Beanstalk Solutions MARKETING REPORT. July 27 th August 25 th 2018 Internet Marketing Report Decred (314)

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1 Beanstalk Web Solutions 23 Web North Gore Ave. Suite 004 Webster Solutions Groves, MO (314) MARKETING REPORT July 27 th August 25 th 2018 Internet Marketing Report Decred

2 Decred Targeted Advertising Overview July 27 th to August 25 th By Beanstalk Web Solutions Decred Team, Thank you for your continued business with Beanstalk. This report details your campaigns for Google & Twitter, and includes Piwik data. Impressions and Clicks Across all Campaigns Overall Impressions for all Campaigns: 469,785 Google: 162,037 Twitter: 307,748 Overall Clicks for all Campaigns: 7,534 Google: 193 Twitter: 7,341

3 Main Objectives across all Campaigns Brand Awareness - Raising awareness about Decred in general is a prime objective. By raising awareness, a trickle down effect should simultaneously help all other sub goals, i.e. wallet downloads, community participation, etc. Wallet Downloads - Getting a user to download a wallet is an important step for getting them involved in the greater Decred community. Social Signups / Community Participation - Increasing social signups and community participation will be a viable method for increasing the social reach of Decred. As more people get involved, it should have a compounding effect. Once people are involved with the community, they begin to see the quality of the team and the underlying technology. It also creates a larger platform for communicating with these people in the future. Interest in PoS - Many investors will find PoS appealing. Making them aware of this aspect of Decred should increase the demand for DCR. Before we launched the following advertising campaigns, we created unique landing page URLS with the Piwik URL Builder. The URL Builder tool allows us to generate URLs ready to use for Tracking Campaigns in Piwik. Below is what we computed for each platform s Cost/Conversion based on new data. Google s Overall Average: $18.05/conversion Campaign C: $10.92/conversion Campaign D: $49.78/conversion Twitter s Overall Average: $12.80/conversion Campaign B: $10.08/conversion Campaign C: $17.53/conversion After looking at the Piwik data, Twitter Campaign B has had the most success with 40 conversions and the lowest Cost/Conversion.

4 Google Ads Below are the Highlights from July 27 th to August 25 th : Overall, your ads had 162,037 impressions Your combined average position from all campaigns stayed constant at 1.0 Your YouTube video ad had 6,036 views Your Display Campaign had 193 clicks As of 7/26, AdWords has begun to ban Cryptocurrencies from Search Campaigns. For this time period, we were running 2 separate campaigns - Display Network & Youtube. We are still only targeting males aged Campaign C runs on the Display Network. The Display Network shows your ads on a visual level, more importantly on websites or apps when keywords are related to the sites content. For Campaign D, your YouTube video ad will be shown on its own or within other streaming content on YouTube and across the Google Display Network. Placements were updated on 8/22 to exclude videos irrelevant to cryptocurrency. We are hesitant to make any specific ad changes at this time, as we want to avoid triggering the ad review process that may disapprove all crypto-related ads. We're continuing to adjust the bidding strategy for your keywords to better land in the first ad position and optimize all of your campaigns all around.

5 Campaign Analytics All Campaigns (Display Network & YouTube)

6 Campaign C Display Network Campaign D YouTube

7 Twitter Advertising Twitter Highlights Below are your Twitter highlights from July 27 th to August 25 th : 307,748 impressions (ad views) 35,962 video views 7,341 clicks 108 Follows We created four campaigns each with a specific objective. Campaign A is to increase the amount of followers. Campaign B is designed to create Decred website promotion. In this particular campaign we promote Decred s website with a website card ad. Campaign C works the same and is focused on atomic swaps. Campaign D uses one of Decred s own YouTube videos. A fifth campaign for In-stream Videos was added on 7/26 to gain more exposure on crypto-related videos. We previously tightened our Targeting to include only Males aged All campaigns were updated with crypto-only targeting and English speakers in the U.S. A sixth campaign was created on 9/4 to appeal to English and regional language crypto-enthusiast in the EU & UK, and will be detailed on the next report.

8 Twitter Ad Account Overview All Campaigns

9 Ad Analytics: Campaign A Followers (Ads) Campaign B Website Promotion (Ads)

10 Campaign C Atomic Swaps (Ads) Campaign D Video Ad (Ad) Campaign E In-stream Video Ad (Ads Performance)

11 Piwik Data Campaigns Visit Data Label Visits Actions Maximum actions in one visit Total time spent by visitors (in seconds) Bounces twittercampaignb twittercampaignc googlecampaignc googlecampaignd googlecampaigna linkedincampaigna All Campaigns Conversions Data The Weighted Conversion is a weighted depiction of the value of each campaign conversion. (end of report)