Field Served: AVERAGE QUALIFIED PAID CIRCULATION AVERAGE QUALIFIED NONPAID CIRCULATION AVERAGE NONQUALIFIED CIRCULATION

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1 BUSINESS PUBLICATION Publisher s Statement 6 months ended December 31, 2015 Subject to Audit Field Served: Marketing and Media. Marketing in all forms, including: Media sales, media planning and buying; advertising; interactive and digital marketing and media; direct marketing and CRM; word-ofmouth marketing; public relations; sports marketing; POS and retail marketing; brand integration and entertainment marketing. TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 58,023 1A 1B 1C 1D AVERAGE QUALIFIED PAID CIRCULATION Print Only, See Par. 11(a) ,590 Digital Only, See Par. 11(b) Print & Digital (Unduplicated), See Par. 11(c) Individual ,209 Sponsored Individually Addressed, See Par. 11(d) Multi-Copy Same Addressee, See Par. 11(e) Single Copy Sales, See Par. 11(f) Average Circulation ,219 AVERAGE QUALIFIED NONPAID CIRCULATION Individual ,804 Average Circulation ,804 AVERAGE NONQUALIFIED CIRCULATION Allocated For Shows & Conventions ,244 Miscellaneous, Including Staff Copies, See Par. 11(g)... 2,045 Average Nonqualified Circulation ,289 AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None W. Seegers Road Arlington Heights, IL T: F:

2 2 QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES & QUALIFIED NONPAID REMOVALS & ADDITIONS 2015 Issue Print Only Digital Only Print & Digital (Unduplicated) Removed Added July 13 59,320 17,321 1, ,322 39, Aug. 3 58,961 17, ,427 39, ,512 17, ,393 39, Sept ,214 17, ,254 38, ,086 17,637 1, ,271 38, Oct ,178 17, ,329 37, ,333 17, ,423 38, ,203 Nov. 9 57,615 17, ,929 38, ,584 17,563 1, ,111 38, Dec. 7 57,248 17,526 1, ,945 38, ,199 17, ,003 38, ,333 1,520 THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE DECEMBER 21, 2015 ISSUE IN WHICH: QUALIFIED PAID CIRCULATION WAS 1.0% LESS THAN THE PERIOD AVERAGE QUALIFIED NONPAID CIRCULATION WAS 6.4% LESS THAN THE PERIOD AVERAGE 3A BUSINESS/OCCUPATIONAL ANALYSIS Classification by Business & Industry % Print Only Digital Only Print & Digital (Unduplicated) Classification by Title & Occupation A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 23, , ,803 20,639 14,170 2, , Retail/Food Services Establishments/ Travel/ Transportation Services... 1, , Media, including online, interactive and gaming... 3, , ,913 1, Financial/Insurance/Real Estate/ Legal... 2, , Government/Trade Associations and Religious Organizations Sub- Advertisers and Marketers (Classifications 1 through 5)... 31, , ,781 24,768 15,856 4, ,433 6, , Advertising Agencies/Advertising and Marketing Support... 18, , ,749 11,525 8,816 2, ,800 2,158 1,286 1,066 Sub- Agencies and Support Services (6)... 18, , ,749 11,525 8,816 2, ,800 2,158 1,286 1, Universities/Colleges/Schools... 1, , , Others Allied to the Field, including Libraries Other Circulation Subscriptions... 5, , ,012 1,704 Single Copy Sales Circulation... 57, , ,003 38,196 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 2 of

3 3A 1 SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry: A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 14,170 2, , Retail/Food Services Establishments/ Travel/Transportation Services Media, including online, interactive and gaming Financial/Insurance/Real Estate/Legal Government/Trade Associations and Religious Organizations Sub- Advertisers and Marketers (Classifications 1 through 5)... 15,856 4, ,433 6, , Advertising Agencies/Advertising and Marketing Support... 8,816 2, ,800 2,158 1,286 1,066 Advertisers, Marketers Agencies and Support Services (6)... 24,672 7,581 1,167 3,233 8,635 1,866 2,539 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 3 of

4 3B AGE OF SOURCE DATA ANALYSIS Within Source 1 Year 2 Years 3 Years % Circulation: Direct request from recipient: 14,754 5,620 20, Written... 3, , Telecommunication... 7,351 3,432 10, Internet and ,314 1,550 5, Direct request from recipient s company: 790 1,229 2, Written Telecommunication ,217 1, Internet and Communication other than request: Written... Telecommunication... Internet and ... Association... Business Directories... Lists... Acquired Circulation... Other Sources, See Par. 11(h)... 15,803 15, Circulation... 31,347 6,849 38, Percent Subscription Circulation... 18,870 Acquired Circulation... Single Copy Sales Circulation... 57,199 3C MAILING ADDRESS ANALYSIS % Print Only Digital Only Print & Digital (Unduplicated) Individual by name and title and/or occupation 49, , ,281 37,383 Individual by name only , , , Title or occupation only Company name only Multi-Copy Same Addressee Subscription & Circulation , , ,870 38,196 Single Copy Sales Circulation ,199 Page 4 of

5 4 GEOGRAPHIC ANALYSIS State Print Only Digital Only Print & Digital (Unduplicated) Circulation Alabama Arizona Arkansas California 2, ,685 10,764 13,449 Colorado Connecticut ,202 1,567 Delaware District of Columbia Florida ,127 1,779 Georgia ,022 Idaho Illinois 1, ,426 1,494 2,920 Indiana ,093 1,238 Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts ,272 Michigan ,190 Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey ,960 3,571 New Mexico New York 4, ,591 6,582 11,173 North Carolina North Dakota Ohio ,352 Oklahoma Oregon Pennsylvania ,003 1,491 Rhode Island South Carolina South Dakota Tennessee Texas ,191 1,940 Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming TOTAL 48 CONTERMINOUS STATES 16, ,503 38,012 55,515 Alaska Hawaii TOTAL ALASKA & HAWAII Single Copy Sales U.S. Unclassified TOTAL UNITED STATES 16, ,661 38,083 55,744 Poss. & Other Areas U.S. & POSS., etc. 16, ,705 38,088 55,793 Canada International Military or Civilian Personnel Overseas Other International TOTAL INTERNATIONAL , ,406 Address Only Other Unclassified GRAND TOTAL 17, ,003 38,196 57,199 Page 5 of

6 ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, PRICE DATA Basic Prices: Subscriptions: U.S., 1 yr. $109.00; 2 yrs. $ Canada and Mexico, 1 yr. $239.00; 2 yrs. $ Other International, 1 yr. $429.00; 2 yrs. $ Single Copy: $ TERM DATA 7 SALES CHANNELS 8 PREMIUM USAGE ADDITIONAL CIRCULATION INFORMATION 9 POST EXPIRATION COPIES INCLUDED RENEWAL ANALYSIS OF IN PAID CIRCULATION PAID CIRCULATION 10 Page 6 of

7 11 EXPLANATORY Audit Cycle: June Ending. (a) Print Only Individual subscriptions, averaging 16,590 paid copies and 38,804 qualified nonpaid copies per issue, represent copies served to individuals receiving the print version only of ADVERTISING AGE. (b) Digital Only Individual subscriptions, averaging 994 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an notice is sent to recipients notifying them of the availability of each issue. (c) Print and Digital (Unduplicated) Individual subscriptions, averaging 625 copies per issue, represent copies served to individuals receiving both a print and digital version of ADVERTISING AGE. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an notice is sent to recipients notifying them of the availability of each issue. (d) Sponsored Individually Addressed subscriptions, averaging 552 copies per issue, represent copies sold in quantities of 5 to 61 to business concerns at 1 yr. $ Copies were mailed to the purchaser for redistribution. (e) Multi-Copy Same Addressee subscriptions, averaging 277 copies per issue, represent copies served in quantities of 2 to 74 to individuals and media departments at basic prices. Copies were mailed to the purchaser for redistribution. (f) Single Copy Sales, averaging 181 copies per issue, represent copies sold through retail outlets at $4.99 to $19.99 per copy. (g) Miscellaneous includes checking and promotion copies, averaging 1,020 copies per issue, served to advertisers and agencies. (h) Other Sources represent copies served to subscribers obtained from recognized lists. (i) It is the policy of the publisher to expire all subscriptions on a monthly basis. Therefore, some subscribers may receive from one to four more issues than entitled to, but no offer of this kind is made to subscribers. Definition of Recipient Qualification: recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel. 2.) National and Regional Advertisers: chairmen and vice-chairmen, boards of directors, senior management, executive management, operations management, partners, owners, vice-presidents, secretaries, treasurers, advertising directors and managers, marketing directors and managers, product or brand managers and their assistants, directors of publicity and public relations, sales promotion managers, sales managers - national and regional, marketing research managers and their assistants and other titled and nontitled personnel for advertisers such as product manufacturers, service industries, wholesalers, distributors, jobbers, public utilities, transportation companies, banks and financial institutions, trade associations, nonprofit organizations, importers, exporters, and retail establishments such as chain stores, mail order houses, real estate brokers, hospitals, hotels, restaurants and others. 3.) Advertising Services: Marketing consultants, management consultants, graphic artists, free-lance artists, public relations, media buying services, type directors, copywriters, photographers, direct mailers, film and video production managers, researchers and research consultants, business analysts, and all others allied to the field of advertising, marketing, sales and sales promotion. 4.) Media: personnel and representatives of newspapers, consumer and business magazines, radio, television, and outdoor advertising, publishers, circulation managers, advertising directors and managers, sales managers and staff, sales promotion directors and managers and their assistants, research directors and their assistants and all other titled and nontitled personnel of media companies. 5.) Public libraries, government agents and representatives of associations with an official interest in advertising and marketing news, and librarians, students, professors and others with an academic or professional interest in advertising and marketing, and all others allied to the field. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Crain Communications, Inc. CHRIS CUNNIFFE ALLISON P. ARDEN Audience Development and CRM Director VP/Publisher Frequency: 24x year Format: Tabloid Established: 1930 AAM Member Since: 1933 Member No SRDS: 1 Published by: Crain Communications, Inc. 685 Third Ave. New York, NY T: (212) F: (212) Publisher: Allison P. Arden Page 7 of Copyright 2016 All rights reserved.

8 Analyzed Issue Date 12/21/ Analyzed Issue Text (for double month issue date) Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price