Media Kit. Advertising & Sponsorship Opportunities. SEPTEMBER 13-16, 2017 Las Vegas Convention Center Las Vegas, NV

Transcription

1 2017 Media Kit Advertising & Sponsorship Opportunities SEPTEMBER 13-16, 2017 Las Vegas Convention Center Las Vegas, NV

2 PRODUCT PREVIEW GUIDE Souvenirs, Gifts & Novelties Magazine Insertion...4 Full Show Product Preview Guide...4 PRINT AD PACKAGES Blackjack Ad Package...5 Poker Ad Package...5 Roulette Ad Package...5 PRINT ADVERTISING a la carte options...6 Print Advertising Specs...7 PROMOTIONAL PACKAGES New Exhibitor Package...8 Silver Sponsorship Package...9 Gold Sponsorship Package...9 Social Media Package...10 REGISTRATION Registration Sponsorship...11 ExpressPass Confirmation Sponsorship...11 Badge Pouch/Lanyard...12 Sample Handout at Registration...12 Directory Insert/Booth Marker...12 WEBSITE DIGITAL Exclusive Page Peel...13 Welcome Ad...13 Website Banners...13 Show Daily Eblast Product Spotlight...14 Company Spotlight Eblast...14 TABLE OF CONTENTS SIGNAGE Banner / Column Wrap...15 Stand Alone...15 Floor Decals...15 Window Decals...15 ONSITE Show Bag...16 Product Preview Area...16 Restroom Rejuvenation...16 Shuttle Bus...17 Goody Bag...17 SPECIAL EVENTS + MEETING ROOMS Buying Group Reception...18 Seminar...18 Cafe Table...18 SOCIAL + NETWORKING Water Cooler...19 Popcorn Social...19 Cookie Break...19 Happy Hour...19 RENT THE RUNWAY...20 PRODUCT PREVIEW AREA PARTICIPATION FORM...21 INSERTION ORDER FORM...22

3 Print Publications Offer Fabulous Exposure > What is the Product Preview Guide? Guide featuring exhibitor product images 2 opportunities to feature your product image: - Souvenirs, Gifts & Novelties magazine insert mailed to more than 40,000 decision-makers. - Full Show Preview Guide mailed out to thousands of pre-registered retailers and prospective attendees. Purchase an ad in the Preview Guide and buyers will have the ability to place orders & make appointments before they step foot in your booth! Your Product Shot Here Your Product Preview Guide Ad Here > What is the Show Directory? The Las Vegas show directory is handed out on-site to all registered attendees featuring complete vendor information. In addition to seeing your ad at the show, buyers will refer to it after the show when they use the directory as a reference tool > What is the Directory Addendum? Addendums are included with every directory handed out at registration and include the most updated seminar and event information as well as late listings. See next page(s) for complete details! EXPO (3976) Show Directory Cover II Your Show Directory Ad Here II #LVSouvenirShow 3

4 Product Preview Guide - $300 GUARANTEED placement in highly-sought after publications. Feature your product image and descriptive copy in: PART 1: SOUVENIRS, GIFTS & NOVELTIES MAGAZINE INSERT June/July Issue Be part of special section! Mailed to more than 40,000 decision-makers Featured on the Las Vegas show website, with link to your website Included in blasts to pre-registered & prospective attendees Submission Deadline For Souvenirs, Gifts & Novelties Magazine Insert: April 7, 2017 PART 2: FULL SHOW PRODUCT PREVIEW GUIDE Mailed to pre-registered & prospective attendees Featured on the Las Vegas show website, with link to your website Included in blasts to pre-registered & prospective attendees Included in ExpressPass confirmation sent to every registered buyer Highlighted on social media channels Product Preview Deadline: May 19, 2017 *Product shots and descriptive copy featured in Souvenir, Gifts & Novelties will automatically be included in our full show product preview guide as well (See Part 2). Your Product Here! Space is limited for both opportunities so act fast! Compete the insertion order found in the back of this kit and we'll send you step-by-step instruction for uploading your image and company info. Money-saving packages with ads in product preview guide and show directory also available. See next page for details! 4

5 Print Ad Packages = Exposure + Savings BUNDLE & SAVE! Get more bang for your buck with package deals! Blackjack Ad Package Poker Package Roulette Package Purchase: $1850 Purchase: $1500 See next page for ad options/pricing Purchase: Full Page Color Ad In Product Preview Guide Full Page Color Ad In Show Directory Half Page Color Ad In Product Preview Guide Half Page Color Ad In Show Directory Any Size Color Ad In Product Preview Guide OR Show Directory Receive: Free Image Inclusion In Product Preview Guide - that's a $300 value! Receive: Image Inclusion In Product Preview Guide for only $200 - that's a $100 savings! Receive: Image Inclusion In Product Preview Guide for $250 - that's a $50 savings! Best Value! SEE NEXT PAGE FOR A' LA CARTE PRINT AD OPTIONS 5

6 Print Advertising - A LA CARTE OPTIONS PRODUCT PREVIEW GUIDE (PPG) SHOW DIRECTORY DEADLINE Full Page Color Ad $1,500 $800 PPG- May 19 Directory- July 13 Premium Full Page Color Ad- Inside Front Cover $1,900 $1,000 Sold PPG- May 19 Directory- July 13 Premium Full Page Color Ad- Inside Back Cover $1,900 $1,000 Sold PPG- May 19 Directory- July 13 Premium Full Page Color Ad- Back Cover N/A $1,000 Sold PPG- May 19 Directory- July 13 Half Page Color Ad $1,250 $500 PPG- May 19 Directory- July 13 Quarter Page Color Ad $900 N/A PPG- May 19 Directory- July 13 Full Page Black/White Ad N/A $450 PPG- May 19 Directory- July 13 Half Page Black/White Ad N/A $300 PPG- May 19 Directory- July 13 Product Image Inclusion in Product Preview Guide $300 N/A Souvenirs, Gifts & Novelties Inclusion: April 7 Full Show Preview Guide Inclusion: May 19 Additional Print Advertising Option: Exclusive Directory Addendum Sponsor $500 - Company logo and information prominently displayed on the official show directory addendum inert. Deadline: August 28,

7 PRINT ADVERTISING SPECS PRODUCT PREVIEW GUIDE AD SPECS TRIM: 7 x 10 BLEED: 7.25 X FULL PAGE (Non bleed): 6.5 x 9.5 HALF PAGE (Vertical): 3.25 Wide X 9.5 High HALF PAGE (Horizontal): 6.5 Wide X 4.75 H QUARTER PAGE: 3.25 Wide X 4.75 High SHOW DIRECTORY AD SPECS TRIM (final size of publication): 5 1/4 wide X 8 1/4 deep FULL PAGE AD (no bleed): 4 1/2 wide X 7 1/2 deep (Bleeds should exceed trim size by 1/2 ) HALF PAGE AD: 4 1/2 wide X 3 5/8 deep Send Ad Materials to Lisa Meyer lmeyer@urban-expo.com Mail Attention To: Lisa Meyer 1690 Roberts Blvd. NW, Suite 111 Kennesaw, GA An extra $25 will apply to all specific page requests other than the Covers. A $75 fee will be added to all ads that are not camera ready. All ads must be paid prior to publishing all rates are net. Show Management reserves the right to reject any advertising at any given time. MATERIAL SPECIFICATIONS Digital files only are accepted in the format listed below. DO NOT send film or separations. PDF: Acrobat PDF files are accepted at high resolution (300 dpi) Quark Xpress 4.1 or higher: Provide high resolution (300 dpi or higher) images in position, along with proof. Include all fonts, tifs and eps files. Fully composed Photoshop or Illustrator files: Provide in native files (as, psd or.ai file) with all supporting fonts and images. ING: If you are ing your ad you must first compress it (ZIP or Stuffit). As above you must include all components of the ad (fonts, images, etc.) Please identify the ad or representatives name. 7

8 Promotional Package: New Exhibitors Custom-tailored to first-time exhibitors, this package makes the most of your new show experience. For $150 you'll receive: Inclusion in New Exhibitor Listing on show website Listed on at least two promotional s to pre-registered attendees prior to show (contingent on date signed up) Inclusion in a special New Exhibitors listing handed out to all buyers at check in at the registration desk Listing on New Exhibitor stand-alone sign at show entrance New Exhibitor floor sticker Participation in New Exhibitor Product Preview Area NEW EXHIIBITOR 8

9 Promotional Packages: Silver & Gold BUNDLE & SAVE!: Expand your brand and attract even more attention and booth traffic with enhanced promotional opportunities available through special show promotional packages. SILVER PACKAGE $350 GOLD PACKAGE $600 Company logo and product image inclusion in 1 pre-show sent to pre-registered attendees Company logo and product image inclusion in to all pre-registered VIP attendees with a special invitation to visit your booth Social Media Spotlight: Send us a photo and a custom message for show attendees and we will promote your offerings at the show on our Facebook, Instagram and Twitter accounts. Featured exhibitor rotating website banner included on all interior pages of show website 'Preferred Exhibitor' listing on the show website 9

10 Social Media Package We've created an all-inclusive social media marketing package to help you engage with our audience prior to the show and live at the show to drive traffic to your booth and increase your sales. These bundled package opportunities are guaranteed to get you exposure both before the show and onsite. Take the stress out of planning by letting us help promote your company's participation in the show through our social media channels. SOCIAL MEDIA PACKAGE: $350 (Limited to 5 Exhibitors) 5 Facebook, Instagram, Twitter and Pinterest Posts 5 months pre-show 1 Boosted Facebook post 4-6 weeks pre-show (Boosted posts are paid posts that appear higher on the audience's news feed. Logo added to Social Connection section of the website for 6 months. JULY/AUGUST POST: $200 PER SLOT (Limited to 20 slots) 1) Facebook Post (1) Twitter Post (1) Instagram Post (1) Pinterest Post 10

11 Registration Example EXCLUSIVE Registration Sponsorship- $2500 Put your brand in front of buyers as they register for the event. Your company banner and brand message will be featured on the registration landing page and other key pages in the registration process and will include a clickable banner taking buyers to your website or online showroom. Example Banner Size: 990 x 60 pixels (w x h) Image only (.gif or.jpg) EXCLUSIVE Registration ExpressPass Sponsorship- $1000 The perfect placement for your brand is on the ExpressPass confirmation. Place your company banner, brand message and clickable link on the that is received by all buyers registering for the show. Banner size: 234 x 60 11

12 12 Registration (cont.) EXCLUSIVE Badge Pouch/Lanyard- $1000 Provided to all attendees, lanyard/pouch will feature the name and/or logo of your company and name of show. - Sponsor is responsible for production and labor charges. - Sponsor is required to provide a minimum number of lanyards/pouches for distribution. - Artwork/design must be approved by show management. Sample Hand Out at Registration- $500 Your company s sample available to all attendees at the registration counter before they enter the exhibition area. Directory Insert/Booth Marker- $750 Stand out and gain the attention of each buyer who comes the show. Your company flyer/book mark will be inserted into the show directory and handed out onsite. -Artwork/design must be approved by show management.

13 Website / Digital Example EXCLUSIVE Welcome Ad- $1500 Gain the attention of each person who comes to the website with a prestitial ad. This large, dramatic, high impact banner allows your message to be seen by each unique visitor to the site. Exclusive to one advertiser. Runs 6 months. Ad size: 600 x 500 pixel banner Example Website Banners- $750 Website banners are featured on every interior page of the site offering maximum exposure to you. Banner Size: 345 x 236 (w x h) Image only (.gif or.jpg) Runs 3 months. Up to 3 advertisers. EXCLUSIVE- Page Peel- $1,500 Position your company on every page of the website with a page peel. Your sponsorship will appear behind an active peel away image in the upper right hand corner of every page of the website. Exclusive to one advertiser. Runs 6 months. Peel Size -- Full image 550pxl x 550pxl -- of which the preview corner is 100 x 100. Recommend keeping full content portion to half the space for optimum viewing. Website Listing Including Video $200 Website listing and your supplied EXPO video along with (3976) your II II #LVSouvenirShow company listing on show website and mobile app. 13

14 Website / Digital (cont.) OTHER DIGITAL SPONSORSHIP OPPORTUNITIES INCLUDE: Example Product Spotlight Show Daily Eblast- $200 Feature your product shot in one of our show daily eblasts. Sent out each morning of the show, these messages go out to all pre-registered and prospective attendees providing details of the show s daily events and news. Company Spotlight Eblast- $500 Feature your company logo, booth number and product shots in an sent to each buyer completing online registration. - Your Company Here! 14

15 Signage Banner and Column Wrap One Side- $1,000-$3,000* Where available, sponsor s logo and booth number featured on one side of column on show floor or on a show banner. Call for additional details and pricing. Exhibitor provides print-ready artwork. Production and labor charges not included. Window Decals- $500* (includes one decal) Decals featuring your company name and booth number on convention center entrance windows/doors. Call for additional details. Exhibitor provides print-ready artwork. Production and labor charges are not included Stand Alone Board- $500* Visible through lobbies and on the main show floor aisles, these standalone boards provide the perfect opportunity for a quick brand impression for buyers. Exhibitor provides print-ready artwork. Price does not include production/labor charges. Floor Decals- $500* (includes 3 stickers) Create custom artwork to create a dramatic presentation featured in key areas throughout the show floor. Call for additional details. Exhibitor provides print-ready artwork. Production and labor charges are not included *Artwork/design must be approved by show management. 15

16 Onsite Sponsorships Product Preview Area- $75 - $100 The #1 reason buyers are coming to Las Vegas is to see what s NEW! The high trafficked Product Preview Area is the perfect place to showcase your newest designs and drive buyers to your booth. See participation form in the back of this media kit to reserve your space. (Note, if you have signed up for the New Exhibitor Promotional Package, a space in the Product Preview Area has already been reserved for you, and is included in your package fee). EXCLUSIVE Restroom Rejuvenation Sponsor- $500 Geared toward companies looking to provide products (featuring company name/booth#), including aromatherapy, lotions, sanitizers, soap or scents in the restrooms surrounding the show floor. EXCLUSIVE Show Bag- $750 A walking brand message sure to catch buyers eyes.this exclusive opportunity allows you to showcase your brand message on our official show bags. Sponsor logo cobranded with show logo. Production not included. Minimum number of bags required. Show logo must be included on bag. 16

17 Onsite Sponsorships (cont.) Show Shuttle Bus Sponsor- $1000 Reach customers before and on their way to the event. Sponsor logo and booth number included on show shuttle bus and show promotions. Official Goody Bag Sponsor- $750 This exclusive opportunity allows you to showcase your brand message on the official show goody bag - handed to the first 100 stores to arrive at the show on the first 2 days. Sponsor logo co-branded with show logo. Production not included. Minimum number of bags included. 17

18 Special Events & Meeting Rooms Sponsor Buying Group Reception Includes Tabletop- $500 Where/when available, reception sponsor for groups like Zoo & Aquarium Group (ZAG), National Association of Retail Buyers (NARB) or others, will be recognized in event evite, signage and feature tabletop at event for literature distribution. On-Site Seminar Sponsorship- $300 Put your brand in front of retailers attending the show s popular buyer education programs. Your logo will be displayed on presentation screen as attendees arrive for the program. Opportunity to hand out promotional materials, welcome attendees and provide brief introduction to your company at end of presentation. Café Table Sponsorship- $300 (up to 3 tables) For companies looking to provide product for the Cafe Tables, including center pieces, napkins, informational brochure etc. 18

19 Social & Networking Sponsorships With many social and networking events slated for the show, there are a variety of opportunities for your to put your company name front and center with these social sponsorships. Contact April Turner (aturner@urban-expo.com ext. 0326) for more details on each opportunity. Water Cooler- $1000 Sponsor a water cooler station on the show floor or in the Buyers Lounge with your company name and booth number highlighted. Sponsorship includes one water cooler and water for the duration of the show. Popcorn Social- $500* (per day) For companies looking to host a small popcorn social on the show floor or in the Buyers Lounge. Company name and booth number will be prominently displayed on signage during social. Cookie Break Sponsorship- $500* (per day) Everyone needs a cookie break and you can be the lucky one to sponsor that break for buyers on the show floor. Sponsorship for a one day, one hour social. Happy Hour Sponsorship- $1500* (per day) Sponsor a happy hour event for buyers and exhibitors on the show floor. Your company name and booth number will be prominently displayed on signage at the event. Sponsorship can be shared with multiple vendors. * Sponsorship fee does not include the cost of the food, beverage or set-up. Additional fees apply. 19

20 Rent Runway Sponsorships Rent The Runway Sponsorship Deadline: August 25, 2017 During the Las Vegas Souvenir & Resort Gift Show, mannequins will be stationed in and around the lobby and will be available to dress with your product for the duration of the show. Whether you want to highlight apparel, jewelry or other fashion accessories, this sponsorship puts your product front and center for all buyers walking the show! Want to customize your sponsorship? Contact Show Director April Turner at or at Please note, mannequin must be dressed by 4PM on 9/12/2017. PLEASE SELECT: QUANTITY: PRICE: TOTAL: Male mannequin $300 $ Female mannequin $300 $ Child mannequin $300 $ ** See last page of this media kit for insertion order and payment information. Please be sure to complete this form AND attach insertion order with payment info ** 20

21 Product Preview Area Participation Form The product preview area at the Las Vegas Souvenir & Resort Gift Show is open to all companies participating in the show. A LIMITED NUMBER of assigned spaces will be available on a first-come, first-serve basis. SPACE SIZE: The dimensions for the Product Preview Area platforms are 1 x 1. No advertising flyers or documents are to be used in the display area. Only product is to be displayed. Show management retains the right to adjust or remove any display abusing space privileges. REP GROUPS: If you are a rep group, you can reserve a space for your company highlighting your lines or your lines can purchase individual spaces. SET UP TIME: All displays are to be set by the participating company during move in and no later than 4:00 pm on Tuesday, September 12, PLEASE CHECK THE SPACE PREFERRED BELOW THAT YOU WOULD LIKE TO RESERVE. Number of spaces: Shelving: Top $75 Middle (Second & Third Rows) $100 Bottom $75 * See next page for insertion order and payment information. Complete this form AND attach insertion order with payment. GOOD NEIGHBOR POLICY: All exhibitors should abide by the Good Neighbor Policy. If it is not your product, please do not touch it. No photography, handling or re-arranging. Violators will not be allowed in the display area. NO EARLY BREAKDOWN OR PRODUCT PICK UP: Each exhibitor will be responsible for picking up their products at the close of the show. You can pick up your products no earlier than 2 pm on September 16. All products left after 4 pm will be donated to a designated charity. ID SIGNS: One tent card, with exhibiting company name and booth number will be provided. Please stop by the show office to pick up your tent card. No advertising flyers or documents are to be used in display area. Only product is to be displayed. Please note that all products and/or goods showcased in the Product Preview Display Area are displayed at my own risk. I will not hold Urban Expositions liable for any direct, consequential or incidental damages nor for loss of profit or loss due to failures to obtain or return stored goods at any particular time or place, however such loss may be incurred. *SUBMIT COMPLETED FORM TO LISA MEYER lmeyer@urban-expo.com Fax: Mail To Attention: Lisa Meyer 1690 Roberts Blvd NW, Suite 111, Kennesaw, GA Questions? Call Lisa at x

22 INSERTION ORDER September 13-16, 2017 Las Vegas, NV PRODUCT PREVIEW GUIDE Souvenirs, Gifts & Novelties Magazine Inclusion* $300 *Automatically included in our Full Show Product Preview Guide (at no additional cost). Full Show Product Preview Guide $300 PRINT AD PACKAGES Blackjack Ad Package $1850 Poker Ad Package $1500 Roulette Ad Package $500-$1500 PRINT ADVERTISING ---> PRODUCT PREVIEW GUIDE Inside Front Cover $1900 Inside Back Cover $1900 Full Page Color $1500 Half Page Color $1250 Quarter Page Color $900 PRINT ADVERTISING ---> SHOW DIRECTORY Inside Front Cover Sold $1000 Inside Back Cover Sold $1000 Back Cover Sold $1000 Full Page Color $800 Half Page Color $500 Full Page B&W $450 Half Page B&W $300 EXCLUSIVE Directory Addendum Sponsorship $500 PROMOTIONAL PACKAGES New Exhibitor Package $150 Silver Package $350 Gold Package $600 Social Media Package $200-$350 REGISTRATION EXCLUSIVE Registration Sponsorship $2500 EXCLUSIVE Registration Express Pass Confirmation Sponsorship $1000 EXCLUSIVE Badge Pouch/Lanyard $1000 Sample Hand Out At Registration $500 Directory Insert/Booth Marker $750 WEBSITE DIGITAL EXCLUSIVE Page Peel $1500 EXCLUSIVE Welcome Ad $1500 Website Banner $750 Show Daily Eblast Spotlight $200-$500 SIGNAGE Banner or Column Wrap* $1,000-$3000 Stand Alone Board* $500 Window Decals* $500 Floor Decals* $700 *does not include production cost Exhibiting Company Name: Contact Name: Billing Address: City State: Zip: Phone: Fax: Web: ON-SITE SPONSORSHIPS EXCLUSIVE Show Bag $750 Product Preview Area (See attached form) $ EXCLUSIVE Restroom Rejuvenation $500 Buying Group Reception Sponsor $500 Seminar Sponsorship $300 Café Table Sponsorship $300 Shuttle Bus Sponsor $1000 Goody Bag Sponsor $750 Rent The Runway $300 SOCIAL & NETWORKING SPONSORSHIPS Water Cooler $1000 Popcorn Social $500 (per day) Cookie Break $500 Happy Hour $1500 For more information contact: April Turner at aturner@urban-expo.com OR David Gilfoyle at dgilfoyle@urban-expo.com Return form and payment to Urban Expositions: Fax: aturner@urban-expo.com Option to Pay by Credit Card*: GRAND TOTAL (Amount To Be Charged) Visa Mastercard Discover American Express Expiration Date: Name of Card Holder: Card Number: Security Code: Zip Code of Cardholder: *All Credit Card Payments Will Incur a 2.5% Convenience Fee* > Selected sponsorships must be paid in full prior to publishing. > All Artwork must be approved by show management.