Mobile Phone Advertising. Darlie Bautista

Transcription

1 Mobile Phone Advertising Darlie Bautista

2 Banner Ad What is Web banner and how does it work? These are those all rectangular advertisements that appears on most of the web pages that we visits which is placed either top, sides, or bottom of the webpage. This ad is linked to the advertisers own website If we clicked on this banner ads, it goes to main website or ad page of the thing that is being advertised. In modern days, banner ads can be complex, it can be a graphic picture with text, sound or video. The main purpose of this type of advert is to get the attention of the web uses and make them go to their website or product that they are trying to sell. They are usually a simple piece of HTML code with some images of the brand or product that they are trying to advertise.

3 The main Purpose of Banner Ad The main purpose of advertising is to inform people about new products and services offered by an organisation, persuade people to buy these products or make use of the services offered and then to remind people about the organisation and encourage repeat purchase and use. Users can read your message on the ad, while being able to look at a visual representation. This increases interest, recognition and most importantly, action. Advertising also lets a company establish a brand image - which gives potential customers an idea of what to expect from the company s product or service.

4 What are the positive and negative impact of web advertisements Positive There are some of positive impact of advertising in general, The positive side of advertising is that it makes you aware that a product or service is available. New and improved products are developed all the time and we can t be expected to keep track of these developments ourselves. So its manufacturer helps us in our lack of awareness and tells us: Our new and improved product is now even better! Go out and buy it!. One positive effect of putting their adverts online is that they can reach more audiences worldwide since everyone goes to internet every moment. Negative On the other hand, there are alot of negative effects that an online advert provides especially to their target audiences. Some people can misenterpret the product for example, they are advertising a new bread online and the advert shows that it was served with butter to make their advert best as possible, the customer then will think that the bread includs the butter. This will create a complication when the customer tries to buy the product. Some advert also uses false image or manipulated photographs just to make their apearance online good. Some advert can also leads to leads to high expectations since the advert shows unrealistic example with for example, medecine advert can have a different effects on different person.

5 Examples of Banner Ads in different Webpages This page appears when I clicked their banner ad on the Yahoo s main web page. Banner Ad for the new Ford car Where I found on yahoo s sitewhich they call #UNLEARN. The size that they used for this banner ad was 720x300 and 200x200 for the small ad.

6 YouTube - Nike

7 Newspaper Advertising Newspaper advertising is one of the most common ways to advertise in many countries. Often cheaper than broadcast advertising, it usually provides advantages of greater market share in many locations. Also, newspaper marketing does not depend on the target audience having a television or radio on at a certain time in order to receive the message of the advertisement. Newspaper advertising comes in two major division: display or classified. Newspaper ads considered display ads are those that span multiple columns horizontally and often include graphics and borders. Classified newspaper advertising is in-column advertising that follows the natural flow of the column down the page vertically.

8 Bus advertising In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. Adverts are often placed as basic rectangular motifs on the side or front of a bus. These may be applied directly to the bus. Additionally, adverts may be printed on placards known as boards, which are slotted into special guide fittings attached to the side of the bus.

9 Public Relations and Publicity Promotion Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions. Public relations includes ongoing activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc. As noted above, public relations is often considered as one of the primary activities included in promotions.

10 John Rankin John Rankin Waddell (working name Rankin, born 1966, Paisley, Glasgow) is a British portrait and fashion photographer. His subjects have included Kate Moss, Naomi Campbell, Kylie Minogue, Leonardo DiCaprio, the Spice Girls, Cate Blanchett, Damien Hirst, Queen Elizabeth II and Tony Blair. Born in Glasgow, he was brought up in St Albans, Hertfordshire. After being expelled from school, he briefly studied accountancy at Brighton Polytechnic before moving to Peckham and studying photography at the London College of Printing, which he left to found Dazed & Confused with Jefferson Hack in He launched his own quarterly fashion magazine, RANK, in December In 2002 he launched with art gallery owner Alex Proud a photographic book imprint, Vision On. He also publishes Another Magazine and more recently Another Man. He continues to work in fashion, advertising and for magazines internationally. He is divorced from the actress Kate Hardie. Rankin has recently moved into film production with his project The Lives of the Saints, a gangster film set in London.

11 Jonathan Ive Jonathan Ive is Apple s Chief Design Officer, reporting to CEO Tim Cook. Jony is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Campus 2 and Apple s retail stores, as well as new ideas and future initiatives. Since 1996, Jony has led Apple s design team, which is widely regarded as one of the world s best. He holds over 5,000 patents and has been recognized with numerous design awards, including the Design Museum London s first Designer of the Year in 2003, the Design and Art Direction (D&AD) President s Award in 2005 and the Cooper-Hewitt National Design Museum s Product Design Award in 2007.

12 Dieter Rams Dieter Rams is a German industrial designer who trained and worked as an architect for a few years until he joined the electronic devices manufacturer Braun. Within a few years he became their chief of design, a position he held for almost 35 years. During his tenure, he and his team designed many iconic devices ranging from record players to furniture to storage systems. He is also credited with the memorable phrase Weniger, aber besser which basically translates into Less, but better. Dieter Rams used graphic design, form, proportion, and materiality to create order within his designs. His work does not try to be the center of attention, rather he allows his work to become part of the environment through precision and order. Dieter Rams is also very well known for his Ten Principles for Good Design.

13 Apple and Brauns Product Design The year 2008 marks the 10th Anniversary of the imac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. What most people don t know is that there s another man whose products are at the heart of Ive s design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams, and his old designs for Braun during the 50s and 60s. When you look at the Braun products by Dieter Rams and compare them to Ive s work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design.

14 Apple and Brauns Product Design

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16 Examples of Mobile Phone Advert Posters

17 Mobile Phone Advert Posters

18 Mobile Phone Advert Posters

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