Martin Luther King, Jr. Dare to Dream Festival SPONSORSHIP OPPORTUNITY

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1 2017 Martin Luther King, Jr. Dare to Dream Festival SPONSORSHIP OPPORTUNITY

2 Sponsorship Invitation 2017 Martin Luther King, Jr. Dare to Dream Festival The Martin Luther King Jr., Dare to Dream Association, Inc., (MLK Dare to Dream Association), Tallahassee Downtown Improvement Authority (TDIA), and The City of Tallahassee, are pleased to announce the 5th Annual Martin Luther King, Jr. Dare to Dream Festival Monday, January 16, 2017, in Tallahassee, Florida at Cascades Park. The festival includes a soundstage, kid s zone, historical exhibits, community interaction, inspiration component and vendors. We invite you to become a sponsor and join us as we celebrate the legacy of Dr. King while inspiring the community to pursue their personal dreams and goals. Let us put this festival s buzz and energy to work for you! The MLK Dare to Dream Association prides itself on: meeting and exceeding sponsor expectations through attention to detail, exemplary client service, and creative marketing solutions. Benefits of Sponsorship include: Title Sponsorship opportunities; Customized sponsorship packages aimed at achieving your business objectives; Affiliation with a family-friendly signature event in the City of Tallahassee that has received tremendous support from the City and community at-large; Complimentary exhibit space for branding and/or sampling of your products; Unlimited access to the festival s VIP area; And many more. Being a sponsor partner of this event will offer you great community visibility, public relations, and brand awareness! We look forward to your participation in this premier event and are eager to tailor a program that meets your specific needs. Please do not hesitate to contact me for any additional information about the event and how you can become a partner. Sincerely, Kimberly Menchion President, Martin Luther King, Jr. Dare to Dream Association, Inc. mlkdare2dream@gmail.com

3 Sponsorship Packages Gold Dreamer Sponsorship - $3,000 o Joint Title Sponsor o Sound stage naming rights o Free premium vendor booth Silver Dreamer Sponsorship - 2,000 o Sound stage naming rights o Free premium vendor booth Bronze Dreamer Sponsorship - $1,000 o Free vendor booth Community Sponsorship $500 o Appear on Festival T-shirts o Discounted vendor spot *We also offer customized packages that meet your organization s target objectives.

4 Frequently Asked Questions Expected Attendance? Expected attendance is 3,000 or more based on last year's attendance. If there s bad weather is it relocated? The festival will not be relocated due to inclement weather. Sponsors will get the benefit of 90% of the advertising which will be done before the festival. Are we allowed to sell at the event? Yes, sponsors are allowed to sell at the event. Do you have any partners of the event (i.e. radio stations)? Cumulus Broadcasting is a media sponsor with over 85,000 listeners and the City of Tallahassee and Tallahassee Downtown Improvement Authority are co-sponsors. Last year s sponsors included corporate sponsors such as MetroPCS and Mainline Information Systems. What are demographics of the festival participants? The festival is marketed to all sectors of the Tallahassee community and the surrounding area. The average income of the households that attends is approximately $30,000 and the income of the average family in attendance is $49,000. Male and Female attendance is approximately equal. African Americans make up approximately 75% and White and Others make up 25% of festival attendees. Adults over 18 years of age account for approximately 70% of attendees. The festival is marketed primarily to those residing within the City of Tallahassee and the surrounding areas. Cost of entry? The festival is free to all participants.

5 Recap of Past Festivals Martin Luther King, Jr. Dare to Dream Festival List of Past Performances: Omega Forbes Brownsville Academy Positive Generation LaCloteal and the TRIBUTE Band The Groove Performing on the soundstage. Festival participants signing Dream Board. Face painting in the Kid Zone. Festival participants enjoy a Zumba session on the soundstage.