New York Media Kit 2018

Transcription

1 New York Media Kit

2 New York Media Kit About Intersection Products Street Rail Additional Offerings Insights Contact Us 2

3 01 About Intersection

4 Reach people on their daily journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We ve strategically placed our media in well-traveled locations where people spend the most time on city streets, at transit hubs, in rail cars and buses, and at airports. With exclusive advertising partnerships with some of the country s largest and busiest transit systems including Chicago's CTA, BART in San Francisco, and SEPTA in Philadelphia, plus many more Intersection provides scale among valuable audiences that other media can t offer.

5 Intersection is a pioneer in municipal media in the U.S., with assets including transit, street furniture, airports, and airline media.

6 Why New York? New York is the nation s #1 DMA, home to a diverse, forward-thinking population. People come to live and work in New York for a one-of-a-kind experience, and while all that comes at a price, New Yorkers are ready to spend. Intersection has extensive, unrivalled assets to help brands reach this extraordinary market across all five NYC boroughs.

7 02 Products

8 Street Media With static and digital formats, Intersection s street-level media in NYC are strategically placed throughout a consumer s daily route. From Street Kiosk Displays to street banners, brand messaging is always prominent and on target.

9 Street Banners As a partner to NYC & Company and prominent Business Improvement Districts like the Grand Central Partnership, Intersection can help brands create a visible and impactful affiliation with NYC. Intersection has access to more than 220,000 Street Banners. Specs Street Banner 96 H x 36 W (8 H x 3 W) 9

10 Street Kiosk Displays Street Kiosk Displays face the sidewalk and the street, making them visible to everyone en route. 74% of A18+ in New York City are reached by Intersection Street Kiosks every week. That s 11.7 million people. Specs Vertical Horizontal 2 Sheet 50 H x 26 W 37 H x 77 W 46 H x 60 W

11 Static Coverage Legend Static Kiosk Displays

12 LinkNYC Intersection partnered with NYC to bring 21st century technology to the city s infrastructure connecting communities and making the city more responsive with digital assets.

13 LinkNYC Making connections is at the core of LinkNYC. It s about linking people with technology, information, brands, and each other to improve the quality of city life. The LinkNYC network reached 1 million Wi-Fi subscribers in just 12 months and connects with 11 million consumers each week. Specs Screen Size Screen Resolution Frame Rate Compression Audio x FPS MPEG-2 / MOV / JPEG None at this time 13

14 Largest and fastest free Wi-Fi network in the world LinkNYC is a truly dynamic platform designed to connect the physical and digital worlds 55 dynamic content displays Editorial calendar Advertising displays Touchscreen display Free domestic calls Wayfinding Emergency services Native and sponsorship opportunities Quick-charge USB ports

15 LinkNYC Digital Coverage Legend LinkNYC Kiosk

16 Rail Media New York Penn Station is the largest and busiest Amtrak station in the Northeast Corridor with a monthly circulation of 6,138,875. Amtrak s Northeast Corridor is the nation s busiest rail line. It spans 363 miles and serves over 12.4 million people annually, connecting Boston, NY, and Washington, D.C.

17 New York Penn Station The New York Penn Station Domination enables a brand to own the entire station with a combination of traditional and direct-application media that cannot be missed. Dominations create buzz and generate tremendous recall with out-of-the-box messaging that stops people in their tracks. Available Formats Platform Posters Hilton Passageway Clocks Banners Dioramas Wall Soffits Column Wraps Stair Risers Kiosks 17

18 New York Penn Station Digital Displays Intersection deployed 12 digital displays in the heart of New York's Penn Station to help brands connect and engage with an enormous market on the move. Specs Screen Size Screen Resolution Frame Rate Compression Audio 27 W x 47.5 H 1080 pix x 1920 pix 30 FPS MPEG-4 / MOV (h.264)/ JPEG None at this time

19 New York Penn Digital Wall Display Located at the street level entrance of the station at 7th Ave & W. 31st Street, the NY Penn Digital Wall reaches the crush of commuters who frequent NJ TRANSIT, LIRR, Amtrak, and NYC subways. Specs Screen Size Screen Resolution Frame Rate Compression Audio x FPS MPEG-2 / MOV / JPEG None at this time

20 IxNTouch Kiosks IxNTouch Kiosks are our latest digital product, connecting commuters to information, and engaging them with branded experiences. Now located at the 34th Street/Herald Square PATH Station. Specs Ad Size A (not in use) Ad Size B (in use) Ad Format Animation Audio 1080 W x 1526 H 1080 W x 270 H Static - JPEG/PNG (72dpi) Full & Touch Interactive None at this time

21 03 Additional Offerings

22 Experiential Take your engagement with consumers beyond the ad with custom activations and experiential moments. Let s create a powerful show-stopping moment!

23 2-Sheet Effects Make your message pop by adding 3D effects to static 2-sheet media. This new production capability is designed to enhance the impact of one of our most popular media formats.

24 Print Beyond media space, Intersection can print standard or large-format ads for any out-of-home campaigns, including all transit and billboard markets. With tremendous buying power, Intersection can offer advertisers the best materials, processes, and costs.

25 04 Insights

26 Why Out-of-Home Advertising? OOH viewers take action: Visited an advertiser s website Downloaded a mobile coupon/discount code Downloaded the advertiser s app 22% 22% 15% 91% of the U.S. commuters age 16+ notice out-of-home advertising. Interacted with an OOH ad via NFC or QR code Tuned in via tv or radio Talked about the ad/product with others % 30% 26% 7of 10 adults recall seeing out-of-home advertising, giving OOH the highest ad effectiveness over TV, radio, mobile, desktop and print. Source: Nielsen Out-of-Home Study; Peter J. Solomon Study and Wall Street Research

27 Out-of-Home Advertising OOH Advertising Right Place Right Time Reaching consumers in the same half-hour as 96% of in-store shopping activity 68% of purchase activity OOH Advertising = ROI OOH spend has a proven effect in driving brand metrics Including OOH in the mix increases sales revenue ROIs for search +40% and print +14% OOH Advertising = Online Engagement It is the most efficient ad medium at driving online activity After seeing an OOH ad, nearly 5 of 10 U.S. adults used an online search engine to get more information Source: USA TouchPoints, RealityMine; Benchmarketing, Out-of-Home ROI and Optimization in the Media Mix; Nielsen, OOH Online Activation Survey

28 Intersection 10 Hudson Yards New York, NY intersection.com 05 Contact Us

29 Design and Production

30 Effective Outdoor Design Guidelines Designing an out-of-home advertisement is different than designing a print ad. Here is a list of Intersection s recommended guidelines for designing a transit/outdoor ad. Creative Suggestions Always use large, legible typefaces. At a distance, thin lines optically fade or break up; and very heavy fonts blur together. Use no more than 10 words total. Keep it short for faster comprehension. Don t be subtle. The bolder the better. Never use color combinations that vibrate (ex: red type on a blue background). We recommend 3 elements or less. 1 image, 1 logo, and 1 headline. Keep any important copy or imagery within the safety area. Templates are available upon request. Things to Remember Outdoor ads are typically viewed from a distance. Motion must also be taken into consideration. An outdoor ad is not a print ad. 7 seconds is the average viewing time if the viewer is driving or walking. Approx. 30 minutes for the average bus/train rider. 8 minutes is the average dwell time if the rider is on a platform. 30

31 Creative Services Intersection offers creative teams dedicated to one medium: transit outdoor advertising. Our customers provide details, desires and goals; we supply concepts, experience and creativity. Let the design experts at Intersection create your next award-worthy campaign! The Process You ll Need to Provide Production Provide your AE with the necessary materials (see You ll Need to Provide colum). Artists provide solutions with a variety of concept layouts. Please ask your AE for creative costs. Logo in vector format (.ai or.eps). Specify any Pantones numbers to be used in creative. Photos to be used (all images need to be a minimum of dpi). Signed photo waiver will be required for all client supplied imagery. Current ads or promotional materials for reference. NOTE: Project will not begin until all necessary elements are provided. Once the design(s) meets your approval please provide confirmation with your AE. You will be provided with a proof which requires your final approval. Intersection will handle your printing, delivery and installation. 31

32 Production and Timelines You ve just bought the best media in the business-now make sure your message goes up the way you envisioned. Intersection print can provide you with the world-class printing solutions to ensure the quality you desire at competitive prices. Supplying Art Your AE will supply you with info on art specifications, templates and uploading art. Submit art 4 weeks prior to start date for proofing. Electronic proofs will be sent for your approval. If necessary hard proofs are available for an additional cost. Once the proofs are approved, the files will be produced. Rush Orders Expediting a job is possible for an extra fee. Additional cost will be on a per job basis. Coverage All contracts require coverage. Additional print amounts can and will vary by media form. Your AE will advise quantities necessary. 32

33 Production and Timelines You ve just bought the best media in the business-now make sure your message goes up the way you envisioned. Intersection print can provide you with the world-class printing solutions to ensure the quality you desire at competitive prices. Copy and Creative Approval Amtrak needs to approve all copy and creative. Sensitive copy that may be rejected includes: Guns, nudity, blood, religion, foul language, poor representation of the public transit authority, etc. Please allow up to 5-7 business days for Amtrak review. 33

34 National Media Kit About Intersection Products Additional Offerings Rates Contact Us 34

35 National Media Kit 2017 About Intersection Products Additional Offerings Rates Contact Us

36 About Intersection 36

37 Our mission is to improve daily life in cities and public spaces. Our products bridge the digital and physical worlds by delivering connectivity, information, and content that enrich our everyday journeys and elevate the urban experience. 37

38 Our mission is to improve daily life in cities and public spaces. Our products bridge the digital and physical worlds by delivering connectivity, information, and content that enrich our everyday journeys and elevate the urban experience. 38

39 Our mission is to improve daily life in cities and public spaces. Our products bridge the digital and physical worlds by delivering connectivity, information, and content that enrich our everyday journeys and elevate the urban experience. 39

40 Our mission is to improve daily life in cities and public spaces. Our products bridge the digital and physical worlds by delivering connectivity, information, and content that enrich our everyday journeys and elevate the urban experience. 40

41 Intersection is a pioneer in municipal media in the U.S., with assets including transit, street furniture, airports, and airline media. 41

42 Intersection is a pioneer in municipal media in the U.S., with assets including transit, street furniture, airports, and airline media.