Rainbows Online & Social Media Event Promotion Guidelines. Charlie

Transcription

1 Rainbows Online & Social Media Event Promotion Guidelines Charlie

2 Facebook Promotion Promoting the event via posts on Rainbows own timeline and sharing within event associated groups. To use this method you will Need to provide: Artwork (PDF/PNG/JPG) Copy Direction (What needs to be included if copywriting space is constrictive) Scheduling Details (Times and first two dates) For each event a maximum of three postings are allowed on Facebook within a 6 week window (one post every two weeks). All posts will also feed to Twitter. Posts will be sent as a primary post, a secondary post and the third and final post the day before online ticket sales end. URLs, Images, Copy and Response s must be included when submitting the event for promotion.

3 Twitter Promotion Promoting the event via posts on Twitter (Bearing in mind Facebook also feeds to Twitter) using #tags and Direct Mentions. To use this method you will Need to provide: Artwork (PDF/PNG/JPG) Copy Direction (What needs to be included if copywriting space is constrictive) # Topics and celeb tweeters to preferentially target Scheduling Details (3 times) For each event a maximum of three postings are allowed on Twitter within a 6 week window (one post every two weeks), this is excluding FB posts, if Twitter is also selected as a medium alongside Facebook, Facebook feeds will be deleted for the event to avoid saturation. Tweet replies to people interacting with the post are not included in the count of three postings. Posts will be sent as a primary post, a secondary post and the third and final post the day before online ticket sales end. URLs, Images, Copy and #s must be included when submitting the event for promotion.

4 LinkedIn Promotion Promoting the event via posts on our Company Group and Groups Associated with the Event Context. To use this method you will Need to provide: Artwork (PDF/PNG/JPG) Copy Direction (What needs to be included if copywriting space is constrictive) URLs to direct people to Scheduling Details (Once) For each event a One Post, spread across multiple groups is allowed within a 6 week window. Posts will be sent on a specific date when specified. URLs, Images and Copy must be included when submitting the event for promotion.

5 Blog Promotion Promoting the event as a week s topic within Bow s Blog. To use this method you will Need to provide: Arrangements of a Bow Photo shoot in an associative context to the event) Copy Direction (What needs to be included if copywriting space is constrictive) A single URL to direct readers to Scheduling Details (Week Commencing) For each event One Post is allowed per event. Posts will be sent on a specific W/C date when specified. URLs, Images and Copy Directions must be included when submitting the event for promotion.

6 Pinterest Promotion Promoting the event, post event. This allows any photos taken at the event to be showcased after words within a suited Pinterest Board. Image(s) Image Titles URL to link to Image (If Necessary) Date to Post For each event an unlimited amount of photos is allowed, however if containing children they will need to be vetted before putting online, please only provide pre-vetted images. Posts will be sent on a specific W/C date when specified. Images and URLs must be included when submitting the event for promotion.

7 Flickr Promotion (Pre-Event) Promoting the event via photos of past events. THIS CAN BE ONLY BE USED FOR REPEAT ANNUAL EVENTS. This allows any Flickr albums from last years event to be embedded within s/webpages/event posts of the current year s event to give a feel of what the event is about. Need to provide: Name of current Album Name of Webpage/Event Post/ Campaign you want it to be embedded into. Only one album can be embedded in each web page/event post or . They will be embedded as and when specified. Adding changes made to the source album will be reflected in the embedded copy.

8 Flickr Promotion (Post-Event) Promoting the event, post event, via photos taken at the event. Involves photos being uploaded to Flickr taken at the event, which are then spread via other social media channels to encourage WoM regarding the event. Desired Name of Album Photos to put in Album (PNG, JPG) Only one album can be created per event, with exceptions if the event was spread across multiple days or sub-events. They will be shared directly after upload, and only shared that once. Adding changes made to the source album will be reflected in the shared copy. (If photos include children please ensure permission has being granted).

9 Third Party Site Promotion Promoting the event via event associated third party sites and general geographically related sites (e.g. This is Leicestershire). Copy amount, images and location are site dependant. Necessities are: Title of Event Photo(s) (PNG, JPG) Copy Direction (What needs to be included if copywriting space is constrictive) URL Unlimited Posts can be created per event, however, size and importance of the event dictates how much time will be dedicated to it. They will be shared in unison, once, straight after submission, if a specific other date is not specified. (If photos include children please ensure permission has being granted).

10 Home Page Floater Advert Promoting the event via floater advertisements on the Rainbows Homepage. This allow more opportunity online for Calls to Action direct to registration. Event posts already on the website Artwork for reference One Advert per event, the advertisement can stay online right up to registration deadline unless it conflicts with other ad s in the marketing pipeline. The Artwork can be changed at any time. (If photos include children please ensure permission has being granted).

11 Dedicated Webpage Promoting the event via dedicated webpage and URL within the Rainbows website. This can include mailto links, links to event posts, images and download links. Initiating a web page for event would require a meeting with myself in the office. ONLY AVAILABLE FOR MAJOR EVENTS OR COLLECTIONS OF EVENTS EG. XMAS Event posts already on the website Artwork for reference contact Copy Direction (What needs to be included) Images One Webpage per event, the webpage can stay online right up to the event. The content can be tweaked at any time. (If photos include children please ensure permission has being granted).

12 Event Page Banners Promoting the event via web banners within the events sector of the Rainbows site. This includes an artwork based banner with a hyperlink to an internal events post. ONLY AVAILABLE FOR MAJOR EVENTS. Event posts already on the website Artwork for reference One Banner per event, the advertisement can stay online right up to registration deadline unless it conflicts with other ads in the marketing pipeline. The Artwork can be changed at any time. (If photos include children please ensure permission has being granted).

13 Event Listing Banners Promoting the event via web banners within the events listings of the Rainbows site, so it stands out among the list. This includes an artwork based banner with a hyperlink to an internal events post. ONLY AVAILABLE FOR MAJOR EVENTS. Event posts already on the website Artwork for reference One Banner per event, the banner stays online as long as the event listing is live. (If photos include children please ensure permission has being granted).

14 Banners Promoting the event via banners within Rainbows s. This include an artwork based banner with a hyperlink to an events post or rainbows web page. Needs to have: Event posts already on the website Artwork for reference One Banner per event, the advertisement can stay within s right up to registration deadline unless it conflicts with other banners in the marketing pipeline. (If photos include children please ensure permission has being granted).

15 E-Shot Promoting the event via an Shot. This includes artwork, pictures, URL links, mailto links and videos. The target audience will need to be known in order to select which databases to send to. Event posts already on the website Artwork for reference Copy Direction (What needs to be included) Video (If Necessary) Target Audience URLs One per event, although multiple events can be teamed into a single . The is sent once to the specified target audience within databases. Follow up analytics on the campaign will be utilised for reports, but can be provided on request also. (If photos include children please ensure permission has being granted).

16 Video Promoting the event via video on YouTube, which can be embedded across the web. Initiating a video for an event would require a meeting with myself in the office. ONLY AVAILABLE FOR MAJOR EVENTS OR COLLECTIONS OF EVENTS EG. XMAS Event posts/ dedicated webpage already on the website Artwork for reference contact Copy Direction (What needs to be included if copywriting space is constrictive) Images One Video per event, the video can stay online right up to the event, and post event on our YouTube Channel. The content cannot be edited once deployed. Distribution and promotion of the video can be done in house, however manufacture and e3diting of the video may incur a cost. (If photos include children please ensure permission has being granted).

17 Google Adwords Promoting the event via search engine based advertising, this is the simplest form of advertising, and appears as shown below. No images can be used and the copy of the advertisement is limited to 140 characters along with a directed URL. Desired Advert Title Copy Direction (What needs to be included if copywriting space is constrictive) URL to direct to Scheduling details. Only one advert can be created per event. This can be uploaded within a time span that is specified by you. Performance information can be shared once the advert has ended.

18 Facebook Advertising Promoting the event via Facebook Advertising. This includes an image, 140ch of Copy, a title and a direct URL. This is the most efficient method of advertising for distinct demographic targeting. Desired Advert Title Copy Direction (What needs to be included if copywriting space is constrictive) Image URL to direct to Scheduling details. Target Audience Details Only one advert can be created per event. This can be uploaded within a time span that is specified by you, and a daily budget specified by you. Performance information can be shared once the advert has ended.

19 LinkedIn Advertising Promoting the event via LinkedIn Advertising. This includes an image, 75ch of Copy, a title and a direct URL. This is the most efficient method of advertising for distinct demographic targeting corporately. Desired Advert Title Copy Direction (What needs to be included if copywriting space is constrictive) URL to direct to Scheduling details. Target Audience Details Image Only one advert can be created per event. This can be uploaded within a time span that is specified by you, and a daily budget specified by you. Performance information can be shared once the advert has ended.

20 Netmums Advertising Promoting the event via Netmums Advertising. There are various types of advertising on Netmums that can be explored here Dependant on the type chosen, cost and mandatory elements will vary, but standard mandatorys would be: Desired Advert Title Copy Direction (What needs to be included if copywriting space is constrictive) URL to direct to Scheduling details. Target Audience Details Image Multiple Adverts can be created per event, as long as budget permits. This can be uploaded within a time span that is specified by you, dependant on a budget specified by you. Performance information can be shared once the advert has ended.