MEDIA KIT Market Dates Spring Market Fall Market Forms / Deadlines April Oct

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1 MIDJ 2018 MEDIA KIT HIGH POINT MARKET PREVIEWS HIGH POINT MARKET RESOURCE GUIDE HIGH POINT MARKET POCKET GUIDE 2018 Market Dates Spring Market Fall Market Forms / Deadlines April Oct Directory Listing Form for Market Publications (form 1)...Jan July 6 Preview Product Photo Editorial (form 2)...Jan July 6 Preview Advertising (form 2)...Jan July 6 Market Resource Guide Advertising (form 3)...Feb Aug. 17 Market Resource Guide Logo / Product Focus (form 3)...Feb Aug. 17 Pocket Guide Advertising (form 3)...March 9... Sept. 7 Separate forms for Spring and Fall Markets (forms 1, 2 and 3) and production specifications (pages 1 and 2) are included for all Market publications in the media kit package. Additional forms are available at imchighpointmarket.com. Under Exhibitors, select Sponsorship & Advertising then click on Download a Media Kit. You may also request additional forms from your Account Executive.

2 CLAIM YOUR SHARE OF BILLIONS IN BUYING POWER Spring Market Dates: April 14 18, 2018 Spring Market Deadlines: Preview Product Photos: 1/26 Preview Ads: 1/26 MRG Directory Listing/Ads/ Product Focus/Logos: 2/16 Pocktet Guide Ads: 3/9 Fall Market Dates: October 13 17, 2018 Fall Market Deadlines: Preview Product Photos: 7/6 Preview Ads: 7/6 MRG Directory Listing/Ads/ Product Focus/Logos: 8/17 Pocktet Guide Ads: 9/7 The High Point Market is the largest home furnishings industry trade show in the world. Serious retail home furnishings buyers, interior designers and media from all points of the globe visit and monitor the Market for one simple reason: it s the center of the home furnishings universe. This Large, Influential and Global Audience Gathers in Just One Place in the Pages of the High Point Market Publications. Tell The World About Your Products The Previews showcase your products and company message. With over 25,000 copies mailed six weeks before Market to top buyers, retailers and designers, the Previews are a proven medium to generate awareness and drive traffic to your showroom. Buyers use the Previews to see what s new, what s hot and plan their showroom visits during Market. Think about it: over 45,000 buyers, thousands of interior designers and media professionals from around the globe it s the most serious concentration of buying power in the industry. While the industry has become global and difficult to reach through other means, High Point Market publications remain the most efficient, costeffective advertising solution. Your customers are there. Make sure you are. No other vehicles are as effective at reaching these key influentials. Before, during and after Market, the people you most want to reach are reaching for the Previews, the Market Resource Guide and the Pocket Guide. Make sure you re seen. And enjoy the same proven, consistent results achieved by hundreds of successful exhibitors, Market after Market. THE HIGH POINT MARKET PREVIEWS Your message reaches this key audience prior to Market giving you the best platform to be in front of buyers as they plan their Market. The Previews offer you tremendous value with the largest mailing to registered buyers in the industry. No other magazine offers this reach. Show off new introductions, enticing buyers to visit your showroom. The Previews deliver for advertisers before, during and after Market. ❶ ❷ ➌ ❶ ❷ ➌ Useful Market Information, New & Noteworthy and Trends editorial, and a full listing of exhibitors and lines Full-Page and Two-Page Spread ad sizes Product Photo Sections including your own product photography and content The High Point Market Preview e-editions are on highpointmarket.org and imchighpointmarket.com for exposure before, during and after each Market.

3 THE MARKET RESOURCE GUIDE (MRG) The Entire Market In Your Hands The official Market Resource Guide connects motivated buyers and sellers quickly and efficiently. The MRG is one of the most-used publications, and one that provides long-lasting value to advertisers, serving as a comprehensive product buyers guide long after Market is over. Comprehensive exhibitor listings Product Focus offers a glimpse of what you ll see at Market Premier distribution Comprehensive floor plans Complete schedule of educational and social events Key Market information, New & Noteworthy and Trends editorial THE POCKET GUIDE Pocket Guide: Goes Where Buyers Go The official Pocket Guide is a highly popular and easy-to-use tool in a pocket-sized format. Buyers keep the Pocket Guide handy and use it to navigate the show. Key components of the Pocket Guide include: Alphabetical listings of exhibitors Educational and social events Premier distribution PUBLICATION CONTACTS Renae Brown, Director of Strategy rbrown@imcenters.com Vanessa Gentile, Account Executive vgentile@imcenters.com Bill Utley, Account Executive wutley@imcenters.com Trey Shalley, Account Executive tshalley@imcenters.com Diane Rice, Account Executive drice@imcenters.com Ansley Spencer, Production Manager aspencer@imcenters.com Mary Malcolm, Advertising Production Specialist mmalcolm@imcenters.com Shantelle Stotts, Advertising Production Specialist sstotts@imcenters.com Marilyn Fowells, Administrative Assistant mfowells@imcenters.com CONTACT YOUR ACCOUNT EXECUTIVE TO RESERVE YOUR SPACE TODAY!

4 Directory Listing Form: The High Point Market Previews Market Resource Guide Pocket Guide Spring 2018 form 1. Listing Deadline: January 26, 2018 Please complete the following information for your listing. Please return this form by FAX to or scan and directly to your Account Executive. If you have any questions, please contact your Account Executive. Company Name: Showroom Address: Single Line Product Description, 40 characters or less, including spaces (Example: Casegoods, All Styles; Decorative Accessories) Corporate Address: City: State: Zip: Country: Corporate Phone: Corporate Fax: Corporate Toll-Free Phone: High Point Phone: Corporate Website: Marketing Contact & Corporate Management to be listed in the Market Resource Guide (Limited to 4 names) Name: Title: Name: Title: Name: Title: Name: Title: Submitted by: Date: Make your company stand out. Add a logo to your MRG Directory listing. See Form 3 for details.

5 Spring 2018 Preview Confirmation Form form 2. Please complete the following information: Advertiser Name: Showroom Location: Billing Information: Agency Advertiser Authorized Contact Name: Title: Billing Address: City: State: Zip: Phone: Fax: Website: Preview Product Photo Editorial Deadline: January 26, 2018 Color, $395 each Categories for the Furniture and Accessory Previews are shown below. When uploading your files you will be prompted to select one category per product photo. Only two product photo are allowed per category. Once your image is uploaded you will be asked to provide the product description (30 words or less.) Furniture Preview Categories Accessory Preview Categories Antiques / Reproductions Made in America Accent Furniture Rugs & Softgoods Contemporary Outdoor / Casual Decorative Accessories Wall Décor Furniture-General Rugs & Textiles Lamp & Lighting Juvenile Upholstered Furniture Preview Advertising Deadline: January 26, 2018 $3,295 Special Position $3,495 2-Page Spread $5,295 Contact your Account Executive for special placement, spread ad, and package pricing and discounts. All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates. Materials submitted will be discarded after one year. Total Cost $ Signature: Date: (I agree to Standard Terms & Conditions) Terms & Conditions: Repeat my ad from: Fall 2017 Spring 2017 Furniture Preview Accessory Preview MRG Pocket Guide Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts. Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred, whichever is less. High Point Market Publications Contacts: Renae Brown, Director of Strategy rbrown@imcenters.com Vanessa Gentile, Account Executive vgentile@imcenters.com Bill Utley, Account Executive wutley@imcenters.com Trey Shalley, Account Executive tshalley@imcenters.com Diane Rice, Account Executive drice@imcenters.com Ansley Spencer, Production Manager aspencer@imcenters.com Mary Malcolm, Advertising Production Specialist mmalcolm@imcenters.com Shantelle Stotts, Advertising Production Specialist sstotts@imcenters.com Marilyn Fowells, Administrative Assistant mfowells@imcenters.com The Designer Preview is a publication focusing exclusively on information important to interior designers. The magazine is mailed together with the Furniture & Accessory Previews to buyers attending High Point Market. Advertising opportunities available to pre-qualified Designer-Friendly mediumhigh to high-end exhibitors. First time advertisers receive an additional FREE editorial written by our editors. After initial participation, advertisers will receive a discount on second page. Manufacturers that qualify and currently advertise in other High Point Market official publications will receive additional discounts. Contact your Account Executive for additional information.

6 MRG/Pocket Guide Confirmation Form Spring 2018 form 3. Please complete the following information: Advertiser Name: Showroom Location: Billing Information: Agency Advertiser Authorized Contact Name: Title: Billing Address: City: State: Zip: Phone: Fax: Website: Market Resource Guide (MRG) Advertising Deadline: February 16, 2018 $3,295 2-Page Spread $5,295 Logo with Listing (Color) $395 Product Focus $395 Repeat my ad from: Fall 2017 Spring 2017 Furniture Preview MRG Accessory Preview Pocket Guide The Pocket Guide Advertising Deadline: March 9, 2018 $3,695 NOTE: Limited advertising space available. Contact your Account Executive to make sure space is available. Repeat my ad from: Fall 2017 Spring 2017 Furniture Preview MRG Accessory Preview Pocket Guide Contact your Account Executive for special placement, spread ad, and package pricing and discounts. All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates. Materials submitted will be discarded after one year. Total Cost $ Signature: Date: (I agree to Standard Terms & Conditions) Terms & Conditions: Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts. Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred, whichever is less. High Point Market Publications Contacts: Renae Brown, Director of Strategy rbrown@imcenters.com Vanessa Gentile, Account Executive vgentile@imcenters.com Bill Utley, Account Executive wutley@imcenters.com Trey Shalley, Account Executive tshalley@imcenters.com Diane Rice, Account Executive drice@imcenters.com Ansley Spencer, Production Manager aspencer@imcenters.com Mary Malcolm, Advertising Production Specialist mmalcolm@imcenters.com Shantelle Stotts, Advertising Production Specialist sstotts@imcenters.com Marilyn Fowells, Administrative Assistant mfowells@imcenters.com

7 Digital Production Specifications: The High Point Market Previews Market Resource Guide Pocket Guide page 1. Document setup for Ads Set the document page size to the actual trim size of the ad with bleeds extending 1/8 (.125 ) beyond the trim on all sides. All colors must be CMYK (except black text); no PMS/ Pantone colors. No embedded profiles or ICC tagged images should be included. Text 12 points or smaller should be black only. Reversed text must be a minimum of 10 points. All images must be 300 dpi at actual size. Line art and rasterized type must be at least 600 dpi. Materials required for Ads PDF/X-1a files are required. NO other file formats will be accepted. Fonts must be outlined or embedded. Include crop marks with.125 offset selected and.125 bleed on all sides. Output Settings: select convert to destination selecting the destination as Generic CMYK Profile when exporting options are available. Only one ad/page per PDF document. Submit spreads as two single-page files, including bleed on all sides on each page, and indicating right-hand page [RHP] and left-hand page [LHP] in the name of the file. Preview Product Photo Submissions Photos must be 300 dpi and a minimum of 5 high or wide as separate.tif,.jpg or.pdf files. Type your 30 word (or less) description into the box provided. NO text and/or logos are allowed inside photos. MRG Logo Submissions Logos must be 600 dpi at actual size and a maximum of wide or high, submitted as a.tif,.jpg or.pdf file. Highly recommend using a predominantly horizontal logo. Submitting digital files Go to Under Exhibitors select Sponsorship & Advertising and then click on upload a file to submit your file. Please follow the print specifications and double check spelling and showroom location for accuracy. If a replacement file is required, you may incur additional charges. Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproduction quality of provided materials that do not meet the specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication. Examples are from Adobe InDesign pdf export dialog box. Important notes Please follow the print specifications and double check spelling and showroom location for accuracy. If a replacement file is required, you may incur additional charges. All advertising is subject to HPMA and IMC approval. All signed agreements are firm. Cancellations are nonrefundable. Additional charges will apply for any necessary alterations to files. IMC uses Virtual Proofing technology for all print publications. Proofs are no longer required but if you opt to send one, provide a SWOP approved proof. No other types of proofs accepted. Mail to: HPM Production Manager, 209 South Main St., High Point, NC Design Services: Our in-house advertising agency can help you with your production needs. Costs vary depending on the complexity, size and materials provided. Costs will be billed with your ad insertion invoice. Contact Ansley Spencer, Production Manager, with any questions: , aspencer@imcenters.com

8 Digital Production Specifications: page 2. Ad Sizes: The High Point Market Previews Preview Product Photo Submissions Upload your photo and 30 word (or less) description at Under Exhibitors, select Sponsorship & Advertising and click on upload a file. Photos must be 300 dpi and a minimum of 5 high or wide as a tif, jpg or pdf file. Type your text into the box provided. Only two product photos per category are accepted. No text and/or logos are allowed inside photos. Non-Bleed 7 x 10 Bleed Trim: 8-1/4 x 10-7/8 Bleed: 8-1/2 x 11-1/8 Safety/Content: 7-1/4 x 9-7/8 Spread Submit spread ads as individual single page files, including bleed through center on each, and indicating right-hand page [RHP] and left-hand page [LHP] in the name of the file. Ad Sizes: The Market Resource Guide (MRG) Ad Sizes: The Pocket Guide MRG Logo and Product Focus Submissions Upload your.pdf,.tif, or.jpg format logo or photo file at Under Exhibitors, select Sponsorship & Advertising and click on upload a file. Logos must be 600 dpi at actual size and a maximun of wide or high. Highly recommend using a predominantly horizontal logo. Photos must be 300 dpi, a minimum of 5 high or wide as a tif, jpg or pdf file. Non-Bleed 5-3/8 x 7-3/8 Non-Bleed 4 x 7-7/8 No text and/or logos are allowed inside photos. Bleed Trim: 6-1/4 x 8-1/4 Bleed: 6-1/2 x 8-1/2 Safety/Content: 5-1/4 x 7-1/4 Spread Submit spread ads as individual single page files, including bleed through center on each, and indicating right-hand page [RHP] and left-hand page [LHP] in the name of the file. Bleed Trim: 4-1/2 x 8-1/2 Bleed: 4-3/4 x 8-3/4 Safety/Content: 3-3/4 x 7-3/4 Spread Submit spread ads as individual single page files, including bleed through center on each, and indicating right-hand page [RHP] and left-hand page [LHP] in the name of the file.

9 Ad Confirmation & Art Upload Instructions: Ads Preview Product Photos Logos Product Focus Photos Plasma TV Ads Marquee Ads To upload your print or digital file, you must confirm each ad on our ad portal. For detailed instructions, read below. AD CONFIRMATION INSTRUCTIONS Log in to your account at In the blue Confirm Your Ads box click the orange Click Here button. Choose Season, Publication, and Adspace from the dropdowns in the pop up window, then click Confirm. VERY IMPORTANT: Confirm an ad for EACH FILE you need to upload. Your ad(s) should now show up in the Current Ads list on your dashboard with an orange Upload a File button to the right of each. Click the orange Upload a File button next to the specific ad you wish to upload and go through the steps of uploading your file on the next screen. (See photo 1 below) Important Notes: Do NOT use the Internet Explorer (IE) browser; Firefox and Chrome browsers are recommended. Photo 2: Sample Product Photo Upload Screen Shot Photo 1: Sample Dashboard Screen Shot ART UPLOAD INSTRUCTIONS Click on the orange Upload a File button next to the ad dashboard you wish to upload. Click in the Upload Your File Here box. Browse for your file, select, and click Open. If uploading a Product Photo: choose the category from the dropdown to the right; then enter your 30-word description. (See photo 2) Enter any Notes you wish to send with your file. A yellow dialog box will prompt you to click the Next button just below the upload box. Do NOT click Next before you are prompted. Verify your file name and any notes or descriptions you entered. VERY IMPORTANT: For all uploads, be sure to click the orange Submit button to complete the upload process; the Submit button will not appear until you have clicked the Next button; you may have to scroll down to see the Submit button. When upload is complete you should see a green box at the top of the page indicating that your upload was successful. Important Notes: Please remember to click the Next AND the Submit buttons to complete your upload. You should receive a confirmation with a thumbnail image of the art you just uploaded; NOTE: you will NOT see a thumbnail image on the upload page where you upload your file. In your confirmation you will also have the option to click below the thumbnail and download the exact file you uploaded to double check and make sure it is correct. A note about the Upload Replacement button: do NOT use this to upload a file unless you intend to overwrite the first file you uploaded. If you intend to send a separate file, please confirm another ad and click the Upload a File button. This ensures that all files you upload are available to our printer for download. Photo 3: Sample Preview Ad Upload Screen Shot