STAND OUT FROM THE CROWD GROW (RAISE) YOUR PROFILE

Transcription

1 STAND OUT FROM THE CROWD GROW (RAISE) YOUR PROFILE BE SEEN IN PETERBOROUGH ADVERTISING OPPORTUNITIES DEVELOP A WINNING PROFILE

2 DID YOU KNOW? PETERBOROUGH GREYHOUNDS STADIUM BOASTS A HUGE AUDIENCE An average of 2,500 adults a week come to the races That is a minimum of = 130,000 adults a year seeing your brand Annually in excess of 100, Global TV exposure A continually expanding database of 50,000 Customer contacts marketed to weekly Overall that is a big direct and subliminal reach to your potential audience

3 As a third-generation family run business, we care about who we work with, and the relationships that we build. Of paramount importance to us is the enjoyment that our customers experience every time they visit the Stadium. We cater for and attract a broad and diverse audience, attracting both new and regular visitors from a 50 mile radius of Peterborough. Promoting your business at the Stadium gives you a unique opportunity outside conventional mediums to market and grow your audience in a fun and sociable environment. From Stadium to TV, social media and digital campaigns, we communicate regularly to a large engaged audience. We welcome the opportunity to build your business in partnership with us and our customers. Richard and Robert Perkins, Owners

4 RACE-NIGHT Programme Advertising Every customer that attends on a race night is given a race programme detailing all the greyhound form for that evenings racing. A fantastic opportunity to make sure you are seen by our customers throughout the evening. RACE PROGRAMME RACE PROGRAMME Racing every Wednesday, Friday & Saturday evening. For Bookings and more information, please call the Promotions office on Our Racing Team is available on For the latest news and offers visit Racing every Wednesday, Friday & Saturday evening. For Bookings and more information, please call the Promotions office on Our Racing Team is available on For the latest news and offers visit RACE PROGRAMME Racing every Wednesday, Friday & Saturday evening. For Bookings and more information, please call the Promotions office on Our Racing Team is available on For the latest news and offers visit Below Race-card Half page Full Page Per Meeting Per Week Per 4 Week Period Per 12 Week Period Per Year GRANDSTAND ADVERTISING With over 50 screens around the Stadium, every customer is glued to the screens throughout their race night with us; make sure their eyes are glued on to your screen advert. Per 4 Week Period (approx.12 races) 50 Per 12 Week Period 150 Per Six Months period 250 Per Year 450

5 ARRIVAL Stadium Front Advertising Make sure your advert is spotted as our customers drive in for their evenings racing at the Stadium. We have a variety of external advertising opportunities to ensure your advert is clearly on view to our customers at all times. Plots 5,6,7,8,9, Size 3.8m x 1.78m Per Six-month period 750 Annual 1400 Plots 1,2,3,4, Size 3.45m x 2.5m Per Six-month period 650 Annual 1200 Car Park Panel Advertising Cycle Rack Advertising Per Six-month period 150 per barrier hoop Per Six-month period 450 per cycle rack Annual 275 per barrier hoop Annual 800 per cycle rack

6 TRACKSIDE Trackside & On Track Banner Advertising All eyes are on the track before, during and after every race. With a race commencing every 15 minutes, your banner will be seen not only by those customers attending on the night, but also, on the appropriate evenings, by those taking a live stream over the internet or viewing via a screen in a betting shop. Trackside Per Week 30 Per 4 Week Period 100 Per 12 Week Period 310 Per Six-month Period 575 Per Year 860 On Track Per 4 Week Period 120 Per 12 Week Period 320 Per Six-month Period 650 Per Year 940 Trap Advertising & RAil Banner Advertising This is a prime advertising area as all eyes (and filming cameras) are focused on the Traps during the evenings racing. The racing is shown simultaneously on our large screens situated around the Stadium. Additionally, on the appropriate evenings, customers taking a live stream will also view your advert as will those viewing via a screen in a betting shop. Combination packages can be completed upon request. Price is per panel Per Six-month Period 450 Per Year 850 Price is per panel Per Six-month Period 250 Per Year 450

7 RACENIGHT SPONSORSHIP Sponsorship of Presentation Area The presentation area is the pinnacle point for every race-night and where every greyhound, owner and trainer want to stand at the end of every race. Make sure your brand is photographed and filmed as the trophy is being presented, to be shown on TV, Internet and social media Prices available upon request. Vary depending on promotional night* Present the winning greyhound with their trophy! Ideal for a business promotion, or celebration. Have your named race displayed in the Racenight Programme, with an advert or message depending on the occasion, then get camera ready to present the trophy to the winning greyhound as you will be filmed and photographed. Sponsored Race 90 per race

8 PRODUCT PLACEMENT Track In-field Up to five vehicles. There may be height restrictions to vehicles to ensure that track visibility is not restricted. Please check with us beforehand. Wednesday race night 95 Friday race night 145 Saturday race night 195 Forecourt Up to two vehicles. Company representatives permitted to hand out information and talk to customers throughout evening to enhance sales opportunity. Hours of opportunity 6pm until close. Wednesday race night 95 Friday race night 145 Saturday race night 195 ENTRANCES Up to two vehicles. Company representatives permitted to hand out information & talk to customers on arrival to the Stadium to enhance sales opportunity. Hours of opportunity 6-8pm and 9.30pm onwards. Main (Restaurant & Suites) Wednesday race night 75 Friday race night 125 Saturday race night 175 Grandstand (Entry & Diner) Wednesday race night 75 Friday race night 125 Saturday race night 175 Package for all areas To include for all four areas as detailed above. Approximately 15-20% saving when purchased together Wednesday race night 275 Friday race night 385 Saturday race night 595 Full Week 995

9 OTHER OPPORTUNTIES Washroom Poster Advertising A cost-effective way to engage with our customers when they least expect it! With toilets throughout the Stadium you will be able to target your message to all of our customers. 1 x A4 Poster in Every Toilet throughout the Stadium Per Week Per Month Per Quarter Annual A Other sizes available throughout the Stadium, priced per poster Per Week Per Month Per Quarter Annual A A A Social Media Advertising With over 10,000 (and growing) Peterborough Greyhounds followers on our Facebook page, a social media post can reach out to our diverse customer audience at a very lost cost. You can choose the time and day each post is completed. Database Advertising Our current customer database stands at approximately 50,000 contacts (and growing). Peterborough Greyhounds can include you and your company details within one of our weekly shots that are sent out to all our customers on that database. Per Post 20 Boosted Post At cost Per 50

10 CORPORATE PACKAGES ROOM & VENUE HIRE Enjoy a corporate event or celebration with a difference and in a unique venue We can offer made to measure packages to suit your party and your requirements to ensure that your corporate day, AGM, awards ceremony, meeting or celebration is one to never forget. Full catering requirements can be accommodated to suit all tastebuds, alongside a variety of activities here at the Stadium for a full, or half day event for all to enjoy from the small to the big kids! To finish off the day, why not join us in the main stadium for a night watching the thrills of greyhound Racing! Activities include: - Trappd Mystery Rooms - Zorb Football, Archery or Dodgeball - Kick Darts - Laser Tag - Nerf Guns - Soft Play - Ball Pit Dome - Party Slide - Bungee Run - Gladiator - Mega Castle - Log Bash - Human Demolition - Assault Course - Rodeo Bull Prices are available upon request and packages are tailored to suit individual/party requirements.

11 AN ADDED BONUS... Spend over 1,000 with us in a year through advertising and sponsorship, and as an added bonus you will benefit from the following: A free upgrade in either of the Restaurants on any race night* for parties of 8 or more booked in by you and your company. 10% discount on a Raceview Suite* for up to 50 people. 10% discount on any room hire at the Stadium. *Please note these are offers are not available during December.

12 #EAT, DRINK, BET, ENJOY PROMOTE AND GROW AT #THEPOSHDOGS Contact Hannah Thompson Business Development Manager / hannah@peterboroughgreyhounds.com