BLEEDS Nothing checked. Keep all defaults. UNDER OUTPUT Color conversion: No color conversion Profile Inclusion Policy: Don t include profiles UNDER ADVANCED Subset fonts when percent of characters used is less than 100%. OPI: Nothing checked Transparency Flattener: Medium Resolution NOTE: Please be sure that your ad is exported with no white space around it (exact size of ad in border) and no crop marks or registration marks.)