2015 SPONSORSHIP PROPOSAL HICKORY CRAWDADS BASEBALL

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2 ABOUT THE CRAWDADS The Hickory Crawdads are the Single-A affiliate of the Texas Rangers, and a member of the South Atlantic League will mark the 23rd year of the Crawdads in Hickory and their 7th as a member of the Rangers organization, rated as one of the top 10 minor league organizations in all of baseball. The 2014 season was an exciting one for the Crawdads. The team undertook two major projects, with the Crawdads completing a $2.5 million stadium renovation project, while Hickory served as the host city for the 55th Annual South Atlantic League All-Star Game. The Dads also saw an attendance increase of more than 5%, giving the team its highest attendance total since To cap it all off, the Crawdads were named winners of the prestigious Club Merit Award as the top team in the South Atlantic League, while General Manager Mark Seaman was named GM of the Year. On the field, the Crawdads won 80 games for the fifth time in franchise history, while also boasting some of the top prospects in the SAL. To date, more than 140 former Crawdads have ascended to the Major Leagues!

3 COMMUNITY INVOLVEMENT Community Appearances Do you have an event coming up? Need a mascot to put the icing on the cake or perhaps a player appearance for your summer event? We ve got you covered! We want to help you grow your business! Community Spotlight From science fair winners to football teams, our pre-game, on-field ceremony recognizese accomplished individuals and teams from our community. Fundraising The Crawdads have numerous fundraising opportunities for your community events or nonprofit organization. Field of Dreams Youth sports teams can now register to take the field with the Crawdads before first pitch is thrown. Crawdads of Tomorrow Youth sports teams can register to play pre-game catch in the outfield, just like the pros!

4 PARTNERSHIP GOALS The Hickory Crawdads are dedicated to providing goals and positive outcomes to all of our partners. We believe that a corporate partnership must: Generate new business Increase sales and market shares Gain name recognition among an influential targeted demographic of consumers Receive access to Crawdads fans and supporters Positively influence potential customers to visit your business location or to test your products and services Demonstrate community support and involvement Support the growth of Hickory while partnering with an exciting entity Obtain access to extraordinary hospitality As a corporate partner, the Crawdads will work with you to implement programs that will generate new sales leads, enhance customer loyalty and make your business stand out from the competition: making you look good in your decision to do business with us. Creating awareness and exposure is easy when fully utilizing one of the most unique and exciting sporting venues in Minor League Baseball.

5 OUTFIELD BILLBOARD Your business HERE Billboard dimensions: 20 x 8 Create a tremendous amount of name recognition in front of a captive audience for an average of three hours each game Not only do our fans see your business during the game, but billboards are often caught in the background of photos used online and in newspapers. A minimum of 70 home games plus all outside events (company outings, local and national baseball tournaments, etc.) Your sign is up year-round.

6 SCOREBOARD SIGNAGE Your business HERE Your business HERE BOTTOM SCOREBOARD PANEL 10 x10 TOP SCOREBOARD PANEL 10 x 8 Prime location for direct crowd attention for approximately three hours during all 70 home games Back-lit sign attached to scoreboard to enhance visibility at night

7 CONCOURSE SIGNAGE Your business HERE Approximately 8 x 2.5 Strategically placed to be the first thing fans see as they enter the ballpark -Under the welcome banner or find your seat banners Location is a hub of activity during all Crawdads home games

8 PICNIC DECK Official sponsor of the Crawdads Picnic Deck, located down the right field line 12 x 2 banner across the main entrance of the Picnic Deck Up to 10 x 10 banner on the roof of the deck, visible to the concourse and stands Option to include additional signage around the deck if it is provided Option to include coupons to everyone in the picnics to serve as traffic drivers Option to provide food for picnics Crawdads promotion of deck: -Website promotion -Mentions over public address and radio broadcast -Promotion in releases and newsletters Your business name is also included in general promotion of picnics at the ballpark

9 PICNIC PAVILION Official sponsor of the Crawdads Picnic Pavilion Banner across the main entrance of the Picnic Pavilion Banner across the front rail of the pavilion, visible to the concourse and stands Additional signage around the pavilion -Stairs -Rails -Directional signage Crawdads promotion of picnic pavilion includes: -Website promotion -Mentions over public address and radio broadcast -Promotion in releases and newsletters Your business name is also included in general promotion of picnics at the ballpark

10 CONCOURSE DISPLAY Your business HERE Generate leads and distribute information to your target audience while you interact and build relationships with our fans Choose any Crawdads home game (based on availability) Your business HERE Info table set up in high-traffic location on concourse

11 PROGRAM AD Your business HERE Full, half, quarter, and eighth page ad in color souvenir program Distributed to all fans free of charge as they enter the gates Opportunity to change your messaging 4 times throughout the season Drive traffic to your location with directions and attractions 35,000 programs distributed each season

12 FIREWORKS PRESENTER Present one of ten spectacular fireworks shows. These are our top-attended games, boasting sell-out crowds. Your fireworks night will be mentioned in all promotional materials: -Pocket schedules -Newspaper ads -In-stadium promotional flyers -Live mentions on radio -In-game promotion -Crawdads e-newsletters -HickoryCrawdads.com Option to have table on concourse ($500 value)

13 THEME NIGHTS Showcase a traveling entertainment act Present a celebrity appearance Attach your brand to a significant market (Star Wars Night, Duck Dynasty, etc...) Opportunity for a concourse display on theme night Promotion of theme nights include: Pocket schedules Newspaper ads In-stadium promotion Crawdads e-newsletter Live mentions on radio Social Media Website Much more

14 GIVEAWAYS Branded giveaway item distributed to the first 1,000 fans on your night Opportunity for a concourse display on giveaway night ($500 value) Promotion of giveaway nights include: Pocket schedules Newspaper ads In-stadium promotion Crawdads e-newsletter Live mentions on radio Social Media Website Much more

15 SCHEDULES POCKET SCHEDULE AD Pocket schedules are the #1 way our fans know when we re home, and this is your chance to get your business on them! 300,000 pocket schedules are printed and distributed throughout the community and surrounding counties Your business HERE SCHEDULE PEN AD One of our most unique partnership options Full panel, color ad on the back of 1000 pull-out schedule pens Pens are distributed at no charge to citizens of the Unifour at community events, ballpark events, local businesses, etc. Your business HERE

16 IN-GAME PROMOTIONS Your business is attached to an in-game, on-field contest for: 70 games 35 games 20 games Opportunity to award prizes to participants During contest, receive mentions on the Public Address, along with your logo on the Video Board Drive your brand awareness when fans associate your business with their favorite on-field promotion at L.P. Frans stadium There s nothing more memorable than interactive entertainment

17 GAME BROADCASTS Specialty Packages Sponsor a broadcast specialty (pitching change, play of the game, interactive contests, etc.) 60-second spot Minimum of one 60-second spot during each of the 140 home and away games 30-second spot Minimum of one 30-second spot during each of the 140 home and away games Aaron Cox Play-by-Play Broadcaster Broadcast Information The Crawdads broadcast at least 140 home and away games each season Your name will be heard by thousands of potential clients All production is included in your package with the ability to update copy as needed With only a handful of off-days, your business is on the air just about every night during the six-month season, providing consistent exposure for your brand

18 WEBSITE ADS Banner Ad Your business HERE Homepage Carousel Ad Your business HERE Both ads are up on the website throughout the season Ads are clickable to direct fans to your business s website

19 CRAWDADS APP Your business HERE Exclusive partnership: official sponsor of the Hickory Crawdads official team app The ad is a clickable link- will direct fans to your business s homepage or app Crawdads app allows fans to purchase tickets, listen to the game, and stay upto-date with the team Over 600 downloads in the first 6 months of the app s creation