GET STRONG CUT THROUGH ONLINE PRESENCE

Transcription

1 GET STRONG CUT THROUGH ONLINE PRESENCE

2 CLICK THROUGH FOR LOYALTY TODAY, YOUR ONLINE PRESENCE IS YOUR MOST POWERFUL MARKETING TOOL It puts you right in front of your customers. You can reach them anywhere, 24/7. It meets your customers directly in their buying journey. From their first encounter with you to a sale conversion. It builds long-term customer loyalty by offering simple, accessible value. Today s marketplace is crowded. A strong online presence delivers crucial advantages over your competitors in your customers minds. Vim + Zest builds your online presence so you are exactly where your audience needs you. 2

3 GETTING YOU FOUND ONLINE AT VIM + ZEST, WE BRING FAR-REACHING ONLINE EXPERTISE TO LIFT YOU ABOVE THE CROWD We marry the metrics (the search analytics of your customer behaviours) with storytelling (video, text and image-based content they love to engage with) We deliver digital marketing tactics that are tried, tested and honed to achieve your specific goals We articulate your standout ideas with visually-impactful designs TVC s, video, gifs and stunning imagery We tell the stories that captivate your audience, turning them into loyal followers We create brilliant digital campaigns based on clever ideas. These set you up for success by combining data with stunning artwork and well-researched strategies at every step. Vim + Zest helps you to build your online presence by: Designing and implementing clever, integrated online campaigns based on search metrics Expertly targeting paid advertising to new and existing customers Developing partnerships that amplify your campaign to new online audiences Implementing strong Search Engine Optimisation campaigns Buying media for impact and implementing advertising campaigns on the best platforms for your audience (Digital display, Google Adwords, Facebook ads and retargeting) Producing visually brilliant, stand-out ads that build awareness and engagement Building organic search by creating clever content strategies that engage your audience and build a loyal following 3

4 ONLINEPRESENCE REACHING THE RIGHT AUDIENCE FACEBOOK ADS CONTENT STRATEGY PPC Online Presence SEO WEBSITE SOCIAL MEDIA 4

5 OUR METHOD EVERY STEP, FROM YOUR GOALS TO YOUR POWERFUL ONLINE PRESENCE COMPETITOR ANALYSIS ROLL OUT We analyse your competitors search performances and define how you ll stand out. We design, refine and roll out your online strategy organic and paid CAMPAIGN FOUNDATIONS DESIGN THE CAMPAIGN DELIVERING SUCCESS We establish the campaign goals and research your audience metrics. We create the campaign strategy with clever ideas to precisely target your goals. We review and measure every element to build your online presence. 5

6 WHAT OUR CLIENTS SAY Vim + Zest have been a strong support pillar to our resort s marketing efforts since Elements of Byron opened. They re a wonderful full-service boutique agency, drawing on their team s diversity, creativity and ideas to produce great design and persuasive copy for our resort. They often suggest ideas and strategies that are over and above our brief. They re an absolute delight to work with and have exceptional customer service and a can-do attitude. David Jones Sales and Marketing Manager, Elements of Byron THE RESULT Milestone high sales - online bookings Milestone high for web traffic - increase of 50% traffic on previous year Anchored prestigious NewsCorp media partnership - delivered media value in excess of $100K Over 1.5 million impressions on Facebook and Instagram - ave 2.56% CTR 6

7 BUILDING YOUR ONLINE PRESENCE IDEAL FOR SMES WITH OR WITHOUT A MARKETING MANAGER. VIM + ZEST S DIGITAL MARKETING RETAINER BRINGS YOU: A whole digital marketing team for the cost of one marketing person Experienced digital marketing strategic advice AND campaign implementation Everything you need to effectively grow your online presence: from digital strategy and SEO content creation to graphic design and social media. No further digital marketing overheads Each package follows a clear process, uniquely designed to suit your business needs: Before we start, we audit your website, digital marketing, keywords, SEO, social media and PR activities Then we do a Competitor Analysis and design the right mix of service offerings for you Month ONE is onboarding and strategy Marketing Map and Buyer Personas x 3 From Month TWO onwards, we roll out your campaign And you ll always have your own dedicated Account Manager 7

8 OUR PACKAGES 1. THE FOLLOWING SAMPLE BRIEFS REPRESENT THE MINIMUM DELIVERABLES PER MONTH FOR EACH PACKAGE. YOUR DIGITAL MARKETING PACKAGE WILL BE CUSTOMISED TO PERFECTLY SUIT YOUR UNIQUE BUSINESS NEEDS. There are 3 Digital Marketing packages to select from: Digital Marketing Starter, Digital Marketing Manager or Director of Digital Marketing. DIGITAL MARKETING STARTER: Social advertising campaign x 1 (Facebook, Instagram or LinkedIn) Ongoing website updates x 4 hours Media buying research, planning, buying online advertising Digital display advertisements x 6 or Solus EDM x 1 Search Engine Optimisation Electronic mailers / e-newsletters (copywriting, design and send out) x 2 New social media banners x 3 Valuable content offerings (blogs or articles) x 2 Quality Getty Images stock video x 4 Simple gifs for social media content x 4 Fortnightly WIP meetings End of month Google Analytics reporting Your Digital Marketing Starter package includes 2 x specific time-based promotional campaigns per year (40 hours for each campaign implementation). Each gets you: Campaign concept development Detailed Content Editorial Calendar Campaign-specific Social Media content An optimised Landing Page with sign-up form and lead magnet Media buying for each campaign planning, purchasing, leveraging advertising An effective lead magnet: article, guide, short ebook (max. 8 pages / 1000 words) Imagery editing, sourcing and supplying quality imagery 8

9 OUR PACKAGES 2. DIGITAL MARKETING MANAGER: Social advertising campaign x 2 (Facebook, Instagram or LinkedIn) Ongoing website updates x 6 hours Media buying research, planning, buying online advertising Digital display advertisements x 8 or Solus EDM x 1 Search Engine Optimisation Electronic mailers / e-newsletters (copywriting, design and send out) x 2 New social media banners x 3 Valuable content offerings (blogs or articles) x 4 Quality Getty Images stock video x 8 Simple gifs for social media content x 8 Weekly WIP meetings End of month Google Analytics reporting Your Digital Marketing Manager package includes 3 x specific time-based promotional campaigns per year (60 hours for each campaign implementation). Each gets you: Campaign concept development Detailed content Editorial Calendar Campaign-specific Social Media content An optimised Landing Page with sign up form and lead magnet Media buying for each campaign planning, purchasing, leveraging advertising An effective lead magnet: article, guide, short ebook (max. 8 pages / 1000 words) Imagery editing, sourcing and supplying quality imagery 9

10 OUR PACKAGES 3. DIRECTOR OF DIGITAL MARKETING: Social advertising campaign x 3 (Facebook, Instagram or LinkedIn) Ongoing website updates x 10 hours Media buying research, planning, buying online advertising Digital display advertisements x 10 or Solus EDM x 2 Search Engine Optimisation Electronic mailers / e-newsletters (copywriting, design and send) x 4 New social media banners x 3 Valuable content offerings (blogs or articles) x 4 Quality Getty Images stock video x 12 Simple gifs for social media content x 12 Weekly WIP meetings End of month Google Analytics reporting Your Director of Digital Marketing package includes 4 x specific time-based promotional campaigns per year (60 hours for each campaign implementation). Each gets you: Campaign concept development Detailed Content Editorial Calendar Campaign-specific Social Media content An optimised Landing Page with sign up form and lead magnet Media buying for each campaign planning, purchasing, leveraging advertising An effective lead magnet: article, guide, short ebook (8 pages, 1000 words) Imagery editing, sourcing and supplying quality imagery Disbursements: all advertising expenses and other production costs are extra. 10

11 VIM+ZEST US+YOU WE RE DESIGN WIZARDS, DATA NERDS AND WORDSMITHS You re an entrepreneur, a social impactor, a thought leader and a change maker. You work hard to achieve your goals and deliver great service to your customers every single day. That s why we want to work with you. That s why we want to communicate your vital stories. That s why our goal is always to create impact and amplify your purpose. WE VE WORKED WITH THESE ORGANISATIONS: 11

12 Create impact and amplify your purpose with CONTACT US TODAY +61 (0)